The first question is,
as you look at the present era,
was there ever a moment when you thought
this is truly a new kind of movement or a completely new flow?
The current era
was there something was there a trigger in terms of
where we are today with particularly with Korean entertainment?
How do you feel about the digital world today?
Yes, I would say when it comes to the current era,
was there a particular moment that really struck my heart?
I would say Ready Player One was a big one
Seeing that movie and blending the virtual with the physical
and then having the integration of having elements from Back to the Future was a big one
Seeing where we are today,
especially when it comes to Korean entertainment,
there was a very big defining moment for me
and that was Gangnam Style by Psy which came out in 2012, 13 years ago
And here you have, still to this day,
I believe it's the most watched music video on YouTube out of all of them
And I think that that really says so much about where we're headed
and where entertainment is headed, especially from South Korea
Whether it's technology or art,
people often say that at the center of it all is a human being.
For you, what kind of thought or feeling lies at the core of your work?
The human is indeed the soul of all entertainment
To take away that element is to take away how you're going to connect with the audience
Because without the audience, you don't have any entertainment
Who's going to watch it?
Who's going to consume it?
You need to have that human element
And the only way that that is going to translate is, in fact,
it's coming from some kind of human involvement in that entertainment
To have completely synthetic entertainment made is
what is known now today as sort of AI slop
And I think that that's a very accurate phrase
for what we're seeing, unfortunately, being made and being disseminated
So you cannot eliminate it completely
because you still have an audience that needs to have something connect with them
And that something is someone like themselves
Was there any moment or project that shaped who you are today?
- Moment or project... - The decisive moment
I think a moment that really defined where we're headed,
where I thought it would be an advantage of mine to have, but now it's commonplace,
is being a one-man band or a one-woman band, being able to do everything yourself,
being self-sufficient from how you create content to how you put it out there
It used to be you would need a gatekeeper to,
say, become famous or to have a big audience
And now all you need is good content and for it to spread, for that to really occur
So what has surprised me the most about this
is the continual democratization of creating content
There are fewer and fewer barriers as we see time goes on
that are being eliminated from the equation
We're seeing this especially so in immersive, generative AI entertainment
because now VFX, the kind of firepower that was required with massive teams,
for better or for worse, is not necessarily needed anymore
And you can create Hollywood incredible effects from a cell phone
And that's something that is just absolutely changing the landscape
and continues to change the landscape
But the one truth that remains is good storytelling
As AI and humans create together, and as technology and emotion intertwine,
how do you think the content industry or creative stage will evolve eventually?
And within that, what role do you think humans need to play?
When it comes to creating the content,
it's going to be a very interesting next few years
to see where and how this content is going to be created and disseminated
And the relevancy of the major players,
and when I say major players, you're talking about
major brands, entertainment brands and networks and platforms
You still need to have an outlet to do that
And is it really fair that one particular outlet dominates this space for videos?
I think we're going to see more of this,
and there's going to be continual more fragmentation
However, that fragmentation is also going to lead to more consolidation,
especially among the major players, and they feel like they're being left behind
This is why you see so much live content now that's produced
and that's all sports live content,
and they're pouring in billions and billions of dollars
You would see a company like Amazon having the rights to
NFL football games for Christmas or Thanksgiving
or Netflix
Like never before has that ever been something,
if you don't have those platforms, you can't watch the game
So it's going to be more of a conversation about can't miss content that has to be live,
because scripted content, pre-recorded content, you can get numerous ways
And more and more people are going to find a way to get them
But if it's live, and it's must-see,
that's what's going to continue to be something
And further than that is experiencing it in real life,
because it's not satisfactory anymore to just watch it on a screen
You have to be there one way or another
One final question
If you could leave one sentence for the people here today and the future generations of creators,
what would it be?
I think when it comes to the traditional way of doing things,
of being told what to do,
being told what to think, being told what to see,
I think you have to make up your own mind
And I liken it to, it may be cliche, but
to travel and get out of your comfort zone and see with your own eyes
and listen with your own ears before you listen to anything else
You need to make up your own mind
First and foremost, don't listen to the noise
You have to have that moment where you are making the decision, you are making the determination,
you are letting it hit your heart
You don't need to have these side comments or reading about it ahead of time
You need to get lost,
and you need to just open your mind and be open to new experiences
and not be afraid
Because life really is too short,
and there's no reason for you not to want to try
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