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The first question is,
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as you look at the present era,
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was there ever a moment when you thought
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this is truly a new kind of movement or a completely new flow?
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The current era
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was there something was there a trigger in terms of
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where we are today with particularly with Korean entertainment?
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How do you feel about the digital world today?
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Yes, I would say when it comes to the current era,
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was there a particular moment that really struck my heart?
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I would say Ready Player One was a big one
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Seeing that movie and blending the virtual with the physical
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and then having the integration of having elements from Back to the Future was a big one
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Seeing where we are today,
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especially when it comes to Korean entertainment,
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there was a very big defining moment for me
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and that was Gangnam Style by Psy which came out in 2012, 13 years ago
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And here you have, still to this day,
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I believe it's the most watched music video on YouTube out of all of them
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And I think that that really says so much about where we're headed
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and where entertainment is headed, especially from South Korea
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Whether it's technology or art,
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people often say that at the center of it all is a human being.
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For you, what kind of thought or feeling lies at the core of your work?
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The human is indeed the soul of all entertainment
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To take away that element is to take away how you're going to connect with the audience
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Because without the audience, you don't have any entertainment
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Who's going to watch it?
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Who's going to consume it?
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You need to have that human element
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And the only way that that is going to translate is, in fact,
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it's coming from some kind of human involvement in that entertainment
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To have completely synthetic entertainment made is
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what is known now today as sort of AI slop
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And I think that that's a very accurate phrase
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for what we're seeing, unfortunately, being made and being disseminated
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So you cannot eliminate it completely
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because you still have an audience that needs to have something connect with them
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And that something is someone like themselves
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Was there any moment or project that shaped who you are today?
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- Moment or project...
- The decisive moment
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I think a moment that really defined where we're headed,
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where I thought it would be an advantage of mine to have, but now it's commonplace,
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is being a one-man band or a one-woman band, being able to do everything yourself,
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being self-sufficient from how you create content to how you put it out there
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It used to be you would need a gatekeeper to,
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say, become famous or to have a big audience
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And now all you need is good content and for it to spread, for that to really occur
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So what has surprised me the most about this
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is the continual democratization of creating content
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There are fewer and fewer barriers as we see time goes on
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that are being eliminated from the equation
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We're seeing this especially so in immersive, generative AI entertainment
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because now VFX, the kind of firepower that was required with massive teams,
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for better or for worse, is not necessarily needed anymore
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And you can create Hollywood incredible effects from a cell phone
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And that's something that is just absolutely changing the landscape
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and continues to change the landscape
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But the one truth that remains is good storytelling
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As AI and humans create together, and as technology and emotion intertwine,
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how do you think the content industry or creative stage will evolve eventually?
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And within that, what role do you think humans need to play?
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When it comes to creating the content,
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it's going to be a very interesting next few years
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to see where and how this content is going to be created and disseminated
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And the relevancy of the major players,
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and when I say major players, you're talking about
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major brands, entertainment brands and networks and platforms
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You still need to have an outlet to do that
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And is it really fair that one particular outlet dominates this space for videos?
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I think we're going to see more of this,
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and there's going to be continual more fragmentation
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However, that fragmentation is also going to lead to more consolidation,
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especially among the major players, and they feel like they're being left behind
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This is why you see so much live content now that's produced
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and that's all sports live content,
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and they're pouring in billions and billions of dollars
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You would see a company like Amazon having the rights to
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NFL football games for Christmas or Thanksgiving
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or Netflix
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Like never before has that ever been something,
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if you don't have those platforms, you can't watch the game
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So it's going to be more of a conversation about can't miss content that has to be live,
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because scripted content, pre-recorded content, you can get numerous ways
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And more and more people are going to find a way to get them
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But if it's live, and it's must-see,
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that's what's going to continue to be something
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And further than that is experiencing it in real life,
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because it's not satisfactory anymore to just watch it on a screen
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You have to be there one way or another
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One final question
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If you could leave one sentence for the people here today and the future generations of creators,
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what would it be?
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I think when it comes to the traditional way of doing things,
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of being told what to do,
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being told what to think, being told what to see,
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I think you have to make up your own mind
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And I liken it to, it may be cliche, but
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to travel and get out of your comfort zone and see with your own eyes
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and listen with your own ears before you listen to anything else
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You need to make up your own mind
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First and foremost, don't listen to the noise
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You have to have that moment where you are making the decision, you are making the determination,
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you are letting it hit your heart
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You don't need to have these side comments or reading about it ahead of time
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You need to get lost,
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and you need to just open your mind and be open to new experiences
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and not be afraid
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Because life really is too short,
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and there's no reason for you not to want to try
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