1 00:00:00.000 --> 00:00:01.600 So, the first question is, 2 00:00:01.600 --> 00:00:05.000 could you give us a brief summary of your presentation? 3 00:00:07.800 --> 00:00:10.600 So, my presentation is about 4 00:00:10.600 --> 00:00:15.950 understanding the evolution of media entertainment within technology 5 00:00:16.299 --> 00:00:24.600 It's about seeing the trends and how we're moving from interactive, OSVP, towards AI, 6 00:00:24.600 --> 00:00:30.400 and how that storytelling is really exciting for our future 7 00:00:33.400 --> 00:00:34.950 The next one is, 8 00:00:34.950 --> 00:00:38.400 could you share your thoughts on participating in this event? 9 00:00:39.900 --> 00:00:42.600 So, I'm really excited to be participating here 10 00:00:42.600 --> 00:00:47.800 This seems like an amazing conference that has been very well organized with wonderful speakers 11 00:00:47.900 --> 00:00:53.400 So, super pleased to be invited to the first annual event 12 00:00:56.200 --> 00:00:58.200 Another question is, 13 00:00:58.200 --> 00:01:00.700 as you look at the present era, 14 00:01:00.700 --> 00:01:03.950 was there ever a moment when you thought 15 00:01:03.950 --> 00:01:09.900 this is truly a new kind of environment, or movement, or a completely new flow? 16 00:01:11.650 --> 00:01:15.800 So, I get the opportunity to look at innovation throughout my career, 17 00:01:15.800 --> 00:01:22.700 and I genuinely believe that we're at a point where things are changing radically 18 00:01:22.700 --> 00:01:26.450 It's a new era for storytellers and makers, 19 00:01:26.450 --> 00:01:31.599 and one that we should be enthusiastically moving forward towards 20 00:01:34.499 --> 00:01:37.399 So, whether it's technology or art, 21 00:01:37.399 --> 00:01:43.649 people often say that at the center of it all is the human being 22 00:01:43.649 --> 00:01:47.199 For you, what kind of thought or feeling lies at the core of your work? 23 00:01:48.500 --> 00:01:50.200 So, I think that 24 00:01:50.650 --> 00:01:57.550 if you get lost about the concept of technology and filmmaking, 25 00:01:58.000 --> 00:02:00.700 you have to always go back to story 26 00:02:00.700 --> 00:02:02.800 Everything is about story 27 00:02:02.800 --> 00:02:04.800 It's about human experience 28 00:02:04.800 --> 00:02:08.000 and conveying that experience with others 29 00:02:08.000 --> 00:02:10.750 So, never get confused 30 00:02:10.750 --> 00:02:13.950 that technology serves story 31 00:02:14.900 --> 00:02:16.250 So, next question is, 32 00:02:16.250 --> 00:02:23.400 looking back, was there a decisive moment or project that shaped who you are today? 33 00:02:24.800 --> 00:02:26.300 That's a good one 34 00:02:30.000 --> 00:02:34.450 I think if you look at the history of what I've been doing, 35 00:02:34.650 --> 00:02:39.100 the thing that really kind of radically transformed me in my career 36 00:02:39.200 --> 00:02:43.950 was the innovation of the ETC R&D grant 37 00:02:43.950 --> 00:02:49.350 So, we realized that it wasn't good enough to create committees 38 00:02:49.350 --> 00:02:53.900 and think about things or publish just simply documents 39 00:02:53.900 --> 00:02:56.800 We needed to be able to do things in context 40 00:02:56.950 --> 00:03:02.000 In context of filmmaking from the very beginning to the very end 41 00:03:02.399 --> 00:03:03.699 Without that, 42 00:03:03.699 --> 00:03:09.399 we didn't have the genuine knowledge and experience we needed for the future 43 00:03:12.399 --> 00:03:19.149 As AI and humans create together, as technology and emotion intertwine, 44 00:03:19.149 --> 00:03:23.749 how do you think the content industry or the creative stage will evolve? 45 00:03:23.749 --> 00:03:27.399 And within that, what role do you think humans will play? 46 00:03:28.799 --> 00:03:36.649 So, as AI evolves with this forward movement of storytelling, 47 00:03:36.649 --> 00:03:40.799 I think that it's going to open more content creators, 48 00:03:40.799 --> 00:03:44.199 give more people the ability to tell stories 49 00:03:44.199 --> 00:03:47.599 So, for example, if you look at something like Unreal, 50 00:03:47.599 --> 00:03:51.199 Unreal is almost like a paint set, 51 00:03:51.199 --> 00:03:54.199 where you have a lot of tools and a lot of things 52 00:03:54.300 --> 00:03:59.000 Whereas traditionally with Maya, Blender, some of these things, 53 00:03:59.000 --> 00:04:00.900 you could dedicate your whole life 54 00:04:00.900 --> 00:04:06.200 to just learning how to make maybe one paint or use one application 55 00:04:08.000 --> 00:04:11.600 And that's not how the future will move forward 56 00:04:11.600 --> 00:04:14.400 Good storytellers will evolve 57 00:04:14.400 --> 00:04:18.000 and be able to share their experience and knowledge 58 00:04:19.000 --> 00:04:21.000 This is our last question 59 00:04:21.000 --> 00:04:25.349 If you could leave one sentence for the people here today 60 00:04:25.349 --> 00:04:29.799 and for the next generation of creators, what would it be? 61 00:04:31.049 --> 00:04:35.199 I would have to say that if I was going to leave you one bit or one sentence, 62 00:04:35.199 --> 00:04:38.199 it would have to be that 63 00:04:40.649 --> 00:04:43.799 that basically technology serves story 64 00:04:43.799 --> 00:04:46.999 Don't forget that technology serves story
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