1 00:00:00.700 --> 00:00:02.200 So the first question is, 2 00:00:02.200 --> 00:00:04.000 as you look at the present era, 3 00:00:04.000 --> 00:00:06.950 was there ever a moment when you thought 4 00:00:06.950 --> 00:00:12.000 this is truly a new kind of movement or a completely new flaw? 5 00:00:13.501 --> 00:00:16.201 I think that, 6 00:00:17.151 --> 00:00:20.351 yeah, we first saw ChatGPT come out 7 00:00:20.351 --> 00:00:22.891 and saw the functionality there, 8 00:00:25.421 --> 00:00:31.091 We all heard, read, thought about AI for many many years. 9 00:00:31.091 --> 00:00:35.741 But ChatGPT came out in what? November 2023. 10 00:00:35.741 --> 00:00:38.391 That was really a game changer in terms of, 11 00:00:38.391 --> 00:00:42.791 wow, this is something that can really do these things? 12 00:00:42.791 --> 00:00:47.841 And, you know, the technology, the functionality, 13 00:00:47.841 --> 00:00:52.000 the number of companies has only since taken off exponentially since then 14 00:00:58.500 --> 00:00:59.950 So the next question is, 15 00:00:59.950 --> 00:01:02.600 whether it's technology or art, 16 00:01:02.600 --> 00:01:07.450 people often say that at the center of it all is a human being. 17 00:01:07.450 --> 00:01:12.000 So for you, what kind of thought or feeling lies at the core of your work? 18 00:01:12.605 --> 00:01:16.955 I think that what lies at the core of my work 19 00:01:16.955 --> 00:01:19.715 or what I've done with South by Southwest 20 00:01:19.715 --> 00:01:21.885 or what South by Southwest has done is 21 00:01:22.155 --> 00:01:25.755 this belief in human creativity 22 00:01:25.755 --> 00:01:28.705 and how it can manifest in so many different ways. 23 00:01:28.705 --> 00:01:32.455 I mean, that's what we celebrate at South by Southwest, that 24 00:01:32.455 --> 00:01:37.250 humans are the most creative things out there, even more creative than AI 25 00:01:37.250 --> 00:01:46.150 And I think that the importance of human creativity is only going to become 26 00:01:47.750 --> 00:01:50.850 something that we focus on more in the coming years 27 00:01:50.850 --> 00:01:56.300 as AI continues to do more kind of mundane things 28 00:01:56.300 --> 00:01:59.500 and humans can focus on more creative things, 29 00:01:59.500 --> 00:02:02.250 or at least that's the best case scenario here 30 00:02:03.650 --> 00:02:09.000 Looking back, was there a moment or project that shaped who you are today? 31 00:02:09.633 --> 00:02:12.973 Was there a moment or a project that shaped who I am? 32 00:02:15.273 --> 00:02:22.123 I think that just seeing, being part of South by Southwest 33 00:02:22.123 --> 00:02:26.263 having people come up to me and talk about how important an event it was, 34 00:02:26.263 --> 00:02:28.263 that was always my dopamine 35 00:02:28.263 --> 00:02:31.713 To know that you had, or to think that you had some 36 00:02:31.713 --> 00:02:36.103 small impact on people's lives, on incredibly creative people's lives. 37 00:02:36.103 --> 00:02:39.853 And the more I experienced that, the more I wanted to experience that 38 00:02:39.853 --> 00:02:44.053 and continue to create that kind of a platform 39 00:02:44.053 --> 00:02:50.453 where people could come together, find new opportunities, find new ideas, find inspiration. 40 00:02:50.453 --> 00:02:52.550 Again, that to me is incredibly powerful 41 00:02:54.050 --> 00:02:59.650 As AI and humans create together, and as technology and emotion intertwine, 42 00:02:59.650 --> 00:03:05.550 how do you think the content industry or the creative stage will evolve? 43 00:03:05.550 --> 00:03:10.450 And within that, what role do you think humans will play? 44 00:03:11.937 --> 00:03:19.777 I hope that humans will always be the guiders of this technology, the masters of this technology, 45 00:03:19.777 --> 00:03:23.337 as opposed to the technology becoming more important than the humans 46 00:03:24.088 --> 00:03:27.838 In our best case scenarios on AI, I think that 47 00:03:29.488 --> 00:03:33.888 we use the technology to do kind of the again the 48 00:03:33.888 --> 00:03:41.367 rote mundane stuff that that takes a lot of hours but doesn't take a whole lot of skill 49 00:03:41.367 --> 00:03:46.168 and that empowers humans to be even more creative than they are now 50 00:03:46.600 --> 00:03:49.400 What I don't hope is that 51 00:03:49.400 --> 00:03:53.050 we begin to get more lazy and realize that if AI can do this stuff, 52 00:03:53.050 --> 00:03:55.950 then why do we need to even do anything? 53 00:03:55.950 --> 00:04:00.700 And that then becomes or is a kind of 54 00:04:00.700 --> 00:04:04.950 swift journey to the end of human creativity, 55 00:04:04.950 --> 00:04:08.000 and that's something that I don't think any of us want to see 56 00:04:09.100 --> 00:04:10.400 Last question. 57 00:04:10.400 --> 00:04:16.100 If you could leave one sentence for the people here today or the future creatives, 58 00:04:16.100 --> 00:04:17.600 what would it be? 59 00:04:18.441 --> 00:04:22.641 My one sentence for future creatives is 60 00:04:23.691 --> 00:04:26.791 everyone is creative in their own way 61 00:04:28.241 --> 00:04:30.441 It's not that I'm more creative than anyone here 62 00:04:30.441 --> 00:04:32.591 It's not that you're more creative than anyone here 63 00:04:32.591 --> 00:04:37.300 It's just maybe you or I have tapped into it faster, sooner than others 64 00:04:37.300 --> 00:04:39.950 But we all have creativity. 65 00:04:40.200 --> 00:04:42.850 That is a central part of our humanity 66 00:04:42.850 --> 00:04:47.050 and encourage everyone to explore that creativity 67 00:04:47.050 --> 00:04:49.000 and try to get the most out of it
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