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Hello everyone

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Excited to be in Korea

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Korea is awesome for business

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I love the respect that the culture gives

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To sneaker culture and shoes

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Having fun out here

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This is so good

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It's exciting to be here

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I enjoy it every single time I come

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The people are great

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The culture is great

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A great place to be

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I enjoy it

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My daughter is going to be here

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What's the philosophy of your design when you create your sneakers?

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Code by Gentry is really about a brand that's versatile

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And it's an elevated level from just typical sneaker culture

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Each shoe takes on about three different personalities

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So if you see a shoe in all white, it looks like a luxury sneaker

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If you see a shoe that

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you might need to wear with a suit or sport coat

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We'll take certain shoes and make them in all over black

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And use different materials

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So now you have an opportunity to dress it up

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And then for all those folks out there who want to add a little style and fashion

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We'll take that same shoe

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And have a bunch of colors and materials

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So it'll be a little more flashy

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The biggest thing about our brand is that

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everything has a reason for being

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There's a story behind every single shoe

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The reason that it exists

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And that is a part of sneaker culture that allowed consumers in the past

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to really respect and appreciate why a product exists

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So hopefully

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People will have an opportunity to enjoy the stories behind how all these shoes are created

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What's the meaning of expansion to Asia market?

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Expanding to Asia is crucial for our brand

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When we first started to think about launching this brand,

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we thought about it right around the time when COVID was happening

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and the online business was phenomenal

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Everything was being done online

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And so the initial plan was to go online and run the business that way

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Well, obviously we're long passed COVID days

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and now consumers are excited about going into stores

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and being able to touch and the products

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So we want to make sure that we offer opportunities for our consumers

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to come in and touch and feel our products as well

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So, coming to Asian market for me

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Not just Asian market to be honest with you

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Korean market in particular has been awesome

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Because from my early days when I was responsible for Jordan brand,

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the consumer always had a level of respect

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for the product that was created and the stories that worked with the product

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The Korean market just blew me away back in the day

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Their knowledge, their respect, their excitement for the stories

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It was unlike many other places

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And so being able to come into the Korean market

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and introduce a brand that speaks to storytelling

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through a new luxury elevated product proposition

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is really really exciting for me personally, as well as for our brand

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And so I'm hoping that some of the things that we're going to be able to do

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are gonna keep consumers super excited about the opportunity

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that this brand has to bring to this market

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Could you please tell us about some special meaning that you have

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when you collaborate with legend Chang Jong-Hoon this time?

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This collaboration is truly exciting

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because he's all about sport and he's all about being a legend within his sport

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And I'm used to working with legends

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So this is super exciting for me

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Telling the best stories and getting the best product

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means being able to spend great time with athletes like this

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So that we can give a little bit of that athletes' world to the rest of the world

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And so, having the opportunity to sit down and talk with him

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and really go into deep things that are important to him about

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his career and his personal life that he wants to share, wants people to see,

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will be exciting for me to bring that to life on a shoe

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And there's so many things that I draw inspirations from

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that as we go into having those conversations,

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I'm sure there will be some great stories to tell

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If I'm able to go really deep,

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hopefully, it'll bring some exciting propositions to products

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I mean, something as simple as numerology

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He wore the number 35

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The number 3 in numerology really speaks to creativity and communication

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And then the number 5 really speaks to freedom and inner wisdom

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So those four words alone epitomize who he is

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I mean what he did on the field

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So being able to just take something as simple as the number 35

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and really draw inspiration from that

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to tell something really cool in a product could be really fun

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And that's just off the top of my head

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If I sit down with him and talk more,

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I'm sure there'll be so many great things that I can include in a project like this

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So I'm super excited about what this could potentially bring

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Yeah

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What means of 23?

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Jordan?

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Yeah, it's my history with Jordan