Hello everyone
Excited to be in Korea
Korea is awesome for business
I love the respect that the culture gives
To sneaker culture and shoes
Having fun out here
This is so good
It's exciting to be here
I enjoy it every single time I come
The people are great
The culture is great
A great place to be
I enjoy it
My daughter is going to be here
What's the philosophy of your design when you create your sneakers?
Code by Gentry is really about a brand that's versatile
And it's an elevated level from just typical sneaker culture
Each shoe takes on about three different personalities
So if you see a shoe in all white, it looks like a luxury sneaker
If you see a shoe that
you might need to wear with a suit or sport coat
We'll take certain shoes and make them in all over black
And use different materials
So now you have an opportunity to dress it up
And then for all those folks out there who want to add a little style and fashion
We'll take that same shoe
And have a bunch of colors and materials
So it'll be a little more flashy
The biggest thing about our brand is that
everything has a reason for being
There's a story behind every single shoe
The reason that it exists
And that is a part of sneaker culture that allowed consumers in the past
to really respect and appreciate why a product exists
So hopefully
People will have an opportunity to enjoy the stories behind how all these shoes are created
What's the meaning of expansion to Asia market?
Expanding to Asia is crucial for our brand
When we first started to think about launching this brand,
we thought about it right around the time when COVID was happening
and the online business was phenomenal
Everything was being done online
And so the initial plan was to go online and run the business that way
Well, obviously we're long passed COVID days
and now consumers are excited about going into stores
and being able to touch and the products
So we want to make sure that we offer opportunities for our consumers
to come in and touch and feel our products as well
So, coming to Asian market for me
Not just Asian market to be honest with you
Korean market in particular has been awesome
Because from my early days when I was responsible for Jordan brand,
the consumer always had a level of respect
for the product that was created and the stories that worked with the product
The Korean market just blew me away back in the day
Their knowledge, their respect, their excitement for the stories
It was unlike many other places
And so being able to come into the Korean market
and introduce a brand that speaks to storytelling
through a new luxury elevated product proposition
is really really exciting for me personally, as well as for our brand
And so I'm hoping that some of the things that we're going to be able to do
are gonna keep consumers super excited about the opportunity
that this brand has to bring to this market
Could you please tell us about some special meaning that you have
when you collaborate with legend Chang Jong-Hoon this time?
This collaboration is truly exciting
because he's all about sport and he's all about being a legend within his sport
And I'm used to working with legends
So this is super exciting for me
Telling the best stories and getting the best product
means being able to spend great time with athletes like this
So that we can give a little bit of that athletes' world to the rest of the world
And so, having the opportunity to sit down and talk with him
and really go into deep things that are important to him about
his career and his personal life that he wants to share, wants people to see,
will be exciting for me to bring that to life on a shoe
And there's so many things that I draw inspirations from
that as we go into having those conversations,
I'm sure there will be some great stories to tell
If I'm able to go really deep,
hopefully, it'll bring some exciting propositions to products
I mean, something as simple as numerology
He wore the number 35
The number 3 in numerology really speaks to creativity and communication
And then the number 5 really speaks to freedom and inner wisdom
So those four words alone epitomize who he is
I mean what he did on the field
So being able to just take something as simple as the number 35
and really draw inspiration from that
to tell something really cool in a product could be really fun
And that's just off the top of my head
If I sit down with him and talk more,
I'm sure there'll be so many great things that I can include in a project like this
So I'm super excited about what this could potentially bring
Yeah
What means of 23?
Jordan?
Yeah, it's my history with Jordan