Hello
Welcome to the first session of the 2025 SERVEONE MRO process course Understanding
In this session, we'll cover 1. The beginning of the SERVEONE platform
2. Introduction to the SERVEONE platform
3. Key products
4. Structure of the SERVEONE platform
Before we begin, let me briefly introduce myself
I’m Hyeran Lim, Senior Manager of the SSP Business Division and the Key Product MD Team at SERVEONE
I joined SERVEONE as an experienced hire and have been with the company for four years
From the moment I joined, I’ve been working on establishing our key products
Since the launch of the mall, I’ve been responsible for SSP MD operations up to the present
Before joining SERVEONE
I gained experience in procurement, online mall product MD, and mall operations
That concludes my brief introduction and let's get started with the training session
First chapter, the beginning of the SERVEONE platform
SERVEONE has grown into Korea’s leading MRO
specialist over the past 20 years
In the past, we focused on total MRO outsourcing
for LG affiliates,
aiming for transparent procurement and efficient operations,
mainly handling captive volumes
After becoming independent, SERVEONE expanded beyond captive volumes,
growing non-captive sales with clients like CJ Group, OB Beer,
KleanNara, and Hanmi Pharmaceutical
We’ve been operating total outsourcing services
centered on MRO supplies, including consumables and maintenance materials
As you can see in the chart, the area marked MRO
shows the main product categories we\'ve sourced
However, to stay competitive, we needed to expand beyond MRO supplies
and cover a wider range of products
such as promotional items, sub-materials, and raw materials
to meet diverse customer needs
After SERVEONE became and independent corporation
and stepped out of captive market, we faced rapid changes and new challenges
With the rise of digital transformation and growing threat of large e-commerce companies,
SERVEONE decided to build its own platform
and shift away from its traditional business model
To enhance SERVEONE\'s value
and drive sustainable growth, we transitioned into a distribution business
Specifically, we built an open-market style business platform
to increase traffic and strengthen our global product competitiveness
Through this platform, we combined our existing capabilities with new initiatives
to accelerate our shift toward the distribution business
Our company's three core strengths can be summarized as follows
First, our database management expertise, built over 20 years,
including experience in SSM product development,
PB, and PNB products
Second, specialized expertise in areas like category killers, packaging solutions, and CMS
Third, our operational experience with large-scale clients, PI-based workflows,
and tools like Zendesk
Additionally, we strengthened product-related capabilities
such as consolidated product inventory, category-specific expertise,
and special promotions
Also provided purchasing workplace, tiered service policies,
and customer discount policies,
alongside marketing capabilities like preset-based sales,
digital marketing, and data analysis
Through platform construction including those, we transformed into a distribution business
To meet the diverse and evolving needs of our customers,
SERVEONE launched a new platform built on years
of accumulated data and expertise
Each platform offers optimized operations and unique value
As shown in the graph below, based on company size and nature of the products,
they can be classified into four categories
The gray area in the upper right represents SERVEONE\'s traditional business scope
For smaller companies beyond the existing MRO coverage,
the red are is handled by SERVEONE Store and G-Lab
In addition, for promotional items and welfare products, which differ from standard MRO,
the market is divided into two segments
V-MEMBERS in the green area serve large, mid-sized and small companies
While OwnerHi and other partner malls in the yellow area cater to small business owners
Chapter two, introduction to the SERVEONE Platform
Let me briefly introduce each platform
The first is the SERVEONE Store
SERVEONE Store's designed to continuously recommend key products
and leverage this to drive integrated sourcing
and cost-saving opportunities,
SERVEONE\'s new online mall
Key features include
A B2B transaction platform for all businesses
Access to SERVEONE\'s key products
Recommended products tailored to each industry sector
Main customers include mid-sized and small businesses in procurement, production, and general affairs teams,
large enterprises seeking a one-stop vendor to expand their purchasing channels,
wholesale and retail businesses purchasing for resale purposes
The SERVEONE Store follows the same main product categories as the traditional platform
From categories such as power equipment, mechanical components, and fire safety,
we select standardized products as key products
and sell them exclusively through the SERVEONE Store
Details about these key products will be explained in Chapter three
The second platform is G-Lab
G-Lab is a specialized R&D distribution mall
and a one-stop online shopping platform
that provides easy access to a wide range of R&D products distributed in Korea
Key features include
Korea’s largest online shopping mall in the MRO R&D sector,
a wide range of services, including product information, purchase management,
user convenience, and regulatory compliance
Its main customers are corporate R&D labs, biotech venture companies,
university research labs, and public institutions
G-Lab offers a wide range of products, including reagents, biotech supplies, laboratory consumables, lab furniture,
analytical instruments, optical devices, measuring instruments, and basic equipment
The third platform is V-MEMBERS
V-MEMBERS is a new shopping platform designed to return
SERVEONE’s purchasing power to all client employees
Key features include
lower prices than online lowest prices,
available to all company employees
and exclusive event benefits to enhance employee welfare
Its main customers are
general affairs teams seeking better employee welfare programs
and employees looking for genuine discounted prices
V-MEMBERS offers a wide variety of products,
including large and small home appliances,
kitchenware, household items,
food, beauty products, IT devices, camping gear,
and health products
Also, products are sold at lower prices compared to Company N
and these price differences are clearly displayed
so customers can easily see how much they’re saving
The fourth platform is OwnerHi
OwnerHi is a specialized industrial goods platform designed for SMEs and small business owners,
allowing them to easily and quickly purchase various products needed
to operate their businesses at the same prices offered to large corporations
Key features include
a specialized platform for conveniently purchasing
industrial products essential for business operations
and exclusive deals that offer the lowest prices in Korea
Its main customers are business owners running offline stores
and small business owners looking for a one-stop shopping solution for various products
OwnerHi specializes in products frequently purchased by small business owners,
such as processed foods, delivery supplies, kitchenware, store supplies, and office supplies
Additionally, it offers access to the Owner Welfare, PB products through OwnerMade,
and even selected key products from the SERVEONE Store
The final platform is the SERVEONE Mall
SERVEONE Mall is an exclusive online mall for contracted clients,
designed to continuously recommend key products
and create opportunities forintegrated sourcing and cost savings
Key features include
a total outsourcing platform dedicated to contracted clients,
availability of all products requested by clients,
along with key products provided as part of the service
and exclusive access limited to large contracted clients
under dedicated supply agreements
Products on SERVEONE Mall are displayed and sold according to
SERVEONE’s main product categories, covering all items requested by clients
Here is a summary table of the five SERVEONE platforms introduced so far
Each platform differs in terms of its value proposition, main customers, operating policies, contract types,
transaction models, and sales methods
Among these features, the biggest differentiation is the operating policy
Let’s take a look at the operating policies of each mall
SERVEONE Mall offers all products requested by contracted clients
SERVEONE Store focuses on carefully selected key products where SERVEONE has strong expertise
G-Lab provides a comprehensive range of reagents and glassware
V-MEMBERS sells only the lowest-priced items compared to Company N
OwnerHi mainly handles small-quantity, low-cost items
essential for self-employed business owners
In chapter 3, we\'ll take a close look at the key products
As mentioned in the previous chapter,
the products are selected as key products from each main category based on their standardization
and are sold exclusively through the SERVEONE Store
In this chapter, we’ll look at the structure, selection process, and criteria for key products
First, regarding the composition,
key products are classified by key products themselves and integrated products
Key products are selected by MDs based on market preference,
sales performance, quality, and price competitiveness
They can be defined individually or together with integrated products
Integrated products refer to
common items that can be replaced by the key product
The relationship between key products and integrated products can be 1:1 or 1:N,
meaning a single key product may be linked to one
or several integrated products
Integrated products are used to recommend the key product
and must always be assigned to a designated key product
Next, let’s look at the selection methods for key products
The selection methods are divided into three categories, MHS key products,
key products without integrated products, and top-tier products
The first type is the MHS key product
Within each product group, MHS groups identical items together
As a basic rule, one lowest-priced product and one high-frequency product are designated
The second type is the key product without integrated products
These are selected from market-distributed products
when a broader assortment is needed or when a manufacturer’s lineup should be represented
For example, for laptops, popular products in the market are regularly renewed
and designated as key products without integrated products
The third type is the top-tier product
Focusing mainly on factory components, the basic rule is to select three manufacturers
and include their key part numbers within the series lineup
For example, for bearings, the goal is to build a complete lineup
from the three manufacturers with the highest market share
The common selection criteria for key products are
Whether the item comes from a top-performing manufacturer in terms of purchases and sales
Whether the product has high purchasing competitiveness
Whether it is from a market-leading manufacturer with the highest market share
Whether the product has high customer preference
Whether there is sufficient demand aligned with market trends
Next, let’s look at the criteria for In&Out key products
Key products can be newly added or excluded
based on specific standards
For a product to be added as a key product,
it must be a competitive, widely used item that has been purchased
continuously for at least 3 months and can be supplied to multiple business sites
Exclusive products for specific clients are not eligible
A product can be added if it can be offered at the same selling price across multiple business sites
It is also eligible when there is a need to enhance the assortment within existing key products,
add new manufacturers,
include unestablished product categories,
or register popular hit products
There are two main cases of product Out
when the product is discontinued or when it becomes unavailable for sale
If a product is discontinued and can no longer be sourced in the market, it is immediately removed
Similarly, if a product is found to be unavailable due to issues like expired or missing certification information,
it is promptly excluded from the key products
Next, let’s look at the standard pricing for key products
The price of a key product is calculated by considering the market selling price and our lowest price
to secure internal profitability and external competitiveness
Each key product has a single standard price,
which is automatically calculated by the system and applied to all customers
The standard price is determined
by first calculating the planned profit margin for each product category,
then comparing that value first with the lowest market selling price
and second with the internal lowest price to finalize the price
If the lowest market selling price is higher than the standard price,
the market price is applied
Conversely, if the standard price is higher than the lowest market price,
the standard price is maintained
When the market price cannot be confirmed,
the internal lowest price is applied as the standard price
The final Chapter Four is about the SERVEONE platform structure
While details differ,
the overall structure is
similar to the SERVEONE Mall
SERVEONE Mall is managed directly through the SMRO system,
while other platforms use separate back offices
for product, pricing, and marketing management
Orders from all platforms are linked to the SMRO system and ERP
Through SMRO, suppliers handle order processing, shipping, and settlement
Suppliers can also manage deliveries for all platforms
through a single supplier portal
Today, we’ve learned about the SERVEONE platform
I hope this session helped you
better understand the SERVEONE platform
This concludes the session
Thank you