1 00:00:13,610 --> 00:00:14,410 Hello 2 00:00:14,410 --> 00:00:19,260 Welcome to the first session of the 2025 SERVEONE MRO process course Understanding 3 00:00:20,325 --> 00:00:23,225 In this session, we'll cover 1. The beginning of the SERVEONE platform 4 00:00:23,225 --> 00:00:25,225 2. Introduction to the SERVEONE platform 5 00:00:25,225 --> 00:00:26,825 3. Key products 6 00:00:26,825 --> 00:00:29,875 4. Structure of the SERVEONE platform 7 00:00:31,028 --> 00:00:34,008 Before we begin, let me briefly introduce myself 8 00:00:34,230 --> 00:00:39,380 I’m Hyeran Lim, Senior Manager of the SSP Business Division and the Key Product MD Team at SERVEONE 9 00:00:39,902 --> 00:00:43,682 I joined SERVEONE as an experienced hire and have been with the company for four years 10 00:00:43,682 --> 00:00:47,212 From the moment I joined, I’ve been working on establishing our key products 11 00:00:47,891 --> 00:00:52,771 Since the launch of the mall, I’ve been responsible for SSP MD operations up to the present 12 00:00:53,916 --> 00:00:55,366 Before joining SERVEONE 13 00:00:55,366 --> 00:00:59,856 I gained experience in procurement, online mall product MD, and mall operations 14 00:01:00,561 --> 00:01:05,001 That concludes my brief introduction and let's get started with the training session 15 00:01:05,469 --> 00:01:08,629 First chapter, the beginning of the SERVEONE platform 16 00:01:10,405 --> 00:01:15,105 SERVEONE has grown into Korea’s leading MRO 17 00:01:15,105 --> 00:01:18,985 specialist over the past 20 years 18 00:01:19,851 --> 00:01:24,001 In the past, we focused on total MRO outsourcing 19 00:01:24,001 --> 00:01:26,541 for LG affiliates, 20 00:01:26,728 --> 00:01:29,728 aiming for transparent procurement and efficient operations, 21 00:01:29,728 --> 00:01:32,828 mainly handling captive volumes 22 00:01:33,577 --> 00:01:39,057 After becoming independent, SERVEONE expanded beyond captive volumes, 23 00:01:39,057 --> 00:01:43,667 growing non-captive sales with clients like CJ Group, OB Beer, 24 00:01:43,667 --> 00:01:46,917 KleanNara, and Hanmi Pharmaceutical 25 00:01:48,852 --> 00:01:52,602 We’ve been operating total outsourcing services 26 00:01:52,602 --> 00:01:56,332 centered on MRO supplies, including consumables and maintenance materials 27 00:01:57,071 --> 00:02:00,271 As you can see in the chart, the area marked MRO 28 00:02:00,271 --> 00:02:02,891 shows the main product categories we\'ve sourced 29 00:02:03,598 --> 00:02:07,463 However, to stay competitive, we needed to expand beyond MRO supplies 30 00:02:07,731 --> 00:02:09,731 and cover a wider range of products 31 00:02:09,731 --> 00:02:13,731 such as promotional items, sub-materials, and raw materials 32 00:02:14,039 --> 00:02:18,089 to meet diverse customer needs 33 00:02:18,943 --> 00:02:22,273 After SERVEONE became and independent corporation 34 00:02:22,649 --> 00:02:28,099 and stepped out of captive market, we faced rapid changes and new challenges 35 00:02:28,475 --> 00:02:33,615 With the rise of digital transformation and growing threat of large e-commerce companies, 36 00:02:33,992 --> 00:02:36,892 SERVEONE decided to build its own platform 37 00:02:37,123 --> 00:02:40,323 and shift away from its traditional business model 38 00:02:41,415 --> 00:02:43,165 To enhance SERVEONE\'s value 39 00:02:43,165 --> 00:02:46,815 and drive sustainable growth, we transitioned into a distribution business 40 00:02:47,008 --> 00:02:50,978 Specifically, we built an open-market style business platform 41 00:02:51,327 --> 00:02:56,487 to increase traffic and strengthen our global product competitiveness 42 00:02:57,780 --> 00:03:01,740 Through this platform, we combined our existing capabilities with new initiatives 43 00:03:01,966 --> 00:03:04,616 to accelerate our shift toward the distribution business 44 00:03:05,200 --> 00:03:09,360 Our company's three core strengths can be summarized as follows 45 00:03:09,692 --> 00:03:12,492 First, our database management expertise, built over 20 years, 46 00:03:12,692 --> 00:03:14,692 including experience in SSM product development, 47 00:03:15,024 --> 00:03:18,104 PB, and PNB products 48 00:03:18,480 --> 00:03:23,330 Second, specialized expertise in areas like category killers, packaging solutions, and CMS 49 00:03:23,697 --> 00:03:27,637 Third, our operational experience with large-scale clients, PI-based workflows, 50 00:03:28,001 --> 00:03:30,951 and tools like Zendesk 51 00:03:31,762 --> 00:03:34,612 Additionally, we strengthened product-related capabilities 52 00:03:34,612 --> 00:03:37,662 such as consolidated product inventory, category-specific expertise, 53 00:03:37,662 --> 00:03:40,762 and special promotions 54 00:03:41,233 --> 00:03:44,633 Also provided purchasing workplace, tiered service policies, 55 00:03:44,933 --> 00:03:47,383 and customer discount policies, 56 00:03:48,135 --> 00:03:51,185 alongside marketing capabilities like preset-based sales, 57 00:03:51,185 --> 00:03:54,585 digital marketing, and data analysis 58 00:03:55,015 --> 00:03:59,175 Through platform construction including those, we transformed into a distribution business 59 00:04:02,019 --> 00:04:04,779 To meet the diverse and evolving needs of our customers, 60 00:04:05,111 --> 00:04:09,511 SERVEONE launched a new platform built on years 61 00:04:09,511 --> 00:04:11,251 of accumulated data and expertise 62 00:04:11,954 --> 00:04:16,754 Each platform offers optimized operations and unique value 63 00:04:17,267 --> 00:04:21,187 As shown in the graph below, based on company size and nature of the products, 64 00:04:21,187 --> 00:04:23,137 they can be classified into four categories 65 00:04:25,107 --> 00:04:28,867 The gray area in the upper right represents SERVEONE\'s traditional business scope 66 00:04:29,198 --> 00:04:32,858 For smaller companies beyond the existing MRO coverage, 67 00:04:33,154 --> 00:04:37,134 the red are is handled by SERVEONE Store and G-Lab 68 00:04:38,222 --> 00:04:43,382 In addition, for promotional items and welfare products, which differ from standard MRO, 69 00:04:43,382 --> 00:04:45,942 the market is divided into two segments 70 00:04:45,942 --> 00:04:50,652 V-MEMBERS in the green area serve large, mid-sized and small companies 71 00:04:50,902 --> 00:04:56,062 While OwnerHi and other partner malls in the yellow area cater to small business owners 72 00:04:58,462 --> 00:05:01,621 Chapter two, introduction to the SERVEONE Platform 73 00:05:02,021 --> 00:05:05,362 Let me briefly introduce each platform 74 00:05:05,462 --> 00:05:07,681 The first is the SERVEONE Store 75 00:05:08,382 --> 00:05:12,041 SERVEONE Store's designed to continuously recommend key products 76 00:05:12,191 --> 00:05:14,591 and leverage this to drive integrated sourcing 77 00:05:14,591 --> 00:05:17,661 and cost-saving opportunities, 78 00:05:17,661 --> 00:05:19,812 SERVEONE\'s new online mall 79 00:05:20,262 --> 00:05:21,712 Key features include 80 00:05:21,712 --> 00:05:25,181 A B2B transaction platform for all businesses 81 00:05:25,181 --> 00:05:27,942 Access to SERVEONE\'s key products 82 00:05:27,942 --> 00:05:31,932 Recommended products tailored to each industry sector 83 00:05:32,382 --> 00:05:37,582 Main customers include mid-sized and small businesses in procurement, production, and general affairs teams, 84 00:05:37,782 --> 00:05:41,222 large enterprises seeking a one-stop vendor to expand their purchasing channels, 85 00:05:41,222 --> 00:05:44,011 wholesale and retail businesses purchasing for resale purposes 86 00:05:44,861 --> 00:05:50,142 The SERVEONE Store follows the same main product categories as the traditional platform 87 00:05:50,542 --> 00:05:55,622 From categories such as power equipment, mechanical components, and fire safety, 88 00:05:55,622 --> 00:05:58,602 we select standardized products as key products 89 00:05:58,602 --> 00:06:02,692 and sell them exclusively through the SERVEONE Store 90 00:06:03,542 --> 00:06:08,892 Details about these key products will be explained in Chapter three 91 00:06:11,342 --> 00:06:13,351 The second platform is G-Lab 92 00:06:13,401 --> 00:06:15,881 G-Lab is a specialized R&D distribution mall 93 00:06:16,181 --> 00:06:19,432 and a one-stop online shopping platform 94 00:06:19,582 --> 00:06:22,942 that provides easy access to a wide range of R&D products distributed in Korea 95 00:06:23,542 --> 00:06:24,892 Key features include 96 00:06:25,242 --> 00:06:29,702 Korea’s largest online shopping mall in the MRO R&D sector, 97 00:06:29,702 --> 00:06:34,181 a wide range of services, including product information, purchase management, 98 00:06:34,181 --> 00:06:36,762 user convenience, and regulatory compliance 99 00:06:37,662 --> 00:06:41,462 Its main customers are corporate R&D labs, biotech venture companies, 100 00:06:41,462 --> 00:06:44,282 university research labs, and public institutions 101 00:06:46,382 --> 00:06:51,881 G-Lab offers a wide range of products, including reagents, biotech supplies, laboratory consumables, lab furniture, 102 00:06:51,881 --> 00:06:56,411 analytical instruments, optical devices, measuring instruments, and basic equipment 103 00:06:57,261 --> 00:06:59,822 The third platform is V-MEMBERS 104 00:07:00,222 --> 00:07:05,582 V-MEMBERS is a new shopping platform designed to return 105 00:07:05,582 --> 00:07:07,702 SERVEONE’s purchasing power to all client employees 106 00:07:08,302 --> 00:07:09,702 Key features include 107 00:07:09,702 --> 00:07:12,141 lower prices than online lowest prices, 108 00:07:12,141 --> 00:07:15,182 available to all company employees 109 00:07:15,182 --> 00:07:18,842 and exclusive event benefits to enhance employee welfare 110 00:07:19,942 --> 00:07:21,342 Its main customers are 111 00:07:21,342 --> 00:07:25,061 general affairs teams seeking better employee welfare programs 112 00:07:25,061 --> 00:07:29,021 and employees looking for genuine discounted prices 113 00:07:30,621 --> 00:07:33,421 V-MEMBERS offers a wide variety of products, 114 00:07:33,421 --> 00:07:35,971 including large and small home appliances, 115 00:07:36,421 --> 00:07:38,462 kitchenware, household items, 116 00:07:38,662 --> 00:07:42,581 food, beauty products, IT devices, camping gear, 117 00:07:42,921 --> 00:07:45,921 and health products 118 00:07:46,621 --> 00:07:50,731 Also, products are sold at lower prices compared to Company N 119 00:07:50,981 --> 00:07:53,531 and these price differences are clearly displayed 120 00:07:53,781 --> 00:07:58,961 so customers can easily see how much they’re saving 121 00:08:01,161 --> 00:08:03,652 The fourth platform is OwnerHi 122 00:08:04,302 --> 00:08:08,041 OwnerHi is a specialized industrial goods platform designed for SMEs and small business owners, 123 00:08:08,341 --> 00:08:12,911 allowing them to easily and quickly purchase various products needed 124 00:08:13,061 --> 00:08:16,572 to operate their businesses at the same prices offered to large corporations 125 00:08:17,022 --> 00:08:18,322 Key features include 126 00:08:18,572 --> 00:08:21,222 a specialized platform for conveniently purchasing 127 00:08:21,222 --> 00:08:24,201 industrial products essential for business operations 128 00:08:24,551 --> 00:08:29,611 and exclusive deals that offer the lowest prices in Korea 129 00:08:30,261 --> 00:08:34,462 Its main customers are business owners running offline stores 130 00:08:34,462 --> 00:08:38,941 and small business owners looking for a one-stop shopping solution for various products 131 00:08:41,141 --> 00:08:46,302 OwnerHi specializes in products frequently purchased by small business owners, 132 00:08:46,302 --> 00:08:51,592 such as processed foods, delivery supplies, kitchenware, store supplies, and office supplies 133 00:08:51,942 --> 00:08:56,522 Additionally, it offers access to the Owner Welfare, PB products through OwnerMade, 134 00:08:56,822 --> 00:09:00,862 and even selected key products from the SERVEONE Store 135 00:09:03,262 --> 00:09:05,501 The final platform is the SERVEONE Mall 136 00:09:05,851 --> 00:09:09,342 SERVEONE Mall is an exclusive online mall for contracted clients, 137 00:09:09,542 --> 00:09:14,942 designed to continuously recommend key products 138 00:09:15,402 --> 00:09:17,611 and create opportunities forintegrated sourcing and cost savings 139 00:09:19,621 --> 00:09:21,631 Key features include 140 00:09:21,831 --> 00:09:25,051 a total outsourcing platform dedicated to contracted clients, 141 00:09:25,401 --> 00:09:28,821 availability of all products requested by clients, 142 00:09:28,971 --> 00:09:31,751 along with key products provided as part of the service 143 00:09:32,501 --> 00:09:36,142 and exclusive access limited to large contracted clients 144 00:09:36,142 --> 00:09:40,151 under dedicated supply agreements 145 00:09:42,542 --> 00:09:46,542 Products on SERVEONE Mall are displayed and sold according to 146 00:09:46,542 --> 00:09:50,972 SERVEONE’s main product categories, covering all items requested by clients 147 00:09:51,822 --> 00:09:56,492 Here is a summary table of the five SERVEONE platforms introduced so far 148 00:09:56,942 --> 00:10:02,382 Each platform differs in terms of its value proposition, main customers, operating policies, contract types, 149 00:10:02,382 --> 00:10:06,062 transaction models, and sales methods 150 00:10:06,862 --> 00:10:10,611 Among these features, the biggest differentiation is the operating policy 151 00:10:10,961 --> 00:10:13,492 Let’s take a look at the operating policies of each mall 152 00:10:14,142 --> 00:10:18,672 SERVEONE Mall offers all products requested by contracted clients 153 00:10:19,222 --> 00:10:24,671 SERVEONE Store focuses on carefully selected key products where SERVEONE has strong expertise 154 00:10:24,971 --> 00:10:29,472 G-Lab provides a comprehensive range of reagents and glassware 155 00:10:29,822 --> 00:10:33,842 V-MEMBERS sells only the lowest-priced items compared to Company N 156 00:10:34,542 --> 00:10:38,792 OwnerHi mainly handles small-quantity, low-cost items 157 00:10:38,792 --> 00:10:41,602 essential for self-employed business owners 158 00:10:42,702 --> 00:10:46,462 In chapter 3, we\'ll take a close look at the key products 159 00:10:48,542 --> 00:10:52,052 As mentioned in the previous chapter, 160 00:10:52,052 --> 00:10:57,002 the products are selected as key products from each main category based on their standardization 161 00:10:57,002 --> 00:11:01,731 and are sold exclusively through the SERVEONE Store 162 00:11:02,181 --> 00:11:07,801 In this chapter, we’ll look at the structure, selection process, and criteria for key products 163 00:11:08,501 --> 00:11:10,901 First, regarding the composition, 164 00:11:11,051 --> 00:11:15,361 key products are classified by key products themselves and integrated products 165 00:11:16,061 --> 00:11:19,711 Key products are selected by MDs based on market preference, 166 00:11:19,711 --> 00:11:23,531 sales performance, quality, and price competitiveness 167 00:11:23,781 --> 00:11:28,092 They can be defined individually or together with integrated products 168 00:11:29,142 --> 00:11:31,992 Integrated products refer to 169 00:11:31,992 --> 00:11:35,672 common items that can be replaced by the key product 170 00:11:36,422 --> 00:11:41,402 The relationship between key products and integrated products can be 1:1 or 1:N, 171 00:11:41,662 --> 00:11:45,601 meaning a single key product may be linked to one 172 00:11:45,901 --> 00:11:50,432 or several integrated products 173 00:11:51,382 --> 00:11:55,651 Integrated products are used to recommend the key product 174 00:11:55,901 --> 00:11:58,752 and must always be assigned to a designated key product 175 00:11:59,652 --> 00:12:03,522 Next, let’s look at the selection methods for key products 176 00:12:04,222 --> 00:12:07,872 The selection methods are divided into three categories, MHS key products, 177 00:12:07,872 --> 00:12:12,251 key products without integrated products, and top-tier products 178 00:12:12,901 --> 00:12:15,251 The first type is the MHS key product 179 00:12:15,251 --> 00:12:18,841 Within each product group, MHS groups identical items together 180 00:12:19,021 --> 00:12:23,112 Within each product group, MHS groups identical items together 181 00:12:23,662 --> 00:12:28,731 As a basic rule, one lowest-priced product and one high-frequency product are designated 182 00:12:29,581 --> 00:12:31,931 The second type is the key product without integrated products 183 00:12:32,231 --> 00:12:35,662 These are selected from market-distributed products 184 00:12:35,862 --> 00:12:40,862 when a broader assortment is needed or when a manufacturer’s lineup should be represented 185 00:12:41,662 --> 00:12:46,701 For example, for laptops, popular products in the market are regularly renewed 186 00:12:46,901 --> 00:12:49,311 and designated as key products without integrated products 187 00:12:50,061 --> 00:12:51,861 The third type is the top-tier product 188 00:12:51,861 --> 00:12:57,581 Focusing mainly on factory components, the basic rule is to select three manufacturers 189 00:12:57,581 --> 00:13:01,001 and include their key part numbers within the series lineup 190 00:13:01,501 --> 00:13:05,701 For example, for bearings, the goal is to build a complete lineup 191 00:13:05,701 --> 00:13:08,692 from the three manufacturers with the highest market share 192 00:13:10,042 --> 00:13:11,992 The common selection criteria for key products are 193 00:13:12,342 --> 00:13:15,981 Whether the item comes from a top-performing manufacturer in terms of purchases and sales 194 00:13:16,381 --> 00:13:18,481 Whether the product has high purchasing competitiveness 195 00:13:18,731 --> 00:13:21,852 Whether it is from a market-leading manufacturer with the highest market share 196 00:13:22,302 --> 00:13:24,452 Whether the product has high customer preference 197 00:13:24,652 --> 00:13:29,201 Whether there is sufficient demand aligned with market trends 198 00:13:32,001 --> 00:13:35,482 Next, let’s look at the criteria for In&Out key products 199 00:13:36,182 --> 00:13:39,982 Key products can be newly added or excluded 200 00:13:40,232 --> 00:13:42,992 based on specific standards 201 00:13:43,542 --> 00:13:45,842 For a product to be added as a key product, 202 00:13:46,142 --> 00:13:49,222 it must be a competitive, widely used item that has been purchased 203 00:13:49,222 --> 00:13:53,791 continuously for at least 3 months and can be supplied to multiple business sites 204 00:13:54,341 --> 00:13:57,652 Exclusive products for specific clients are not eligible 205 00:13:58,502 --> 00:14:03,172 A product can be added if it can be offered at the same selling price across multiple business sites 206 00:14:04,422 --> 00:14:07,982 It is also eligible when there is a need to enhance the assortment within existing key products, 207 00:14:08,182 --> 00:14:10,232 add new manufacturers, 208 00:14:10,482 --> 00:14:13,381 include unestablished product categories, 209 00:14:13,581 --> 00:14:17,691 or register popular hit products 210 00:14:18,341 --> 00:14:21,641 There are two main cases of product Out 211 00:14:21,891 --> 00:14:25,321 when the product is discontinued or when it becomes unavailable for sale 212 00:14:26,021 --> 00:14:30,502 If a product is discontinued and can no longer be sourced in the market, it is immediately removed 213 00:14:30,502 --> 00:14:35,472 Similarly, if a product is found to be unavailable due to issues like expired or missing certification information, 214 00:14:35,662 --> 00:14:38,452 it is promptly excluded from the key products 215 00:14:39,502 --> 00:14:43,522 Next, let’s look at the standard pricing for key products 216 00:14:44,222 --> 00:14:49,001 The price of a key product is calculated by considering the market selling price and our lowest price 217 00:14:49,261 --> 00:14:52,901 to secure internal profitability and external competitiveness 218 00:14:53,701 --> 00:14:56,982 Each key product has a single standard price, 219 00:14:57,302 --> 00:15:02,142 which is automatically calculated by the system and applied to all customers 220 00:15:02,742 --> 00:15:04,742 The standard price is determined 221 00:15:04,892 --> 00:15:08,841 by first calculating the planned profit margin for each product category, 222 00:15:09,191 --> 00:15:12,691 then comparing that value first with the lowest market selling price 223 00:15:13,141 --> 00:15:16,901 and second with the internal lowest price to finalize the price 224 00:15:17,701 --> 00:15:20,951 If the lowest market selling price is higher than the standard price, 225 00:15:21,201 --> 00:15:23,402 the market price is applied 226 00:15:23,742 --> 00:15:28,192 Conversely, if the standard price is higher than the lowest market price, 227 00:15:28,292 --> 00:15:29,861 the standard price is maintained 228 00:15:30,461 --> 00:15:32,611 When the market price cannot be confirmed, 229 00:15:32,611 --> 00:15:36,562 the internal lowest price is applied as the standard price 230 00:15:39,261 --> 00:15:43,201 The final Chapter Four is about the SERVEONE platform structure 231 00:15:45,341 --> 00:15:47,141 While details differ, 232 00:15:47,241 --> 00:15:50,601 the overall structure is 233 00:15:50,601 --> 00:15:53,791 similar to the SERVEONE Mall 234 00:15:54,341 --> 00:15:59,562 SERVEONE Mall is managed directly through the SMRO system, 235 00:15:59,862 --> 00:16:03,641 while other platforms use separate back offices 236 00:16:03,941 --> 00:16:10,831 for product, pricing, and marketing management 237 00:16:11,581 --> 00:16:17,252 Orders from all platforms are linked to the SMRO system and ERP 238 00:16:17,502 --> 00:16:22,112 Through SMRO, suppliers handle order processing, shipping, and settlement 239 00:16:22,862 --> 00:16:26,662 Suppliers can also manage deliveries for all platforms 240 00:16:26,662 --> 00:16:29,491 through a single supplier portal 241 00:16:31,622 --> 00:16:35,142 Today, we’ve learned about the SERVEONE platform 242 00:16:35,542 --> 00:16:39,302 I hope this session helped you 243 00:16:39,302 --> 00:16:41,951 better understand the SERVEONE platform 244 00:16:42,901 --> 00:16:44,451 This concludes the session 245 00:16:44,451 --> 00:16:45,362 Thank you