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Welcome back

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In this session,
we're going to talk about

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how to come up with your new ideas

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Simply, you cannot start
your businesses without idea

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But, real problem in this case is

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you don't know and we don't know
how to come up with new ideas

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That's why, in this session,
I want to introduce

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very interesting and short method
for new idea generation,

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which is SCAMPER

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Have you heard about the SCAMPER?

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SCAMPER is brainstorming technique

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used to generate new ideas
by exploring different perspectives

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SCAMPER stand for

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Substitute

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Combine

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Adapt

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Magnify

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Put to other use

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Eliminate

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and R for Rearrange

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There are how many perspectives?

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There are 7 perspectives

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Basically, we will generate new ideas

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by exploring those seven perspectives

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Let's begin with first perspective,
which is Substitute

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What is Substitute?

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Substitute is something

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that satisfies consumer's needs in a different way

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For example, what is the substitute for the water?

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It could be juice, milk, beer, or something

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Substitute for the car

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Different transportation, right?

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Airplane, train, or you can take a walk

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Those are substitutes for the car

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So, substitute is

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replacement of component,
material, person, or method

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with another to achieve improvement

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You need to ask yourself,

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what material or resource
can I substitute or replace?

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Or, can I change the rule of games?

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Or, can I use a different person or process

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to meet consumer's need?

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These are all about questions

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in substitute perspective

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I want to give you an example

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for the substitute perspective

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Look at this picture

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It is a scramble of egg

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But these eggs ares not just real eggs

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This egg is alternative egg

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If you are vegan,

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then, you might like this type of egg

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because this egg is a plant-based egg

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Totally substitute for real eggs

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The company used a technology

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and tried to produce these alternative eggs

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So, this company has raised
over $465 M outside funding

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This company is valued at about
$1.6B in 2025

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This company became a unicorn company

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Because of the principle of the substitute

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Look at another example of substitute

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You can see the graph

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Graph illustrate Netflix is going up
and Blockbuster is going down

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For example, in 2009,

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Blockbuster lost market leadership,

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and later, in 2010,
Blockbuster went bankrupt

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What happened?

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Blockbuster is a traditional video rental giant

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Blockbuster had, at that time,

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around 9,000 store all of the world

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But Netflix was just a small startup

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Netflix started this business with
DVD by mail service

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Then later, 2007,

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Netflix introduced online technology,
streaming service

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Then, in 2009,

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Netflix formally introduced
this service to the market

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What happened?

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Blockbuster collapsed

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Because after then,

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consumers don't have to go outside to

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rent out home videos

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Instead, they can watch the movie at home

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through the internet

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Netflix is a really good substitute
for the traditional video rental

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That's why Netflix won,
and Blockbuster failed

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Let's move on to the next perspective,
which is Combine

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What do you mean by that?

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You can combine different component,

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then you can make new businesses

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You merge two or more elements

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to create synergy, efficiency, or innovation

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You ask yourself,

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what can I combine to maximize value?

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What ideas, functions, or technologies
can work together?

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Simple combination can produce

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really valuable ideas

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I want to give you an example

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Look at this picture

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This is a pencil

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Pencil is very common

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Do you know when the pencil's mass produced?

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50 years ago? 100 years ago?

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150 years ago?

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Actually, the pencil was mass produced

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in 1662,

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which is around 400 years ago

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400 years ago,

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pencil was mass produced

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Then, what is specialty for using pencil?

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What kind of benefit is there
when we use a pencil?

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We can erase them

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And, to erase your handwriting,

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what do we need?

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We need erasers

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Guess when these erasers mass produced

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Around similar time?

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When did this eraser mass produced?

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It was mass produced in 1770

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It means, 100 years later from

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that moment when the pencils
were mass produced

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It took 100 years

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Can you imagine that?

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Then, we used

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eraser attached pencil

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We used pencil with erasers

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Guess when this 
eraser attached pencil mass produced

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or invented

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When?

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It took another 100 years

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to invent this eraser attached pencils

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You see?

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Combining two or three elements is not easy

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Although you thought it is really easy,
but it's not easy

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I want to give you another example

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how it is difficult

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and how the simple combination
can produce the values

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Look at this picture

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This is a wheel

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We use wheel, right?

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I want to ask you a question

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When was the wheel

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used in the human history?

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When the human being started using wheel?

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5,500 years ago

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5,500 years ago, human started using wheel

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This is wheel

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When people travel,

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they have a luggage

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What do luggage look like?

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This is a traditional luggage

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This is 19th century black traveling trunk luggage

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There is a wheel

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Wheel was already invented 5,500 years ago

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and there is a luggage,
I don't know when people used the luggage,

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but in 19th century,

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this types of luggage were so popular

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When did people started

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attaching wheel on the luggage?

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Right now, if you go to the airport,

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everybody carries wheeled luggage

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Nobody use this type of trunk

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Everyone uses wheel attached luggage

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When did this wheel attached luggage started?

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Surprisingly, just 1970,

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this wheel attached rolling suitcase started

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We had wheel already 5,500 years ago

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We had a luggage, trunk many years ago

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But very recently, we started
attaching wheel on the luggage

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Later, this luggage was not comfortable

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Then what happened?

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One of the pilot,

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his name was Robert Plath,

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he was a pilot in Northwest Airline

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He modified

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previously invented wheeled luggage

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and made it upright

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So, he invented upright wheeled suitcase

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Almost 20 years after

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from initial invention of wheeled luggage

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He invented this modern type of
upright suitcase in 1987

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So, he started luggage company
which is Travelpro

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Have you heard about Travelpro?

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Travelpro still exists in Florida

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He sold this company in 1999

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Anyway, this is a story about
current wheeled luggage

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It's all about combine

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I want to give you another example
about the combination

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Look at this video together

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In this video,

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you can see how Steve Jobs introduce

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the first iPhone in 2007

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The basic idea of the iPhone is

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combination of 3 different functions

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Let's watch it together

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Now, you understand how powerful

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combining element is?

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If you combine two or three
separate function together,

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then you can provide new values
to the consumers

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Let's move to another perspective,
which is Adapt

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Adapt means,

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you try to adjust or tweak an idea

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to fit a new context or problem

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You apply existing solution or concept

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and apply this one to your new context

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So, you ask yourself,

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What can be adjusted or borrowed
from somewhere else?

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How can it be adapted for another use?

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I want to give you a real example

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Look at him

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His name is Charles Merill,

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co-founder of Merill Lynch

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You know what Merill Lynch is?

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Merill Lynch is financial service company

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Basically, Charles Merill

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saw the phenomena

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of the shift from local grocery store

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to the chain store

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From mom and pop store,
it changed to

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big chain stores

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If you go inside big chain store,

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you can see many discounted product

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and many different types of product

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He wanted to make financial service
more accessible

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and understandable

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like a chain store

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Basically, he applied this supermarket concept,

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big box retail store concept,

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into the financial market

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He envisioned a financial supermarket

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This is Merill Lynch

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How did he come up with Merill Lynch idea?

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He borrowed the concept,

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supermarket concept, from big box retailer

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and applied this concept into financial store

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I want to give you another example

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Look at him

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Although he passed away recently

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His name was Thomas Stemberg

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Thomas Stemberg found Staple

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in 1985

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Previously, he worked at

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grocery store as an executive

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Basically, he was working at
big-box retail grocery store

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He knew the concept of grocery stores

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He wanted to apply this
big box retailer concept into office-supply

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So, he frequently mentioned that

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he want to be Toys R Us for office supplies

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This is adapt

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Let's move to another perspective,
which is Modify of Magnify

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Modify or magnify means

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you exaggerate one of the feature

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For example, size, appearance,
shape, meaning, or function

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You just pick one of them and focus on

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one feature

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So you ask yourself,

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What can be made bigger, smaller,

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stronger, longer, or more appealing?

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Can we exaggerate a feature?

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This is modify or magnify

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If you apply this perspective into your situation,

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then, you can create new idea

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I want to give you an example

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Look at this camera

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This camera is digital camera

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But this digital camera is a little bit
different from normal digital camera

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Do you know what it is?

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This is GoPro

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GoPro is an American technology company

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exaggerating on actionable photo

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This company was founded in 2002
by Nick Woodman

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He was active surfer,

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and he wanted to take picture
while he is surfing

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But he found that there is
no actionable photo available

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through the traditional camera

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That's why he invented new types of camera

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This is GoPro

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Basically, this GoPro magnify the ability

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of everyday people to capture
pro-level action shots

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00:17:00.800 --> 00:17:03.300
This is important,
pro-level action shot

280
00:17:03.300 --> 00:17:04.650
If you use GoPro,

281
00:17:04.650 --> 00:17:09.100
and you can get really incredible action shot

282
00:17:11.800 --> 00:17:16.650
GoPro created small, durable,
and wearable cameras

283
00:17:16.650 --> 00:17:19.350
for action sports and adventures

284
00:17:19.350 --> 00:17:21.100
That's why it is very popular

285
00:17:22.100 --> 00:17:24.600
I want to give you another example

286
00:17:24.750 --> 00:17:27.500
Have you heard about Misfits Market?

287
00:17:28.000 --> 00:17:33.450
Misfits Market just focus on price

288
00:17:33.450 --> 00:17:36.500
Low price fruit or vegetables

289
00:17:36.850 --> 00:17:39.100
And they ignore the appearance

290
00:17:40.282 --> 00:17:44.382
This company is online grocery startup

291
00:17:44.382 --> 00:17:47.532
that sells ugly, surplus,

292
00:17:47.532 --> 00:17:50.932
or off-spec groceries at discounted prices

293
00:17:51.632 --> 00:17:52.682
What do you think?

294
00:17:54.132 --> 00:18:00.582
You can purchase
same apple at discounted prices

295
00:18:01.332 --> 00:18:05.432
Only problem is,
this apple is not looking good

296
00:18:05.432 --> 00:18:08.582
Because it was on the ground

297
00:18:08.582 --> 00:18:10.932
Level 3 or level 4 apple

298
00:18:10.932 --> 00:18:12.982
But, the taste is the same

299
00:18:13.232 --> 00:18:16.032
Will you purchase these types of apple?

300
00:18:16.032 --> 00:18:17.432
That is your choice

301
00:18:17.432 --> 00:18:21.682
Anyway, Misfits Market just focused on

302
00:18:21.682 --> 00:18:25.032
imperfect food and vegetables

303
00:18:25.282 --> 00:18:29.132
And they exaggerated price benefit

304
00:18:29.282 --> 00:18:32.032
This company was founded in 2018,

305
00:18:32.032 --> 00:18:36.182
and currently valued at $2B

306
00:18:37.082 --> 00:18:43.232
It magnified acceptance of
imperfect or odd-shaped food

307
00:18:43.232 --> 00:18:45.382
They cut the prices

308
00:18:45.382 --> 00:18:47.782
What do you think?
Will you try?

309
00:18:47.782 --> 00:18:49.032
Why not?

310
00:18:50.382 --> 00:18:53.932
Let's move to another principle,
another perspective,

311
00:18:53.932 --> 00:18:55.632
which is Put to other use

312
00:18:55.632 --> 00:18:57.482
Put to other use means

313
00:18:57.482 --> 00:19:03.382
you need to reimagine value

314
00:19:03.382 --> 00:19:08.382
by exploring how an existing product,
skill, or process

315
00:19:08.382 --> 00:19:11.282
can solve a different problem,

316
00:19:11.282 --> 00:19:13.332
serve a new audience,

317
00:19:13.332 --> 00:19:15.732
or function in a new context

318
00:19:17.232 --> 00:19:20.532
You use existing product of service

319
00:19:21.482 --> 00:19:23.532
to solve different problem

320
00:19:24.332 --> 00:19:25.482
You ask yourself,

321
00:19:25.482 --> 00:19:27.532
What else can this be used for?

322
00:19:28.132 --> 00:19:31.332
How could this be used in a different industry?

323
00:19:31.782 --> 00:19:37.032
In my opinion, the best example of
put to other use perspective is

324
00:19:37.032 --> 00:19:38.182
AWS

325
00:19:38.982 --> 00:19:40.132
What is it?

326
00:19:40.132 --> 00:19:43.781
This is Amazon web service

327
00:19:44.370 --> 00:19:46.170
This service,

328
00:19:46.170 --> 00:19:48.570
originally,

329
00:19:48.570 --> 00:19:52.370
developed for internal computing infrastructure

330
00:19:52.370 --> 00:19:55.470
to support Amazon's retail operations

331
00:19:56.070 --> 00:19:57.520
Then later,

332
00:19:57.520 --> 00:20:03.470
Amazon started offering this service
to other companies

333
00:20:05.220 --> 00:20:07.170
Then later, what happened?

334
00:20:07.520 --> 00:20:12.870
So many companies needed
cloud computing service

335
00:20:12.870 --> 00:20:16.120
So, Amazon realized, there are needs

336
00:20:16.120 --> 00:20:20.720
So, Amazon, later put its
massive server infrastructure

337
00:20:20.720 --> 00:20:23.820
to new use externally

338
00:20:23.820 --> 00:20:25.820
Then later, what happened?

339
00:20:25.820 --> 00:20:29.970
AWS made tons of money for Amazon

340
00:20:29.970 --> 00:20:34.320
AWS now generates over $90B a year,

341
00:20:34.620 --> 00:20:37.820
which is Amazon's most profitable division

342
00:20:38.320 --> 00:20:42.020
I want to give you another example of
put to other use principle

343
00:20:42.020 --> 00:20:44.820
This is MyRealTrip

344
00:20:44.820 --> 00:20:47.370
MyRealTrip is Korean company

345
00:20:47.370 --> 00:20:51.270
that almost approached to unicorn level

346
00:20:51.270 --> 00:20:54.420
This company was started at 2013

347
00:20:54.420 --> 00:20:57.970
The company tried to connect

348
00:20:57.970 --> 00:21:01.320
traveler and local travel guides

349
00:21:01.970 --> 00:21:03.870
You might think that

350
00:21:04.720 --> 00:21:09.770
you just recruit
professional local travel guide

351
00:21:09.770 --> 00:21:13.470
and try to connect
professional travel guide and traveler

352
00:21:13.770 --> 00:21:17.620
But MyRealTrip's approach is totally different

353
00:21:17.620 --> 00:21:21.920
They put students

354
00:21:21.920 --> 00:21:24.620
or immigrants

355
00:21:25.320 --> 00:21:29.020
to travel guide's purpose

356
00:21:29.020 --> 00:21:31.020
For travel guide use

357
00:21:31.020 --> 00:21:33.770
So, Korean students and immigrants

358
00:21:33.770 --> 00:21:36.820
are not professional travel guides

359
00:21:36.820 --> 00:21:41.020
But MyRealTrip approached them and asked them

360
00:21:41.020 --> 00:21:43.770
to work as travel guide

361
00:21:43.770 --> 00:21:47.320
So, basically, MyRealTrip

362
00:21:48.170 --> 00:21:50.820
used put to other use principle

363
00:21:52.070 --> 00:21:54.870
The company started with this principle

364
00:21:56.543 --> 00:21:59.693
Let's move to another perspective,
which is Eliminate

365
00:21:59.693 --> 00:22:00.893
Eliminate means,

366
00:22:00.893 --> 00:22:04.293
you identify and remove unnecessary elements

367
00:22:04.293 --> 00:22:07.443
in product, process, service, or system

368
00:22:07.443 --> 00:22:10.843
Then you can make a simple solution

369
00:22:11.943 --> 00:22:13.043
You ask yourself,

370
00:22:13.043 --> 00:22:17.593
What can I remove without
affecting the core function?

371
00:22:17.593 --> 00:22:22.043
What happens if I remove other things?

372
00:22:22.593 --> 00:22:25.993
Let's look at the example of
eliminated perspective

373
00:22:25.993 --> 00:22:28.443
This is Muji, Japanese company

374
00:22:28.443 --> 00:22:33.393
Muji means,
no-brand quality goods

375
00:22:37.043 --> 00:22:40.843
Muji was founded in 1980 in Japan

376
00:22:40.843 --> 00:22:45.093
It eliminated not just to product features,

377
00:22:45.093 --> 00:22:50.493
but to branding, marketing,
and even visual identity

378
00:22:50.993 --> 00:22:54.143
They just focused on function
and eliminated everything

379
00:22:54.593 --> 00:22:55.843
No branding

380
00:22:55.843 --> 00:22:58.543
No excessive packaging

381
00:22:58.543 --> 00:23:00.993
No unnecessary colors

382
00:23:00.993 --> 00:23:02.293
No variety

383
00:23:02.293 --> 00:23:04.543
This is elimination

384
00:23:05.343 --> 00:23:09.043
Another example of elimination
would be Stripe

385
00:23:09.393 --> 00:23:14.493
Stripe right now became a decacorn company,

386
00:23:14.943 --> 00:23:17.593
which is huge private company

387
00:23:17.593 --> 00:23:19.643
This is fintech startup

388
00:23:19.643 --> 00:23:23.443
that provides easy-to-integrate
online payment system

389
00:23:23.443 --> 00:23:27.793
for businesses, which is e-commerce

390
00:23:28.493 --> 00:23:31.643
This company was founded in 2010

391
00:23:31.643 --> 00:23:34.843
by Patrick and John Collison brother

392
00:23:34.843 --> 00:23:38.143
They were born and raised in Ireland

393
00:23:38.143 --> 00:23:39.693
They are genius

394
00:23:39.693 --> 00:23:43.543
And they came up with this idea

395
00:23:43.543 --> 00:23:46.043
then started this fintech company

396
00:23:46.043 --> 00:23:49.743
Stripe eliminated the barriers

397
00:23:49.743 --> 00:23:53.393
to building and scaling payment systems

398
00:23:53.943 --> 00:23:59.893
Stripe's API allows instant setup and onboarding

399
00:24:00.893 --> 00:24:04.943
You don't have to set up

400
00:24:04.943 --> 00:24:08.393
redundant infrastructure

401
00:24:08.393 --> 00:24:13.293
to provide online payment system
on your website

402
00:24:13.693 --> 00:24:18.193
Instead, Stripe provide very simple code,

403
00:24:18.193 --> 00:24:22.343
you copy this code and paste it

404
00:24:22.343 --> 00:24:24.193
on your system or website

405
00:24:24.193 --> 00:24:28.593
Then, you can create very easy payment system

406
00:24:28.593 --> 00:24:33.443
The Stripe eliminate redundant steps

407
00:24:33.443 --> 00:24:35.343
for the businesses

408
00:24:35.893 --> 00:24:38.542
This is the power of elimination

409
00:24:40.492 --> 00:24:43.842
Let's move to the last perspective,
which is

410
00:24:43.842 --> 00:24:46.242
Rearrange or reverse

411
00:24:47.692 --> 00:24:53.242
Sometimes, we can change order, sequence,
position, process, or roles

412
00:24:53.242 --> 00:24:55.842
in your product, service, or business model

413
00:24:56.592 --> 00:24:59.742
Then you can provide new value

414
00:25:00.142 --> 00:25:01.242
You ask yourself,

415
00:25:01.242 --> 00:25:04.292
What if I change the order

416
00:25:04.292 --> 00:25:07.842
of steps or components?

417
00:25:08.592 --> 00:25:12.792
What happens if I flip the user journey

418
00:25:12.792 --> 00:25:16.042
or start from the end?

419
00:25:16.142 --> 00:25:18.842
Not from start

420
00:25:19.142 --> 00:25:22.192
Not from the beginning,
you can start from the end

421
00:25:22.192 --> 00:25:24.842
For example,
look at this company

422
00:25:24.842 --> 00:25:26.992
This company is Stitch Fix

423
00:25:27.342 --> 00:25:31.592
Stitch Fix is an online
personal styling service

424
00:25:32.542 --> 00:25:35.592
This company was founded in 2011,

425
00:25:35.592 --> 00:25:39.442
and it started as fashion business

426
00:25:39.942 --> 00:25:43.692
But this company reversed fashion retail

427
00:25:43.692 --> 00:25:45.492
How?
I'll show you

428
00:25:45.492 --> 00:25:48.392
This is traditional fashion shopping

429
00:25:48.892 --> 00:25:52.342
You browse your style,

430
00:25:52.342 --> 00:25:54.092
and if you find out

431
00:25:56.242 --> 00:25:59.992
a good product or clothes,

432
00:25:59.992 --> 00:26:02.592
then, you decide to purchase

433
00:26:02.592 --> 00:26:03.992
This is the traditional method

434
00:26:03.992 --> 00:26:07.542
You choose, you pick up,
and you purchase

435
00:26:07.792 --> 00:26:10.592
But Stitch Fix reversed this process

436
00:26:10.592 --> 00:26:14.142
Stitch Fix started with

437
00:26:16.142 --> 00:26:20.792
stylist's choice

438
00:26:20.792 --> 00:26:25.242
Stylist choose the item for you

439
00:26:25.242 --> 00:26:29.542
and they send curated items to you

440
00:26:30.142 --> 00:26:32.192
Then, you choose

441
00:26:33.992 --> 00:26:37.692
from the box company sends you

442
00:26:38.242 --> 00:26:40.542
This is totally different process

443
00:26:41.442 --> 00:26:44.492
Consumers in traditional shopping

444
00:26:45.842 --> 00:26:49.492
started with consumers choice and purchase

445
00:26:49.492 --> 00:26:52.942
But Stitch Fix started from

446
00:26:53.142 --> 00:26:56.642
the professional stylist's choice
and consumers choose

447
00:26:56.642 --> 00:26:58.391
This is different

448
00:26:58.991 --> 00:27:01.641
I want to give you another example,
this is Casper

449
00:27:02.141 --> 00:27:05.541
Casper is an e-commerce company that sells

450
00:27:05.541 --> 00:27:09.241
mattress or all those

451
00:27:09.241 --> 00:27:12.941
sleeping products online

452
00:27:13.441 --> 00:27:18.541
It was founded in 2014 in NYC

453
00:27:19.191 --> 00:27:24.091
This company rearranged
mattress shopping process

454
00:27:26.291 --> 00:27:28.741
From the traditional mattress shopping,

455
00:27:28.741 --> 00:27:33.191
you visit store of the mattress,

456
00:27:33.191 --> 00:27:36.241
then you choose the several brand,

457
00:27:36.641 --> 00:27:41.191
you try on it inside the store

458
00:27:41.191 --> 00:27:46.341
Then you got delivery of mattress

459
00:27:47.691 --> 00:27:50.591
But Casper changed this process

460
00:27:51.441 --> 00:27:55.191
Actually, customers buy mattress online,

461
00:27:55.791 --> 00:28:00.991
then mattress is delivered
in front of your door,

462
00:28:00.991 --> 00:28:04.241
and you try the mattress at home

463
00:28:05.091 --> 00:28:07.841
If you do not like the mattress,

464
00:28:07.841 --> 00:28:11.141
it could be fully refunded

465
00:28:11.141 --> 00:28:12.941
100 days later

466
00:28:12.941 --> 00:28:14.941
If you like it, you can keep it

467
00:28:14.941 --> 00:28:17.741
This is different process

468
00:28:19.041 --> 00:28:23.991
When I was living in NYC,
I needed a mattress

469
00:28:23.991 --> 00:28:26.991
I found a mattress store,

470
00:28:26.991 --> 00:28:28.891
which is traditional mattress shopping

471
00:28:29.191 --> 00:28:32.641
Then, I walked in the store

472
00:28:32.641 --> 00:28:36.241
and found there were tons of
different types of mattress

473
00:28:36.241 --> 00:28:39.891
Then suddenly, one of the employee approached me

474
00:28:39.891 --> 00:28:44.791
and he started explaining the mattress

475
00:28:44.791 --> 00:28:48.291
He explained several function of mattress,

476
00:28:48.291 --> 00:28:51.391
different price type

477
00:28:51.741 --> 00:28:56.441
There are tons of scientific findings on mattress

478
00:28:56.891 --> 00:29:03.541
So, it took time like 20-30 minutes

479
00:29:03.541 --> 00:29:06.041
Later, I asked him,

480
00:29:06.491 --> 00:29:08.291
When can you deliver the mattress?

481
00:29:08.291 --> 00:29:12.141
He said that it takes about 2 weeks for delivery

482
00:29:14.641 --> 00:29:15.991
That was shocking

483
00:29:16.941 --> 00:29:19.941
And I felt frustrated

484
00:29:21.441 --> 00:29:23.591
But if you use Casper,

485
00:29:23.591 --> 00:29:27.691
you just go online, click one of the mattress,

486
00:29:27.691 --> 00:29:29.291
there is only one mattress

487
00:29:29.291 --> 00:29:33.041
Then, the mattress will be delivered 
in front of your house

488
00:29:33.441 --> 00:29:36.091
Then, you unpack the boxes,

489
00:29:36.091 --> 00:29:38.341
and there is mattress

490
00:29:38.341 --> 00:29:40.191
And you use the mattress

491
00:29:41.641 --> 00:29:43.741
Then, you enjoy it

492
00:29:43.741 --> 00:29:46.941
This is whole different process
of mattress shopping

493
00:29:47.391 --> 00:29:48.591
What was the result?

494
00:29:48.591 --> 00:29:52.741
Casper became a unicorn company
in a short period of time

495
00:29:54.741 --> 00:29:57.991
Now, we have discussed about

496
00:29:59.041 --> 00:30:03.991
all seven different perspectives
from SCAMPER method

497
00:30:03.991 --> 00:30:07.241
SCAMPER method is

498
00:30:07.241 --> 00:30:11.791
simplified tool when you generate a new idea

499
00:30:11.791 --> 00:30:13.141
It would be very helpful

500
00:30:13.641 --> 00:30:15.541
How to come up with your new idea?

501
00:30:15.541 --> 00:30:19.741
My suggestion is to
apply SCAMPER perspective

502
00:30:19.741 --> 00:30:23.091
in your idea generation

503
00:30:23.791 --> 00:30:25.090
Thank you for listening