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By the end of this session,
you'll understand what a value system means in the organization

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and what the NPS value system is

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Understanding the National Pension Service Value System

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Hello, manager!

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I'm Pension Kim, the new employee

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You're so full of energy, just like a new hire

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Seeing you gives me hope that our juniors will build

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a pension system that truly makes people happy

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Yes, I’ll do my best

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But Manager, I have a question

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Go ahead, feel free to ask

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While preparing for my interview,
I studied the NPS website in advance

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I memorized the vision and strategy,

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but now that I'm part of the NPS,

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I want to understand what they mean
and why they matter truly

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Then shall we start by looking into the value system?

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A value system reflects an organization's
philosophy and guiding principles

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It consists of a Mission, Vision, and Core Values

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So, understanding the value system means
knowing the organization's values

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Then, could you start by explaining the mission?

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Simply put, Mission is why an organization exists

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Between working just for money

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and finding meaning and purpose in their work,

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the level of happiness and productivity is clearly different

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Some employees probably come to work reluctantly,

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feeling they have no choice but to earn a living

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But if the mission is well-defined and clearly shared,

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employees will realize that 
they're not just working to make a living,

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and they'll feel more pride in their work
and love for the organization

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When the right mission is shared,

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employees see each other
not as strangers working for money,

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but as teammates brought together
for a meaningful purpose

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As a result, communication improves,
emotional conflicts decrease,

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and internal unity becomes easier to achieve

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This kind of synergy becomes a solid foundation
for the organization's long-term growth

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So, setting the right mission and sharing it
sounds really important

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Well, look at you!

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Pension Kim, do you know
Article 1 of the National Pension Act?

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Of course

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The purpose of this Act is to contribute to the stability
of the people's livelihood and the promotion of their welfare

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by providing pension benefits
in cases of old age, disability, or death

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That's right, we must

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actively interpret our legal role to reflect

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 changes in society and public expectations,

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and strive to carry it out through our mission

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Then, Manager, what is our Mission?

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Our mission is to contribute to a stable and happy life
for the people through sustainable pensions and welfare services

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Based on our founding purpose,
we provide pension benefits and welfare services,

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and carry out entrusted programs like
disability support and the Basic Pension

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Concerns over the sustainability of the system and fund
due to low birth rates and an aging population,

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the growing importance of retirement planning
driven by longer life expectancy,

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and rapid paradigm shifts,
these changes in the environment have emerged

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In response, the revised mission
reflects our intent to present

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a renewed vision of public happiness
throughout the system and institutional operations,

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and to contribute to building a nation
where people enjoy stability and happiness,

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with a clear and steady direction
even amid rapid environmental changes

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Now, we will take a look at an example of a Mission

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Are you familiar with the outdoor apparel brand, Patagonia?

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Yeah, the "Don't buy this jacket" ad is pretty well-known

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They've gotten even more attention lately
for going green and focusing on ESG

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Right, Patagonia was founded in 1973
by Yvon Chouinard, who made eco-friendly climbing gear

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and that green philosophy continues to this day

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To live out their mission,

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Patagonia went beyond using eco-friendly materials,

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they launched a campaign called "Worn Wear"

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Unlike the typical business management
focused on maximizing sales,

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Patagonia encourages customers to wear 
their clothes for longer to help protect the planet

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and implemented free repair services

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Since 1985, Patagonia has donated 1% of its sales each year
to support environmental protection

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They’ve also made steady efforts
for corporate social responsibility,

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like using all fair trade materials
and strengthening ESG practices

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By combining social responsibility with quality products,
they’ve achieved steady growth

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As of 2021, Patagonia became the second-largest
outdoor apparel company in the U.S

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Shall we now learn about Vision?

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Peter Drucker, an author and management expert,

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stated that for any organization
to survive and grow in the future,

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the organization must establish a vision and goals
to pursue in a changing management environment,

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it must define a vision and goals
suited to the changing business landscape,

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which provides the answer to the question,
"What is our business, and how should we approach it?"

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After hearing the explanation about the vision,
I'm curious about what our vision is

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Our vision is to be a global leading pension institution that 
connects generations and adds happiness through pensions and welfare

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The vision means enhancing the happiness of all generations

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by providing trusted pensions
and welfare services people need,

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while strengthening our status as
one of the world’s top three pension funds

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So, considering the fund’s size and global investments,

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it shows our commitment to grow to a world-class level

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Shall we also learn about the Core Values?

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Let's start by looking at examples of Core Values

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Let’s take a look at the case of Double A,
the company known for its familiar copy paper

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As its core values, Double A has set sustainability
in environment, society, and economy

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Founded in 1991, Double A distributes 100 million seedlings
each year to local farmers for 500 won each

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Three years later, the farmers sell the trees
to Double A for 5,000 to 7,000 won each

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This way, Double A secures stable raw materials,

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and farmers earn extra income,

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creating a win-win for both the company and the community

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Double A also uses by-products from paper production

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as fuel for its biomass power plants

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With a zero-waste policy,
they fuel factories and support the local community

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Instead of importing raw materials,
they grow 400 million trees a year,

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absorbing 6.7 million tons of CO2,
more than Korea’s annual emissions

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With these sustainability efforts,

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Double A has continued to grow

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and is now Korea’s No.2 copy paper brand,

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operating in over 130 countries worldwide

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Core values can take various forms
depending on what the organization pursues

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Some organizations prioritize a family-like internal culture,

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while others emphasize competition among employees,

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and some aim for a spirit of challenge

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Since core values are derived from the shared understanding
that they must be upheld even at a loss to the company,

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they shape how employees work

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Core values that are clearly defined and embraced
by all employees can have incredible power

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Manager, after reviewing the examples,
I’m even more curious about the Core Values of our organization

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Please tell me

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Yes, our core values are 
Trust, Innovation, and Communication

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Shall we look into what they mean?

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Trust was set as a customer-centered value,
considering pension reform issues

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and our identity as a public service institution

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Innovation reflects an organizational value,

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aiming to improve productivity and efficiency
while delivering services that meet public expectations

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Lastly, communication was defined as a core value
from the members’ perspective

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to promote harmony across generations and departments

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Now, I'll make those three core values
the standard for how I do my work

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I’m glad the value system explanation was meaningful

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Next, I'll also explain our management policies

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The new management policy reflects
the philosophy of our new CEO

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A pension of mutual growth, where everyone can be happy

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A sustainable pension for the future

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It reflects the CEO’s philosophy of creating a pension system

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where everyone can share in the benefits

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To make this more concrete,
we set mutual growth from the public's view,

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trust-based management from service's view,

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and innovation from the organization's view

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To achieve our vision and value system,
we need a concrete plan

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Based on our business, management environment,

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and the CEO’s performance contract,

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we set mid- to long-term goals each year

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This year’s mid- to long-term plan
includes 4 strategic goals and 16 strategic tasks

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To achieve our mission and vision,

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these goals and tasks cover all areas of NPS,
like system operations, fund management, and institutional management

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Listening to your explanation,
it seems like all parts of the value system are connected

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Our mission, vision, core values, and management policy,

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they all seem to lead to public happiness

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Oh, you’ve been paying close attention

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That's right, National Pension exists
to ensure the happiness of the people

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So, we’ve gone over the entire NPS value system,
what do you think?

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Now that I understand the meaning behind it, I feel excited

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I’ll give it my all for our organization
and the happiness of the people

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Let’s all do our best together