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Animation Basics 
Successful Proposals: Writing Proposals and Presentations

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GCC Academy

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Hello, everyone

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This is the third lecture on planning skills

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Successful Proposals: Writing Proposals and Presentations

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First, let’s talk about effective proposal writing

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The first topic is the structure and essential elements of a proposal

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Among the basic components of a proposal

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the first is the project overview

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The logline conveys the core concept in a single sentence

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A high school student, hiding his superpowers

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faces off against a secret organization threatening the city

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Such a sentence briefly conveys the protagonist’s identity

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the conflict or crisis the protagonist must face

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and the entertainment elements this work aims to deliver

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It should also encapsulate the overall storyline

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Therefore, the first element, the logline

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is critical when planning content, introducing it to others

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or pitching, presenting, and selling

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It serves to capture the attention of your audience

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In pitching coaching, this is often referred to as hooking

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The most crucial part of this hooking process

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is akin to the bait in fishing

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and that is the logline

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It is so important that it can be called the alpha and omega

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of a proposal

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Sometimes, a project starts with a logline

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with reactions like, 'That sounds good or appealing'

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This interest can then drive the planning process forward

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However, because of its importance

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after the planning and storyline are sufficiently developed

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the logline might be revised again

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That’s how critical the logline is

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It is both the beginning and the end of inspiration

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That’s how I’d describe it

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The planning intent explains

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the significance of this project in the current market

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This planning intent, therefore includes

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market conditions and some research

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It explains why we planned this project

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and how it will create new opportunities

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It will set new trends

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This level of reasoning must be included

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Next, the project's unique features should be included

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Having around three to four 
key differentiation points should suffice

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For example, the theme song might be sung by aespa’s Winter

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or points that could drive popularity

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Or perhaps it features a wide variety of characters

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similar to Pokémon or Digimon

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These elements continuously generate stories

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and expand their universe

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These can also be defining features of the project

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This work can have a long lifespan

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and expand into various narratives in the future

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It can give such expectations

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Thus, the logline, planning intent, and project features

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should encompass the identity 
and commercial viability of the project

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These elements should be

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 included here

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Now, will these elements resonate well?

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This is where market analysis comes in

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In the planning intent earlier

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if a brief market analysis was included

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this market analysis section should be more detailed

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and include credible data

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Statistics, newspaper articles

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and highly reliable objective data should

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prove that the targeted market exists

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and is viable

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It should include relatable or similar case studies

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to demonstrate appeal

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After all, it’s necessary to secure investments

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and when presenting projected profits to someone

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such as expected revenue from this project

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the foundation of such arguments lies

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entirely within the market analysis

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Thus, target audience analysis, 
market size, and competitor analysis

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should be backed by objective data

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and abstract terms should not be used in this section

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In this market analysis section

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everything must be grounded in logical data

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Phrases like "It will be better, more fun, or superior"

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should all be excluded

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Next is the content of the project

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Through the synopsis, when we create a proposal

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the recipient could be a platform manager

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an investor,

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or a merchandising business interested 
in the work’s future potential

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thinking, I want to create toys for this

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Depending on their needs

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the points of focus in the proposal will differ

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In reality, many people

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don’t intend to read a lot of text in it

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However, they are likely to read the logline

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and the synopsis

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No matter how interesting the character introductions seem

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the story progression often has too much text to read

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and world-building details can often feel similar

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No matter how excellent the world-building is

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if the story is uninteresting or lacks appeal

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the value of the content decreases accordingly

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Therefore, the synopsis is extremely important

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The synopsis should be crafted with great care

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using only necessary words and sentences to keep it concise

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while embedding the charm of the work within its conciseness

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to the greatest extent possible

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It should also stimulate the reader's imagination

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Thus, in the content section of the project

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the most important part is the composition of the synopsis

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As for character introductions, character settings

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can be crucial depending on the nature of the work

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but generally, character introductions

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focus on how attractive the design is

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Regarding story development, if the synopsis

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is deemed captivating

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even if the text is lengthy

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readers are more likely to make an effort to read it

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If the story is engaging, its scalability

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and the need to understand the story more concretely

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lead to interest in the world-building

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Think of the content section as having hooking stages

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Starting with the synopsis, followed by
characters, story, and world-building

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each stage must successfully 
hook the reader to move on to the next

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As I mentioned in the market research section earlier

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throughout this proposal, there are many

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examples like this to consider

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and even knowing they are not ideal

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people unintentionally

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often make the mistake

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of using vague expressions

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These must absolutely be removed

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and to remove them

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you may need to conduct multiple presentation simulations

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and show the proposal to many people

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For example, stating, "Our work features high-quality animation"

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is meaningless as "high-quality"

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proves nothing

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It does not provide trust

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Instead, mentioning someone well-known in Japan

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or an animator classified as A-grade in Japan

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who worked at a studio there

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or stating that their trained animators

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have achieved a certain skill level

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and have proven their potential through similar works

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and are currently involved in this project

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is the kind of substantiated statement needed

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Since everyone wants to use positive expressions

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those reviewing proposals

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view them with great skepticism

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They also look at them with
a somewhat pessimistic perspective

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so you must prepare with this in mind

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to avoid unconsciously using vague expressions

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Similarly, phrases like "expected to be a hit" are useless

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"Differentiated storyline"

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needs to specify exactly what is differentiated

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If you claim "it is expected to be a hit,"

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you must provide examples of 
similar successful works and their similarities

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as well as how your work is distinct from them

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You should also include the needs of the target market

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backed by numerical data

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or objective evidence, with indicators

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Similarly, phrases like "appealing characters"

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do not effectively convey anything

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For instance, citing a survey result such as

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achieved an empathy score of 
approximately 85% among females aged 10-16

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or 'a certain survey yielded specific results'

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must be accompanied by evidence

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otherwise, it will not be persuasive

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Thus, abstract words

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especially embellishments and adjectives

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must be removed and replaced with substantiated reasoning

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Concrete numbers are essential

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Avoid vague phrases like "a large audience"

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For example, according to domestic OTT platform standards

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there are 3 million monthly users 
in the same target demographic

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Instead of saying "cost-effective production budget"

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say "a production cost of 300 million won per episode, 
with a revenue goal of 500 million won"

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Additionally, mention how much similar works spent

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and how much less you spent in comparison

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or estimate how much more revenue 
your work is expected to generate

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Such details are necessary

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For the production period, for instance

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state '6 months for pre-production 
and 12 months for main production'

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For similar genres targeting similar demographics

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list a few examples of such works

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and compare their timelines to yours

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Or, contrast them by highlighting how

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your work has twice as many characters

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yet requires a shorter production time

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Explain that this is due to your efficient system

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or superior production capabilities

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Highlight any unique strengths exclusive to your team

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These points should be emphasized

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Thus, here is a checklist of phrases to avoid

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Innovative, groundbreaking, new, and others

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should be excluded as they are unverifiable

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Additionally, terms like the best, top-notch, and optimal

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may evoke skepticism and should also be removed

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These should all be eliminated

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Expressions like "will" or "is expected to" 
indicate an uncertain future

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and vague possibilities like "can" or "possible"

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should also be avoided

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Project Proposal Strategies

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Now, let’s discuss strategies

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 for proposing a project

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Depending on the investment business structure

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customized approaches can be applied

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For example, looking at the main platform case, 
the key checkpoints are

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analyzing the target audience 
suitable for the channel platform's characteristics

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obtaining viewer rating data for the programming time slot

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and using these to discuss the potential to attract advertisers

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These possibilities can be addressed

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For example, if the primary consumers of toys are children

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and they are lower elementary school students

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there will be specific times they watch content the most

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For instance, after school or academy hours, or after dinner

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Works targeting these time slots

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when linked with such products

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have significant advantages

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And if such programming is pre-scheduled

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it would be even better

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However, these also require 
a clear analysis of target audiences by time slot

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viewer rating data, and advertising cost simulations

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These should ultimately be based on verified metrics

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and presented in a concise calculation sheet format

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As for overseas distribution

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it can be quite ambiguous and challenging

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Creating localization strategies and plans 
for dubbing and subtitles by country

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In fact, localization ultimately means

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adapting content to suit that country, 
which may sometimes include

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changing text or sentences within the content

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altering signs, and so on

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It could also involve modifying costumes and dubbing

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These adaptations are called localization

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Such adjustments may vary by region

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due to cultural issues

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or include elements that are rejected 
or prohibited for religious reasons

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Considering and preparing for these factors

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when creating an overseas distribution plan

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can enhance competitiveness

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These are aspects worth considering in advance

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Next is the investment attraction strategy

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There are content investment funds

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These include funds from KOCCA or the Korean Film Council

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and are supported by the government

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The state partially finances these funds

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while the fund management firms 
secure the rest through private fundraising

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They secure and invest the funds, but typically

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the primary usage ratio is predefined

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For example, in an animation-specific fund

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a certain percentage must be allocated to 
animation, particularly domestic animation

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Additionally, a portion must go to regional animation companies

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There are predefined proportions like this

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Some funds have such fixed ratios

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Understanding and preparing for these in advance

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will make securing investments much easier

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When starting the initial planning

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or when a production company is newly established

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it’s challenging to know all these details

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That’s where support organizations come in, like

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GICON in Gwangju

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or KOCCA as a government-supported institution

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These support organizations 
are well-informed about such resources

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and often have dedicated staff to assist

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You can consult them

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and incorporate their insights into your investment strategy

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which will make securing additional investment

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appear more strategic

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and well thought-out

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This will ultimately increase your chances of securing funding

271
00:14:36.480 --> 00:14:38.680
and play a significant role in your success

272
00:14:38.680 --> 00:14:42.040
Additionally, in the Korean animation market

273
00:14:42.040 --> 00:14:43.919
one key element that cannot be overlooked is

274
00:14:43.919 --> 00:14:45.160
government support programs

275
00:14:45.160 --> 00:14:47.400
For government support programs

276
00:14:47.400 --> 00:14:50.646
they typically announce their calls for applications

277
00:14:50.646 --> 00:14:52.440
in January or February of that year

278
00:14:52.440 --> 00:14:56.279
These announcements include various criteria

279
00:14:56.279 --> 00:14:58.760
The timing of your application

280
00:14:58.760 --> 00:15:01.879
must align with these criteria

281
00:15:01.879 --> 00:15:05.760
Without prior experience

282
00:15:05.760 --> 00:15:08.880
you might face issues like missing documents

283
00:15:08.880 --> 00:15:11.000
or failing to meet minor requirements

284
00:15:11.000 --> 00:15:12.720
leading to disqualification

285
00:15:12.720 --> 00:15:15.759
Since government programs operate on an annual basis

286
00:15:15.759 --> 00:15:19.800
it’s crucial to apply and secure funding at the right time

287
00:15:19.800 --> 00:15:24.279
Otherwise, it becomes practically impossible to reapply later

288
00:15:24.279 --> 00:15:26.229
For feature-length productions

289
00:15:26.229 --> 00:15:28.800
which typically requires about 18 months of production

290
00:15:28.800 --> 00:15:34.050
adjusting your production schedule solely for a support program

291
00:15:34.050 --> 00:15:35.360
is highly challenging

292
00:15:35.360 --> 00:15:37.559
A good approach, however, is

293
00:15:37.559 --> 00:15:41.440
to research programs from the previous year

294
00:15:41.440 --> 00:15:46.279
review their announcements and selected projects

295
00:15:46.279 --> 00:15:48.679
and analyze them in advance

296
00:15:48.679 --> 00:15:51.800
If you can communicate with the relevant personnel

297
00:15:51.800 --> 00:15:54.720
preparing ahead won’t be too difficult

298
00:15:54.720 --> 00:15:57.360
As for government support programs

299
00:15:57.360 --> 00:16:00.759
most projects launched domestically

300
00:16:00.759 --> 00:16:03.584
have rarely been produced without such support

301
00:16:03.584 --> 00:16:05.000
It is very rare

302
00:16:05.000 --> 00:16:07.625
making it one of the critical elements

303
00:16:07.625 --> 00:16:09.720
to consider

304
00:16:09.720 --> 00:16:11.600
Now, let's talk about licensing business plans

305
00:16:11.600 --> 00:16:17.000
Animation, in fact

306
00:16:17.000 --> 00:16:21.350
cannot generate enough profit solely through distribution

307
00:16:21.350 --> 00:16:22.679
This is the reality in Korea

308
00:16:22.679 --> 00:16:26.679
The broadcasting fees for animation in Korea

309
00:16:26.679 --> 00:16:29.329
and those for foreign animations broadcast domestically

310
00:16:29.329 --> 00:16:31.399
are very different

311
00:16:31.399 --> 00:16:34.839
Each country has laws to protect domestic content

312
00:16:34.839 --> 00:16:37.600
and the broadcasting fees for domestically classified content

313
00:16:37.600 --> 00:16:42.479
are significantly different from those for foreign works

314
00:16:42.479 --> 00:16:45.000
Thus, all content must be planned

315
00:16:45.000 --> 00:16:48.399
to reach a break-even point in the domestic market

316
00:16:48.399 --> 00:16:51.240
This is necessary

317
00:16:51.240 --> 00:16:57.119
Unfortunately, considering Korea's population and consumer base

318
00:16:57.119 --> 00:17:00.319
the animation industry often struggles to break even

319
00:17:00.319 --> 00:17:02.279
It's a very challenging sector

320
00:17:02.279 --> 00:17:06.600
Therefore, licensing businesses are often incorporated

321
00:17:06.600 --> 00:17:09.119
into the planning of many projects

322
00:17:09.119 --> 00:17:12.080
For this reason, it is important to engage with 
toy companies or apparel firms

323
00:17:12.080 --> 00:17:15.160
early on and communicate effectively

324
00:17:15.160 --> 00:17:17.310
Without such preparation, it’s rare for a toy company

325
00:17:17.310 --> 00:17:20.200
to join as a strategic partner

326
00:17:20.200 --> 00:17:22.050
Hence, from the early planning stages

327
00:17:22.050 --> 00:17:24.519
when creating projects involving such elements

328
00:17:24.519 --> 00:17:28.640
for example, robot animations or girl transformation themes

329
00:17:28.640 --> 00:17:31.190
it is crucial to connect with toy companies or clothing firms

330
00:17:31.190 --> 00:17:33.000
and communicate beforehand

331
00:17:33.000 --> 00:17:37.440
and designing with commercialization in mind 
would also be important

332
00:17:37.440 --> 00:17:39.459
Thus, during the pre-production phase

333
00:17:39.459 --> 00:17:43.648
strategic alliances

334
00:17:43.648 --> 00:17:48.600
strategic investors, or strategic co-producers

335
00:17:48.600 --> 00:17:50.679
must be coordinated in advance

336
00:17:50.679 --> 00:17:55.320
When such preparations are well-handled

337
00:17:55.320 --> 00:17:59.359
it becomes much easier to secure 
production costs and business models

338
00:17:59.359 --> 00:18:02.519
It simplifies building these frameworks

339
00:18:02.519 --> 00:18:04.440
Expanding the merchandising (MD) business

340
00:18:04.440 --> 00:18:08.959
broadly encompasses the businesses mentioned earlier

341
00:18:08.959 --> 00:18:10.959
and is referred to as the merchandising business

342
00:18:10.959 --> 00:18:12.709
Within merchandising,

343
00:18:12.709 --> 00:18:15.519
categories like toys and apparel are included

344
00:18:15.519 --> 00:18:18.839
However, toys and apparel are just subcategories

345
00:18:18.839 --> 00:18:21.040
of the larger MD business

346
00:18:21.040 --> 00:18:24.239
In fact, if the MD business does well

347
00:18:24.239 --> 00:18:30.279
the number of contracted companies in each category 
could exceed dozens or even hundreds

348
00:18:30.279 --> 00:18:32.194
By planning for these categories

349
00:18:32.194 --> 00:18:35.040
setting up business plans is very important

350
00:18:35.040 --> 00:18:37.799
and can be seen as a fundamental step

351
00:18:37.799 --> 00:18:41.714
Including distribution channels

352
00:18:41.714 --> 00:18:45.000
in those business plans can be advantageous

353
00:18:45.000 --> 00:18:47.959
For example, you could join forces with large retailers

354
00:18:47.959 --> 00:18:52.678
or partner with major logistics companies

355
00:18:52.678 --> 00:18:55.480
You could also collaborate with Coupang

356
00:18:55.480 --> 00:18:58.640
or work with toy companies that have displays

357
00:18:58.640 --> 00:19:01.720
in every major supermarket

358
00:19:01.720 --> 00:19:06.480
Thus, through such collaborations 
in distribution and MD categories

359
00:19:06.480 --> 00:19:09.160
early communication with competent manufacturers

360
00:19:09.160 --> 00:19:14.079
or MOUs could be established

361
00:19:14.079 --> 00:19:17.399
This would significantly enhance the quality of the proposal

362
00:19:17.399 --> 00:19:19.200
It would play a vital role

363
00:19:19.200 --> 00:19:25.239
If the profit-sharing structure 
with them is also ideally well-organized

364
00:19:25.239 --> 00:19:29.239
it will make the framework itself more trustworthy

365
00:19:29.239 --> 00:19:34.600
Let’s talk about specific pitching strategies by sector

366
00:19:34.600 --> 00:19:38.799
For example, the audience for this proposal pitch

367
00:19:38.799 --> 00:19:40.640
could be platforms

368
00:19:40.640 --> 00:19:41.880
investors

369
00:19:41.880 --> 00:19:44.959
or within platforms, public broadcasters or OTT services

370
00:19:44.959 --> 00:19:48.399
Each has different needs

371
00:19:48.399 --> 00:19:51.160
In other words, you need to understand their desires

372
00:19:51.160 --> 00:19:54.480
to craft a pitch that appeals to those desires

373
00:19:54.480 --> 00:19:57.880
For instance, public and cable broadcasters

374
00:19:57.880 --> 00:20:00.561
may require specific programming restrictions

375
00:20:00.561 --> 00:20:04.279
based on time slots

376
00:20:04.279 --> 00:20:09.570
Alternatively, through prior investments or communication

377
00:20:09.570 --> 00:20:13.440
you could secure favorable time slots

378
00:20:13.440 --> 00:20:14.959
However, to do this

379
00:20:14.959 --> 00:20:17.920
your content must align well with the platform’s needs

380
00:20:17.920 --> 00:20:21.839
Platforms always have

381
00:20:21.839 --> 00:20:25.000
specific time slots where they perform well

382
00:20:25.000 --> 00:20:27.160
Identifying these slots in advance

383
00:20:27.160 --> 00:20:31.200
negotiating based on them

384
00:20:31.200 --> 00:20:34.200
preparing necessary leverage for negotiation

385
00:20:34.200 --> 00:20:37.920
or aligning perfectly with the nature

386
00:20:37.920 --> 00:20:41.720
of the cable or platform, can make this possible

387
00:20:41.720 --> 00:20:44.640
As mentioned earlier, animation

388
00:20:44.640 --> 00:20:47.559
and our animation, featuring toys

389
00:20:47.559 --> 00:20:51.399
allows easy incorporation of toy advertisements

390
00:20:51.399 --> 00:20:56.444
from manufacturers

391
00:20:56.444 --> 00:20:58.119
which makes proposals like these

392
00:20:58.119 --> 00:21:01.559
more appealing

393
00:21:01.559 --> 00:21:05.359
 and more persuasive

394
00:21:05.359 --> 00:21:09.279
For OTT platforms, determining the release strategy

395
00:21:09.279 --> 00:21:11.959
in advance can also be effective

396
00:21:11.959 --> 00:21:13.659
For instance, releasing episodes weekly

397
00:21:13.659 --> 00:21:15.640
can sustain fan engagement and discussion

398
00:21:15.640 --> 00:21:18.319
while a seasonal format ensures

399
00:21:18.319 --> 00:21:21.279
 continuous content supply

400
00:21:21.279 --> 00:21:25.480
Plans tailored to these varied needs

401
00:21:25.480 --> 00:21:29.279
should be adjusted depending on the platform

402
00:21:29.279 --> 00:21:33.400
or the pitching audience

403
00:21:33.400 --> 00:21:37.520
Highlight different aspects and omit unnecessary details

404
00:21:38.166 --> 00:21:41.968
Practical Presentation Techniques

405
00:21:42.159 --> 00:21:45.300
Finally, let’s discuss practical presentation techniques

406
00:21:45.300 --> 00:21:49.840
and the key principles of pitching

407
00:21:49.840 --> 00:21:54.840
Pitching is inherently a daunting and burdensome task

408
00:21:54.840 --> 00:21:58.719
yet it is crucially important

409
00:21:58.719 --> 00:22:01.679
Everyone feels nervous before pitching

410
00:22:01.679 --> 00:22:04.080
Although you feel nervous

411
00:22:04.080 --> 00:22:08.520
since you cannot afford to ruin the moment by saying

412
00:22:08.520 --> 00:22:10.640
I messed up because I was nervous

413
00:22:10.640 --> 00:22:15.840
preparation is needed

414
00:22:15.840 --> 00:22:19.479
and mindset control are essential

415
00:22:19.479 --> 00:22:22.479
First, there is something called The Rule of Three Minutes

416
00:22:22.479 --> 00:22:25.359
For example, those listening to the pitch

417
00:22:25.359 --> 00:22:30.599
rarely have only one presentation to attend that day

418
00:22:30.599 --> 00:22:33.159
Suppose there is an opportunity to pitch

419
00:22:33.159 --> 00:22:35.000
for example, at a broadcasting station over several days

420
00:22:35.000 --> 00:22:39.400
They will likely listen to dozens of pitches in a single day

421
00:22:39.400 --> 00:22:42.840
They can’t focus entirely on every single pitch

422
00:22:42.840 --> 00:22:44.119
because they are just human beings

423
00:22:44.119 --> 00:22:48.619
herefore, it’s said that the first three minutes are crucial

424
00:22:48.619 --> 00:22:50.679
to capturing the audience’s attention

425
00:22:50.679 --> 00:22:55.520
To achieve this, one commonly used strategy is

426
00:22:55.520 --> 00:22:58.159
Although somewhat risky

427
00:22:58.159 --> 00:23:00.640
it involves presenting a provocative topic

428
00:23:00.640 --> 00:23:03.200
For instance, do you remember

429
00:23:03.200 --> 00:23:05.640
the giants of the animation industry from 10 years ago?

430
00:23:05.640 --> 00:23:08.159
Half of them no longer exist today

431
00:23:08.159 --> 00:23:11.960
Such statements may provoke questions like, 
So what’s the point?

432
00:23:11.960 --> 00:23:15.660
How will this tie into a compelling narrative?

433
00:23:15.660 --> 00:23:17.400
we don't know whether this will lead to these questions

434
00:23:17.400 --> 00:23:20.050
but at the very least

435
00:23:20.050 --> 00:23:23.320
this provocation can grab some attention

436
00:23:23.320 --> 00:23:24.679
Another example might be

437
00:23:24.679 --> 00:23:27.159
The global content market has grown by 30%

438
00:23:27.159 --> 00:23:31.520
but the domestic market remains stagnant

439
00:23:31.520 --> 00:23:34.039
This is where our opportunity lies

440
00:23:34.039 --> 00:23:35.400
Starting with such an introduction

441
00:23:35.400 --> 00:23:39.679
may leave the audience curious about 
what the solution might be

442
00:23:39.679 --> 00:23:43.520
However, this kind of challenge draws attention

443
00:23:43.520 --> 00:23:45.359
and engages the audience

444
00:23:45.359 --> 00:23:52.039
Of course, if the provocation is not supported 
by strong content afterward

445
00:23:52.039 --> 00:23:55.679
it could backfire

446
00:23:55.679 --> 00:23:58.320
and generate negative reactions

447
00:23:58.320 --> 00:24:01.440
Nevertheless, such provocation 
can be effective when used appropriately

448
00:24:01.440 --> 00:24:05.039
By grabbing attention and focusing interest

449
00:24:05.039 --> 00:24:06.719
 within the first three minutes

450
00:24:06.719 --> 00:24:10.962
you can proceed more effectively

451
00:24:10.962 --> 00:24:15.559
with the rest of your presentation

452
00:24:15.559 --> 00:24:18.520
This concludes the introduction to this approach

453
00:24:18.520 --> 00:24:21.880
The second technique involves maintaining tension

454
00:24:21.880 --> 00:24:23.719
This is about provoking curiosity

455
00:24:23.719 --> 00:24:27.320
It involves revealing key information gradually

456
00:24:27.320 --> 00:24:29.799
For example, we can say that in order to solve this issue

457
00:24:29.799 --> 00:24:32.080
we’ve discovered something remarkable

458
00:24:32.080 --> 00:24:35.039
It’s a simple sentence, but

459
00:24:35.039 --> 00:24:36.599
it presents a problem

460
00:24:36.599 --> 00:24:39.440
and suggests that the process of solving it

461
00:24:39.440 --> 00:24:44.408
revealed something surprisingly

462
00:24:44.408 --> 00:24:46.440
undiscovered before

463
00:24:46.440 --> 00:24:50.080
This method of sequentially opening

464
00:24:50.080 --> 00:24:52.039
and revealing a series of processes

465
00:24:52.039 --> 00:24:56.799
has been widely used in sales in the past

466
00:24:56.799 --> 00:25:00.000
Of course, the effectiveness of this approach

467
00:25:00.000 --> 00:25:03.280
depends on the nature of the content

468
00:25:03.280 --> 00:25:07.359
In such situations, maintaining tension

469
00:25:07.359 --> 00:25:10.359
throughout the 10-minute pitch

470
00:25:10.359 --> 00:25:13.039
requires keeping the audience engaged

471
00:25:13.039 --> 00:25:15.359
Intermittently using provocations like this

472
00:25:15.359 --> 00:25:18.559
or techniques that spark curiosity

473
00:25:18.559 --> 00:25:22.159
can be beneficial

474
00:25:22.159 --> 00:25:24.919
Another technique is storytelling

475
00:25:24.919 --> 00:25:26.280
Here, storytelling

476
00:25:26.280 --> 00:25:29.159
does not refer to the content’s story itself

477
00:25:29.159 --> 00:25:33.000
but to incorporate your own story into the presentation

478
00:25:33.000 --> 00:25:34.640
During the presentation

479
00:25:34.640 --> 00:25:36.640
include your personal transformation

480
00:25:36.640 --> 00:25:40.280
emotions, insights, and how data

481
00:25:40.280 --> 00:25:43.440
led to development or change

482
00:25:43.440 --> 00:25:48.000
When you base your story on personal experiences

483
00:25:48.000 --> 00:25:49.840
the audience will perceive the presentation

484
00:25:49.840 --> 00:25:52.679
as a form of storytelling

485
00:25:52.679 --> 00:25:54.979
They will vicariously experience

486
00:25:54.979 --> 00:25:56.679
what you went through

487
00:25:56.679 --> 00:26:01.679
This method can also help maintain tension

488
00:26:01.679 --> 00:26:05.000
The second aspect is time management

489
00:26:05.000 --> 00:26:07.200
For example, in the three-minute introduction

490
00:26:07.200 --> 00:26:09.400
since the average pitch duration

491
00:26:09.400 --> 00:26:11.320
is usually 10 minutes

492
00:26:11.320 --> 00:26:17.586
but depending on grant programs or specific scenarios

493
00:26:17.586 --> 00:26:21.559
many pitching opportunities

494
00:26:21.559 --> 00:26:26.119
offer only 5 minutes

495
00:26:26.119 --> 00:26:29.400
In a 5-minute pitch

496
00:26:29.400 --> 00:26:31.559
you use 1 minute as the introduction

497
00:26:31.559 --> 00:26:34.280
Start with a strong hook

498
00:26:34.280 --> 00:26:36.799
such as shocking market data

499
00:26:36.799 --> 00:26:39.679
a provocative question for the audience

500
00:26:39.679 --> 00:26:43.359
or a relatable story that connects with the audience

501
00:26:43.359 --> 00:26:46.400
to create instant engagement

502
00:26:46.400 --> 00:26:48.280
However, this strong hook

503
00:26:48.280 --> 00:26:50.960
should only be used when

504
00:26:50.960 --> 00:26:53.320
you can adequately support it afterward

505
00:26:53.320 --> 00:26:57.359
Nonetheless, having one versus 
not making one is a world of difference

506
00:26:57.359 --> 00:27:01.339
so I wanted to discuss the importance of a strong hook

507
00:27:01.339 --> 00:27:06.679
Next, dedicate about 3 minutes to the core content

508
00:27:06.679 --> 00:27:08.960
with 45 seconds for posing the problem

509
00:27:08.960 --> 00:27:10.359
45 seconds for introducing the solution

510
00:27:10.359 --> 00:27:11.559
45 seconds for market opportunities

511
00:27:11.559 --> 00:27:12.840
and 45 seconds for the execution plan

512
00:27:12.840 --> 00:27:15.440
These are fairly standardized structures

513
00:27:15.440 --> 00:27:17.599
that I’ve adapted for this explanation

514
00:27:17.599 --> 00:27:20.880
In this way, you can allocate time

515
00:27:20.880 --> 00:27:24.880
effectively to the key elements of your presentation

516
00:27:24.880 --> 00:27:27.599
through wise judgements

517
00:27:27.599 --> 00:27:30.320
Wrap it up in about 1 minute

518
00:27:30.320 --> 00:27:32.840
as a moment to summarize your key points

519
00:27:32.840 --> 00:27:34.840
This is a good way to think of it

520
00:27:34.840 --> 00:27:37.359
During this conclusion, clearly state

521
00:27:37.359 --> 00:27:40.679
what you are asking from your audience

522
00:27:40.679 --> 00:27:42.520
your specific requests or demands

523
00:27:42.520 --> 00:27:45.159
should be clearly articulated

524
00:27:45.159 --> 00:27:47.960
Additionally, show what next steps

525
00:27:47.960 --> 00:27:51.760
you plan to take following this pitch

526
00:27:51.760 --> 00:27:54.520
So, the conclusion should include clear requests

527
00:27:54.520 --> 00:27:59.793
and outline the next steps

528
00:27:59.793 --> 00:28:02.159
The structure of a 10-minute pitch includes

529
00:28:02.159 --> 00:28:04.000
market/opportunity analysis, project introduction

530
00:28:04.000 --> 00:28:05.799
business viability analysis, and proposals/requests

531
00:28:05.799 --> 00:28:07.840
Allocate 2 minutes, 3 minutes, 
3 minutes, and 2 minutes respectively

532
00:28:07.840 --> 00:28:10.159
This too is a widely accepted format

533
00:28:10.159 --> 00:28:12.880
often discussed in pitch-related seminars

534
00:28:12.880 --> 00:28:15.840
frequently cited as an example

535
00:28:15.840 --> 00:28:19.080
Here too, the internal elements

536
00:28:19.080 --> 00:28:23.719
and time allocation can be prepared in advance

537
00:28:23.719 --> 00:28:27.719
Preparing the elements of a pitch

538
00:28:27.719 --> 00:28:30.200
and allocating time for each part

539
00:28:30.200 --> 00:28:32.239
helps avoid potential panic situations

540
00:28:32.239 --> 00:28:34.840
during the pitch

541
00:28:34.840 --> 00:28:37.919
Thus, advance preparation is essential

542
00:28:37.919 --> 00:28:41.080
This is what I wanted to emphasize

543
00:28:41.080 --> 00:28:44.479
Let’s discuss the right approaches 
for various pitching scenarios

544
00:28:44.479 --> 00:28:48.359
For instance, as previously mentioned

545
00:28:48.359 --> 00:28:51.400
whether it’s OTT, public broadcasting, 
or terrestrial broadcasting

546
00:28:51.400 --> 00:28:54.200
the needs vary accordingly

547
00:28:54.200 --> 00:28:58.320
When pitching for investment evaluations

548
00:28:58.320 --> 00:29:03.200
government programs, platforms, or business partners

549
00:29:03.200 --> 00:29:04.799
each situation is distinct

550
00:29:04.799 --> 00:29:08.559
Fundamentally, investment and evaluation pitches

551
00:29:08.559 --> 00:29:11.760
are the most challenging and serious

552
00:29:11.760 --> 00:29:13.799
Thus, they are the most burdensome for presenters

553
00:29:13.799 --> 00:29:15.449
creating significant pressure

554
00:29:15.449 --> 00:29:16.840
Due to this heavy burden

555
00:29:16.840 --> 00:29:18.880
the likelihood of mistakes is also high

556
00:29:18.880 --> 00:29:21.039
Even among people I know

557
00:29:21.039 --> 00:29:23.320
those with excellent speaking skills

558
00:29:23.320 --> 00:29:29.039
often falter during investment evaluation pitches

559
00:29:29.039 --> 00:29:32.359
They frequently share such experiences

560
00:29:32.359 --> 00:29:34.880
But it’s a process everyone goes through

561
00:29:34.880 --> 00:29:38.159
If there’s a helpful mindset to adopt

562
00:29:38.159 --> 00:29:41.239
thinking of it as a test you must endure

563
00:29:41.239 --> 00:29:42.799
can make it overwhelming

564
00:29:42.799 --> 00:29:46.000
It feels stressful and nerve-wracking

565
00:29:46.000 --> 00:29:48.880
However, consider

566
00:29:48.880 --> 00:29:53.840
this is a project I’ve nurtured with passion

567
00:29:53.840 --> 00:29:57.400
For my planning to materialize

568
00:29:57.400 --> 00:29:59.839
just completing the planning phase

569
00:29:59.839 --> 00:30:03.040
and sitting idle won’t bring anyone to me

570
00:30:03.040 --> 00:30:04.490
Even if I try to meet someone

571
00:30:04.490 --> 00:30:07.000
it feels daunting and isn’t easy

572
00:30:07.000 --> 00:30:09.900
But by going out and knocking on doors

573
00:30:09.900 --> 00:30:13.473
the pitch session provided for me

574
00:30:13.473 --> 00:30:16.080
is an opportunity presented to me today

575
00:30:16.080 --> 00:30:20.520
It makes the session feel more urgent and precious

576
00:30:20.520 --> 00:30:23.000
as if I can accomplish something

577
00:30:23.000 --> 00:30:25.040
or at least I must do something during that time

578
00:30:25.040 --> 00:30:28.520
This slightly changes how you perceive it

579
00:30:28.520 --> 00:30:31.000
This is the opportunity I’ve been waiting for

580
00:30:31.000 --> 00:30:34.160
a rare chance given to me

581
00:30:34.160 --> 00:30:36.810
By reframing the pressure

582
00:30:36.810 --> 00:30:39.702
exam, test, or evaluation

583
00:30:39.702 --> 00:30:42.279
as an “opportunity"

584
00:30:42.279 --> 00:30:45.240
it was incredibly effective for me

585
00:30:45.240 --> 00:30:47.799
And for investors or judges

586
00:30:47.799 --> 00:30:51.040
being nervous isn’t actually that important

587
00:30:51.040 --> 00:30:53.520
Speaking fluently isn’t crucial either

588
00:30:53.520 --> 00:30:57.759
They value the presenter’s sincerity the most

589
00:30:57.759 --> 00:31:01.439
So, if you pitch with sincerity

590
00:31:01.439 --> 00:31:05.391
whether you stutter, forget words, or whatever

591
00:31:05.391 --> 00:31:07.160
it doesn’t matter much

592
00:31:07.160 --> 00:31:12.360
Sometimes, being nervous or flustered

593
00:31:12.360 --> 00:31:15.440
can appear more genuine

594
00:31:15.440 --> 00:31:17.879
and this can occasionally lead to investment

595
00:31:17.879 --> 00:31:20.179
And these sessions, in reality

596
00:31:20.179 --> 00:31:22.360
rarely succeed in one go

597
00:31:22.360 --> 00:31:26.677
You’ll likely pitch repeatedly to the same investors or judges

598
00:31:26.677 --> 00:31:28.160
And when you do

599
00:31:28.160 --> 00:31:31.760
it’s best to actively seek feedback from them

600
00:31:31.760 --> 00:31:34.180
By incorporating their feedback

601
00:31:34.180 --> 00:31:37.360
and revising your pitch accordingly

602
00:31:37.360 --> 00:31:40.400
the next time, those investors or judges

603
00:31:40.400 --> 00:31:44.599
will feel they had an impact on your content

604
00:31:44.599 --> 00:31:48.839
And in fact, the feedback is often, how should I put it

605
00:31:48.839 --> 00:31:51.720
a key and insightful point

606
00:31:51.720 --> 00:31:58.000
That's why pitching to investors and judges

607
00:31:58.000 --> 00:31:59.650
is an incredibly valuable opportunity

608
00:31:59.650 --> 00:32:02.239
and you must make sure to get feedback from them

609
00:32:02.239 --> 00:32:05.599
Incorporate that feedback 
and sincerely pitch again and again

610
00:32:05.599 --> 00:32:10.919
until eventually, the door may open for you

611
00:32:10.919 --> 00:32:14.600
There are quite a few judges who ask for key messages

612
00:32:14.600 --> 00:32:16.520
You have 10 seconds left, say one last thing

613
00:32:16.520 --> 00:32:18.559
I'll give you 30 seconds, share one message

614
00:32:18.559 --> 00:32:23.559
You have 1 minute left, say everything you want to say

615
00:32:23.559 --> 00:32:28.000
Opportunities like these occur more often than you'd think

616
00:32:28.000 --> 00:32:32.720
I used to think these were just lines from movies or novels

617
00:32:32.720 --> 00:32:35.639
but surprisingly, you encounter them a lot

618
00:32:35.639 --> 00:32:38.984
If you prepare for such anticipated questions in advance

619
00:32:38.984 --> 00:32:42.084
you won't panic and can even, in some ways

620
00:32:42.084 --> 00:32:45.891
compensate for areas that were lacking earlier

621
00:32:45.891 --> 00:32:48.759
or even provide reassurance to judges who were uncertain

622
00:32:48.759 --> 00:32:52.559
It can become a great opportunity to instill confidence

623
00:32:52.559 --> 00:32:55.531
I strongly recommend preparing key messages

624
00:32:55.531 --> 00:32:57.431
in 10-second, 30-second, and 1-minute versions

625
00:32:57.431 --> 00:32:59.919
I really urge you to prepare them

626
00:32:59.919 --> 00:33:02.960
There are cases where you pitch business proposals

627
00:33:02.960 --> 00:33:05.960
To business partners, you explain that 
this is the content of our project

628
00:33:05.960 --> 00:33:07.960
this is the vision for our business

629
00:33:07.960 --> 00:33:12.080
and this is how we plan to distribute it widely

630
00:33:12.080 --> 00:33:14.730
and we ask them,
please consider proposing business partnerships

631
00:33:14.730 --> 00:33:16.160
Such situations do arise

632
00:33:16.160 --> 00:33:18.110
In these types of business proposal pitches

633
00:33:18.110 --> 00:33:20.639
it’s occasionally possible to delegate the presentation

634
00:33:20.639 --> 00:33:23.239
This often applies to licensing companies, distributors

635
00:33:23.239 --> 00:33:25.119
or general business meetings

636
00:33:25.119 --> 00:33:29.160
In such cases, sincerity

637
00:33:29.160 --> 00:33:32.119
or having the CEO or director present is not very important

638
00:33:32.119 --> 00:33:37.720
A professional host or presenter 
can often make it more engaging

639
00:33:37.720 --> 00:33:42.645
and convey the vision effectively, 
even if it feels slightly exaggerated

640
00:33:42.645 --> 00:33:45.880
You can even mix in some flowery language here

641
00:33:45.880 --> 00:33:49.479
However, the figures and data must be reliable

642
00:33:49.479 --> 00:33:53.119
and precise enough to withstand scrutiny

643
00:33:53.119 --> 00:33:55.559
Trustworthy data is essential

644
00:33:55.559 --> 00:33:58.919
So prepare your presentation materials accordingly

645
00:33:58.919 --> 00:34:03.960
and, of course, prepare for various Q&A scenarios

646
00:34:03.960 --> 00:34:07.160
If these aspects are meticulously prepared

647
00:34:07.160 --> 00:34:11.192
things are likely to proceed smoothly

648
00:34:11.199 --> 00:34:13.399
Finally, let’s wrap up the lecture

649
00:34:13.399 --> 00:34:17.399
To summarize the key points once more

650
00:34:17.399 --> 00:34:19.679
Planning must be specific

651
00:34:19.679 --> 00:34:25.040
You should only use specific data and clear expressions

652
00:34:25.040 --> 00:34:29.140
In other words, 
avoid flowery language and unnecessary abstract words

653
00:34:29.140 --> 00:34:30.559
as much as possible

654
00:34:30.559 --> 00:34:32.809
Also, for investments and business structures

655
00:34:32.809 --> 00:34:35.559
a tailored approach strategy is necessary

656
00:34:35.559 --> 00:34:39.350
In other words, there can be multiple versions of a proposal

657
00:34:39.350 --> 00:34:41.600
And pitching is a valuable opportunity

658
00:34:41.600 --> 00:34:43.160
given to realize your project

659
00:34:43.160 --> 00:34:47.640
so don’t view it as overly daunting

660
00:34:47.640 --> 00:34:50.760
Instead, think of it as a precious opportunity

661
00:34:50.760 --> 00:34:54.460
that isn’t easily given

662
00:34:54.460 --> 00:34:56.000
and remind yourself of this

663
00:34:56.000 --> 00:35:00.559
Even if I’m nervous, 
I can still focus on saying what I want to say

664
00:35:00.559 --> 00:35:05.519
and it served as a significant motivation for me

665
00:35:05.519 --> 00:35:09.920
So lastly, here’s the practical checklist

666
00:35:09.920 --> 00:35:13.239
In the planning stage, conduct market research and data analysis

667
00:35:13.239 --> 00:35:17.279
as well as define unique selling points 
and specific target audiences

668
00:35:17.279 --> 00:35:21.239
These aspects must be verified and established

669
00:35:21.239 --> 00:35:24.679
For production preparation, 
you need a detailed production budget

670
00:35:24.679 --> 00:35:28.600
along with a schedule plan

671
00:35:28.600 --> 00:35:32.040
Also, key production personnel, including internal staff

672
00:35:32.040 --> 00:35:34.279
and external contractors or freelancers

673
00:35:34.279 --> 00:35:36.902
must be reliable production personnel

674
00:35:36.902 --> 00:35:40.600
There should be a clear plan outlining their involvement

675
00:35:40.600 --> 00:35:45.050
Depending on the stage of securing investments

676
00:35:45.050 --> 00:35:48.054
it could be a planned strategy or include secured investments

677
00:35:48.054 --> 00:35:51.040
It might also be plans for the next phase

678
00:35:51.040 --> 00:35:53.200
To persuade investors

679
00:35:53.200 --> 00:35:57.480
specific execution models or commercialization plans

680
00:35:57.480 --> 00:36:00.119
must be meticulously developed

681
00:36:00.119 --> 00:36:04.269
Using the three elements explained earlier

682
00:36:04.269 --> 00:36:06.720
prepare your pitching materials thoroughly

683
00:36:06.720 --> 00:36:10.519
Categorize the presentation materials based on the situation

684
00:36:10.519 --> 00:36:13.200
Prepare a list of expected questions

685
00:36:13.200 --> 00:36:16.600
and continuously update and refine them

686
00:36:16.600 --> 00:36:18.119
They should be developed further

687
00:36:18.119 --> 00:36:20.880
Through ample rehearsals

688
00:36:20.880 --> 00:36:28.279
even in unexpected or nervous situations

689
00:36:28.279 --> 00:36:30.600
it’s crucial to say everything you need to

690
00:36:30.600 --> 00:36:33.959
These issues can be largely addressed through rehearsals

691
00:36:33.959 --> 00:36:36.559
This concludes the lecture on animation planning skills

692
00:36:36.559 --> 00:36:38.440
We’ve covered all the content

693
00:36:38.440 --> 00:36:40.900
This is the end of the lecture

694
00:36:40.900 --> 00:36:41.769
Thank you

695
00:36:43.107 --> 00:36:44.357
Effective Proposal Writing Techniques
Basic Structure of a Proposal

696
00:36:44.357 --> 00:36:45.557
Project Overview: Logline, Purpose, Key Features
Market Analysis: Target Audience, Market Size, Competitor Analysis
Content Details: Synopsis, Character introduction, Story development, Concept setting

697
00:36:45.557 --> 00:36:46.757
Guidelines for Writing an Effective Proposal
Use Specific Expressions and Quantifiable Data

698
00:36:46.757 --> 00:36:47.987
Checklist of Phrases to Avoid: Unverifiable Adjectives, Exaggerated Statements, Uncertain Future Tense, Ambiguous Possibilities

699
00:36:47.987 --> 00:36:48.887
Project Proposal/Platform Meeting Strategy
Key points: Analyze target based on channel and platform characteristics → Viewership data → advertiser potent

700
00:36:48.887 --> 00:36:49.687
Overseas Distribution: Key Focus Areas →Localization strategy tailored to each country →Dubbing and subtitle planning →Approaches to address cultural

701
00:36:49.687 --> 00:36:50.487
Investment Attraction Strategy
Content Investment Funds: Government-supported funds such as KOCCA and KOFIC, Private content-specific investment funds

702
00:36:50.487 --> 00:36:51.237
Government Support Programs: utilization plan for support programs by stages,  response strategy based on evaluation criteria, emphasis on key element

703
00:36:51.237 --> 00:36:52.087
Licensing Business Plan
Pre-contracts with toy/clothing brands: characters for commercialization, seasonal product launch, negotiating minimum guarant

704
00:36:52.087 --> 00:36:52.954
MD business development: category-specific business plans, distribution channel acquisition strategies, revenue-sharing structures

705
00:36:52.957 --> 00:36:54.207
Presentation techniques
Pitching principle
First 3-minute rule:engaging opening, pose a problem and presenting opportunities
Sustain engagement:

706
00:36:54.207 --> 00:36:55.457
Time management techniques
5-minute pitch structure
Intro(1 min): impactful hook+striking market data → challenging question → audience related story

707
00:36:55.457 --> 00:36:56.707
Core content (3 min): present problem (45 sec), solution intro (45 sec), execution plan (45 sec)
Closing(1 min): clear requests and next step proposal

708
00:36:56.707 --> 00:36:57.937
10-min pitch structure:
Market and opportunity analysis(2min), Project introduction(3min),
Business feasibility analysis(2min), Proposal and request(2min)

709
00:36:57.937 --> 00:36:59.487
Pitching strategies by situation
Proper mindset

710
00:36:59.487 --> 00:37:01.137
A valuable opportunity for project realization
Feedback from investors and judges is a valuable insight for project development
Convey confidence in the project with a sincere attitude

711
00:37:01.137 --> 00:37:02.834
Practical preparation
Prepare core messages in 10sec, 30sec, and 1min versions
Prepare clear answers to expected questions and outline appeal points