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Gender Sensitivity
Gender Sensitivity for DT Industry Stakeholders

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Understanding Gender Sensitivity

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Hello, I am Lee Ji-young

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Our society is rapidly changing

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and the world we interact with is expanding without limits

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In this context, certain sensitivities have become essential for us to embrace

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as they align with the growing need to respect diverse cultures and values

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The term sensitivity here

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refers to the ability to recognize when something is wrong in our society

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Among these, the term gender sensitivity

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has become particularly prominent in recent years

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appearing frequently in our discussions

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How do you define gender sensitivity?

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While more and more people

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have encountered this concept

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there are still challenges

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in fully understanding and applying it correctly

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Let's delve into  precise meaning of gender sensitivity

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and explore how it can be applied effectively through various examples

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Gender sensitivity is not simply about understanding differences between genders

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Rather, it involves the ability to identify discrimination

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or imbalances that arise due to gender differences in everyday life

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It goes beyond recognizing gender-based discrimination

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It encompasses an awareness of equality and a willingness to act on it

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Put simply

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it involves considering how men and women

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might feel in certain situations

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identifying any discomfort they might experience

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and detecting

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whether inequalities exist solely because of gender

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This sensitivity also includes understanding the essence of discrimination

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contemplating solutions, and having the capability to act on them

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It’s important to understand and respect

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the differences that arise due to gender

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However, using these differences

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or simply the fact that someone is male or female

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as a basis for treating them differently or limiting opportunities

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constitutes gender discrimination

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Discrimination based purely on gender

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irrespective of an individual’s abilities or qualities

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infringes on their rightful opportunities

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Gender sensitivity is a foundation for detecting and addressing

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the various discriminatory situations that occur in everyday life

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enabling meaningful improvement

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It extends beyond addressing gender issues

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It connects to respecting the human rights of individuals

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This mindset fosters a society
where every person is treated equally as a unique individual

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Furthermore, it enables us to understand

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broader societal issues and seek ways to address them

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Additionally

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heightened gender sensitivity

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increases awareness of gender-based crimes

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and can help prevent a growing societal concern

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of secondary victimization

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Misconceptions and stereotypes that hinder proper gender sensitivity

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 often stem from long-held beliefs

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They're accepted as norms

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simply because they seemed natural or correct

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This suggests that

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even those who strive to remain vigilant for equality

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may hold a few stereotypes

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without even noticing them

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As members of the same society

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including myself

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it is essential for all of us to reflect on and examine

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whether we harbor any biases or prejudice

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Breaking Free from Stereotypes

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Have you ever assumed that someone with short hair

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seen from behind must be a man

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or mistaken a long-haired man

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for a woman by looking at them from behind?

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Stereotypes influence our words and actions

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and can lead to structural inequalities in society

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So, what kinds of stereotypes exist in our society?

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With the gender roles, women should handle housework

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while men should be the breadwinners

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Similarly, doctors are men and nurses are women

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that men make important decisions

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and that women handle delicate tasks

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Even emotions and preferences are stereotyped

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Men who cry appear weak

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or women are overly emotional

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Or associating men with sports and women with cooking

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These stereotypes are often perpetuated

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in the media and various forms of content we consume daily

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While some content aims to highlight

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and critique such harmful stereotypes or societal issues

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it can still unintentionally reinforce fixed notions

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of masculinity and femininity among audiences

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For example, Kimchi Woman, Doenjang Woman, Mom-chung, Han-nam

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and Loser-nam are derogatory terms or hate speech

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Plastic surgery monster or dull lip men

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sexually judge or demean someone based on their appearance or body

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They promote gender discrimination and hate while violating personal dignity

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Depictions that sexualize individuals who can visually

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be identified as minors

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Some portray persistent unwanted advances

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such as not giving up even after being rejected

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as romantic or noble

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Or using coercive physical contact against their will

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can be portrayed as desperate or a tough-guy move

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These can instill a distorted understanding of sexual violence

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therefore requiring a critical perspective

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What positive impacts can efforts to foster

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proper gender sensitivity have on our daily lives and society?

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First, gender sensitivity enhances diversity and inclusivity

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Recognizing the variety of people from different backgrounds

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and respecting the individuality of everyone

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serves as the starting point for genuine communication and understanding

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The second positive impact of gender sensitivity

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is the discovery of potential

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Breaking away from stereotypes
and gaining a broader understanding of someone's life

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allows us to view both our own and others’ possibilities in a wider context

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The third benefit is that gender sensitivity

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fosters a sense of responsibility as members of society

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while enhancing awareness of social issues

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Fourth, it influences our creativity and innovative thinking

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A gender-sensitive approach that incorporates diverse perspectives and experiences

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leads to richer and more profound storytelling

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Lastly, these efforts collectively

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contribute to fostering a healthier media culture and societal atmosphere

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Industries such as cultural content production

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given their ability

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to significantly influence societal values and public perceptions

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necessitate continuous efforts to enhance gender sensitivity

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and promote gender equality awareness

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Practicing Gender Sensitivity

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The language we use as a society

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reflects its overall atmosphere

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For instance, the European Union

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has banned the use of terms like Miss and Mrs

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because these terms highlight her marital status simply by addressing her

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Similarly, in Korea

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we frequently use certain words that carry discriminatory meanings

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which calls for alternative expressions

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Let’s explore some examples of gender-equal language to enhance gender sensitivity

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First, phrases like manly or ladylike

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impose stereotypical expectations based on gender

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Instead of these phrases

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wouldn’t it be better to say like oneself?

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It’s a term that excludes stereotypes and respects individual characteristics

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encouraging self-expression

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For instance, the term cross-legged sitting

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is called dad's sitting

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This position is called dad's sitting in Korea

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because it reflects a stereotype that men can sit with legs spread wide

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while women should keep their legs closed

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The Seoul Foundation of Women and Family suggests replacing it

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with butterfly leg, as the sitting posture

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resembles butterfly wings that are spread out

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While this might feel awkward at first

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small efforts like these can lead to significant change

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Then it's worth a try

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It may feel awkward at first

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but over time, we can realize that

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the old terms were problematic or unnatural

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There are phrases  that has evolved to adopt more neutral and inclusive term

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For example, while we used to say half-parent

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we're now using the term single parent

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Also, we referred to the guardian of the student father and brother

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but now we're just using the neutral term, guardian

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We also say first work instead of maiden work

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We’ve also moved away from unnecessarily gendered terms

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like female doctor, female employee

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unless it is necessary for context

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Even if it feels unfamiliar at first, using gender-equal language

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helps enhance gender sensitivity

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and contributes to a culture that treats everyone equally

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regardless of gender

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To create a society

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where everyone feels valued and respected

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please embrace practices that promote gender sensitivity

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First, break stereotypes

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If you have associated tasks like men drive, women cook

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try engaging in activities that step outside of these traditional gender roles

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Instead of following societal expectations

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focus on what you enjoy and what you are good at

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Second, respect diversity

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Just because someone is male or female

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does not mean they will think or feel the same way

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Accept the unique traits of others as they are

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and respect the fact that their perspectives may differ from your own

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Lastly, whether at home, at work, or in daily life

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adopt a sharper and more critical perspective

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Pay close attention to TV programs

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advertisements, and other forms of content to see

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if any discriminatory elements or gender-biased images are present

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If you notice a problem, don’t hesitate to raise your voice

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Gender sensitivity is not just about personal growth

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It leads to broader societal change and progress

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In a gender-equal society, all individuals are provided

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with an environment where they can fully realize their potential

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Developing gender sensitivity requires consistent effort

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When we all start making small changes in our daily lives

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the ripple effect will grow like a snowball

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Let’s take small but impactful actions together

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to create a society where everyone is respected

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Understanding Gender Sensitivity
The concept of gender sensitivity
The ability to detect discrimination and imbalance caused by gender differences in everyday life

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Discrimination based on gender constitutes gender discrimination
Denying rights based on gender alone infringes upon their legitimate rights

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The Necessity
Can identify and address discriminatory situations
Can promote a respectful attitude
Prevents secondary victimizatation

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Breaking free from stereotypes
Stereotypes in various content cause viewers to learn stereotyped images of women or men

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Such stereotypes promote gender discrimination and hatred while undermining individual dignity

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Positive Direction of Adult Sensitivity
Promoting Diversity and Inclusion, Discovering Possibilities, Increasing Responsibility and Awareness of Social Issues, Enhancing Creativity and Innovation, Creating a Healthy Media Culture and Social Atmosphere

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Practicing
Gender-neutral language can increase awareness of gender sensitivity and contribute to a culture of equality

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Examples
Ladylike, Manly - Like myself, Dad's sitting - Butterfly sitting
Half parent - Single parent, Father as guardian - Parents
Maiden work - First work

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Steps to Practice
Discard stereotypes, Respect diversity, Adopt a critical perspective