WEBVTT

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WEBTOON Advanced
How to Find Story Ideas

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GCC Academy

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Concept of Materials & Intent-Based Selection

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Hello

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I'm a comic story writer

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and a storytelling instructor at the Comics Content School of ChungKang College of Cultural Industries

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My name is Hyerim Yang

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What comes to your mind when you hear the word "material"?

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First, what is a material?

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According to the Korean dictionary, "material" refers to...

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When I feel stuck, I tend to turn to the dictionary

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Anyways, it's a substance or component that serves as the foundation for creating something

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A dictionary might seem boring, but trust me

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Getting into the habit of looking things up can be incredibly helpful

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Second, material can also mean the components an artist chooses

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to express their intended message in a work of art

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This might still feel

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a bit abstract for now

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The third definition is literature-specific

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Materials refer to a written work's

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content or subject matter

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The definitions we should focus on

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are the second and third ones

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since we aim to create works of art and stories

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Surprisingly, there's something valuable we can take from the first definition as well

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When we think of "a material that serves as the foundation for creating something,"

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what comes to mind?

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For example, let's say we're making a strawberry shortcake

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What ingredient do you think we'll need the most?

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I looked up a recipe

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and surprisingly, the amounts of flour and sugar are equal

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making it quite high in calories

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Flour, butter, cream, milk, and sugar

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are probably the main ingredients

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Even though it's called a fresh strawberry cake

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surprisingly, strawberries aren't used in large amounts

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But when we think of a fresh strawberry cake

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We don't immediately consider

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how much flour, sugar, or butter goes into it

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We don't think like that

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Instead, the first thing that likely comes to your mind when I say fresh strawberry cake

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is the strawberries themselves

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Let’s go back to the second definition

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To express what the author wants to convey

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This phrase is included

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This means something isn’t considered a material

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just because it’s commonly used

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Fresh strawberry's material

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Sure, you could say flour is a material

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But when we plan to make this cake

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We're not thinking of a cheesecake or a sponge cake

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We're specifically aiming for a fresh strawberry cake

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The central focus of this concept is the strawberry

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If you say you're going to make a fresh strawberry cake

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Or suggest eating one

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But when another person responds, "What does the fruit matter?"

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"It's just a lump of flour anyway,"

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or "Without the flour and sugar, there's nothing left"

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"maybe three strawberries at most,"

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There might be a communication issue

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Don't say things like that to stay on good terms with friends

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The concept of a material inherently involves intent

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When we talk about eating a fresh strawberry cake

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We're referring to that specific cake with bright red strawberries

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beautifully placed on top of white whipped cream

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This is why we can't discuss materials

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without considering their intended purpose

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When people hear the phrase "intent in a work,"

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Some may feel quite uncomfortable

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It seems the word "intent" carries a certain weight

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You often hear lines like

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"What was your intent when you approached me?"

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"Did you approach me with some hidden agenda?"

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These aren't exactly pleasant lines

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It implies that someone might have approached with bad intentions

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not out of genuine friendship

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But perhaps because "I'm the top student in school"

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or, as you often see in dramas

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"You only came up to me because you found out I’m super rich."

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Lines like these

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Since "intent" is implied

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some people may feel that creating a work with intent

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seems too deliberate or forced

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"I don't want to create something that feels calculated"

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"I want to create purely from the heart"

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Some say like that

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I think we feel uncomfortable

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with the word "intent" because of

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how it was framed during school, especially in literature class

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If you recall typical exam questions

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There were always passages

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followed by questions like, "What was the author's intent?"

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Or "What is the intent behind this line?"

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Or "What is the theme of this text?"

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We've encountered these questions countless times

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I bet you did too

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How did you feel about those questions?

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Personally, I sometimes wanted to ask

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Who are you to question the author's intent?

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After all, the person writing the test isn't the author

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One exam question I remember was about

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'Land' by Park Kyung-ni

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At the story's beginning, there's a scene

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where three young main characters

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are playing together, teasing and bickering

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The protagonist, Seo-hee, acts quite mischievously

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leaving the other two feeling awkward

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and unsure of how to handle her

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The question had an underlined passage from this scene, asking

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"What is the author's intent in describing this moment?"

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This was the question

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At the time, I thought the scene simply showed three kids are close

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and having fun

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And Seo-hee being a bit hot-tempered

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I thought this was the scene showing this

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But the correct answer turned out to be something like

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It foreshadows the love triangle that will develop among the three characters

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ultimately suggesting that Seo-hee

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will emerge as the romantic victor

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This was the answer

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But honestly, kids who hadn't even been to kindergarten

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bickering with each other

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as a foreshadowing a future love triangle

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filled with emotional entanglements

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I thought it was hard to interpret

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I couldn't help but wonder, "They probably didn't ask Park Kyung-ni herself"

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"So what makes them so confident in creating a question like this?"

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Anyway, when we hear the question, "What is the intent?"

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We tend to think we need to guess the correct answer

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But honestly, I don't believe

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the intent is sinister

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At the same time, it's not grand or profound, either

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Intent simply means

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what someone has in mind

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I think friendships naturally come with intent, too

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You might think

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Isn't that going too far?

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But wanting to be friends is an intent

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It's like saying, "I think you're a good person, and we seem to get along well"

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"So, I'd enjoy having lunch with you"

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"or hanging out sometimes because it would make me happy"

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That's intent

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The same goes for creative works

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Intent is simply

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what you want to express through the story

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and the core message of the work is its theme

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Thinking of intent as something negative

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burdensome

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or like a calculated scheme

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Assuming it has to involve some grand philosophical statement

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is, in my opinion, a kind of bias

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Students often say

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"I don't have any intent behind this story"

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"I don't like creating works with a moral lesson"

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But having intent doesn't mean

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creating something preachy or educational

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Works that try to lecture or teach readers something

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tend to be unpopular anyway

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Intent isn't about planning a story

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just to teach a lesson

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When I explain this, many students respond

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"Alright, professor, I'll be honest"

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"I want to make a lot of money with this story"

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"Does that count as intent?"

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"Probably not, right?"

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Surprisingly, it's not a bad answer as a starting point

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It's very honest

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However, you can't stop there

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If your only intent is to make a lot of money with this work

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but you stop at that point

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It's like saying, "I want to be president when I grow up"

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Something you might casually dream about as a child

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You might take it a step further

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There are many ways to make money

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through stories

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For example, you could create something extremely provocative and explicit

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targeting paid content markets

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After all, comics with age restrictions

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are usually distributed through paid platforms

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You could aim to make a fortune from coin-based revenue

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by producing the most sensational comic ever

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Right or wrong aside

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That's still one way to turn your intent into reality

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Also, you could create a comic that appeals

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broadly to middle and high school students

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This age group makes up

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a significant portion of webtoon readers

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While they may not purchase many coins

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and contribute directly to paid revenue

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But their sheer numbers create

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a powerful ripple effect

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If middle and high school students love your work

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It could rank

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within the top 10 on portal site

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High view counts

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would boost interest in the webtoon

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naturally leading to increased paid revenue

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Or if your work becomes that popular

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It could even lead to OSMU

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It means, One-Source Multi-Use

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For example, the comic could be adapted into a movie

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or a drama

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You’re probably familiar with this

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It's actually one way to put intent into action

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If you want to create a story that makes a lot of money

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You might choose adaptation into film or drama as your method

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Targeting film adaptation

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requires specific strategies

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Since we’ve mentioned three strategies so far

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Let's go over each one in detail

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The first strategy

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As mentioned earlier

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When we tell a provocative, shocking story

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that would stimulate people's peripheral nerves

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Naturally, this means

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choosing bold, shocking themes

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Which subjects

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will trigger readers' desire to spend coins

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without restraint

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Writers will constantly consider this

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The second strategy

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If you want to target middle and high school students

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The story needs to be relatable to that age group

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For example, I'm going to target middle and high school students

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But if you choose a corporate setting

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where a manager and a team leader argue

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but eventually fall in love

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It's unlikely to resonate with teenage readers

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So, creators would start asking questions like

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"What are middle and high school students into these days?"

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Even during research, they would focus on this specific age group

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What do today's teens watch?

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Only YouTube?

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Not even YouTube, Reels?

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Then we need to go more like short-form content

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This kind of story is possible

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The third strategy involves choosing material suitable for film adaptation

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Surprisingly, there are many obstacles to turning a story into a movie or drama

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For instance, if the story is heavily fantasy-based

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or requires a large-scale set

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Filmmakers have to think carefully

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because of the high production costs involved

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Since producers need to consider whether the project

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will be profitable after such a massive investment

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They prefer specific themes, settings

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and characters

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For example

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Earlier, I dismissed office dramas

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as unlikely to appeal to middle and high school students

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However, from a production standpoint, office dramas are relatively inexpensive to film

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From this perspective, creators might think

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This story could be adapted into a movie with minimal costs

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while still turning out great

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This story contains more visually striking scenes

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than complex psychological descriptions

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This will translate into a highly sensory and visually appealing film

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They aim for it

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Where does all this come from?

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I'm going to make a lot of money with this work

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It comes from that intent

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In other words, the creator's intent

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greatly influences

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material selection

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Finding Material Based on the Creator's Intent

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The first step in considering intent is

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considering who will read the story

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As I already mentioned earlier, I discussed

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 various aspects of material selection

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The first example was a provocative story

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00:12:42.039 --> 00:12:43.880
Who would read that?

271
00:12:43.880 --> 00:12:46.030
Creating sexually explicit content

272
00:12:46.030 --> 00:12:49.280
for minors is off-limits

273
00:12:49.280 --> 00:12:52.039
So that the target audience would be adults

274
00:12:52.039 --> 00:12:55.289
especially those familiar with

275
00:12:55.289 --> 00:12:56.559
such stories

276
00:12:56.559 --> 00:12:59.479
It’s worth considering these points

277
00:12:59.479 --> 00:13:01.840
Second, middle and high school students

278
00:13:01.840 --> 00:13:05.911
This target age group was already defined during the material selection process

279
00:13:05.911 --> 00:13:07.361
Lastly

280
00:13:07.361 --> 00:13:09.719
Since the intent is to prove that the work

281
00:13:09.719 --> 00:13:12.400
is suitable for film adaptation

282
00:13:12.400 --> 00:13:16.100
The primary audience would be those with the authority

283
00:13:16.100 --> 00:13:18.000
to choose projects for film production

284
00:13:18.000 --> 00:13:21.640
However, when I ask, "Who is your target audience?"

285
00:13:21.640 --> 00:13:24.960
"Who do you want to read this work?"

286
00:13:24.960 --> 00:13:28.280
Some people respond, "Why limit the audience?"

287
00:13:28.280 --> 00:13:32.039
"I want to create a webtoon that everyone can read"

288
00:13:32.039 --> 00:13:34.119
Some people say this

289
00:13:34.119 --> 00:13:35.280
I understand the sentiment

290
00:13:35.280 --> 00:13:36.930
From preschoolers to seniors

291
00:13:36.930 --> 00:13:40.840
Writing a story loved by everyone

292
00:13:40.840 --> 00:13:42.559
would be fantastic

293
00:13:42.559 --> 00:13:44.679
A broader audience would naturally lead to more readers

294
00:13:44.679 --> 00:13:46.679
and higher revenue

295
00:13:46.679 --> 00:13:51.119
But the real question is whether this is feasible today

296
00:13:51.119 --> 00:13:53.239
There was a time when this was possible

297
00:13:53.239 --> 00:13:57.440
As mentioned earlier, there was an era

298
00:13:57.440 --> 00:13:59.119
when people of all ages watched

299
00:13:59.119 --> 00:14:02.159
and cheered for the same content

300
00:14:02.159 --> 00:14:05.423
In the 1990s, if a drama became a hit

301
00:14:05.423 --> 00:14:07.679
Its viewer rating could surpass 60%

302
00:14:07.679 --> 00:14:11.080
A 60% rating is incredibly high

303
00:14:11.080 --> 00:14:13.640
Meaning except very young children

304
00:14:13.640 --> 00:14:15.790
or those who didn't watch TV

305
00:14:15.790 --> 00:14:17.039
Nearly everyone tuned in

306
00:14:17.039 --> 00:14:20.880
It was truly a time when the term "Korea's favorite drama" made sense

307
00:14:20.880 --> 00:14:23.780
But have you heard the term

308
00:14:23.780 --> 00:14:26.080
"Korea's favorite drama" used recently?

309
00:14:26.080 --> 00:14:28.559
These days, such a thing hardly exists

310
00:14:28.559 --> 00:14:32.520
In fact, if a drama hits a 5% viewer rating

311
00:14:32.520 --> 00:14:35.320
It's considered a success

312
00:14:35.320 --> 00:14:39.799
This doesn't mean today's dramas are less loved

313
00:14:39.799 --> 00:14:43.159
or poorly made

314
00:14:43.159 --> 00:14:46.799
The issue is that there are simply too many options

315
00:14:46.799 --> 00:14:48.919
and the range of choices has expanded significantly

316
00:14:48.919 --> 00:14:51.880
Back when dramas used to reach 60% ratings

317
00:14:51.880 --> 00:14:55.640
we only had about three channels

318
00:14:55.640 --> 00:14:59.640
KBS1, KBS2, and MBC

319
00:14:59.640 --> 00:15:02.679
Later, SBS was introduced

320
00:15:02.679 --> 00:15:05.359
Increasing the number of available dramas to four

321
00:15:05.359 --> 00:15:08.000
Even if a drama wasn't very popular

322
00:15:08.000 --> 00:15:10.500
It could still score around 10%

323
00:15:10.500 --> 00:15:12.239
just by default

324
00:15:12.239 --> 00:15:15.119
But today, how many options do you have

325
00:15:15.119 --> 00:15:18.200
when watching a drama?

326
00:15:18.200 --> 00:15:19.599
It's not just the major TV networks anymore

327
00:15:19.599 --> 00:15:21.320
With OTT platforms

328
00:15:21.320 --> 00:15:24.159
like Netflix, Watcha, and Disney+

329
00:15:24.159 --> 00:15:26.760
There are countless options

330
00:15:26.760 --> 00:15:28.960
Naturally, viewers are more spread out

331
00:15:28.960 --> 00:15:32.559
because they have so many choices

332
00:15:32.559 --> 00:15:35.159
This issue is even more pronounced in webtoons

333
00:15:35.159 --> 00:15:37.416
There was a time when nearly all webtoon readers

334
00:15:37.416 --> 00:15:38.840
followed the same popular series

335
00:15:38.840 --> 00:15:40.679
I remember that period well

336
00:15:40.679 --> 00:15:42.251
and comics fans

337
00:15:42.251 --> 00:15:44.400
were thrilled

338
00:15:44.400 --> 00:15:48.039
Because they could find webtoons everywhere

339
00:15:48.039 --> 00:15:51.599
One common response I often heard back then was

340
00:15:51.599 --> 00:15:52.919
What webtoons are you reading?

341
00:15:52.919 --> 00:15:53.960
All of them

342
00:15:53.960 --> 00:15:55.760
It was like this

343
00:15:55.760 --> 00:15:57.880
It wasn't an exaggeration

344
00:15:57.880 --> 00:16:00.320
Back then, Naver Webtoon

345
00:16:00.320 --> 00:16:03.239
had around five weekly series per day, which later grew to about ten

346
00:16:03.239 --> 00:16:04.799
It was that kind or era

347
00:16:04.799 --> 00:16:07.359
Even if you took your time and spent

348
00:16:07.359 --> 00:16:09.559
10 minutes

349
00:16:09.559 --> 00:16:11.359
thoroughly reading each episode

350
00:16:11.359 --> 00:16:12.919
10 would only take about 100 minutes

351
00:16:12.919 --> 00:16:14.559
Just an hour and a half

352
00:16:14.559 --> 00:16:17.679
you could read all the webtoons

353
00:16:17.679 --> 00:16:18.760
So when people said

354
00:16:18.760 --> 00:16:20.440
What webtoons are you reading? All of them!

355
00:16:20.440 --> 00:16:22.799
It wasn't a lie

356
00:16:22.799 --> 00:16:25.119
But that's no longer the case

357
00:16:25.119 --> 00:16:26.559
If someone says they read all the webtoons these days

358
00:16:26.559 --> 00:16:29.280
It's likely far from the truth

359
00:16:29.280 --> 00:16:32.479
Statistics show that the total number of webtoons

360
00:16:32.479 --> 00:16:34.679
published across different platforms in a single day

361
00:16:34.679 --> 00:16:38.359
can reach hundreds or even close to a thousand

362
00:16:38.359 --> 00:16:41.200
If you tried to read every one of those webtoons

363
00:16:41.200 --> 00:16:43.564
from morning until night

364
00:16:43.564 --> 00:16:45.640
You still wouldn't have enough time

365
00:16:45.640 --> 00:16:48.200
And not just the number of webtoons that has increased

366
00:16:48.200 --> 00:16:50.640
Our tastes have also become more specific

367
00:16:50.640 --> 00:16:52.359
What it means is

368
00:16:52.359 --> 00:16:54.651
back in the "What webtoons are you reading? All of them!" era

369
00:16:54.651 --> 00:16:57.880
There simply weren't enough webtoons to be picky

370
00:16:57.880 --> 00:17:00.159
So people just read whatever was available

371
00:17:00.159 --> 00:17:02.520
These days, how about you?

372
00:17:02.520 --> 00:17:04.479
If there's nothing to watch

373
00:17:04.479 --> 00:17:07.799
You don't force yourself to read something that doesn't match your taste

374
00:17:07.799 --> 00:17:10.599
If your favorite webtoon isn't updated today

375
00:17:10.599 --> 00:17:12.440
You can watch Netflix

376
00:17:12.440 --> 00:17:14.000
YouTube

377
00:17:14.000 --> 00:17:15.960
or Instagram

378
00:17:15.960 --> 00:17:18.575
Even if you're not tied to a single genre

379
00:17:18.575 --> 00:17:21.440
With so many entertainment options available

380
00:17:21.440 --> 00:17:24.000
the phrase "I watched it because there was nothing else"

381
00:17:24.000 --> 00:17:27.039
is rarely heard anymore

382
00:17:27.039 --> 00:17:29.239
If there's nothing to watch, you simply switch to something else

383
00:17:29.239 --> 00:17:31.640
Because there's always something else

384
00:17:31.640 --> 00:17:34.760
In a market flooded with content

385
00:17:34.760 --> 00:17:39.080
and increasingly specific audience preferences

386
00:17:39.080 --> 00:17:40.599
Deciding who your work is intended for

387
00:17:40.599 --> 00:17:43.840
becomes critical when planning a project

388
00:17:43.840 --> 00:17:45.760
It might be a strange comparison

389
00:17:45.760 --> 00:17:47.679
But think of it as

390
00:17:47.679 --> 00:17:50.159
Would it make sense to write a love letter

391
00:17:50.159 --> 00:17:52.080
that anyone could read?

392
00:17:52.080 --> 00:17:55.799
I really want to be in love

393
00:17:55.799 --> 00:17:57.320
and it doesn’t matter who it’s with

394
00:17:57.320 --> 00:17:59.000
I don't care

395
00:17:59.000 --> 00:18:00.200
I just need a partner

396
00:18:00.200 --> 00:18:03.159
So I’ll write a love letter that works for anyone

397
00:18:03.159 --> 00:18:05.839
and send it to 100 people

398
00:18:05.839 --> 00:18:07.680
One of them will fall for it

399
00:18:07.680 --> 00:18:09.000
Right?

400
00:18:09.000 --> 00:18:10.599
I don’t think so

401
00:18:10.599 --> 00:18:12.000
A love letter only works

402
00:18:12.000 --> 00:18:13.680
When it says, I like you

403
00:18:13.680 --> 00:18:16.079
I have these feelings specifically for you

404
00:18:16.079 --> 00:18:19.160
That personal intent is what makes it a true love letter

405
00:18:19.160 --> 00:18:21.199
Sending a generic letter to a thousand people

406
00:18:21.199 --> 00:18:23.000
hoping one of them responds

407
00:18:23.000 --> 00:18:23.800
Then

408
00:18:23.800 --> 00:18:25.959
that isn't a love letter

409
00:18:25.959 --> 00:18:27.560
The same goes for creative works

410
00:18:27.560 --> 00:18:30.560
The clearer

411
00:18:30.560 --> 00:18:32.520
your target audience is

412
00:18:32.520 --> 00:18:35.959
The more commercially successful your work can become

413
00:18:35.959 --> 00:18:38.439
A love letter has one intended reader

414
00:18:38.439 --> 00:18:39.760
and a creative work benefits from the same focus

415
00:18:39.760 --> 00:18:42.119
The narrower and more defined your target audience

416
00:18:42.119 --> 00:18:44.520
The more likely those specific readers

417
00:18:44.520 --> 00:18:47.240
won’t overlook your work

418
00:18:47.240 --> 00:18:48.439
This is possible

419
00:18:48.439 --> 00:18:51.000
because the overall number of readers has increased significantly

420
00:18:51.000 --> 00:18:53.079
Even if your taste seems niche or uncommon

421
00:18:53.079 --> 00:18:55.439
and think there won't be many who like this kind of work

422
00:18:55.439 --> 00:18:56.520
But even so

423
00:18:56.520 --> 00:18:59.000
there are far more potential readers today than 20 years ago

424
00:18:59.000 --> 00:19:02.240
That’s why targeting the specific audience you want

425
00:19:02.240 --> 00:19:05.040
has become even more essential

426
00:19:05.040 --> 00:19:06.360
When I explain this

427
00:19:06.360 --> 00:19:09.480
"I get the point of narrowing down the target"

428
00:19:09.480 --> 00:19:11.080
"How exactly should we narrow it down?"

429
00:19:11.080 --> 00:19:12.720
I often get this question

430
00:19:12.720 --> 00:19:14.640
The most common way is by age group

431
00:19:14.640 --> 00:19:17.360
That's why I previously used examples like

432
00:19:17.360 --> 00:19:19.120
works targeting middle and high school students

433
00:19:19.120 --> 00:19:20.240
I used this example

434
00:19:20.240 --> 00:19:22.480
Age group is one of the most frequently used criteria

435
00:19:22.480 --> 00:19:23.760
In some cases

436
00:19:23.760 --> 00:19:26.120
gender also plays a significant role

437
00:19:26.120 --> 00:19:28.040
Certain works appeal more to female readers

438
00:19:28.040 --> 00:19:30.240
While others resonate more with male readers

439
00:19:30.240 --> 00:19:32.200
Of course, some works aren't influenced much

440
00:19:32.200 --> 00:19:33.799
by gender at all

441
00:19:33.799 --> 00:19:35.959
Beyond age and gender

442
00:19:35.959 --> 00:19:38.959
Readers' lifestyles

443
00:19:38.959 --> 00:19:41.279
especially their content consumption habits

444
00:19:41.279 --> 00:19:44.000
considering those will be helpful

445
00:19:44.000 --> 00:19:46.919
To put it bluntly

446
00:19:46.919 --> 00:19:49.160
A 20-something woman who's a geek

447
00:19:49.160 --> 00:19:52.799
has very different consumption habits from one who isn't

448
00:19:52.799 --> 00:19:54.360
Let me explain this more politely

449
00:19:54.360 --> 00:19:56.000
Among women in their 20s

450
00:19:56.000 --> 00:19:57.840
some consume webtoons, web novels

451
00:19:57.840 --> 00:19:59.439
Japanese anime

452
00:19:59.439 --> 00:20:01.119
Western graphic novels

453
00:20:01.119 --> 00:20:02.279
and even fan fiction

454
00:20:02.279 --> 00:20:04.440
Women in their 20s who watch a lot of this kind of stuff

455
00:20:04.440 --> 00:20:08.199
That is, consume a wide range of content

456
00:20:08.199 --> 00:20:10.480
Webtoons? I remember reading 'Sound of Your Heart' back in the day...

457
00:20:10.480 --> 00:20:12.199
Does that still run?

458
00:20:12.199 --> 00:20:14.120
Oh, and I started 'Cheese in the Trap' but didn't finish it

459
00:20:14.120 --> 00:20:15.879
Women in their 20s who say like this

460
00:20:15.879 --> 00:20:19.000
have completely different tastes

461
00:20:19.000 --> 00:20:20.680
So, for example

462
00:20:20.680 --> 00:20:23.360
If you aim to target all 20s women

463
00:20:23.360 --> 00:20:26.559
regardless of how much content they consume

464
00:20:26.559 --> 00:20:28.440
creating a universally appealing story

465
00:20:28.440 --> 00:20:30.959
might be much harder than it seems

466
00:20:30.959 --> 00:20:32.239
If I were to guess

467
00:20:32.239 --> 00:20:34.885
most of you listening to this lecture

468
00:20:34.885 --> 00:20:36.895
are likely very interested in

469
00:20:36.895 --> 00:20:39.800
comics and webtoons

470
00:20:39.800 --> 00:20:41.360
But have you ever

471
00:20:41.360 --> 00:20:45.069
talked about webtoons with a friend who doesn't read them much

472
00:20:45.069 --> 00:20:47.959
and realized

473
00:20:47.959 --> 00:20:49.760
Oh... they really don't know much about this world

474
00:20:49.760 --> 00:20:51.760
I've experienced that quite a few times

475
00:20:51.760 --> 00:20:54.400
A person's current taste

476
00:20:54.400 --> 00:20:56.320
is often shaped

477
00:20:56.320 --> 00:20:57.839
by the content

478
00:20:57.839 --> 00:21:00.199
they've consumed over time

479
00:21:00.199 --> 00:21:03.199
If someone hasn't been exposed to much content in this area

480
00:21:03.199 --> 00:21:05.080
suddenly flooding them with information

481
00:21:05.080 --> 00:21:08.399
What's often called geek talk

482
00:21:08.399 --> 00:21:09.839
If you start explaining, you probably don't know this

483
00:21:09.839 --> 00:21:11.639
But there's this series, and that one

484
00:21:11.639 --> 00:21:13.679
and this one too, they're cool, right?

485
00:21:13.679 --> 00:21:15.720
Your friend might respond

486
00:21:15.720 --> 00:21:16.960
"I have no idea what you're talking about"

487
00:21:16.960 --> 00:21:18.720
This happens because their content consumption history

488
00:21:18.720 --> 00:21:20.800
could be 10 years behind yours

489
00:21:20.800 --> 00:21:24.671
Earlier, we talked about creating works

490
00:21:24.671 --> 00:21:25.533
to make money

491
00:21:25.533 --> 00:21:28.759
and the various choices that come with it

492
00:21:28.759 --> 00:21:31.880
Let’s say you decide to target a specific group

493
00:21:31.880 --> 00:21:34.160
Women in their 30s

494
00:21:34.160 --> 00:21:37.720
who had a genuine passion for idols

495
00:21:37.720 --> 00:21:40.440
during their middle and high school years

496
00:21:40.440 --> 00:21:42.119
but lost interest in the entertainment world as they grew older

497
00:21:42.119 --> 00:21:45.199
There was a time in the past

498
00:21:45.199 --> 00:21:48.160
when I truly, deeply loved someone

499
00:21:48.160 --> 00:21:50.720
Even if that person never knew I existed

500
00:21:50.720 --> 00:21:52.440
I was still happy because of them

501
00:21:52.440 --> 00:21:54.600
Let’s say you decide to create a work

502
00:21:54.600 --> 00:21:58.919
targeting women in their 30s

503
00:21:58.919 --> 00:22:01.559
who have warm memories of being passionate fans

504
00:22:01.559 --> 00:22:05.119
Targeting this group could be an excellent creative direction

505
00:22:05.119 --> 00:22:06.759
No one would

506
00:22:06.759 --> 00:22:08.800
criticize this intent

507
00:22:08.800 --> 00:22:10.119
as a manipulative money-making scheme

508
00:22:10.119 --> 00:22:11.919
No one would say that

509
00:22:11.919 --> 00:22:15.080
You’ve chosen a well-defined target audience

510
00:22:15.080 --> 00:22:17.199
and already understand

511
00:22:17.199 --> 00:22:18.960
what themes would resonate with them

512
00:22:18.960 --> 00:22:22.000
I would say you’ve chosen an excellent theme

513
00:22:22.000 --> 00:22:23.800
Your target audience is clear

514
00:22:23.800 --> 00:22:24.880
Very clear

515
00:22:24.880 --> 00:22:26.839
Instead of vaguely targeting women in their 30s

516
00:22:26.839 --> 00:22:29.240
or working professionals

517
00:22:29.240 --> 00:22:32.039
Those who genuinely loved

518
00:22:32.039 --> 00:22:34.119
a group or idol

519
00:22:34.119 --> 00:22:36.279
during their teens or 20s

520
00:22:36.279 --> 00:22:39.360
but have since drifted far from that world

521
00:22:39.360 --> 00:22:41.399
Still, some of them miss those days, thinking

522
00:22:41.399 --> 00:22:43.479
I used to love someone so much

523
00:22:43.479 --> 00:22:45.080
But now life feels so tough

524
00:22:45.080 --> 00:22:48.000
If you are to create a story

525
00:22:48.000 --> 00:22:50.880
that resonates with people holding these nostalgic feelings

526
00:22:50.880 --> 00:22:53.520
already sets a clear creative direction

527
00:22:53.520 --> 00:22:55.199
The theme is naturally defined

528
00:22:55.750 --> 00:22:59.265
Asking Questions to Start a Story

529
00:22:59.880 --> 00:23:01.880
So far, we’ve explored

530
00:23:01.880 --> 00:23:03.880
how to find themes based on the creator’s intent

531
00:23:03.880 --> 00:23:06.039
This approach is like

532
00:23:06.039 --> 00:23:08.800
deciding to make a fresh strawberry cake earlier

533
00:23:08.800 --> 00:23:12.160
than any competitor

534
00:23:12.160 --> 00:23:14.000
It’s this kind of approach

535
00:23:14.000 --> 00:23:15.279
What was the intent?

536
00:23:15.279 --> 00:23:16.920
People longing for spring

537
00:23:16.920 --> 00:23:18.839
will be happy to see strawberries

538
00:23:18.839 --> 00:23:20.760
So, let's make it

539
00:23:20.760 --> 00:23:22.000
However

540
00:23:22.000 --> 00:23:25.559
There’s another way to cook

541
00:23:25.559 --> 00:23:27.320
One that might be more familiar

542
00:23:27.320 --> 00:23:29.720
to everyday people

543
00:23:29.720 --> 00:23:31.399
Fridge-clearing

544
00:23:31.399 --> 00:23:33.200
Have you heard of it?

545
00:23:33.200 --> 00:23:36.399
There was even a TV show called 'Take care of the fridge'

546
00:23:36.399 --> 00:23:39.519
where chefs created dishes

547
00:23:39.519 --> 00:23:42.320
using only what was available in the guests’ fridges

548
00:23:42.320 --> 00:23:43.880
In real life

549
00:23:43.880 --> 00:23:45.480
We often cook this way

550
00:23:45.480 --> 00:23:48.600
For example, when I see

551
00:23:48.600 --> 00:23:51.239
a zucchini about to go bad

552
00:23:51.239 --> 00:23:52.200
I think

553
00:23:52.200 --> 00:23:55.000
I should cook that today

554
00:23:55.000 --> 00:23:56.279
If a friend is coming over after a long time

555
00:23:56.279 --> 00:23:58.760
I might want to make their favorite salad and pizza

556
00:23:58.760 --> 00:24:01.279
In that case, this approach is possible

557
00:24:01.279 --> 00:24:04.040
Because the friend’s visit feels special

558
00:24:04.040 --> 00:24:05.799
and worth extra effort

559
00:24:05.799 --> 00:24:07.239
So you could list the ingredients

560
00:24:07.239 --> 00:24:10.079
and go shopping

561
00:24:10.079 --> 00:24:11.279
It’s like this

562
00:24:11.279 --> 00:24:14.760
Imagine you’re living alone, and your parents send you a huge box of cherry tomatoes

563
00:24:14.760 --> 00:24:17.000
Way too many

564
00:24:17.000 --> 00:24:19.600
Eating ten a day would still take a month

565
00:24:19.600 --> 00:24:20.880
and they’d all go bad by then

566
00:24:20.880 --> 00:24:22.920
So, you start thinking

567
00:24:22.920 --> 00:24:26.640
What can I make with these cherry tomatoes?

568
00:24:26.640 --> 00:24:27.760
Does that make sense?

569
00:24:27.760 --> 00:24:29.720
This approach feels more familiar to most of us

570
00:24:29.720 --> 00:24:31.320
That's what I mean

571
00:24:31.320 --> 00:24:32.640
Maybe someone gave you

572
00:24:32.640 --> 00:24:34.359
or the grocery store had a huge discount

573
00:24:34.359 --> 00:24:35.559
you bought more than you needed without thinking

574
00:24:35.559 --> 00:24:36.640
Don't you have these kinds of experiences?

575
00:24:36.640 --> 00:24:37.640
I have a lot

576
00:24:37.640 --> 00:24:39.440
Or perhaps you received the wrong delivery

577
00:24:39.440 --> 00:24:41.559
Whatever the reason

578
00:24:41.559 --> 00:24:44.239
There are times when you already have ingredients on hand

579
00:24:44.239 --> 00:24:45.119
Right?

580
00:24:45.119 --> 00:24:47.559
Similarly, story ideas

581
00:24:47.559 --> 00:24:50.480
sometimes pop into our minds unexpectedly

582
00:24:50.480 --> 00:24:52.679
It could be a specific scene

583
00:24:52.679 --> 00:24:54.040
A setting

584
00:24:54.040 --> 00:24:56.279
or a character

585
00:24:56.279 --> 00:24:59.320
When we're younger, we tend to embrace these ideas more openly

586
00:24:59.320 --> 00:25:02.239
That's why I enjoy talking with middle schoolers

587
00:25:02.239 --> 00:25:03.279
It goes like this

588
00:25:03.279 --> 00:25:05.320
I created this characterI created this character

589
00:25:05.320 --> 00:25:07.160
and he's absolutely awesome

590
00:25:07.160 --> 00:25:08.760
He always wears an eyepatch

591
00:25:08.760 --> 00:25:10.640
But don't be shocked

592
00:25:10.640 --> 00:25:12.079
A sealed black dragon is beneath it

593
00:25:12.079 --> 00:25:13.559
He has a tragic past

594
00:25:13.559 --> 00:25:15.371
Rarely speak, and are super sarcastic

595
00:25:15.371 --> 00:25:17.959
But deep down, he can't forget his first love

596
00:25:17.959 --> 00:25:18.920
Later on, he..

597
00:25:18.920 --> 00:25:21.640
They share stories like this with so much joy and enthusiasm

598
00:25:21.640 --> 00:25:24.920
Since people are getting older

599
00:25:24.920 --> 00:25:27.079
Even middle schoolers aren't that open these days

600
00:25:27.079 --> 00:25:29.000
You might say that

601
00:25:29.000 --> 00:25:31.839
But I believe this stage is

602
00:25:31.839 --> 00:25:34.200
when creating stories can be the most fun

603
00:25:34.200 --> 00:25:35.799
and fulfilling for a storyteller

604
00:25:35.799 --> 00:25:38.559
This student loves their character so much that

605
00:25:38.559 --> 00:25:41.519
He draws the character's face and writes dialogue

606
00:25:41.519 --> 00:25:43.799
whenever he opens his notebook

607
00:25:43.799 --> 00:25:45.640
even on the edges of their worksheets

608
00:25:45.640 --> 00:25:47.480
He imagines the character's tragic backstory

609
00:25:47.480 --> 00:25:48.839
Create conversations

610
00:25:48.839 --> 00:25:51.399
and think, "This line is so cool!"

611
00:25:51.399 --> 00:25:54.519
If you're listening to this lecture

612
00:25:54.519 --> 00:25:56.395
You might feel a bit embarrassed

613
00:25:56.395 --> 00:25:59.399
but still find those memories coming back

614
00:25:59.399 --> 00:26:00.679
How do I know?

615
00:26:00.679 --> 00:26:02.600
Because I did the same thing

616
00:26:02.600 --> 00:26:03.880
Those were fun times

617
00:26:03.880 --> 00:26:05.040
and I did it a lot too

618
00:26:05.040 --> 00:26:06.040
For example

619
00:26:06.040 --> 00:26:08.040
This character was originally a princess

620
00:26:08.040 --> 00:26:10.320
But after her kingdom fell and wandered the world

621
00:26:10.320 --> 00:26:12.799
She disguised herself as a man

622
00:26:12.799 --> 00:26:15.440
She's actually really strong

623
00:26:15.440 --> 00:26:17.430
Is that so wrong?

624
00:26:17.430 --> 00:26:19.351
Why would you think it is?

625
00:26:19.351 --> 00:26:23.201
As we grow older, we tend to see this approach as childish

626
00:26:23.201 --> 00:26:24.050
Moreover

627
00:26:24.050 --> 00:26:26.399
Many aspiring professionals think

628
00:26:26.399 --> 00:26:27.880
I'm aiming to be a pro

629
00:26:27.880 --> 00:26:30.990
 I can't create stories that way

630
00:26:30.990 --> 00:26:32.200
Some people think that building a story

631
00:26:32.200 --> 00:26:34.239
around a character you love

632
00:26:34.239 --> 00:26:36.359
is something only kids do

633
00:26:36.359 --> 00:26:38.091
They say story is not like that

634
00:26:38.091 --> 00:26:39.760
Or some scene

635
00:26:39.760 --> 00:26:41.651
They also believe that

636
00:26:41.651 --> 00:26:44.480
creating a story from an illustration

637
00:26:44.480 --> 00:26:45.760
you want to draw

638
00:26:45.760 --> 00:26:48.279
isn't "real" storytelling

639
00:26:48.279 --> 00:26:50.720
There's this idea that being a writer

640
00:26:50.720 --> 00:26:52.320
means having

641
00:26:52.320 --> 00:26:54.751
a profound message to deliver

642
00:26:54.751 --> 00:26:57.359
with every part of the story

643
00:26:57.359 --> 00:26:59.160
serving that central theme

644
00:26:59.160 --> 00:27:01.880
Characters are just tools

645
00:27:01.880 --> 00:27:03.741
and having any emotional attachment to them

646
00:27:03.741 --> 00:27:06.590
seems unprofessional

647
00:27:06.590 --> 00:27:10.071
There are a lot who think like this

648
00:27:10.071 --> 00:27:12.440
But there's no single correct way to write a story

649
00:27:12.440 --> 00:27:14.279
If your method helps you create well

650
00:27:14.279 --> 00:27:16.079
that is the right way

651
00:27:16.079 --> 00:27:19.361
That's why, when discussing storytelling techniques

652
00:27:19.361 --> 00:27:21.030
I rarely say

653
00:27:21.030 --> 00:27:23.279
"You must do this" or "You should never do that"

654
00:27:23.279 --> 00:27:25.260
I don't say that much

655
00:27:25.260 --> 00:27:28.031
As we explore this topic further, you'll hear even fewer such statements

656
00:27:28.031 --> 00:27:31.581
Still, there are some things I can state with certainty

657
00:27:31.581 --> 00:27:33.301
Among them

658
00:27:33.301 --> 00:27:35.181
There's no rule that says, "Don't do that"

659
00:27:35.181 --> 00:27:37.600
I can say that

660
00:27:37.600 --> 00:27:39.599
There's no fixed way you must follow

661
00:27:39.599 --> 00:27:41.280
This is the golden rule of storytelling

662
00:27:41.280 --> 00:27:43.559
If a specific scene comes to mind

663
00:27:43.559 --> 00:27:45.719
For example, there's a building

664
00:27:45.719 --> 00:27:47.520
A half-collapsed building

665
00:27:47.520 --> 00:27:49.200
Someone hanging precariously from its edge

666
00:27:49.200 --> 00:27:51.159
and another person

667
00:27:51.159 --> 00:27:54.440
desperately reaching out to save them

668
00:27:54.440 --> 00:27:56.960
while shouting, "Leave me! It's okay... I was happy"

669
00:27:56.960 --> 00:27:58.440
This scene came to mind

670
00:27:58.440 --> 00:27:59.919
It's so moving

671
00:27:59.919 --> 00:28:02.200
If that scene inspires you, start from there

672
00:28:02.200 --> 00:28:05.760
What could have happened after?

673
00:28:05.760 --> 00:28:07.200
Why did the building collapse?

674
00:28:07.200 --> 00:28:09.359
Why is this person hanging on the edge?

675
00:28:09.359 --> 00:28:11.080
Who is trying to save them?

676
00:28:11.080 --> 00:28:12.440
Exploring these questions

677
00:28:12.440 --> 00:28:15.080
can become the seed of your story

678
00:28:15.080 --> 00:28:17.919
If you deeply love a character

679
00:28:17.919 --> 00:28:19.880
Like the one we mentioned earlier, wearing an eye patch

680
00:28:19.880 --> 00:28:22.000
that seals a black dragon

681
00:28:22.000 --> 00:28:23.320
Burdened by a painful past

682
00:28:23.320 --> 00:28:26.080
You can use them as your story’s starting point

683
00:28:26.080 --> 00:28:27.359
Or perhaps a setting

684
00:28:27.359 --> 00:28:28.440
For example

685
00:28:28.440 --> 00:28:32.559
Korea is facing a severe climate crisis

686
00:28:32.559 --> 00:28:35.599
where only summer and winter remain

687
00:28:35.599 --> 00:28:37.239
It might sound less like science fiction

688
00:28:37.239 --> 00:28:39.599
and more like a near-future reality, which is unsettling

689
00:28:39.599 --> 00:28:41.760
But still, such a setting is a perfect foundation

690
00:28:41.760 --> 00:28:43.119
You can start by thinking about

691
00:28:43.119 --> 00:28:45.440
what stories could unfold in that world

692
00:28:45.440 --> 00:28:48.880
However, if you’re working with a material, don’t stop there

693
00:28:48.880 --> 00:28:51.000
Ideas that can spark a story

694
00:28:51.000 --> 00:28:54.000
I usually call these story seeds

695
00:28:54.000 --> 00:28:56.771
Whether it’s a character, a scene, or anything else

696
00:28:56.771 --> 00:29:00.039
If you already have that seed

697
00:29:00.039 --> 00:29:01.479
like having something in the fridge

698
00:29:01.479 --> 00:29:03.479
It’s time to use it

699
00:29:03.479 --> 00:29:05.119
Of course, you can’t just toss it in as is

700
00:29:05.119 --> 00:29:08.159
You’ll need to chop, heat, or prepare it somehow

701
00:29:08.159 --> 00:29:09.440
Because it’s still a seed

702
00:29:09.440 --> 00:29:11.400
To extend the metaphor

703
00:29:11.400 --> 00:29:14.119
It’s time to help that seed sprout

704
00:29:14.119 --> 00:29:16.799
The next step is to develop this idea

705
00:29:16.799 --> 00:29:20.479
into a meaningful element of your story

706
00:29:20.479 --> 00:29:21.280
Your material

707
00:29:21.280 --> 00:29:23.320
In this context

708
00:29:23.320 --> 00:29:26.559
material means a chosen element that expresses

709
00:29:26.559 --> 00:29:29.960
what the creator wants to convey

710
00:29:29.960 --> 00:29:31.479
At this point, you might feel like you were ready to move forward

711
00:29:31.479 --> 00:29:33.640
only to circle back to the beginning

712
00:29:33.640 --> 00:29:35.681
To move ahead

713
00:29:35.681 --> 00:29:38.039
You need to revisit one essential question

714
00:29:38.039 --> 00:29:40.159
Who am I writing this story for?

715
00:29:40.159 --> 00:29:42.919
Sometimes, people say

716
00:29:42.919 --> 00:29:44.599
"This story doesn't need to be popular"

717
00:29:44.599 --> 00:29:46.000
"I only care if I'm satisfied with it"

718
00:29:46.000 --> 00:29:47.880
And honestly, that's perfectly fine

719
00:29:47.880 --> 00:29:50.760
In that case, the target audience is just one person

720
00:29:50.760 --> 00:29:52.640
One writer and one reader

721
00:29:52.640 --> 00:29:54.440
It's just they are the same person

722
00:29:54.440 --> 00:29:57.159
and there's nothing wrong with that

723
00:29:57.159 --> 00:30:00.320
The issue arises

724
00:30:00.320 --> 00:30:02.440
when someone says they only care about pleasing themselves

725
00:30:02.440 --> 00:30:03.400
but secretly hopes

726
00:30:03.400 --> 00:30:05.919
others will like it too

727
00:30:05.919 --> 00:30:08.080
This is the case

728
00:30:08.080 --> 00:30:10.520
I've seen this happen often

729
00:30:10.520 --> 00:30:12.440
A student brings me a story

730
00:30:12.440 --> 00:30:14.159
and asks for feedback

731
00:30:14.159 --> 00:30:17.159
They ask for my opinion, and after I give various feedback

732
00:30:17.159 --> 00:30:18.640
I think this part comes across like this

733
00:30:18.640 --> 00:30:21.200
and readers might not enjoy it as much

734
00:30:21.200 --> 00:30:23.098
This section might be hard for readers

735
00:30:23.098 --> 00:30:24.159
to understand

736
00:30:24.159 --> 00:30:27.039
Then their expression suddenly stiffens

737
00:30:27.039 --> 00:30:28.400
And say, "Well, it doesn't really matter"

738
00:30:28.400 --> 00:30:30.520
"I wrote it just for myself anyway"

739
00:30:30.520 --> 00:30:32.359
That's a contradiction

740
00:30:32.359 --> 00:30:34.599
If it truly were a story meant only for personal satisfaction

741
00:30:34.599 --> 00:30:37.400
There would’ve been no need to ask for others’ opinions in the first place

742
00:30:37.400 --> 00:30:39.850
So, if you genuinely

743
00:30:39.850 --> 00:30:42.673
want to create a story just for yourself, that’s perfectly fine

744
00:30:42.673 --> 00:30:44.291
But if not, it’s important

745
00:30:44.291 --> 00:30:46.880
to be honest with yourself

746
00:30:46.880 --> 00:30:48.640
If you have a target audience

747
00:30:48.640 --> 00:30:50.960
It’s time to ask questions

748
00:30:50.960 --> 00:30:53.919
Suppose your initial idea is an impactful scene

749
00:30:53.919 --> 00:30:55.679
Like the one we discussed earlier

750
00:30:55.679 --> 00:30:58.211
Someone hanging precariously from a skyscraper

751
00:30:58.211 --> 00:31:00.880
while another desperately reaches out to save them

752
00:31:00.880 --> 00:31:02.559
If this is the scene

753
00:31:02.559 --> 00:31:04.080
Why did this scene come to mind?

754
00:31:04.080 --> 00:31:05.760
What happens next?

755
00:31:05.760 --> 00:31:09.520
Will they fall? Will they be saved? Will they grab hold but eventually let go?

756
00:31:09.520 --> 00:31:11.280
By asking these questions

757
00:31:11.280 --> 00:31:13.990
You’ll see that even a single scene

758
00:31:13.990 --> 00:31:16.239
can grow into a full story

759
00:31:16.239 --> 00:31:18.200
If your idea comes in the form of a setting

760
00:31:18.200 --> 00:31:19.479
Like the example of

761
00:31:19.479 --> 00:31:21.840
Korea facing a severe climate crisis

762
00:31:21.840 --> 00:31:23.479
with only two seasons

763
00:31:23.479 --> 00:31:25.679
If this is the story

764
00:31:25.679 --> 00:31:29.159
Which character would best bring this setting to life?

765
00:31:29.159 --> 00:31:31.766
What would this character ultimately want?

766
00:31:31.766 --> 00:31:34.039
Thinking about those will be good

767
00:31:34.039 --> 00:31:37.039
Consider who would be most affected

768
00:31:37.039 --> 00:31:40.760
by such a world with only two seasons

769
00:31:40.760 --> 00:31:43.400
For instance, it could be a farmer

770
00:31:43.400 --> 00:31:46.479
Perhaps someone who grows apples

771
00:31:46.479 --> 00:31:48.760
While this scenario might feel uncomfortably close to reality

772
00:31:48.760 --> 00:31:51.799
due to ongoing climate issues, it's a compelling starting point

773
00:31:51.799 --> 00:31:54.760
Crops wouldn't thrive in such extreme seasons

774
00:31:54.760 --> 00:31:58.479
But imagine a farmer whose family has been growing apples for three generations

775
00:31:58.479 --> 00:32:02.000
Most people might have given up, but for some reason

776
00:32:02.000 --> 00:32:04.679
This farmer refuses to surrender and declares

777
00:32:04.679 --> 00:32:06.159
"I'll overcome the climate crisis and keep growing apples"

778
00:32:06.159 --> 00:32:09.760
At this point, you're moving closer to building a story

779
00:32:09.760 --> 00:32:12.039
If your idea involves a character

780
00:32:12.039 --> 00:32:14.880
Like the eye patch and sealed black dragon

781
00:32:14.880 --> 00:32:17.640
Sorry, I'll stop this, it's sounding cringey

782
00:32:17.640 --> 00:32:20.840
If you only have the character's appearance in mind

783
00:32:20.840 --> 00:32:22.679
wearing an eye patch and dark outfit

784
00:32:22.679 --> 00:32:24.559
with sharp, piercing eyes

785
00:32:24.559 --> 00:32:27.400
The next step is filling their inner world

786
00:32:27.400 --> 00:32:28.821
There's no need to feel embarrassed

787
00:32:28.821 --> 00:32:31.479
If you already have a rough sense of their personality

788
00:32:31.479 --> 00:32:34.320
Perhaps cold, reserved

789
00:32:34.320 --> 00:32:35.919
and prone to snapping at others

790
00:32:35.919 --> 00:32:37.760
"Want to have lunch together?" "Go away!"

791
00:32:37.760 --> 00:32:40.919
If this is the character's personality

792
00:32:40.919 --> 00:32:44.640
think about what kind of event would best reveal that inner character

793
00:32:44.640 --> 00:32:46.400
For example, someone warmly asks

794
00:32:46.400 --> 00:32:49.559
and he curtly responds, "Go away!"

795
00:32:49.559 --> 00:32:52.440
But if you want to hint at a warmer side

796
00:32:52.440 --> 00:32:53.940
beneath that facade

797
00:32:53.940 --> 00:32:56.063
You could add a twist

798
00:32:56.063 --> 00:32:59.062
Imagine someone offering their lunchbox, "This is my lunch... Want to share?"

799
00:32:59.062 --> 00:33:01.159
only to be harshly rejected

800
00:33:01.159 --> 00:33:03.599
making that person leave in tears

801
00:33:03.599 --> 00:33:05.679
An hour later, when that one returns

802
00:33:05.679 --> 00:33:08.039
to find the lunchbox empty

803
00:33:08.039 --> 00:33:10.280
"What? You said you didn't want it but ate it anyway?"

804
00:33:10.280 --> 00:33:12.000
Would that work as a meaningful portrayal?

805
00:33:12.000 --> 00:33:15.159
Think about how events can reveal

806
00:33:15.159 --> 00:33:17.100
different layers of your character

807
00:33:17.100 --> 00:33:18.850
We've talked about different approaches

808
00:33:18.850 --> 00:33:20.799
to working with story material

809
00:33:20.799 --> 00:33:22.320
Let's summarize

810
00:33:22.320 --> 00:33:26.200
Material is the chosen element that expresses

811
00:33:26.200 --> 00:33:27.799
what the creator wants to convey

812
00:33:27.799 --> 00:33:32.000
Therefore, it needs to be developed based on the creator's intent

813
00:33:32.000 --> 00:33:35.280
However, if you already have an idea

814
00:33:35.280 --> 00:33:38.239
unrelated to any specific intent

815
00:33:38.239 --> 00:33:42.159
Like opening the fridge and finding an abundance of tomatoes

816
00:33:42.159 --> 00:33:45.359
You can still work with it by asking questions

817
00:33:45.359 --> 00:33:47.760
What can I do with these tomatoes?

818
00:33:47.760 --> 00:33:48.510
Tomatoes

819
00:33:48.510 --> 00:33:51.479
I'm not great at cooking, so maybe I can't make something fancy

820
00:33:51.479 --> 00:33:54.334
What if I just toss them into a pot

821
00:33:54.334 --> 00:33:55.719
and make tomato sauce?

822
00:33:55.719 --> 00:33:57.520
That's doable, right?

823
00:33:57.520 --> 00:33:59.820
Do I want to just get rid of them?

824
00:33:59.820 --> 00:34:01.039
Do I want to eat them?

825
00:34:01.039 --> 00:34:02.919
If I just want to clear them out

826
00:34:02.919 --> 00:34:05.719
Could I give some away?

827
00:34:05.719 --> 00:34:07.359
By asking these questions

828
00:34:07.359 --> 00:34:11.020
You'll gradually discover your true intent

829
00:34:11.020 --> 00:34:12.840
If you're thinking

830
00:34:12.840 --> 00:34:14.951
I still don't have any clear intent

831
00:34:14.951 --> 00:34:16.661
Does that mean I'm not cut out to be a writer?

832
00:34:16.661 --> 00:34:18.811
Am I destined to

833
00:34:18.811 --> 00:34:21.079
remain just a consumer?

834
00:34:21.079 --> 00:34:22.820
Don't worry

835
00:34:22.820 --> 00:34:25.771
At the very least, everyone listening to this lecture

836
00:34:25.771 --> 00:34:28.791
I want to write stories

837
00:34:28.791 --> 00:34:31.881
I want to share them with others

838
00:34:31.881 --> 00:34:34.481
You have the most important

839
00:34:34.481 --> 00:34:36.311
and clear intent

840
00:34:36.311 --> 00:34:38.411
I believe this lecture

841
00:34:38.411 --> 00:34:39.760
and other courses from GCC Academy

842
00:34:39.760 --> 00:34:42.520
will be invaluable in helping you develop

843
00:34:42.520 --> 00:34:44.799
your creative intent

844
00:34:44.799 --> 00:34:47.468
Thank you for listening, and I look forward to seeing you in the next lecture

845
00:34:48.242 --> 00:34:49.542
Concept of Material and Selection Based on Intent
Material?
The foundational element used to create
The materials to convey their intended message or expression

846
00:34:49.542 --> 00:34:50.842
[Literature] Content that forms the basis of a writing
Material is the element selected to express creator's intends and needs to be developed

847
00:34:50.842 --> 00:34:52.142
Material Based on Intent
'What do I want to achieve with this story?' is the intent, and the core message of the work is its theme

848
00:34:52.142 --> 00:34:53.430
Ways to Generate High Revenue from Webtoon
Provocative and explicit themes
Target middle and high school audiences
Getting additional value by imaging

849
00:34:53.430 --> 00:34:54.369
Finding Material Based on the Creator's Intent
The first step in considering intent
Start with 'Who will read this story?'

850
00:34:54.369 --> 00:34:55.309
Consider whether it’s realistically possible to reach a broad audience.
Choose material that matches the reader’s specific preferences

851
00:34:55.309 --> 00:34:56.287
Story Planning Stage
"Who will read it?" is crucial
The clearer the target audience, the higher the commercial potential

852
00:34:56.287 --> 00:34:57.314
A narrower and more defined target allows for precise targeting of readers' preferences

853
00:34:57.314 --> 00:34:58.390
Ways to Narrow Down the Target Audience
Age group
Gender
Reader's lifestyle patterns

854
00:34:58.390 --> 00:34:59.640
Asking Questions to Start a Story
Finding Material
When a specific scene comes to mind, it can become the seed of the story

855
00:34:59.640 --> 00:35:00.840
Starting with a character, consider what events would best reveal their inner world

856
00:35:00.840 --> 00:35:02.090
Asking Questions
Continuously ask yourself questions to expand each scene into a full story and uncover your creative intent

857
00:35:02.090 --> 00:35:03.307
Explore ways to reveal the character through meaningful events