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One day where ice could all melt down

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This is jacket shoot sketch for 'LOVE or HATE'

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Today's shoot will begin with LIE theme

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[Here comes RIINA who's going first!]
Hi everyone, this is RIINA

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I brought my film camera to take photos

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But I haven't put the films in because I wanted to ask the director first

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It's quite hectic, lol

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Crushing her photo shoot despite all the craziness

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Try playing with your hair

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(Here comes Maknae)
How dare you climbing on the bed with your shoes on

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(Lost words)

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You're about to do the same though

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You're going to climb the thorny road with your shoes on

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A way to hype up the Maknae

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YEL's hair and make-up are gorgeous today, no?

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She looks so cool

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Not a lot of people can pull of that hair and make-up

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(Proud Unnie)
YEL's one of them

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(Guarding her cheese puffs)

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But the photo shoot turned out perfect! Our golden Maknae, YEL

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HWISEOI came on too!

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(Unnies are looking around)
She looks so cute

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I know right

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(In love)

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(Q. Do you like the concept of this album?)

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I like the color of my hair the most

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And my make-up today gives a high-teen vibe

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I haven't done this kind of make-up, and I like it so much

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I wanted to try something like this

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(Happy)

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Next up, leader SEOI granted her wish

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You look so cute

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(Oopsies)

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(Seemlessly chaging her prop)

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Who's next

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Me~!

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HWISEO changed into blue all the way

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(Hesitating)

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She's entrapped in a camera triangle

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Sure! I'll show you here

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It was up on there

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It's a photo from 〈Rose Blossom〉

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This is from 〈Seoul Dreaming〉

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Arent' they cool?

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[First photo shoot]
HWISEO is in love with it

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(Let's now run away!)

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(How the puppies entertain themselves)

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[H1-KEY let's go x3]
First photo shoot as a group now begins!

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The group photo shoot had a theme of the members having fun in a dorm!

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Can we bring up the hype?

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(Output right after input)

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The teaser video shoot cleared too!

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(Knock knock knock)

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[Love to tease Maknae again]
Gosh, you took this

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(M1-KEY, hi!)

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This is the second look

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(Caffeine boost)
Now drinking coffee

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I’ll show you what I took

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(Ta-da)

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How is it?

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I drew it by myself

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As the windshield was fogging up

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I wrote 'Let It Burn H1-KEY' by my hand

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SEOI’s PoPiPo suddenly came up

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On my hand, there’s a cute

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Character masking tape

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Oh, a masking tape

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Yes! It’s not a bandage

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And then this one is a correction tape

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For decoration

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I think the concept is a student

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Who got a tape on her hand while playing

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Or maybe not

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The next shoot is RIINA in a punk(?) vibe

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A really boring 'I love you babe'

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Quite difficult concept for YEL

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Now I can go inside

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(Swish)
(Someone suddenly came up?)

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I’m here to cover you

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(Help me)
Unnieee..

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(Why can’t you do this?)
I love you babe

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I love you babe

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I really wanna get out of this room

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I love you babe

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(Are you T, Unnie?)

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Everyone, if you get our YEL’s 'I love you babe'

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Please! Watch it over and over again! Got it?

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Now You know how hard she worked to take it, right?

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She almost cried to take it

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Cutie HWISEO is here

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(Also perfect in a punk vibe)

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(Do you wanna get cleaned too?)

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Oh that’s good

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We’re here for our group cut

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Wow it looks like a principal’s office

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(Hello x2)

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[Punk(?) H1-KEY]
Let's start the group photo shoot!

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(A photo by leaning on each other!)

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Good

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[Addicted to memory]
A photo for new memory

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Oh.. There's no film left

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We did the fitting ourselves and took the time

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To write and draw it all ourselves

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We decorated that with all our hearts

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Right, which made it more fun

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We can feel H1-KEY's friendship throughout the shooting

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HWISEO singing 〈Let It Burn〉 only for M1-KEY

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Toned down atmosphere~

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(Laughing at camera moving LOL)
That's awesome!

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A rare moment of sensitive HWISEO's individual shoot

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[Suddenly, SEOI's height philosophy(?)]
Height isn't fixed, everyone

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(Proud)
I'm 169~170 in good condition

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(Why not?)
If I'm in a bad mood, I can be shorter than that lol

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I want to participate too

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But I'm not good at it....

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That doesn't matter at all, her beauty does all the work

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(Q. How long has it been since you wore a school uniform?)
It hasn't been that long, because

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We did a fan meeting wearing a school uniform

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But I've never worn pretty school uniform like this

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I thought school uniform's more like...

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Not like this, huh?

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(Hehe)

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She's showing us her punk(?) beauty, wearing a pretty school uniform

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M1-KEY! I changed into black hair!

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It's been a few years since I've had long hair, so I feel awkward with myself

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(But) I feel nice though

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Cover shooting goes on until late at night

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Where are we for the TRUE concept shoot?

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It's a band's training room concept

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(All members of H1-KEY are taking selfies in the pretty setting)

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Are my eyes wrong?

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(Staring)

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Enthusiastic Unnie

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And pressured younger

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The concept of enjoying band activities outside of boring school

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As a member of the band

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Four of us wore

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Fierce punk styled clothes

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(Individual shoot ended with Wow~ amazing)

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I found something that makes me happy

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Do you want me to tell it to you?

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I pulled this down like this

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And the lights turned on

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Isn't it feel good?

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There are

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1, 2, 3, 4, 5 cameras

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(Wow!)

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SEOI!!

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(Huh?) (Hehe)

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Group photoshoot of TRUE begins!

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(Truly professional)

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[First time trying out the concept] 
Monitoring carefully

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Next in where H1-KEY will be performing

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(YEL approaching during the insert shot)

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I’ll play the drums

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How to play the drums? Just pound away

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Sing 〈Let It Burn〉 Unnie

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(Oh…. not bad)

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(Surprised) 
A good vocal with a not so good drummer

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(Slowly approaching)

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(Have you guys found it?)

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(The nail tip) It’s gone…..

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Ah!

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Suggesting a solution: Rock and roll

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I’ll be like this for a while so

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(Being pretty) 
Or like this?

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(Info on a festival with a band like this plz)

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All shoots were perfect!

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Now to our next shoot location!

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(A different styling from before)

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Concept suitability Max

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HWISEO’s also looking perfect!

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Boom ba-da-boom boom-ba-da

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(Chachacha) 
Even pleasantly shooting late

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Should we shoot one goofing around?

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(Playing is the best)

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A smooth last shoot

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(Well done H1-KEY!)

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Hello, we’re H1-KEY!

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We’ve just finished the jacket shoot of 〈Let It Burn〉

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(Clap Clap Clap!)

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A lot of people put effort it this

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So we would like to thank everyone right now

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Today we had a lot of hard core concepts

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It was a very unique feeling

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But since it’s the last

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It seems like 3 Unnies had a shower without me

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(A quite hip gesture)

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Since it's end, we are Wet!

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Really today’s hairstyle and

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Makeup was really not our usual style

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We thought it was fresh and fascinating

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The 4 outfits are all different, so it would be fun to watch

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Please love our album 〈Let It Burn〉!

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H1-KEY will keep trying different things

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So please look forward to us

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Well done everyone! We love you

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Thank you

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Please look forward to us