1 00:00:00.447 --> 00:00:04.265 Live commerce transcends time and space, fostering trust 2 00:00:04.265 --> 00:00:06.854 which ultimately leads to sales 3 00:00:06.854 --> 00:00:11.184 For women with abundant experience in marriage, childcare, and housework 4 00:00:11.184 --> 00:00:13.393 I think it is the optical field 5 00:00:14.415 --> 00:00:15.213 Hello, everyone 6 00:00:15.213 --> 00:00:17.622 Empowering women to achieve their dreams 7 00:00:17.622 --> 00:00:19.671 This is Hanna Gil, CEO of Able Bridge 8 00:00:24.143 --> 00:00:25.471 Q. What kind of company is Able Bridge? 9 00:00:25.471 --> 00:00:30.615 Currently, the low birth rate and the aging population are becoming major social issues in Korea 10 00:00:30.615 --> 00:00:33.351 As a result, for women to participate in economic activities is 11 00:00:33.351 --> 00:00:35.442 More crucial than ever 12 00:00:35.442 --> 00:00:38.559 'Able Bridge' is a combination of the words 'Able' and 'Bridge' 13 00:00:38.559 --> 00:00:40.429 For women who want to work again 14 00:00:40.429 --> 00:00:44.346 To connect their talents, abilities, and careers to success 15 00:00:44.346 --> 00:00:47.694 We build bridge 16 00:00:47.694 --> 00:00:50.525 Q. What inspired you to establish Able Bridge? 17 00:00:50.525 --> 00:00:53.690 For several years, to women who have taken a break from their careers 18 00:00:53.690 --> 00:00:56.224 I have provided online entrepreneurship education 19 00:00:56.224 --> 00:01:00.399 From several students who were about to give up everything 20 00:01:00.399 --> 00:01:03.555 But my course gave them the courage to work again 21 00:01:03.555 --> 00:01:05.478 Regained the confidence they lost 22 00:01:05.478 --> 00:01:08.630 Started a business and experienced great results 23 00:01:08.630 --> 00:01:11.873 So, they expressed their deep gratitude 24 00:01:11.873 --> 00:01:14.756 As more and more students shared similar stories 25 00:01:14.756 --> 00:01:17.861 I felt incredibly grateful to be making a difference 26 00:01:17.861 --> 00:01:20.658 For the one life we have, if my experience and help can 27 00:01:20.658 --> 00:01:22.721 Become a stepping stone for someone in the social shadows 28 00:01:22.721 --> 00:01:25.212 To start anew 29 00:01:25.212 --> 00:01:29.220 Without going through the same trial and error as I did 30 00:01:29.220 --> 00:01:31.977 And achieve success more quickly 31 00:01:31.977 --> 00:01:35.027 It would be an incredibly valuable and meaningful 32 00:01:35.027 --> 00:01:37.705 So 'Able Bridge' was established 33 00:01:37.794 --> 00:01:40.067 Q. What are the advantages of live commerce? 34 00:01:40.067 --> 00:01:44.139 Live commerce has grown by an average of 300% annually for five years 35 00:01:44.139 --> 00:01:48.512 with the overall market size expanding 62.5 times 36 00:01:48.512 --> 00:01:54.502 It's projected to reach approximately 25.6 trillion won by 2025 37 00:01:54.502 --> 00:01:59.445 Driven by the trend of contactless consumption, it has emerged as a dominant force in retail 38 00:01:59.445 --> 00:02:04.515 Through the active introduction of AI and data analysis technologies 39 00:02:04.515 --> 00:02:07.008 By increasing consumer experience and corporate efficiency 40 00:02:07.008 --> 00:02:09.888 I believe that growth is accelerating 41 00:02:09.888 --> 00:02:14.320 Live commerce transcends time and space, fostering trust 42 00:02:14.320 --> 00:02:16.944 Which ultimately leads to sales 43 00:02:16.944 --> 00:02:21.303 For women with abundant experience in marriage, childcare, and housework 44 00:02:21.303 --> 00:02:24.881 I think it is the optical field 45 00:02:24.882 --> 00:02:29.607 Q. What services does Able Bridge provide? 46 00:02:29.607 --> 00:02:34.044 'Able Bridge' has four main business areas 47 00:02:34.044 --> 00:02:36.710 First, live commerce broadcast management 48 00:02:36.710 --> 00:02:39.225 Second, mobile show host training 49 00:02:39.225 --> 00:02:42.390 Third, online shopping mall entrepreneurship training 50 00:02:42.390 --> 00:02:44.085 And newly released 51 00:02:44.085 --> 00:02:47.844 We also provide an AI matching platform 52 00:02:47.844 --> 00:02:51.565 To digress, I’ve ran an online store for 15 years 53 00:02:51.565 --> 00:02:56.363 And met various directors of small and medium-sized enterprises 54 00:02:56.363 --> 00:02:58.883 You might think a live commerce marketing is 55 00:02:58.883 --> 00:03:02.735 Necessary to run online stores nowadays 56 00:03:02.735 --> 00:03:07.472 But you might have not had a leisure to take that step 57 00:03:07.472 --> 00:03:10.267 Due to the size of your enterprise or the number of employees 58 00:03:10.267 --> 00:03:13.750 It’s because there’s a huge technical work that goes into 59 00:03:13.750 --> 00:03:17.917 Recruiting a show host and writing scripts for airing on TV 60 00:03:17.917 --> 00:03:21.555 As I run my own live commerce agency 61 00:03:21.555 --> 00:03:24.013 I’ve been meeting loads of show hosts 62 00:03:24.013 --> 00:03:27.152 Imbalance in broadcast casting opportunities 63 00:03:27.152 --> 00:03:30.605 Brokerage fees from agencies, and profile creation 64 00:03:30.605 --> 00:03:34.165 They were experiencing these kinds of difficulties 65 00:03:34.165 --> 00:03:36.643 I took a step to solve these issues 66 00:03:36.643 --> 00:03:41.206 By providing an AI matching service that’s based on product information 67 00:03:41.207 --> 00:03:44.536 Q. What’s the technical aspect of matching AI platform you provide? 68 00:03:44.536 --> 00:03:46.776 ‘Able Bridge’ chains a generative AI 69 00:03:46.776 --> 00:03:49.279 And technology that analyzes websites 70 00:03:49.279 --> 00:03:52.574 Thus analyzes ‘Naver smart store’ of an enterprise 71 00:03:52.574 --> 00:03:54.918 From database that was set aside beforehand 72 00:03:54.918 --> 00:03:57.528 We use a technology to match them with the best show host 73 00:03:57.528 --> 00:04:01.928 And attribute persona and pre-learning on ChatGPT 74 00:04:01.928 --> 00:04:05.202 To Write Q-sheet scripts that’s necessary for live commerce shows 75 00:04:05.202 --> 00:04:07.885 With its imbedded Saas tech 76 00:04:07.885 --> 00:04:11.437 For easier preparation for the shows 77 00:04:11.437 --> 00:04:14.637 Moreover, we provide an E-learning service from the E-commerce division 78 00:04:14.637 --> 00:04:17.942 To automatically create an all-in-one profiles of show hosts 79 00:04:17.942 --> 00:04:21.568 Thus, we provide a service that helps to meet their needs on their professionalism 80 00:04:21.568 --> 00:04:23.943 and support their career development 81 00:04:23.943 --> 00:04:27.637 Our AI platform service is free for basic elements 82 00:04:27.637 --> 00:04:29.778 But with a purchase on upgraded plans 83 00:04:29.778 --> 00:04:31.613 Show hosts can PR themselves to enterprises 84 00:04:31.613 --> 00:04:36.744 Enterprises are able to check a detailed portfolio of show hosts 85 00:04:36.745 --> 00:04:41.517 Q. What’s your management goal in the future? 86 00:04:41.517 --> 00:04:46.442 By enhancing our technology on multi-language support and solutions 87 00:04:46.442 --> 00:04:50.396 We plan to support bilingual married immigrant women 88 00:04:50.396 --> 00:04:55.203 And enter and target the global market 89 00:04:58.317 --> 00:05:02.355 So that we can provide a more convenient matching service and grow in the future 90 00:05:02.355 --> 00:05:05.691 We will take responsibility for your live commerce marketing 91 00:05:05.691 --> 00:05:07.967 Please use 'Able Bridge' a lot 92 00:05:07.967 --> 00:05:09.367 Thank you