1 00:00:00.000 --> 00:00:02.000 I think, that was probably the moment 2 00:00:02.000 --> 00:00:05.000 That changed the history of specialty coffee 3 00:00:07.000 --> 00:00:08.500 Hello everyone, this is Anstar 4 00:00:08.500 --> 00:00:10.400 This time, I visited the country where the most expensive coffee in the world is sold 5 00:00:10.400 --> 00:00:12.700 Costing over 10 million won per kilogram 6 00:00:12.700 --> 00:00:14.600 And a country that grows the coffee 7 00:00:14.600 --> 00:00:16.700 Used by many national barista competitors: 8 00:00:16.700 --> 00:00:18.000 The Panama region 9 00:00:18.000 --> 00:00:20.100 For about two weeks 10 00:00:20.100 --> 00:00:22.400 I turned on the camera to share 11 00:00:22.400 --> 00:00:25.000 My thoughts while I visited Panama producing districts 12 00:00:25.000 --> 00:00:26.900 Panama is located in the right middle between 13 00:00:26.900 --> 00:00:29.799 South and North America 14 00:00:29.799 --> 00:00:32.700 Only about 5 million people are living in this country 15 00:00:32.700 --> 00:00:35.700 There are certain areas within the country where they harvest coffee beans 16 00:00:35.700 --> 00:00:38.099 But most of them grow Robusta coffee 17 00:00:38.099 --> 00:00:40.700 The high quality Arabica coffee beans that we’re familiar with are harvested 18 00:00:40.700 --> 00:00:44.200 Within an hour's distance from the capital city, Panama City, by plane 19 00:00:44.200 --> 00:00:46.000 At Volcan Baru in Chiriqui 20 00:00:46.000 --> 00:00:49.200 Specifically in the area between 21 00:00:49.200 --> 00:00:51.700 Volcan and Boquete 22 00:00:51.700 --> 00:00:54.200 Panama is not a big country 23 00:00:54.200 --> 00:00:56.099 Which puts a limit in their coffee bean production 24 00:00:56.099 --> 00:01:00.299 It’s known to partake only 0.1% of the entire coffee production of the world 25 00:01:00.299 --> 00:01:03.000 It’s actually difficult to claim that all coffee beans that are harvested in Panama are 26 00:01:03.000 --> 00:01:07.099 Sold at the most expensive rate in the whole world 27 00:01:07.099 --> 00:01:09.699 It’s more accurate to say that the Geisha coffee harvested in Panama is 28 00:01:09.699 --> 00:01:12.500 Sold at the most expensive rate 29 00:01:12.500 --> 00:01:14.599 In the entire world 30 00:01:14.599 --> 00:01:19.000 Geisha is known to be the most expensive coffee out there 31 00:01:19.000 --> 00:01:21.750 (Coffee variety?) You may wonder if there are varieties of coffee 32 00:01:21.750 --> 00:01:24.500 (Setoka - Citrus - Beni Madonna) But like Setoka and Beni Madonna that are grown on Jeju island 33 00:01:24.500 --> 00:01:25.580 They are both citrus 34 00:01:25.580 --> 00:01:27.850 But their scent and taste differ by types 35 00:01:27.900 --> 00:01:30.300 (Arabica) Likewise, under the big category of Arabica coffee bean 36 00:01:30.300 --> 00:01:31.599 There are a lot of varieties 37 00:01:31.599 --> 00:01:34.400 And the most favorable type is Geisha 38 00:01:34.400 --> 00:01:37.300 The place where Geisha coffee was first introduced is 39 00:01:37.300 --> 00:01:38.699 Known to be Panama 40 00:01:38.699 --> 00:01:41.000 (The origin of Geisha) The Geisha variety was first discovered 41 00:01:41.000 --> 00:01:42.900 (Ethiopia?) Not in Panama but Ethiopia 42 00:01:42.900 --> 00:01:47.000 It was first discovered in the 1930s in the Gesha area in Ethiopia 43 00:01:47.000 --> 00:01:49.101 The name of the first Geisha coffee discovered was 44 00:01:49.101 --> 00:01:51.400 Gesha 45 00:01:51.400 --> 00:01:52.500 (Geisha) (Gesha) When we purchase Geisha coffee 46 00:01:52.500 --> 00:01:54.199 It is often written Gesha 47 00:01:54.199 --> 00:01:55.900 Or Geisha 48 00:01:55.900 --> 00:01:59.099 It’s good to understand 49 00:01:59.099 --> 00:02:00.900 They both refer to Geisha coffee 50 00:02:00.900 --> 00:02:03.000 Geisha that was first discovered in Ethiopia 51 00:02:03.000 --> 00:02:04.300 Due to the low production 52 00:02:04.300 --> 00:02:06.599 It was gradually forgotten from people's memories 53 00:02:06.599 --> 00:02:09.500 In the past, there was no such knowledge about these specialty coffee 54 00:02:09.500 --> 00:02:12.600 And there was no need for high-quality coffee 55 00:02:12.600 --> 00:02:14.600 So, production output was very important 56 00:02:14.600 --> 00:02:16.100 Because only when production output is high 57 00:02:16.100 --> 00:02:17.600 A lot of coffee could be sold 58 00:02:17.600 --> 00:02:18.800 And can earn money 59 00:02:18.800 --> 00:02:20.399 During our Panama itinerary 60 00:02:20.399 --> 00:02:22.399 We saw a lot of Geisha coffee trees 61 00:02:22.399 --> 00:02:24.399 Compared to other types of trees we commonly encounter 62 00:02:24.399 --> 00:02:28.199 We could see that the branches were very thin 63 00:02:28.199 --> 00:02:31.300 And there were very few coffee cherries on the trees 64 00:02:31.300 --> 00:02:33.600 Meanwhile, we went through Costa Rica 65 00:02:33.600 --> 00:02:35.300 And went to Panama 66 00:02:35.300 --> 00:02:37.800 Then, in Boquete 67 00:02:37.800 --> 00:02:39.600 A now truly famous farm 68 00:02:39.600 --> 00:02:42.300 Hacienda La Esmeralda 69 00:02:42.300 --> 00:02:45.399 Geisha once again became known to the world 70 00:02:45.399 --> 00:02:47.899 This Hacienda La Esmeralda is not only a coffee farm 71 00:02:47.899 --> 00:02:50.199 But also the farm that produces high-quality milk in Panama 72 00:02:50.199 --> 00:02:52.100 Operating a ranch 73 00:02:52.100 --> 00:02:54.300 Esmeralda owner Price Peterson 74 00:02:54.300 --> 00:02:58.199 Purchased an additional farm in Boquete in 1996 75 00:02:58.199 --> 00:03:01.399 And Panama Geisha was growing on that farm 76 00:03:01.399 --> 00:03:05.500 Annually, in Panama, they have an auction called Best of Panama, BoP 77 00:03:05.500 --> 00:03:08.300 That selects the best coffee grown in Panama 78 00:03:08.300 --> 00:03:09.849 In 2004, BoP's 79 00:03:09.849 --> 00:03:12.899 Esmeralda submitted Geisha, which was discovered by chance 80 00:03:12.899 --> 00:03:16.699 And received a score close to perfect, they had never seen anywhere else at the time 81 00:03:16.699 --> 00:03:19.100 When the judges were evaluating at the time 82 00:03:19.100 --> 00:03:20.399 The coffee was too delicious that 83 00:03:20.399 --> 00:03:22.100 They drank it until their cups were empty 84 00:03:22.100 --> 00:03:25.800 Like that, the coffee was sold at an unusual price of $21 per pound 85 00:03:25.800 --> 00:03:28.899 And became known worldwide 86 00:03:28.899 --> 00:03:30.199 From now, it is really cheap 87 00:03:30.199 --> 00:03:32.800 But at that time, for less than a few dozen cents per pound 88 00:03:32.800 --> 00:03:34.100 The coffee was sold 89 00:03:34.100 --> 00:03:36.300 So, this Panama Geisha from Esmeralda was 90 00:03:36.300 --> 00:03:38.300 Sold at a considerable price 91 00:03:38.300 --> 00:03:41.600 Like that, the Geisha became known to people all over the world 92 00:03:41.600 --> 00:03:44.800 And Panamanian farm owners realized that there was a demand 93 00:03:44.800 --> 00:03:47.599 For good coffee to be purchased at a high price 94 00:03:47.599 --> 00:03:49.300 I think, that was probably the moment 95 00:03:49.300 --> 00:03:52.300 That changed the history of specialty coffee 96 00:03:52.300 --> 00:03:55.199 Because until then, the three significant coffees in the world 97 00:03:55.199 --> 00:03:58.100 Yemen's Mocha, Jamaica's Blue Mountain, and Hawaiian Kona 98 00:03:58.100 --> 00:04:00.600 These coffees were sold at the highest price 99 00:04:00.600 --> 00:04:02.699 And were known to be the highest quality coffees 100 00:04:02.699 --> 00:04:03.451 But now 101 00:04:03.451 --> 00:04:04.870 Geisha has taken over completely 102 00:04:04.870 --> 00:04:06.699 So, nowadays, I don't think we can't even try 103 00:04:06.699 --> 00:04:07.899 Hawaiian Kona or Jamaica Blue mountain 104 00:04:07.899 --> 00:04:10.899 After witnessing Esmeralda's Geisha being sold at such high prices 105 00:04:10.899 --> 00:04:12.199 The other Panamanian farm owners 106 00:04:12.199 --> 00:04:14.399 Start planting Geisha coffee trees one after another 107 00:04:14.399 --> 00:04:18.549 For example, one of the most famous farms in Panama that we met this time 108 00:04:18.549 --> 00:04:20.899 The Elida Estate's owner Willford 109 00:04:20.899 --> 00:04:24.000 Also witnessed Esmeralda taking 1st place in 2004 110 00:04:24.000 --> 00:04:27.200 And planted Geisha coffee trees on his farm the following day 111 00:04:27.200 --> 00:04:28.600 Quite the man of action 112 00:04:28.600 --> 00:04:30.299 Of course, other countries who saw this also 113 00:04:30.299 --> 00:04:33.500 Started planting Esmeralda's Geisha coffee seeds 114 00:04:33.500 --> 00:04:35.500 And the Geisha from the farm that is now very famous include 115 00:04:35.500 --> 00:04:37.899 El Injerto's Legendary Geisha 116 00:04:37.899 --> 00:04:40.100 And Bolivia Takesi's Geisha 117 00:04:40.100 --> 00:04:42.300 This means that other countries can also plant these Geisha variety 118 00:04:42.300 --> 00:04:44.200 Whenever they please 119 00:04:44.200 --> 00:04:46.200 (Why are Panama Geisha sold at exceptionally high prices?) But why is it that only Panama's Geisha receive 120 00:04:46.200 --> 00:04:47.700 Such high scores 121 00:04:47.700 --> 00:04:49.700 And are sold at such high prices? 122 00:04:49.700 --> 00:04:51.799 I can think of 3 reasons 123 00:04:51.799 --> 00:04:53.799 (Reason Panama's geisha are sold at such high prices) First, the blessed terroir in Panama 124 00:04:53.799 --> 00:04:56.200 Second, the farmers' effort 125 00:04:56.200 --> 00:04:57.899 And lastly, the BoP 126 00:04:57.899 --> 00:05:00.200 Which stands for Best of Panama 127 00:05:00.200 --> 00:05:01.799 (Terroir: All the environmental elements when growing coffee (ex. altitude, climate, soil, etc.)) Terroir refers to all environmental elements 128 00:05:01.799 --> 00:05:04.100 When it comes to growing coffee 129 00:05:04.100 --> 00:05:08.200 Panama is small, but horizontally long 130 00:05:08.200 --> 00:05:13.100 So, most of its territory borders or is close to the Caribbean Sea and the Pacific Ocean 131 00:05:13.100 --> 00:05:18.100 So, in the high-altitude Boquete and Volcan regions surrounding the Volcan Baru 132 00:05:18.100 --> 00:05:21.500 Sea breezes collide with the mountains, creating a microclimate 133 00:05:21.500 --> 00:05:23.200 Back when we were in Panama 134 00:05:23.200 --> 00:05:24.799 It was raining where we were 135 00:05:24.799 --> 00:05:26.899 But even if we were only 10m away 136 00:05:26.899 --> 00:05:29.299 We saw a phenomenon that stopped 137 00:05:29.299 --> 00:05:31.799 So in Panama, it's common to ask whether it's raining 138 00:05:31.799 --> 00:05:34.700 Where someone is, by phone 139 00:05:34.700 --> 00:05:37.500 So even if you're in the same region, the climate is diverse 140 00:05:37.500 --> 00:05:41.700 So, it's common to experience different climates in the same farmland 141 00:05:41.700 --> 00:05:42.700 (Microclimate gives Geisha coffee its diversity) Such climate changes 142 00:05:42.700 --> 00:05:46.100 Give Panama Geisha its diversity 143 00:05:46.100 --> 00:05:47.899 And the volcanic soil near Volcan Baru 144 00:05:47.899 --> 00:05:50.700 Supply the coffee trees with abundant nutrients 145 00:05:50.700 --> 00:05:54.700 The altitude varies from 1,400m to 2,200m 146 00:05:54.700 --> 00:05:55.799 Thanks to this high altitude 147 00:05:55.799 --> 00:05:59.700 They can grow such aromatic coffee 148 00:05:59.700 --> 00:06:01.700 (Why does coffee grow at high altitudes become good quality?) Generally, coffees that are grown at high altitudes 149 00:06:01.700 --> 00:06:03.200 Have a better flavor 150 00:06:03.200 --> 00:06:06.899 (High altitude > Low temperature & Fluctuating temperatures > Coffee cherry's shrinking and expanding > High sugar) Due to fluctuating temperature, coffee cherry shrink and expand 151 00:06:06.899 --> 00:06:08.600 And has more sugar 152 00:06:08.600 --> 00:06:12.899 The coffee ends up having more nutrients to withstand that environment 153 00:06:12.899 --> 00:06:14.299 (Stores a lot of nutrients to survive the high altitude's temperature fluctuations) So, those abundant nutrients 154 00:06:14.299 --> 00:06:18.200 Ultimately result in a more delicious coffee flavor 155 00:06:18.200 --> 00:06:21.100 But the reason why Panama Geisha is the most delicious is 156 00:06:21.100 --> 00:06:23.700 Difficult to explain solely by terroir 157 00:06:23.700 --> 00:06:27.600 If good terroir alone guarantees the cultivation of delicious coffee 158 00:06:27.600 --> 00:06:31.149 Then other countries should also be able to produce delicious coffee from high-altitude regions 159 00:06:31.149 --> 00:06:31.899 But that is not the case 160 00:06:31.899 --> 00:06:34.200 Through this journey, I have learned that it is not just the terroir 161 00:06:34.200 --> 00:06:38.099 But also the tremendous efforts of the farm owners and farmers 162 00:06:38.100 --> 00:06:41.200 Basically when guests come for cupping, farm owners in Panama 163 00:06:41.200 --> 00:06:42.700 Stay right close to them during the sessions 164 00:06:42.700 --> 00:06:46.399 They listen carefully to how the customer evaluates their coffee 165 00:06:46.399 --> 00:06:48.899 Even while we were evaluating, they stood nearby to hear what notes we tasted 166 00:06:48.899 --> 00:06:52.500 And asked a lot about what scores the coffee received 167 00:06:52.500 --> 00:06:56.399 They are always keen to listen to what type of coffee the customer prefers 168 00:06:56.399 --> 00:06:59.399 Then they can apply this feedback to the next batch of coffee they cultivate 169 00:06:59.399 --> 00:07:03.000 Wilford from the Elida Estate we met was no exception 170 00:07:03.000 --> 00:07:04.600 Actually it's more appropriate to call him Mr. Wilford 171 00:07:04.600 --> 00:07:05.700 Because he's over 60 172 00:07:05.700 --> 00:07:08.399 Regardless of the age, he drives tractors by himself 173 00:07:08.399 --> 00:07:10.100 Introduced us to every little detail about the farm 174 00:07:10.100 --> 00:07:11.100 And is just so full of passion 175 00:07:11.100 --> 00:07:13.299 Elida Estate is already famous 176 00:07:13.299 --> 00:07:15.700 But Wilford has bought more land at high altitude 177 00:07:15.700 --> 00:07:17.799 Because Geisha coffee that's cultivated from high altitude 178 00:07:17.799 --> 00:07:20.100 Takes about 10 years to cultivate good ones 179 00:07:20.100 --> 00:07:23.200 He might not even be able to harvest the fruits himself 180 00:07:23.200 --> 00:07:26.899 But he keeps investing for his grandchildren and sons 181 00:07:26.899 --> 00:07:28.100 And as you all may know 182 00:07:28.100 --> 00:07:31.010 The higher the altitude, the less land there is available for cultivating coffee 183 00:07:31.010 --> 00:07:32.799 Since the mountain ranges are so steep 184 00:07:32.799 --> 00:07:34.600 It's not an environment where machinery can be used 185 00:07:34.600 --> 00:07:36.000 Therefore people have to pick the fruits by hand 186 00:07:36.100 --> 00:07:38.700 And because Panama cultivates high quality coffee 187 00:07:38.700 --> 00:07:40.100 It cannot be done by machinery 188 00:07:40.100 --> 00:07:43.799 Only skilled pickers must carefully select the fully ripe cherries and process 189 00:07:43.799 --> 00:07:47.399 To get the detailed and delicate flavors of high quality Panama Geisha coffee 190 00:07:47.399 --> 00:07:49.799 Because of that, the production volume is inevitably low 191 00:07:49.799 --> 00:07:52.000 If the altitude increases slightly high 192 00:07:52.000 --> 00:07:54.500 Farms that are above 1800m 193 00:07:54.500 --> 00:07:55.500 Are practically like jungles 194 00:07:55.500 --> 00:07:59.100 It's not the kind of well-organized coffee farms that we think of 195 00:07:59.100 --> 00:08:00.299 (Trees planted here) There's a tree hidden here 196 00:08:00.299 --> 00:08:01.200 (Trees planted there) Coffee trees are hidden among the landscape 197 00:08:01.200 --> 00:08:02.299 People have to search around everywhere 198 00:08:02.300 --> 00:08:03.299 And pick the fruits 199 00:08:03.299 --> 00:08:05.500 Which shows how challenging it really is 200 00:08:05.500 --> 00:08:07.000 To plant coffee tress there 201 00:08:07.000 --> 00:08:08.600 At first, in desolate land 202 00:08:08.600 --> 00:08:11.799 You need to cultivate land suitable for growing coffee 203 00:08:11.799 --> 00:08:13.799 To do that, you need to plant other fruit trees first 204 00:08:13.799 --> 00:08:16.799 So Wilford is now working hard to cultivate that land 205 00:08:16.799 --> 00:08:19.799 He is revitalizing nature again to cultivate delicious coffee 206 00:08:19.799 --> 00:08:22.000 Also, Longboard's Justin is the same 207 00:08:22.000 --> 00:08:24.399 About 500 to 600 kg of harvest per year? 208 00:08:24.399 --> 00:08:25.600 That's really a small amount, isn't it? 209 00:08:25.600 --> 00:08:27.500 But the reason why they harvest so little is that 210 00:08:27.500 --> 00:08:29.200 They don't use pesticides 211 00:08:29.200 --> 00:08:31.200 There is a belief that 212 00:08:31.200 --> 00:08:33.000 The most environmentally friendly method 213 00:08:33.000 --> 00:08:35.000 Results in the best coffee flavor 214 00:08:35.099 --> 00:08:38.400 So they also plant coffee trees with wider spacing 215 00:08:38.400 --> 00:08:40.700 And cultivate coffee in a completely natural environment 216 00:08:40.700 --> 00:08:43.299 Then naturally, the production volume is expected to decrease 217 00:08:43.299 --> 00:08:46.799 However, they strive to produce high-quality coffee accordingly 218 00:08:46.799 --> 00:08:48.400 So they need to pick the well-ripened coffee beans 219 00:08:48.400 --> 00:08:50.200 The pickers are extremely important 220 00:08:50.200 --> 00:08:52.400 So, it's also crucial to educate those pickers 221 00:08:52.400 --> 00:08:53.799 So, they were using few pickers 222 00:08:53.799 --> 00:08:56.000 And to pick only well ripened coffee beans 223 00:08:56.000 --> 00:08:57.099 They were training them 224 00:08:57.099 --> 00:08:59.400 And Panama has a relatively small land area 225 00:08:59.400 --> 00:09:02.599 So, there is a very rapid exchange among farmers 226 00:09:02.599 --> 00:09:04.900 So, one farm produced good coffee 227 00:09:04.900 --> 00:09:05.700 That good coffee 228 00:09:05.700 --> 00:09:07.099 Came out through this process 229 00:09:07.099 --> 00:09:08.200 If there are new technologies 230 00:09:08.200 --> 00:09:09.500 Everyone wants to adopt them 231 00:09:09.500 --> 00:09:11.099 For example, among Panamanian coffees these days 232 00:09:11.099 --> 00:09:13.799 Many coffees have undergone the darkroom process 233 00:09:13.799 --> 00:09:15.200 After harvesting coffee cherries 234 00:09:15.200 --> 00:09:17.700 Coffees that have undergone processing need to be dried 235 00:09:17.700 --> 00:09:19.599 Usually, in the past, they used to do it on patios 236 00:09:19.599 --> 00:09:21.299 Or use the Guardiola machine 237 00:09:21.299 --> 00:09:24.400 Or common to make African beds and dry them on top 238 00:09:24.400 --> 00:09:27.099 But on Nuguo Farm, the owner, Pocho 239 00:09:27.099 --> 00:09:28.099 He is a former professor 240 00:09:28.099 --> 00:09:31.599 We did cupping at 5 AM at Pocho's house 241 00:09:31.599 --> 00:09:33.599 He just started cultivating coffee 242 00:09:33.599 --> 00:09:35.599 He wants to produce high-quality coffee 243 00:09:35.599 --> 00:09:36.900 But space is limited 244 00:09:36.900 --> 00:09:40.200 So, after regulating temperature and humidity inside the house 245 00:09:40.200 --> 00:09:41.299 He start drying the coffee indoors 246 00:09:41.299 --> 00:09:42.299 That's the beginning of the darkroom process 247 00:09:42.299 --> 00:09:44.799 But that coffee received a very high score 248 00:09:44.799 --> 00:09:46.900 The coffee had a very clear and excellent flavor profile 249 00:09:46.900 --> 00:09:49.000 Upon hearing this news, other Panamanian farm owners 250 00:09:49.000 --> 00:09:50.700 Do the darkroom process 251 00:09:50.700 --> 00:09:52.000 Because Panamanian farm owners are 252 00:09:52.000 --> 00:09:53.400 Very interested in raising 0.5 points 253 00:09:53.400 --> 00:09:55.599 And 1 point 254 00:09:55.599 --> 00:09:58.799 No matter how good the terroir is, it's hard to bear fruit 255 00:09:58.799 --> 00:10:00.500 Without farmers' efforts 256 00:10:00.500 --> 00:10:01.900 The trend keeps changing 257 00:10:01.900 --> 00:10:03.500 And people's tastes become more diverse 258 00:10:03.500 --> 00:10:07.000 But Panama farm owners try to keep up with the trend 259 00:10:07.000 --> 00:10:08.900 And try to bring out the original terroir itself 260 00:10:08.900 --> 00:10:12.099 They're constantly trying to find a way 261 00:10:12.099 --> 00:10:13.500 To grow coffee that's even better 262 00:10:13.500 --> 00:10:17.299 And one of the reasons why Panama coffee can be sold at the most expensive prices 263 00:10:17.299 --> 00:10:18.700 I don't think we can leave BoP out 264 00:10:18.700 --> 00:10:20.500 (Auctions on the best coffee harvested in Panama that year) BoP stands for Best of Panama 265 00:10:20.500 --> 00:10:21.900 Every year, the best coffee is decided 266 00:10:21.900 --> 00:10:23.400 Through a screening process 267 00:10:23.400 --> 00:10:25.099 And they put up an auction for people all over the world 268 00:10:25.099 --> 00:10:26.900 BoP is the best coffee sold through the auction 269 00:10:26.900 --> 00:10:28.299 All countries outside Panama 270 00:10:28.299 --> 00:10:29.799 Under the name of COE 271 00:10:29.799 --> 00:10:31.400 Now hold auctions 272 00:10:31.400 --> 00:10:34.200 (B.o.P Categories) Geisha Washed, Geisha Natural, and Varietal 273 00:10:34.200 --> 00:10:36.000 This BoP is conducted in these three categories 274 00:10:36.000 --> 00:10:38.099 Washed and Natural are for Geisha category 275 00:10:38.099 --> 00:10:42.599 Varietal allows you to exhibit all varieties of coffee other than Geisha 276 00:10:42.599 --> 00:10:46.099 And the price has been renewed every year 277 00:10:46.099 --> 00:10:50.799 This BoP is divided into 1st National and 2nd International 278 00:10:50.799 --> 00:10:53.700 The first, National will be judged by Panama plantation owners 279 00:10:53.700 --> 00:10:55.400 It's completely blinded 280 00:10:55.400 --> 00:10:57.400 The coffees that pass the National round 281 00:10:57.400 --> 00:10:59.400 Move on to the 2nd round of International 282 00:10:59.400 --> 00:11:02.599 Judges from all over the world gather to evaluate them 283 00:11:02.599 --> 00:11:05.000 Every year, the coffee that ranks first in this BoP is 284 00:11:05.000 --> 00:11:08.299 Sold as the most expensive coffee in the world 285 00:11:08.299 --> 00:11:11.599 I went there this time, I heard that BoP is so important to Panamanian farm owners that 286 00:11:11.599 --> 00:11:13.900 They say that if you get first place in BoP, your life will change 287 00:11:13.900 --> 00:11:17.299 It's a scene where their efforts are recognized 288 00:11:17.299 --> 00:11:19.700 It's a place where they get rewarded for that 289 00:11:19.700 --> 00:11:22.299 The coffees that got high scores in BoP 290 00:11:22.299 --> 00:11:24.599 Are sold to countries with a lot of capital, such as China, the Middle East, the US 291 00:11:24.599 --> 00:11:27.599 Japan, and Korea 292 00:11:27.599 --> 00:11:31.599 Usually, these BoPs are sold in Asian countries 293 00:11:31.599 --> 00:11:32.700 Or newly rich countries 294 00:11:32.700 --> 00:11:35.850 And traditionally, there's less interest from western countries 295 00:11:35.850 --> 00:11:38.299 Where they've enjoyed specialty coffees for a long time 296 00:11:38.299 --> 00:11:41.550 (Traditional production areas such as Kenya/Ethiopia have previously been closely connected to Western markets) Kenya and Ethiopia are geographically close 297 00:11:41.550 --> 00:11:42.900 So, traditionally 298 00:11:42.900 --> 00:11:44.900 Locals who have been growing delicious coffee for a long time 299 00:11:44.900 --> 00:11:47.900 Are already very connected to traditional Western countries 300 00:11:47.900 --> 00:11:49.900 So even if you want to get good coffee there 301 00:11:49.900 --> 00:11:51.099 Because they had formed relationships 302 00:11:51.099 --> 00:11:52.700 And signed many supply contracts 303 00:11:52.700 --> 00:11:55.799 Obtaining very good quality coffee was not easy 304 00:11:55.799 --> 00:11:57.200 But auctions like this are fair 305 00:11:58.200 --> 00:12:00.700 So even emerging countries with a relatively short history of specialty coffee 306 00:12:00.700 --> 00:12:01.700 Can take up the challenge 307 00:12:01.700 --> 00:12:03.099 They can compete with capital 308 00:12:03.099 --> 00:12:06.099 So, in a way, I think Panama's BoP 309 00:12:06.099 --> 00:12:09.000 Might be more popular among emerging countries 310 00:12:09.000 --> 00:12:11.200 While I was in Panama 311 00:12:11.200 --> 00:12:13.099 In BoP's Variety and Geisha categories 312 00:12:13.099 --> 00:12:15.799 Coffee that was suspected of being flavored appeared 313 00:12:15.799 --> 00:12:17.500 The farm owners were furious 314 00:12:17.500 --> 00:12:20.400 They said they couldn’t tolerate flavored coffee coming from Panama 315 00:12:20.400 --> 00:12:22.099 There was a heated debate 316 00:12:22.099 --> 00:12:25.400 After intense discussion, the flavored coffee was disqualified 317 00:12:25.400 --> 00:12:27.099 If it’s confirmed that the coffee submitted was flavored 318 00:12:27.099 --> 00:12:30.299 That farm will be banned from BoP for three years 319 00:12:30.299 --> 00:12:32.299 Like this, there’s a strong aversion to flavored coffee 320 00:12:32.299 --> 00:12:34.900 They really value the natural taste from the terroir 321 00:12:34.900 --> 00:12:37.000 That's why in Panama Geisha sessions 322 00:12:37.000 --> 00:12:38.700 They value Washed session so much 323 00:12:38.700 --> 00:12:40.200 They focus on diversifying coffee flavors 324 00:12:40.200 --> 00:12:41.651 Without compromising 325 00:12:41.651 --> 00:12:43.500 The original flavors of terroir 326 00:12:43.500 --> 00:12:45.900 That come from traditional processing 327 00:12:45.900 --> 00:12:47.700 Seeing that, I thought 328 00:12:47.700 --> 00:12:49.700 Regardless of what’s right or wrong 329 00:12:49.700 --> 00:12:52.400 Flavored coffees are going to become very diverse 330 00:12:52.400 --> 00:12:54.700 As this happens, I believe Panama's coffees 331 00:12:54.700 --> 00:12:57.000 Will likely be sold at higher prices 332 00:12:57.000 --> 00:13:00.200 At a time when the number of flavored coffees is increasing, I believe that 333 00:13:00.200 --> 00:13:01.400 People who know their value are 334 00:13:01.400 --> 00:13:03.700 Very likely to pay more money to find the rare coffee 335 00:13:03.700 --> 00:13:06.000 So, if you watch this video 336 00:13:06.000 --> 00:13:08.099 And for those who want to try Panama Geisha 337 00:13:08.099 --> 00:13:12.099 I recommend you try clean Washed coffee first 338 00:13:12.099 --> 00:13:16.000 It’s the best way to fully experience the true terroir of Panama Geisha 339 00:13:16.000 --> 00:13:19.251 By drinking the Washed coffee 340 00:13:19.251 --> 00:13:20.700 You can finally taste the raw essence of Panama Geisha 341 00:13:20.700 --> 00:13:24.400 I’ve briefly shared what I felt during my trip to Panama 342 00:13:24.400 --> 00:13:26.700 We’ve filmed a lot of videos in Panama 343 00:13:26.700 --> 00:13:29.799 We’ll edit them well and upload them soon 344 00:13:29.799 --> 00:13:32.500 I think it would be good to consider this video as a trailer 345 00:13:32.500 --> 00:13:35.000 I hope you watch that video 346 00:13:35.000 --> 00:13:39.400 If you have Panama Geisha after watching that video 347 00:13:39.400 --> 00:13:43.000 The value you feel will probably be completely different 348 00:13:43.000 --> 00:13:44.200 That’s it for today 349 00:13:44.200 --> 00:13:47.599 I’ll see you next time with more informative coffee content 350 00:13:47.599 --> 00:13:48.099 Bye! 351 00:13:49.683 --> 00:13:58.380 Cookie Video / Subscribe / Recommended Video Please subscribe and hit the notification