WEBVTT

1
00:00:25.250 --> 00:00:29.840
Let's talk about the latest trend in the global animation industry

2
00:00:29.840 --> 00:00:34.180
I am Han Chang-wan, a professor at Dept. Of Cartoon & Animation at Sejong Univ.

3
00:00:34.180 --> 00:00:37.730
Today, we will talk about the scale of the animation industry

4
00:00:37.730 --> 00:00:40.500
And in particular, how global its scale is

5
00:00:40.500 --> 00:00:44.259
And we will also talk about characteristics of the animation industry for each country

6
00:00:44.259 --> 00:00:52.340
As well as the main trends

7
00:00:52.340 --> 00:00:55.540
Let's start with the scale of the global animation industry

8
00:00:55.540 --> 00:00:59.619
The scale of the animation industry is still growing

9
00:00:59.619 --> 00:01:04.769
In 2022, the worldwide animation industry was as big as 386 billion dollars

10
00:01:04.769 --> 00:01:07.940
Which was a 4.3% increase compared to the year before

11
00:01:07.940 --> 00:01:11.490
And the prospects say that it will grow 5.4% every year,

12
00:01:11.490 --> 00:01:16.940
which will reach an industry as big as 588 billion dollars in 2030

13
00:01:16.940 --> 00:01:20.090
One of the reasons behind this prospect is

14
00:01:20.090 --> 00:01:23.940
The increase of OTT platforms which made animation available any time, anywhere

15
00:01:23.940 --> 00:01:28.690
And through digital media, such as smartphone or smart pad

16
00:01:28.690 --> 00:01:31.900
People now watch more animation anywhere, any time

17
00:01:31.900 --> 00:01:36.180
And with the development of 3D animation technology,
production is now much faster and bigger in scale

18
00:01:36.180 --> 00:01:40.130
And the target audience has widened in generations for animation consumption

19
00:01:40.130 --> 00:01:42.099
These are some major reasons

20
00:01:42.099 --> 00:01:44.649
In particular, speaking as of 2023

21
00:01:44.649 --> 00:01:50.660
An analysis of popular content genres on seven major OTT platforms in 91 countries

22
00:01:50.660 --> 00:01:54.779
Claims that animation and action genres tied for the second place

23
00:01:54.779 --> 00:01:57.419
So it is now one of the major portfolios

24
00:01:57.419 --> 00:02:00.980
Japan is in the center of the international market

25
00:02:00.980 --> 00:02:05.540
This is because Japan is the rising core of the OTT animation

26
00:02:05.540 --> 00:02:08.540
After the endemic, when things restored in 2021

27
00:02:08.540 --> 00:02:14.419
The Japanese animation market has increased by 13% compared to the previous year, reaching 2.74 trillion yen

28
00:02:14.419 --> 00:02:16.500
Which equates to around 20 trillion Korean won

29
00:02:16.500 --> 00:02:20.350
As per categories, as global demand for Japanese animation increases

30
00:02:20.350 --> 00:02:24.940
The export area is recorded to be 13 trillion and 134 billion yen

31
00:02:24.940 --> 00:02:27.220
Which is the biggest portion of the market

32
00:02:27.220 --> 00:02:30.520
In that sense, as the K-Hallyu

33
00:02:30.520 --> 00:02:33.899
is being activated in other categories in other countries

34
00:02:33.899 --> 00:02:38.179
Korean animation is the weakest at the polar position

35
00:02:38.179 --> 00:02:41.940
While for Japan, all its cultural genres are outweighed by Korean equivalents

36
00:02:41.940 --> 00:02:46.290
Though for animation, it can surpass Korea and even be a threat to America

37
00:02:46.290 --> 00:02:48.660
That's how much of a rising power it is

38
00:02:48.660 --> 00:02:52.100
In contrast, America still is the biggest of the global industry

39
00:02:52.100 --> 00:02:57.979
It marks 121 billion dollars, a 3.4% increase from 2022

40
00:02:57.979 --> 00:03:00.129
The prospects say that it will

41
00:03:00.129 --> 00:03:04.100
Grow an annual average of 5% to reach 180 billion dollars in 2030

42
00:03:04.100 --> 00:03:07.250
This is because, as you know, Disney, Pixar, Dreamworks

43
00:03:07.250 --> 00:03:11.419
And other popular studios are still making successful animation works

44
00:03:11.419 --> 00:03:13.699
Next, China is a rising rookie in this market

45
00:03:13.699 --> 00:03:15.799
The animation market scale in China in 2022

46
00:03:15.799 --> 00:03:20.179
was 240 billion dollars, a 4% increase from the previous year

47
00:03:20.179 --> 00:03:24.580
In particular, because it is recorded that there are 500 million 2D industry users in China for 2023

48
00:03:24.580 --> 00:03:27.899
Such increase in 2D industry user as well as their consumption

49
00:03:27.899 --> 00:03:30.199
adds to the prospects that say that the Chinese animation market will

50
00:03:30.199 --> 00:03:33.940
reach around 38 billion dollars in 2040

51
00:03:33.940 --> 00:03:38.259
In particular, as Internet and commerce companies such as Weibo and Tencent

52
00:03:38.259 --> 00:03:42.139
jump into the animation market, they are maintaining large-scale investments

53
00:03:42.139 --> 00:03:46.740
This is because mobile animations are increasing in platforms such as Tik Tok

54
00:03:46.740 --> 00:03:51.820
In contrast, the market scale of Europe remains 109 billion dollars in 2022

55
00:03:51.820 --> 00:03:54.520
And prospects call for

56
00:03:54.520 --> 00:03:58.539
an average growth of 5.5% to reach 167 billion dollars in 2030

57
00:03:58.539 --> 00:04:00.619
There are more than 300 children's channels there

58
00:04:00.619 --> 00:04:04.179
So consumption is increasing around TV series animation works

59
00:04:04.179 --> 00:04:06.100
What about the Korean market?

60
00:04:06.100 --> 00:04:13.020
In 2021, the domestic animation sales amount was 750 billion won, a 36.6% increase from the previous year

61
00:04:13.020 --> 00:04:18.779
The export volume also increased by 16.6%, to 156 million dollars

62
00:04:18.779 --> 00:04:20.779
However, in 2023

63
00:04:20.779 --> 00:04:27.619
The frequency of animation content consumption at least once a week only slightly increased to 63.5%

64
00:04:27.619 --> 00:04:32.519
Here, Korean animation consumption is only 11.7%

65
00:04:32.519 --> 00:04:37.940
Which is still lower than foreign animation, which recorded 54.2%

66
00:04:37.940 --> 00:04:42.500
Let's look more closely at each country's market

67
00:04:42.500 --> 00:04:46.820
In Japan, their OTT platform market is becoming Netflix-centered

68
00:04:46.820 --> 00:04:49.140
It's 22.3%, the highest

69
00:04:49.140 --> 00:04:51.339
Next, the Japanese local platform

70
00:04:51.339 --> 00:04:55.179
U-NEXT takes 12.6%

71
00:04:55.179 --> 00:04:59.540
In particular, in order to compete with foreign OTT platforms with a lot of funds

72
00:04:59.540 --> 00:05:02.820
In 2023, their paid video service

73
00:05:02.820 --> 00:05:07.019
Paravi is planning to collaborate with the cable channel TV Tokyo

74
00:05:07.019 --> 00:05:10.980
Since they contain more than 6,000 animation contents

75
00:05:10.980 --> 00:05:15.019
This has the most variety of contents in Japanese OTT platforms

76
00:05:15.019 --> 00:05:17.660
Especially, they are planning to work with NBC Universal

77
00:05:17.660 --> 00:05:20.660
with whom they entered into a partnership, to expand publishing Dreamworks animation works

78
00:05:20.660 --> 00:05:22.380
Starting the year 2023

79
00:05:22.380 --> 00:05:27.179
In 2022, their animation OTT market scale marked 4.426 billion dollars

80
00:05:27.179 --> 00:05:32.260
And they prospect a growth to reach 5.7 billion dollars in 2027

81
00:05:32.260 --> 00:05:37.100
Especially for Toei Animation, which you might remember

82
00:05:37.100 --> 00:05:39.459
It's the studio for The First Slam Dunk

83
00:05:39.459 --> 00:05:43.940
They have announced a co-production in 2023

84
00:05:43.940 --> 00:05:47.940
of writer Moon Jungwoo's 'Gosu', with Naver Webtoon Studio N

85
00:05:47.940 --> 00:05:52.660
With their various character IP, such as Dragon Ball and One Piece

86
00:05:52.660 --> 00:05:55.420
In 2023, they also entered a partnership with

87
00:05:55.420 --> 00:05:58.339
Sandbox, a Metaverse game platform

88
00:05:58.339 --> 00:06:01.940
In particular, Wit Studio, having produced 'Spy x Family'

89
00:06:01.940 --> 00:06:05.179
Opened their Wit Animation Academy in 2021

90
00:06:05.179 --> 00:06:07.980
to work further on talent training and animation discovery

91
00:06:07.980 --> 00:06:10.179
After six months of animation training

92
00:06:10.179 --> 00:06:13.820
This course allows trainees to be hired in Wit Studio to participate in productions

93
00:06:13.820 --> 00:06:18.059
On April, 2023, Toei Animation Drawing Academy has been founded

94
00:06:18.059 --> 00:06:19.899
And they are running an employment linkage program

95
00:06:19.899 --> 00:06:25.579
In this sense, Japan has activated their talent discovery works of young animators

96
00:06:25.579 --> 00:06:28.420
To work through this much quantity

97
00:06:28.420 --> 00:06:31.779
In addition, global OTT platform companies are funding Japanese animation

98
00:06:31.779 --> 00:06:34.619
Netflix worked with Nippon TV

99
00:06:34.619 --> 00:06:39.540
and released 'Hunter x Hunter' first in the OTT platform industry on September, 2022

100
00:06:39.540 --> 00:06:44.100
as well as their popular 13 animation series including 'Berserk' and 'Death Note'

101
00:06:44.100 --> 00:06:46.660
which were released to 190 countries

102
00:06:46.660 --> 00:06:50.980
Perhaps with such collaborations

103
00:06:50.980 --> 00:06:54.420
Netflix, having lost animation works by Disney or Universal

104
00:06:54.420 --> 00:06:57.779
was able to retain a variety of animation content in their platform

105
00:06:57.779 --> 00:06:59.260
And with this investment by Netflix

106
00:06:59.260 --> 00:07:02.739
The Japanese animation is being more activated

107
00:07:02.739 --> 00:07:07.100
Disney+ also opened a partnership with Kodansha, the publisher of 'Demon Slayer: Kimetsu no Yaiba'

108
00:07:07.100 --> 00:07:10.350
to attain their global exclusive service rights of

109
00:07:10.350 --> 00:07:11.700
various Japanese animation works

110
00:07:11.700 --> 00:07:15.140
Nielsen, an American market research firm, conducted a survey on OTT platform users

111
00:07:15.140 --> 00:07:17.420
to analyze their preferences for detailed content genres

112
00:07:17.420 --> 00:07:19.579
Japanese animation ranked on the third

113
00:07:19.579 --> 00:07:22.380
which showed a lot of demand in the American market

114
00:07:22.380 --> 00:07:26.100
And animation platforms with more than 10 million subscribers in America

115
00:07:26.100 --> 00:07:28.540
Niche OTT platforms such as Crunchyroll

116
00:07:28.540 --> 00:07:32.859
Now exclusively have Japanese animation IT for service

117
00:07:32.859 --> 00:07:34.899
And another characteristic of such animation works

118
00:07:34.899 --> 00:07:36.260
is the spin-off animations

119
00:07:36.260 --> 00:07:39.660
A spinoff to Detective Conan series is

120
00:07:39.660 --> 00:07:43.140
'The Culprit Hanzawa' and 'Zero's Tea Time' series

121
00:07:43.140 --> 00:07:47.019
which retain and even expand the fandom for the original

122
00:07:47.019 --> 00:07:49.940
And this is why, one of the classics, Inuyasha

123
00:07:49.940 --> 00:07:54.140
the children of its main characters are now the main characters

124
00:07:54.140 --> 00:07:58.140
in 'Magical Doremi' of 'Yashahime'

125
00:07:58.140 --> 00:08:00.339
The world expands where the characters are now adults

126
00:08:00.339 --> 00:08:04.100
Such spinoff animations are actively in production

127
00:08:04.100 --> 00:08:08.709
Aside from spinoffs, classic animation works such as

128
00:08:08.709 --> 00:08:10.779
'Urusei Yatsura', 'Magical Circle Guru Guru', 'Sailor Moon' are

129
00:08:10.779 --> 00:08:14.339
being remade into a contemporary style

130
00:08:14.339 --> 00:08:18.059
Because it is a remake of what has already been produced

131
00:08:18.059 --> 00:08:22.420
This shortens the process and the schedule compared to making an original

132
00:08:22.420 --> 00:08:26.339
And it targets women in the age group of 20-34

133
00:08:26.339 --> 00:08:28.260
Who are active in consumption

134
00:08:28.260 --> 00:08:32.099
Finally it can attract not only the old generation

135
00:08:32.099 --> 00:08:36.340
But also the new gen MZ as their fandom

136
00:08:36.340 --> 00:08:38.500
What about the U.S. market?

137
00:08:38.500 --> 00:08:41.820
In America, Internet platform usage rate is still increasing

138
00:08:41.820 --> 00:08:44.140
Video platforms such as YouTube or Tik Tok

139
00:08:44.140 --> 00:08:47.260
OTT services such as Netflix or Prime Video

140
00:08:47.260 --> 00:08:49.099
expand to video-based media

141
00:08:49.099 --> 00:08:52.820
The TV program market through terrestrial and cable TV has decreased in scale

142
00:08:52.820 --> 00:08:59.059
while OTT-based consumers watch more animation now

143
00:08:59.059 --> 00:09:02.820
In particular, the OTT market where video contents such as animation and movie is available

144
00:09:02.820 --> 00:09:07.419
has marked a big growth from 2018 to 2021

145
00:09:07.419 --> 00:09:09.940
with the annual average of 25.4%

146
00:09:09.940 --> 00:09:11.539
The animation OTT market marked

147
00:09:11.539 --> 00:09:15.859
49.4 billion dollars in 2022, almost 50 billion

148
00:09:15.859 --> 00:09:20.500
and it is expected to grow 8.8% a year, which is a big growth

149
00:09:20.500 --> 00:09:25.539
In sum, thanks to the OTT platform market

150
00:09:25.539 --> 00:09:28.419
Animation that had its limitation in time, availability and generation

151
00:09:28.419 --> 00:09:32.179
was able to expand its industry by this much

152
00:09:32.179 --> 00:09:34.460
In addition, the market share of American OTT platform industry shows

153
00:09:34.460 --> 00:09:37.419
the big leader of Netflix, 15% of share

154
00:09:37.419 --> 00:09:39.380
and with their own strong IP

155
00:09:39.380 --> 00:09:43.539
Disney+, though having been in service later in time, is a solid second in place

156
00:09:43.539 --> 00:09:47.219
In addition, various production studios such as Disney, Pixar, Dreamworks, Illumination and more

157
00:09:47.219 --> 00:09:50.659
are actively producing animation films using 3D technologies

158
00:09:50.659 --> 00:09:53.179
In particular, Pixar's 'Elemental'

159
00:09:53.179 --> 00:09:56.020
visualizes the four elements, such as fire, earth, and air

160
00:09:56.020 --> 00:10:00.619
in a very real-like form, which is very difficult to do so, using machine learning technology

161
00:10:00.619 --> 00:10:05.299
And it generated around 26.91874 million dollars in demand

162
00:10:05.299 --> 00:10:06.900
becoming a hit in Korea

163
00:10:06.900 --> 00:10:10.940
‘Puss in Boots: The Last Wish' by Dreamworks was nominated for an Oscar

164
00:10:10.940 --> 00:10:13.820
'Super Mario Bros. the Movie' by Illumination

165
00:10:13.820 --> 00:10:16.659
achieved over 1 billion dollars in box office revenue

166
00:10:16.659 --> 00:10:19.619
and ranked at the top of the worldwide box office

167
00:10:19.619 --> 00:10:21.739
America also has the spinoff works

168
00:10:21.739 --> 00:10:24.820
Having earned 1.27 billion dollars in box office revenue

169
00:10:24.859 --> 00:10:28.219
'Frozen' has used the character IP of Olaf

170
00:10:28.219 --> 00:10:32.340
to create three spinoff works, in shorts and series

171
00:10:32.340 --> 00:10:34.539
And you may know about 'Up' by Pixar

172
00:10:34.539 --> 00:10:37.299
They used the dog character called Dug

173
00:10:37.299 --> 00:10:40.179
to produce a short animation piece in 2021

174
00:10:40.179 --> 00:10:42.020
in an episode format at Disney+

175
00:10:42.020 --> 00:10:44.059
In addition, featured at 'Despicable Me' by Illumination,

176
00:10:44.059 --> 00:10:48.580
The character IP of Minions allowed for a feature film for themselves

177
00:10:48.580 --> 00:10:51.299
In America, the spinoff production is active

178
00:10:51.299 --> 00:10:56.739
for the works that have already proved their popularity

179
00:10:56.739 --> 00:11:01.739
The AI technology was first published in America

180
00:11:01.739 --> 00:11:05.179
Netflix has revealed 'Dog and Boy' on YouTube in 2023

181
00:11:05.179 --> 00:11:08.659
which was the first animation created with AI-generated backgrounds

182
00:11:08.659 --> 00:11:10.269
And this prospected that

183
00:11:10.269 --> 00:11:14.179
AI will contribute in shortening the animation production time

184
00:11:14.179 --> 00:11:17.460
Native Foreign, using Dall-E the open AI

185
00:11:17.460 --> 00:11:19.380
Successfully generated characters of 'CRITTERZ'

186
00:11:19.380 --> 00:11:21.299
as well as the forest background images

187
00:11:21.299 --> 00:11:25.179
At this point of time, AI animation technology is beyond mere image generation

188
00:11:25.179 --> 00:11:29.500
It is advancing as a technology for expressing delicate movements

189
00:11:29.500 --> 00:11:31.340
Let's look at the Chinese animation market

190
00:11:31.340 --> 00:11:33.140
The market scale for Chinese animation OTT

191
00:11:33.140 --> 00:11:36.780
still shows an annual average growth rate of 16.2%

192
00:11:36.780 --> 00:11:38.500
It is slowly in growth

193
00:11:38.500 --> 00:11:40.059
The market scale for animation OTT in 2023

194
00:11:40.059 --> 00:11:42.700
is recorded as 20.066 billion dollars

195
00:11:42.700 --> 00:11:46.780
Prospected to show a 7.4% growth in the future

196
00:11:46.780 --> 00:11:49.419
In particular, at Bilibili, a Chinese YouTube

197
00:11:49.419 --> 00:11:51.739
started as a video website in 2009

198
00:11:51.739 --> 00:11:55.940
and it is now focusing on subculture events and game content production

199
00:11:55.940 --> 00:11:58.340
Based on this energy of cultural industry

200
00:11:58.340 --> 00:12:02.400
its monthly active user, or MAU in the fourth quarter of 2022

201
00:12:02.400 --> 00:12:04.580
was 326 million people

202
00:12:04.580 --> 00:12:06.700
Bilibili is now a big platform

203
00:12:06.700 --> 00:12:08.619
And centered around Bilibili

204
00:12:08.619 --> 00:12:10.820
animation consumption is increasing

205
00:12:10.820 --> 00:12:12.219
Based on the results of Bilibili

206
00:12:12.219 --> 00:12:14.700
the most watched animation in 2022 was

207
00:12:14.700 --> 00:12:18.940
'The Three Body Problem', based on a Chinese sci-fi novel

208
00:12:18.940 --> 00:12:22.059
'The Three Body Problem', which was also a successful Netflix movie and series

209
00:12:22.059 --> 00:12:24.780
Achieved 24.07 million views

210
00:12:24.780 --> 00:12:27.419
And in the most watched animation top 10,

211
00:12:27.419 --> 00:12:30.219
except four animations, other six are all Japanese works

212
00:12:30.219 --> 00:12:33.979
Even in China, Japanese animation is still very popular

213
00:12:33.979 --> 00:12:35.739
You can refer to this table for that

214
00:12:35.739 --> 00:12:38.780
According to the China National Radio and Television Administration (NRTA)

215
00:12:38.780 --> 00:12:41.260
In 2022, Chinese animation was produced and published

216
00:12:41.260 --> 00:12:46.020
11.5% more than the previous year, 331 works in total

217
00:12:46.020 --> 00:12:48.940
Perhaps Chinese animation production is activated

218
00:12:48.940 --> 00:12:51.659
as one of the strategies to spread the Chinese culture

219
00:12:51.659 --> 00:12:55.140
In 2022, China began their animation production project based on classical Chinese folklore

220
00:12:55.140 --> 00:12:58.140
called as 'Network Animation Film Support Program'

221
00:12:58.140 --> 00:13:02.179
So, perhaps applicable for all Chinese-produced videos

222
00:13:02.179 --> 00:13:05.700
There are a lot of ideological works

223
00:13:05.700 --> 00:13:09.700
that reflect the Chinese ideology and the stance of the Chinese government

224
00:13:09.700 --> 00:13:11.490
And classical Chinese folklore is

225
00:13:11.490 --> 00:13:14.460
also presented in Chinese animation

226
00:13:14.460 --> 00:13:16.619
In 2023, the Chinese animation industry received attention

227
00:13:16.619 --> 00:13:20.500
With Chang'an San Wan Li (30,000 Miles from Chang'an) and Yao-Chinese Folktales

228
00:13:20.500 --> 00:13:24.900
At Sejong Graduate School, these two pieces are the most popular subjects

229
00:13:24.900 --> 00:13:28.059
of the dissertations of Ph.D.s of China

230
00:13:28.059 --> 00:13:30.820
Popularity of Chang'an San Wan Li (30,000 Miles from Chang'an) and Yao-Chinese Folktales

231
00:13:30.820 --> 00:13:34.940
Chang'an San Wan Li (30,000 Miles from Chang'an) recorded the second highest box office earnings in China

232
00:13:34.940 --> 00:13:36.900
It centers around the Chinese history

233
00:13:36.900 --> 00:13:41.299
Spanning a long running time of 168 minutes for storytelling

234
00:13:41.299 --> 00:13:43.539
And its success is beyond expectation

235
00:13:43.539 --> 00:13:47.299
168 minutes is longer than 2.5 hours

236
00:13:47.299 --> 00:13:48.249
Why so long?

237
00:13:48.249 --> 00:13:50.820
Many Chinese animation works are very long

238
00:13:50.820 --> 00:13:54.419
Even for TV series, while they usually span 52 episodes elsewhere

239
00:13:54.419 --> 00:13:58.059
In China, 300 episodes is a common number

240
00:13:58.059 --> 00:14:01.140
That must be why feature film length is also long

241
00:14:01.140 --> 00:14:03.059
Yao-Chinese Folktales is an omnibus work

242
00:14:03.059 --> 00:14:07.140
containing 8 episodes based on Chinese traditional culture

243
00:14:07.140 --> 00:14:10.979
A 6-episode AI animation 'Qianqiu Shisong'

244
00:14:10.979 --> 00:14:14.940
which was produced by China Central Television (CCTV) with AI generative content technology

245
00:14:14.940 --> 00:14:18.900
was aired on February, 2024 through CCTV's comprehensive programming channel

246
00:14:18.900 --> 00:14:21.700
And it has won the first In viewing ratings among

247
00:14:21.700 --> 00:14:25.059
the animations broadcasted simultaneously on satellite channels

248
00:14:25.059 --> 00:14:27.299
Classical poetry in Chinese textbook

249
00:14:27.299 --> 00:14:30.619
was recreated in a Chinese video with the ink wash painting background

250
00:14:30.619 --> 00:14:33.380
These kind of works are popular in China

251
00:14:33.380 --> 00:14:35.900
Through Netflix, their original IP animation

252
00:14:35.900 --> 00:14:39.619
'Scissor Seven' is shown in 190 countries all over the world

253
00:14:39.619 --> 00:14:44.460
If you watch this through Netflix,

254
00:14:44.460 --> 00:14:47.020
you might think that China makes all these short and comic animations

255
00:14:47.020 --> 00:14:49.460
Because it's a very short animation

256
00:14:49.460 --> 00:14:52.140
but it is a very interesting and creative work

257
00:14:52.140 --> 00:14:54.979
Through the translation infrastructure that Netflix has

258
00:14:54.979 --> 00:14:57.460
They are going for both globalization and localization simultaneously

259
00:14:57.460 --> 00:15:02.580
So this animation represents the Chinese animation with the Glocalization strategy applied

260
00:15:02.580 --> 00:15:05.059
It has some non-Chinese-looking ninja characters

261
00:15:05.059 --> 00:15:07.460
Let's move on to the European animation market

262
00:15:07.460 --> 00:15:10.850
In Europe as well, the major market for

263
00:15:10.850 --> 00:15:12.700
consuming media and content is shifting to the OTT platforms

264
00:15:12.700 --> 00:15:14.799
Especially for France, England and Germany

265
00:15:14.799 --> 00:15:17.940
Netflix, Disney+, Amazon Prime Video

266
00:15:17.940 --> 00:15:20.340
dominates the global OTT platform market

267
00:15:20.340 --> 00:15:23.140
Their local platforms such as Canal+

268
00:15:23.140 --> 00:15:25.059
are ranked after these big OTT platforms

269
00:15:25.059 --> 00:15:26.940
So Canal+ ranks on the fourth

270
00:15:26.940 --> 00:15:28.979
And in these platforms

271
00:15:28.979 --> 00:15:31.780
animation plays a key role

272
00:15:31.780 --> 00:15:34.099
A French production studio Xilam

273
00:15:34.149 --> 00:15:37.659
has collaborated with global OTT platforms such as Netflix and Disney+

274
00:15:37.659 --> 00:15:40.510
and has produced and streamed works such as

275
00:15:40.510 --> 00:15:43.099
Oggy Oggy and Chip 'n' Dale

276
00:15:43.099 --> 00:15:44.580
A British studio, Aardman Animations

277
00:15:44.580 --> 00:15:46.020
has collaborated with Disney+

278
00:15:46.020 --> 00:15:48.020
to produce Star Wars Visions 2

279
00:15:48.020 --> 00:15:49.539
And with the support of Netflix

280
00:15:49.539 --> 00:15:52.419
They are about to open Chicken Run 2

281
00:15:52.419 --> 00:15:54.659
Like so, through partnership and collaboration

282
00:15:54.659 --> 00:15:58.419
Between global OTT platforms and intra-Europe animation studios

283
00:15:58.419 --> 00:16:00.219
They are seeking to enter into the European market

284
00:16:00.219 --> 00:16:02.979
In particular, every country in Europe

285
00:16:02.979 --> 00:16:06.739
has linked to a support business in order to

286
00:16:06.739 --> 00:16:07.979
foster their own children's animation

287
00:16:07.979 --> 00:16:10.659
And this activates more production

288
00:16:10.659 --> 00:16:13.219
In Europe, they still prefer American animation

289
00:16:13.219 --> 00:16:14.580
Especially for children's channel

290
00:16:14.580 --> 00:16:17.700
Its 48% provides American contents

291
00:16:17.700 --> 00:16:19.820
With this, in order to promote the domestic animation industry

292
00:16:19.820 --> 00:16:23.380
Methods such as tax reductions and production support policies are implemented

293
00:16:23.380 --> 00:16:27.580
And annual animation production is increasing, as seen in 8.8 for France

294
00:16:27.580 --> 00:16:31.780
7 for Russia and 6 for Germany

295
00:16:31.780 --> 00:16:33.580
Thinking Europe as a small market

296
00:16:33.580 --> 00:16:36.219
They are working on animations

297
00:16:36.219 --> 00:16:38.099
as a whole, as the 'EU Market'

298
00:16:38.099 --> 00:16:40.580
They are expected to be more present at events

299
00:16:40.580 --> 00:16:43.780
such as Oscar and Sundance and show more continued growth

300
00:16:43.780 --> 00:16:46.900
In particular, the beginning of animation

301
00:16:46.900 --> 00:16:49.299
France, which basically is the founder of animation

302
00:16:49.299 --> 00:16:54.260
has released 52 feature length animation works in theaters in 2022

303
00:16:54.260 --> 00:16:57.659
And the highest in number is marked in 1996 and 2019

304
00:16:57.659 --> 00:17:00.500
This estimates that animation production is activated

305
00:17:00.500 --> 00:17:02.739
in France after the endemic

306
00:17:02.739 --> 00:17:05.020
In addition, with the import of Japanese animation

307
00:17:05.020 --> 00:17:07.900
Which targets the youth in the teens and twenties

308
00:17:07.900 --> 00:17:10.300
The main target of animation consumption

309
00:17:10.300 --> 00:17:14.219
is now becoming older than the children

310
00:17:14.219 --> 00:17:16.219
With this, France has produced a comedy animation

311
00:17:16.219 --> 00:17:18.819
called 'Le Petit Nicholas'

312
00:17:18.819 --> 00:17:22.939
Which has attracted 37.8% of the elderly audience

313
00:17:22.939 --> 00:17:25.140
to promote for diversification in animation

314
00:17:25.140 --> 00:17:29.619
And there, 5,166 episodes of TV animation series

315
00:17:29.619 --> 00:17:31.459
are being produced annually

316
00:17:31.459 --> 00:17:34.900
Every season, 2 to 13 short episode series

317
00:17:34.900 --> 00:17:37.219
take 40% of the whole animation works

318
00:17:37.219 --> 00:17:40.579
and episode series between 14 to 26 mark 25%

319
00:17:40.579 --> 00:17:44.140
and episode series between 27 and 52 mark 23%

320
00:17:44.140 --> 00:17:47.579
showing preference in shorter episodes

321
00:17:47.579 --> 00:17:50.739
In particular, around video sharing platforms such as YouTube

322
00:17:50.739 --> 00:17:53.380
Web-based TV animation series is growing

323
00:17:53.380 --> 00:17:55.300
And in particular, for animation marketing

324
00:17:55.300 --> 00:17:57.140
They would create their own YouTube channel

325
00:17:57.140 --> 00:17:59.859
To provide more information about their animation

326
00:17:59.859 --> 00:18:02.300
So it is prospected that the TV animation series production

327
00:18:02.300 --> 00:18:04.939
In Europe will continue to grow

328
00:18:04.939 --> 00:18:07.300
What about in Korea?

329
00:18:07.300 --> 00:18:12.099
The Korean market had its OTT market scaled to 1.9 billion dollars in 2022

330
00:18:12.099 --> 00:18:15.819
prospected to grow by 9.9% a year in 2026

331
00:18:15.819 --> 00:18:19.900
In particular, OTT service usage rate increased by 2.5% from the previous year

332
00:18:19.900 --> 00:18:22.260
In 2022, it marked 72%

333
00:18:22.260 --> 00:18:24.420
which keeps showing its growth

334
00:18:24.420 --> 00:18:29.979
In August, 2022, the monthly user in Korean OTT market shows

335
00:18:29.979 --> 00:18:32.140
Netflix as 12.13 million users

336
00:18:32.140 --> 00:18:34.140
Wavve, 4.32 million users

337
00:18:34.140 --> 00:18:39.420
And Tving, 4.28 million users

338
00:18:39.420 --> 00:18:40.979
What we should focus on here is

339
00:18:40.979 --> 00:18:44.099
that the active OTT market means

340
00:18:44.099 --> 00:18:47.540
the equivalent growth of the animation market

341
00:18:47.540 --> 00:18:49.140
And to support the production of Korean animations

342
00:18:49.140 --> 00:18:51.859
Every year there are Korean animation production support policies

343
00:18:51.859 --> 00:18:53.699
IP-based animation production support

344
00:18:53.699 --> 00:18:55.020
Young animation producers support

345
00:18:55.020 --> 00:18:59.380
And more support policies done by The Ministry of Culture, Sports and Tourism (MCST)

346
00:18:59.380 --> 00:19:01.339
Through their support in 2023

347
00:19:01.339 --> 00:19:02.579
A Korean animation

348
00:19:02.579 --> 00:19:07.180
'Cabeon' is now released in cable channels or IPTV OTT

349
00:19:07.180 --> 00:19:10.979
Cony's Sketchbook, The Legend of Myo-si

350
00:19:10.979 --> 00:19:13.060
Guardians of the Video Game, and many more

351
00:19:13.060 --> 00:19:15.739
are being produced through such policies

352
00:19:15.739 --> 00:19:20.819
In 2022, Aniplus acquired Laftel, a platform worth 35.1 billion

353
00:19:20.819 --> 00:19:24.579
This was an expansion of content variety in the OTT market

354
00:19:24.579 --> 00:19:28.540
Laftel was a niche OTT, an animation OTT platform

355
00:19:28.540 --> 00:19:32.020
And by enhancing business competitiveness and expanding influence in global market

356
00:19:32.020 --> 00:19:34.979
It is expected to increase in sales and revenue

357
00:19:34.979 --> 00:19:37.540
Such attractive IP as global OTT platforms

358
00:19:37.540 --> 00:19:40.619
are now exclusively in service, seeking to expand the market

359
00:19:40.619 --> 00:19:46.219
Using 10 popular Webtoon IP including Red Fox and The Dangerous Convenience Store

360
00:19:46.219 --> 00:19:48.540
They are to produce their animations

361
00:19:48.540 --> 00:19:51.819
The production studio of Super Dino Catch! Teeenieping

362
00:19:51.819 --> 00:19:56.180
SAMG Entertainment has reached its sales revenue in 2023

363
00:19:56.180 --> 00:19:59.459
That grew by 40% from the previous year, which reached 95.1 billion won

364
00:19:59.459 --> 00:20:02.060
the biggest in their four years' history

365
00:20:02.060 --> 00:20:05.979
And initial public offering (IPO) contributed to this result

366
00:20:05.979 --> 00:20:09.939
Producer of Lookism, The Legend of Korra, The Witcher and more,

367
00:20:09.939 --> 00:20:14.140
Studio Mir also succeeded in IPO in 2023

368
00:20:14.140 --> 00:20:16.260
For more growth of the company

369
00:20:16.260 --> 00:20:20.260
Iconix and FunnyFlux are also planning for their IPO

370
00:20:20.260 --> 00:20:22.300
In particular, The Pinkfong Company

371
00:20:22.300 --> 00:20:27.219
was included in Time's 100 Most Influential Companies of 2022

372
00:20:27.219 --> 00:20:29.699
proving the power of Korean children's animation

373
00:20:29.699 --> 00:20:33.459
The Baby Shark animation hit the first ever on YouTube

374
00:20:33.459 --> 00:20:36.900
10 billion views worldwide, the biggest ever

375
00:20:36.900 --> 00:20:41.619
And by June, 2023, it ranks no.1 for YouTube views worldwide

376
00:20:41.619 --> 00:20:45.459
The Pinkfong Company, following Baby Shark, has released

377
00:20:45.459 --> 00:20:47.859
Bebefinn on Netflix

378
00:20:47.859 --> 00:20:50.739
And in its first week of release, it went on

379
00:20:50.739 --> 00:20:53.420
Top 10 for 9 countries worldwide including the US

380
00:20:53.420 --> 00:20:56.099
As world animation industry expands

381
00:20:56.099 --> 00:20:59.020
and more channels are allowed for content usage

382
00:20:59.020 --> 00:21:03.219
K-webtoons are being remade into animations

383
00:21:03.219 --> 00:21:06.020
Based on the Naver Webtoon, Yumi's cells

384
00:21:06.020 --> 00:21:09.900
Yumi's Cells The Movie was released on April 2024

385
00:21:09.900 --> 00:21:13.300
It achieved the highest pre-sale rate on the first day of released

386
00:21:13.300 --> 00:21:15.739
In 76 countries worldwide

387
00:21:15.739 --> 00:21:18.780
After Lookism by Studio Mir was released on Netflix

388
00:21:18.780 --> 00:21:21.180
It ranked 8 on Global Weekly

389
00:21:21.180 --> 00:21:24.979
as well as entering Global Top 10 of Korean animation

390
00:21:24.979 --> 00:21:28.500
Works like 'Shinbyeong' by Studio Jangbbijju, targeting YouTube

391
00:21:28.500 --> 00:21:30.579
has recorded a cumulative 1.3 billion views

392
00:21:30.579 --> 00:21:33.219
and was remade into a TV series in 2022

393
00:21:33.219 --> 00:21:36.859
And it is being considered for revenue diversification such as through merch sales

394
00:21:36.859 --> 00:21:39.140
YouTube animation Bbangbbang's diary (B2ANG)

395
00:21:39.140 --> 00:21:43.099
has reached 1.91 million subscribers to produce revenue through

396
00:21:43.099 --> 00:21:46.180
Merch, collaboration, pop up stores and more

397
00:21:46.180 --> 00:21:49.260
And in 2023, it has entered into a licensing agreement with

398
00:21:49.260 --> 00:21:53.060
Japan's Sony Creative Product to enter into the Japanese market

399
00:21:53.060 --> 00:21:56.180
YLAB Studio is working for Naver Webtoon 'Terror Man'

400
00:21:56.180 --> 00:22:01.459
and is co-producing its animation with CJ ENM, DR Movie and Studio Bazooka in 2024

401
00:22:01.459 --> 00:22:04.500
It will be released on Tving, a Korean OTT platform

402
00:22:04.500 --> 00:22:09.459
Korean animation utilized popular Korean Webtoon IP

403
00:22:09.459 --> 00:22:12.619
And the trend is to collaborate among various studios

404
00:22:12.619 --> 00:22:16.219
to activate the production system

405
00:22:16.219 --> 00:22:17.020
A welcoming news

406
00:22:17.020 --> 00:22:19.369
Celebrating the 40th anniversary of Dooly the Little Dinosaur

407
00:22:19.369 --> 00:22:24.219
Its film released in 1996, Dooly the Little Dinosaur - The Adventure of Ice Planet

408
00:22:24.219 --> 00:22:26.300
is now remastered to be re-released

409
00:22:26.300 --> 00:22:30.339
The work following the series Run Hany in 36 years, 'Naughty Girl'

410
00:22:30.339 --> 00:22:33.819
is revolving around a new story centering around Na Ae-ri, Hany's rival

411
00:22:33.819 --> 00:22:35.900
and is released in 2024 winter

412
00:22:35.900 --> 00:22:40.300
These classic animations expand the target audience generation

413
00:22:40.300 --> 00:22:43.219
and are expected to approach the gen MZ

414
00:22:43.219 --> 00:22:45.099
as the new works

415
00:22:49.979 --> 00:22:52.979
So having seen such scale and trend in the industry

416
00:22:52.979 --> 00:22:55.780
Let's summarize the trends in global animation

417
00:22:55.780 --> 00:22:58.579
First of all, rather than feature length

418
00:22:58.579 --> 00:23:03.739
Mid- and short-form animations are getting more attention

419
00:23:03.739 --> 00:23:07.339
As YouTube and Tik Tok are becoming core platforms for video consumption

420
00:23:07.339 --> 00:23:12.260
In 2021, in Korea, 56% of the teens prefer short videos

421
00:23:12.260 --> 00:23:13.910
So mid- and short form animations

422
00:23:13.910 --> 00:23:17.180
under 10 minutes are now in presence

423
00:23:17.180 --> 00:23:20.099
Disney+ released something with 6 minutes of running time

424
00:23:20.099 --> 00:23:22.140
A Marvel Cinematic Universe Animation

425
00:23:22.140 --> 00:23:24.939
I Am Groot Series

426
00:23:24.939 --> 00:23:26.660
And in Korea, Kakao Entertainment

427
00:23:26.660 --> 00:23:29.900
produced short animation using its own character in 2022

428
00:23:29.900 --> 00:23:32.540
'I am Jordy' at Kakao TV

429
00:23:32.540 --> 00:23:35.739
which ranked 500K views in a week

430
00:23:35.739 --> 00:23:39.459
and achieved 5.7 million views in total

431
00:23:39.459 --> 00:23:41.420
It is such an interesting case

432
00:23:41.420 --> 00:23:46.339
American gen Z is mesmerized with Tik Tok Sludge Content

433
00:23:46.339 --> 00:23:48.339
After the advent of short form video

434
00:23:48.339 --> 00:23:51.140
As they are now used to a minute's worth of videos

435
00:23:51.140 --> 00:23:52.490
Within Tik Tok

436
00:23:52.490 --> 00:23:53.260
Listen carefully here

437
00:23:53.260 --> 00:23:57.660
Without any correlation on the screen

438
00:23:57.660 --> 00:24:00.180
More than four videos play simultaneously

439
00:24:00.180 --> 00:24:04.739
This is what a Sludge content is, which is popular among American gen Z

440
00:24:04.739 --> 00:24:08.219
For me, seeing four different stories simultaneously

441
00:24:08.219 --> 00:24:09.780
will make me lose focus

442
00:24:09.780 --> 00:24:11.339
But this is the trend

443
00:24:11.339 --> 00:24:13.540
The source of these contents are not clear

444
00:24:13.540 --> 00:24:16.699
But this culture was born out of the short form addiction of gen Z

445
00:24:16.699 --> 00:24:18.570
Many doctors claim

446
00:24:18.570 --> 00:24:22.219
Over-multitasking will negatively affect the brain

447
00:24:22.219 --> 00:24:23.660
and cause problems such as depression

448
00:24:23.660 --> 00:24:25.939
This is their comment against this culture

449
00:24:25.939 --> 00:24:28.900
However, based on a study at Ofcom

450
00:24:28.900 --> 00:24:31.699
Minors nowadays spanning age 3 and 17

451
00:24:31.699 --> 00:24:34.540
are more likely to watch two videos simultaneously

452
00:24:34.540 --> 00:24:39.140
And conversely are losing focus when one video plays at a time

453
00:24:39.140 --> 00:24:41.260
Therefore, this study claims that

454
00:24:41.260 --> 00:24:44.579
sludge contents will provide psychological stability

455
00:24:44.579 --> 00:24:46.060
Though it is unclear who to believe

456
00:24:46.060 --> 00:24:49.219
This new culture of Sludge content

457
00:24:49.219 --> 00:24:52.380
is a competent new trend for the

458
00:24:52.380 --> 00:24:55.780
rising young generation

459
00:24:55.780 --> 00:24:59.739
Another trend is seeking diversity

460
00:24:59.739 --> 00:25:01.219
Example includes queer genre in America

461
00:25:01.219 --> 00:25:03.540
At Nimona, released on Netflix

462
00:25:03.540 --> 00:25:06.140
Transgender and homosexuality are mentioned

463
00:25:06.140 --> 00:25:10.260
to express the discrimination and conflict in the modern society

464
00:25:10.260 --> 00:25:12.739
Owl House, a TV animation at Disney+

465
00:25:12.739 --> 00:25:15.819
reveals that the female character is bisexual

466
00:25:15.819 --> 00:25:19.579
and homosexuality between women is the main story

467
00:25:19.579 --> 00:25:24.380
In China, based on novels, Grandmaster of Demonic Cultivation (MDZS) and Heaven Official's Blessing (TGCF)

468
00:25:24.380 --> 00:25:27.500
are action, historical, fantasy, and xianxia in genre

469
00:25:27.500 --> 00:25:30.060
But their main characters are homosexuals

470
00:25:30.060 --> 00:25:31.939
This homosexuality code is

471
00:25:31.939 --> 00:25:35.060
often criticized within the narrative by other characters

472
00:25:35.060 --> 00:25:37.780
But rather than becoming a tragic main story

473
00:25:37.780 --> 00:25:41.500
It is considered as something natural and trivial

474
00:25:41.500 --> 00:25:44.099
In Korea, the first commercial BL animation

475
00:25:44.099 --> 00:25:47.699
Hyperventilation has achieved an explosive reaction

476
00:25:47.699 --> 00:25:50.500
and reached 120K views on Naver TV alone

477
00:25:50.500 --> 00:25:54.819
It was exported to Japan in 2019, and is running collaboration cafe and fundings

478
00:25:54.819 --> 00:25:57.660
The Summer is about homosexuality between women

479
00:25:57.660 --> 00:26:02.060
It also won a box office for art films as it was released

480
00:26:02.060 --> 00:26:05.060
According to the study on the development of guidelines for promoting content diversity

481
00:26:05.060 --> 00:26:08.459
to expand ESG management in the content industry

482
00:26:08.459 --> 00:26:13.099
In global animation, diversity of content is being attempted through

483
00:26:13.099 --> 00:26:17.140
The race and gender role of the main characters

484
00:26:17.140 --> 00:26:20.540
In Korea, a 2020 KBS TV Animation

485
00:26:20.540 --> 00:26:24.739
The Curious World of Linda has challenged gender roles

486
00:26:24.739 --> 00:26:27.219
and pursued for diversity in gender roles

487
00:26:27.219 --> 00:26:30.859
For Disney+, it built its pipeline to foster Black talent

488
00:26:30.859 --> 00:26:34.420
and a partnership program to discover Latino production studios

489
00:26:34.420 --> 00:26:37.500
is sponsoring NALIP, or National Association of Latino Independent Producers

490
00:26:37.500 --> 00:26:40.780
There is a challenge popular worldwide where one dances to

491
00:26:40.780 --> 00:26:45.099
the opening song, IDOL, of a Japanese animation 'Oshi no Ko'

492
00:26:45.099 --> 00:26:49.180
This challenge achieved 2 million, 1.84 million and other number of views

493
00:26:49.180 --> 00:26:52.619
on Tik Tok per creator, which is a big number

494
00:26:52.619 --> 00:26:55.300
With the trend of Y2K fashion

495
00:26:55.300 --> 00:26:58.660
Another trend is to mimic fashion in classic animation

496
00:26:58.660 --> 00:27:02.619
Y2K fashion around the turn of the millennium

497
00:27:02.619 --> 00:27:05.459
is re-trending in the gen MZ nowadays

498
00:27:05.459 --> 00:27:10.540
As of May 2023, according to the survey on the consumption status of goods by Hyungji Elite

499
00:27:10.540 --> 00:27:15.540
Encompassing Generation Z, born from the mid-1990s to the early 2000s, and Generation Alpha

500
00:27:15.540 --> 00:27:17.060
called 'The Zalpha'

501
00:27:17.060 --> 00:27:20.699
Hyungji Elite conducted a survey on the consumption of merch by the Zalpha generation

502
00:27:20.739 --> 00:27:26.260
and 94% of 1,142 has experienced buying merch

503
00:27:26.260 --> 00:27:29.619
Also, for fandoms, in order to celebrate

504
00:27:29.619 --> 00:27:32.739
the anniversary of death or birthday of their favorite characters

505
00:27:32.739 --> 00:27:36.939
Another trend is to open subway advertising and birthday cafes

506
00:27:36.939 --> 00:27:39.300
As people visit the advertising and take photos with it

507
00:27:39.300 --> 00:27:41.660
It fosters communication within fandoms

508
00:27:41.660 --> 00:27:45.219
Birthday cafes are when fans rent a cafe for a certain time

509
00:27:45.219 --> 00:27:48.660
to either enjoy drinks and desserts in relation to the character

510
00:27:48.699 --> 00:27:51.020
or sell merch

511
00:27:51.020 --> 00:27:55.420
Lately, companies also participate in such un-official events

512
00:27:55.420 --> 00:27:57.500
to widen their fandom business

513
00:27:57.500 --> 00:28:00.660
In analyzing the animation trend we've been looking at

514
00:28:00.660 --> 00:28:02.579
There are now more attempts to break out of the box

515
00:28:02.579 --> 00:28:06.020
that animation trend has been put in

516
00:28:06.020 --> 00:28:09.260
And now, animation, even more than live action film or photograph

517
00:28:09.260 --> 00:28:13.979
It is a new genre that attracts more audience

518
00:28:13.979 --> 00:28:16.540
In other words, in the past, to watch an animation

519
00:28:16.739 --> 00:28:21.380
You had to wait for the time belt between 4 to 6 pm at a terrestrial TV

520
00:28:21.380 --> 00:28:26.060
Or you had to look for a cable channel such as Tooniverse

521
00:28:26.060 --> 00:28:28.819
But nowadays, with OTT platforms

522
00:28:28.819 --> 00:28:33.900
You can binge-watch whatever, wherever and whenever

523
00:28:33.900 --> 00:28:39.739
With this, adults in their 20s to 30s or 30s to 40s

524
00:28:39.739 --> 00:28:42.900
Now enjoy animation as their 'chill' content

525
00:28:42.900 --> 00:28:47.819
And just like movies, TV series and documentaries in the OTT platforms before

526
00:28:47.819 --> 00:28:50.780
Animation is now treated as a solid portfolio

527
00:28:50.780 --> 00:28:56.780
And more culture is arising where animation works are selected and binge-watched

528
00:28:56.780 --> 00:29:00.099
These are included in the prospects of animation, which is expected

529
00:29:00.099 --> 00:29:04.540
To grow much more than movies and TV series

530
00:29:04.540 --> 00:29:07.219
As producers are being activated centered in Japan

531
00:29:07.219 --> 00:29:11.660
2D works, not 3D works, are also being actively produced worldwide

532
00:29:11.660 --> 00:29:16.420
Korean market is also active in producing animation

533
00:29:16.420 --> 00:29:18.540
And with more than 100 university departments majoring in animation

534
00:29:18.540 --> 00:29:21.140
This gives birth to new artists

535
00:29:21.140 --> 00:29:25.140
And in the global market, Korean animation has a great potential

536
00:29:25.140 --> 00:29:29.459
With more audience, more genre and more theme in the industry nowadays

537
00:29:29.459 --> 00:29:32.900
The future of Korean animation is to be prospected as more positive

538
00:29:32.900 --> 00:29:33.699
That was my opinion

539
00:29:34.818 --> 00:29:36.518
1. Domestic and International Animation Market
Japan
Scale: 2.7422 trillion yen as of 2021
Activation of young animator talent development programs
Active investment in Japanese animation by global OTT platform companies

540
00:29:36.518 --> 00:29:38.118
United States
Scale: 121 billion dollars as of 2022
Box office success of theatrical 3D animations by renowned studios such as 'Disney,' 'Pixar,' 'DreamWorks,' and 'Illumination'

541
00:29:38.118 --> 00:29:39.718
China
Scale: 24 billion dollars as of 2022
Promotion of domestic animation production to spread Chinese culture
Many ideological works with long running times

542
00:29:39.718 --> 00:29:41.518
Europe
Scale: 109 billion dollars as of 2022
48% of children's channels prefer American animation content
High preference for short-episode TVA series

543
00:29:41.518 --> 00:29:43.118
Korea
Scale: 750 billion won as of 2021
Expanding global market reach and expecting increased revenue and profits through animation production using webtoon IPs
Enhancement of the animation industry through corporate IPOs

544
00:29:43.118 --> 00:29:44.568
Enhancement of the animation industry through corporate IPOs
Increasing global influence of domestic children’s animation
Activating creation and production systems through collaboration with other studios using a single IP

545
00:29:44.568 --> 00:29:49.268
2. Domestic and International Animation Trends
Mid-form and short-form animation
Sludge content
Pursuit of diversity
Challenges
Following fashion from classic animations
Merchandise consumption
Subway ads and character birthday cafes