This lecture is about successful cases of animation strategy
I am Professor Han Chanag-wan, in Comics and Animation Tech at Sejong University
Let's look at the success cases of this animation strategy by country
Let's look at examples from Japan, the US, China, Europe, and Korea
Success Cases of Foreign Animation Strategy
First is Japanese animation success cases
Japanese Animation Success Case 1 There is such a thing as the Isekai genre
A strategy to popularize the Isekai genre
Which is virtual reality rather than reality, is emerging in earnest
The Isekai genre is a subculture genre that first appeared in
Japanese light novels in the 2010s
In the process of turning existing Isekai web novels into animations
Various genre subdivisions are being made
Also, by introducing new fandoms through convergence
It is evolving into a popular mainstream genre
Within the Isekai genre, works based on Japanese food culture
'Tondemo Skill de Isekai Hourou Meshi'
'Nobu' are representative works
There is also a work called 'Farming Life in Another World'
That is based on slow-life agriculture in the Isekai worldview
An original animation produced through a collaboration between
DC Comics and Japanese animation production company WIT studio
'SUICIDE SQUAD ISEKAI'
It is a work that even features famous characters such as Joker and Harley Quinn from DC Comics
Isekai genre is continuously expanding its scope
In the end, the Isekai genre may seem like something that has never existed before
But it is a genre that is all familiar to the eye
The marketing point is working properly to recreate that familiar genre format
As Isekai genre
That's what I think
Japanese Animation Success Case 2 Netflix's 'ONE PIECE' Super IP project
What do we call Super IP?
An IP or original work that creates
A large fandom for a very long time through generations is
Called a Super IP
It's an IP like ONE PIECE
'ONE PIECE,' which is its 25th anniversary in 2024
Has begun to produce more diverse content
By collaborating with the global OTT platform Netflix
In 2023, Netflix released the live-action version of 'One Piece'
And it ranked first in the Netflix global TV English category
The total production cost was $144 million
Breaking the record for the highest production cost for a Netflix original series ever
The production of Season 2 is being confirmed
Perhaps in 2024, Netflix plans to release 'Monsters' animation
A prequel based on the worldview of 'One Piece'
A short cartoon by 'One Piece' author Eiichiro Oda
The generation that grew up watching 'One Piece' has now emerged as a generation
That can watch it by paying a monthly subscription to the OTT subscription economy
And they are watching more animations and dramas
Due to their memories of 'One Piece'
In December 2023, Netflix released a reboot project of the 'One Piece' animation
'The One Piece'
From the existing animation series, which started
From the first TV animation work in 1999 and continued until the present in 2024
This is a completely separate project being prepared as a rebuild of
The One Piece IP for the future consumer generation
In some ways, this is a retro project
The 'One Piece' we know is a memory for the generation that grew up watching it
But it is a new product for today's new generation
In the end, retro for those who remember memories
And then a newtro for the new generation
'One Piece' Super IP project
Aims to expand to a wider range of fandoms
As a result, more attention is being paid to classic IPs
That were popular long ago
Japanese Animation Success Case 3 The classic IP began to return
'Slam Dunk,' 'Bleach,' and 'Urusei Yatsura,' which appeared in 2022
New animation series continue to be released
And as investments are made, they are being made into feature-length TV series for theaters
Ultimately, along with the existing fandom of the original work
The new MZ generation consumer base flows in
And this shows the power of classic animation IP
A theatrical animation of the 1993 TV series animation Slam Dunk
The first Slam Dunk utilizes 3D animation motion capture technology
To create vivid and realistic basketball game scenes
While reproducing the feel of the 2D original through cartoon rendering
As animation technology and production environments advance
Well-made remakes of classic animations are being created
And in addition to these sophisticated visuals
Stories and directing that are tailored
I think the strategy of character adaptation is working
In particular, in the case of The First Slam Dunk
This time, rather than the rough action shown in existing TV series
It showed very high-quality and high-definition animation
And was directed by a writer named Takehiko Inoue
As the original director takes over as director
It shows more realistic and realistic movements
And as those who have seen the movie probably know
The scene where the last goal is thrown in the last scene
Turns off the audio for about 30 seconds
The feeling of 300 or 400 people watching the goal in a theater
Without hearing their breath
In some ways, to the adult audience returning to theaters after COVID-19
The example that showed that animation should be seen in theaters
Might be 'The First Slam Dunk'
I personally think so
Japanese Animation Success Case 4 Also, low-budget animations are being made with cartoon-like directions
Is this a cartoon? Is it a moving cartoon?
It makes you think like this
They minimize animation through cartoon-like directing, such as action lines and sound effects
By producing moving toons based on gags or everyday subjects
They reduce production manpower and budget
The static-feeling animation may be a weakness
But the voice acting that matches the character complements the liveliness
So for now, it is possible to spread it to a much new animation issue
This is how it is evaluated
Japanese Animation Success Case 5 Complementary product strategy for TV series and movies
The TV animation 'Demon Slayer' Season 1, screened from April to September 2019
As of October 2020
Based on episodes following the story of Season 1
'Demon Slayer: Kimetsu no Yaiba' the Movie was released
Ultimately, despite the impact of COVID-19 in 2020
'Spirited Away' surpassed the box office performance
And surpassed the cumulative record of 40 billion yen
Becoming the highest-grossing Japanese film of all time
Unlike the existing animation theatrical version, which is not greatly influenced by the main story
Through direct story acting between the TV series and the theatrical version
It is evaluated as a win-win complement
That promotes the success of the existing TV series and the consumption of the theatrical version
Let's look at America's strategy and success cases
It's gender
American Animation Success Case 1 Gender stereotypes are breaking down
Before and after the 1950s, female characters
Mainly played obedient and passive roles
Like Snow White, Sleeping Beauty, and Cinderella
If you look at the princess series
They are all very conservative and obedient female characters
Being saved by a kiss from a male character
And the command of a male character, a prince or a king
It has been expressed in the narrative of a female character
The ideology of the times women with good character
Who sacrifice and serve will be blessed
It was previous gender stereotype
Disney has a PC strategy
The development of political correctness and collectiveness
As well as this PC strategy, is in full swing
American Animation Success Case 2 One of them is a response to racial discrimination
In 1954, Peter Pan was criticized for using “Redskin,” a language
That discriminated against Indians
In 1955, Lady and the Tramp's Siamese cat was
Criticized for being reminiscent of a derogatory reference to Asia
In 2021, Disney+ banned viewing of Peter Pan and Dumbo
For children under the age of 7
And inserted a warning about racism
This shows Disney's role to be conscious of
Consumers' demands for political correctness
Ultimately, this shows that Disney, as a leading animation platform
To the recipients of animation
To create animation in the right direction
Feels a historical duty or responsibility
This PC was a help to Disney, like two sides of a coin
But now it is also becoming a crisis
As a result, starting with Disney's first active female character
Alice in Wonderland, in 1951
We believe that gender began to change
In an adventure sparked by curiosity
Alice grew beyond shame and embarrassment
And became an active subject
It contained the spirit of social criticism of the writer, Lewis Carroll
Toward the moral-centered education, masculinity, and imperialist values ​​and order of the time
Ariel from the 1989 Little Mermaid
Symbolizes a female narrative pursuing enterprising love
Even by selling her voice despite her father's opposition
She showed a very independent woman about love and the fact that she was human
By achieving box office profits of $200 million on a production cost of $40 million
The Little Mermaid revitalized the stagnant American animation market
American Animation Success Case 3 From then on, Disney pursued a new heyday centered on female characters
This is because it was a box office success around 2000 by telling stories of
Enterprising women and people of various races
Mulan, in 1998
By going to war in place of her father and becoming a warrior
It broke the stereotype of Asian female characters
Tiana from The Princess and the Frog in 2009 was
Disney's first black princess
Rapunzel, in 2010
Breaking away from the image of a woman who had been confined and oppressed for 18 years
Expressed an active woman full of curiosity
Elsa from Frozen in 2014
Showed the image of a woman who overcomes hardships alone without a helper or male protagonist
In 2017, Moana
Featured a female protagonist chosen by the sea
And set off on a voyage to save an island in crisis
Ultimately, female narratives and coming-of-age animations created by women are
At the forefront of Disney's PC strategy
It was an autobiographical work that reflected that aspect of
The Chinese-Canadian director
And was set in Chinatown, Toronto, Canada
China's representative animal, the red panda
Materials such as Chinese temples, and red lanterns from Chinese traditional activities appeared
The filial duty that is familiar in the East
The blind bond and expectations that parents have with their children
And the stress of children who they oppress are well depicted
So, for the first three days after its release
Based on viewing time figures
This work ranked first in viewing in all Disney+ service countries
It is evaluated as the first Pixar work to have an all-female production team
Allowing it to depict a delicate narrative of female growth
American Animation Success Case 4 Expanding the scope to gender, multiracial, and multicultural families
In 2003, same-sex marriage was recognized in American society
And social norms about minorities, such as multiculturalism and the disabled, began to change
Accordingly, various products targeting LGBT
Sexual minorities, and non-mainstream cultures were
Launched in earnest
Content diversity has also increased in the animation industry
In 2020, animations such as OUT, a short animation depicting sexual minorities
And ONWARD, a Disney feature featuring the first homosexual character
Using analogies to animals and elements
American society, a multi-ethnic, multi-racial, and multicultural country
Animations that depict the utopia of harmony began to receive favorable reviews
They also call it whitewashing
Whitewashing is a problem
But colorwashing that ignores the original IP is also being evaluated as a problem
That imbuing existing IPs with this political correctness was
Deceiving the memories accumulated by the public or talking about reverse discrimination against white people
There began to be an opinion like that
There is a dilemma between maintaining the purity of the original IP
And freedom of artistic creation
In the end, it is being evaluated that the conflict between the audience and the creator is growing
There are these evaluations, and for this effect
As a result, valuated for casting that ignored the original work
The Little Mermaid, suffered a loss
American Animation Success Case 5 Ultimately, if we look at Disney's glocalization strategy again
We see that Disney is trying to achieve globalization and localization simultaneously
The Coco production team, released in 2018
Spent three years visiting museums, markets, plazas, churches, and cemeteries throughout Mexico
To cast and prepare
They also prepared by meeting local residents in person
And interviewing them about their favorite foods
The music they like to listen to, and their daily lives and traditions
That Coco's production cost exceeded $200 million
The break-even point of $500 million
And recorded $730 million per week
This is based on these efforts
Coco is a typical success of glocalization
It can be evaluated like this
Set in Colombia in 2021
There is a work called Encanto
The Latin pop-based soundtrack received great reviews
During the production of Encanto, while learning about Colombia's history, characteristics, customs, and gestural expressions
The work focused on multicultural expression
Between 2020 and 2022, even though they coincided with the COVID-19 period
Two representative successful glocalization films
Achieved twice the sales compared to the production cost
American Animation Success Case 6 Also, the fantastic combination of animation and musicals is still Disney's success story
With the advent of sound films in the 1920s
Disney invested in developing sound systems
And was the first to produce animation mixed with musical elements
I think that's probably the lineup that starts with Steamboat Willie
And continues with Snow White
The musical element of Disney animation has become an essential component
And this is an example of this in Fantasia
Through the animation's story key visuals and the OST
Some elements can cause viral marketing
By producing musicals based on animation IPs
And implementing cross-media strategies
Animation IPs are
Still succeeding as musicals on Broadway
Now, let’s look at Chinese animation strategies
Among Chinese animations, the most successful works are
Nezha, Monkey King
Based on traditional culture called Son Goku
Chinese Animation Success Case 1 These are all 3D animations that started with a classic IP
Such as Journey to the West and the Buddhist god of law, Natha
Based on traditional mythology IPs
China has been steadily producing content
The 1919 animation Nezha earned 700 million yuan just 4 days after its release
With final sales of 5.2 billion yuan, or approximately 1 trillion won in KRW
In 2015, the Chinese animation Monkey King Hero is Back was
A box office success, recording sales of 1 billion yuan
We collaborated with Sony Interactive Entertainment
To develop the game Monkey King: Hero is Back
The traditional myth IP strategy contributed to the growth of China's animation industry
From 88.2 billion yuan in 2013
It showed a 240% increase in production to 3,000 yuan in 2023
Chinese Animation Success Case 2 Some strategies combine Chinese tradition with other genres
Nezha Reborn and White Snake 2
The 2020 Chinese animation Nezha Reborn is
A work that combines a design based on an old Shanghai alley motif
With the characteristics of the cyberpunk genre
Based on traditional Chinese culture
The production of animations that are modified and mixed to suit the tastes of young people is expected to expand
The 2020 Chinese animation White Snake 2: Green Snake
Showed the steampunk genre
Where legal power and mechanical devices coexist
In 2019, White Snake
The production cost was 80 million yuan
And the world box office hit $60 million
Season 2 is being produced right away
Which has been talked about since the Song Dynasty
The love story between the snake lady Baek lady and the human Heo Seon
It has been transformed into an animation
Set in Hangzhou, a city where past and present coexist
It ranked 10th on Netflix's movie rankings in December 2021
Chinese Animation Success Case 3 Additionally, IP beta testing through representative short-form animations is being successful
Short-form animations of 40 seconds to 2 minutes per episode
Even though they have lower expectations and shorter development cycles than full-length animations
It shows a lot of interest
Through rapid supply and acceptance of feedback through a short-form platform
It is evaluated that it is easy to discover the potential of various character IPs
Short-form character IPs that secure high-view traffic and fandom for IPs are
Evaluated as being able to be activated in the development of various goods, advertisements, feature films, and video production
By producing a series of multiple short-form character IPs within the same worldview
It is evaluated that it is possible to build a huge worldview universe of IP
It is evaluated as a work that requires strategic planning of characters and worldview optimized
For the short-form platform environment with few episodes and short running time
Chinese Animation Success Case 4 'Scissor Seven'
This Scissor Seven, is being used as
A de-Chinese concept and strategy for global success
In 2020, Chinese original animation Scissor Seven
Entered 190 countries worldwide through the Netflix global OTT platform
The main character of the work, Scissor Seven, is seen as a design
That combines the Chinese martial arts genre
And Japanese ninja character images
In setting up other sub-characters other than the main character
We borrowed modern cultural elements such as cyborgs from the science fiction genre
Existing works, which are rich in Chinese tradition, history, and scenario elements
Nezha, Monkey King etc.
Show the limitations of cultural discounts in overseas markets
But unlike this, the success of Scissor Seven through Netflix
Shows that Chinese animation will enter the global market
In the future
Now, let’s take a look at the strategy of European animation
European Animation Success Case 1 It is said that European animation is now making TV series shorter and bolder
For European viewers who prefer American content
Online streaming platforms Netflix and Disney Plus dominate Europe
It is no exaggeration to say that
Accordingly, the European animation industry is
Responding strategically by increasing
The number of TV animation series
Made up of short episodes
Comon Lata Tine, scheduled to be released in 2024
Has decided to produce 52 11-minute episodes
Pirate Academy, released in 2024, is
Being produced in 52 11-minute episodes
In fact, the reason why so many short-form animations are being made in Korea
Started with Pororo the Little Penguin and various other works
I think that Europe is now following that trend
European Animation Success Case 2 Children's TV animations with environmental messages are being created
The main audience for animation broadcast on French TV is
Mainly children aged 4 to 14 years
Audrey's Shelter, a French animation with an animal protection message in 2023
A collaboration between British and Korean studios scheduled to air in 2024
A climate crisis animation, Polar Rescue: Super Guardians
As these works go beyond the theme of play
As animations for children
I think there is a need to focus on producing ESG-themed animations
It is an important enlightenment animation for parents to educate their children
And it is also evaluated in the market as good content
That can positively influence the children's generation
European Animation Success Case 3 Activating production through collaboration with OTT platforms
As competition between global OTT platforms intensifies
Movements to secure independent content are becoming more active
It is highly likely that cooperation with OTT platforms
In the European animation production market, which has more than 100 studios and more than 10,000 employees
Will increase further
The 2023 Netflix animation Karate Ten
Promotion on YouTube as a campaign, and 3 million views on TikTok
These numbers show such proven cases
Dumiz, an animation contracted by Disney in 2023
And Season 2 of Chip & Dale Parklife, an animation contracted by Disney in 202
Also show results in revitalizing such a production environment
European Animation Success Case 4 Also, masterpiece animations previously loved by the entire nation are still being made
A French comic called Le Petit Nicolas has been a hit since 1959
This work was also produced as a 3D animation from 2009 to 2021
Proving to be a consistently loved classic IP
The 2022 animation Lefty Nicola
Achieved 37.8% of the audience among the elderly
Based on classic masterpiece cartoon IPs
By consistently embracing all age groups
Showing the potential for the animation to expand further
This is how it's evaluated
Domestic Animation Strategy Success Case
Now, let's take a closer look at the success cases of Korean animation strategies
Korean Animation Success Case 1 Shinbi Apartment
In the past, when CJ E&M brought a scenario and storyboard
For planning a Shinbi Apartment
I was personally very surprised
And wondered, “Is this even possible?”
"Will it succeed?" I thought
A very old apartment
Would children like a story set in a very old apartment that seems haunted?
I was worried that this kind of horror film would not be suitable for children and toddlers
What is happening?
With cumulative sales, exceeding 200 billion won in 2020
And 300 billion won in 2023
It has grown into the most popular IP for the children's generation
The new horror fantasy genre
And targeting a niche market targeting children
Those were the secret to success
In some ways, the home for all children in our country is
An apartment
So, not all of those apartments are new
It could be an old apartment
Or it could be another very old apartment
That you see when you come and go
Those children are becoming interested in horror stories
While watching the Hometown Legends on TV
I remember being scared while covering myself with a blanket
I was scared, but I watched it all
I would say that
Perhaps such curiosity has become a new genre, even for children
Using the original animation IP
In addition to imagination, such as games, theatrical versions, feature films, musicals, and goods
The IP is expanding both online and offline
It is evaluated as a successful case
As it expands into the well-made content IP business
Korean Animation Success Case 2 Teenieping of SAMG animation
I often think that this Teenieping is very difficult for the parents' generation
And that makes parents hard
SAMG's 3D animation, in 2020
Catch! Teenieping, was released
In 2023, IP sales alone reached 80 billion won
Although it is an animation for children
Its solid worldview, gorgeous visuals
And more than 90 types of Teenieping are factors that make it a success
When watching animation, there are so many Teeniepings
That you have to buy them all
And children try to become collectors who buy them all
They are planning our IP character-based toys
For the production strategy
About 70 to 80% of total sales are generated from MD
Or in other words, goods marketing points
By utilizing IP
The business is expanding not only to toys
But also to fashion, food and beverage, education, and performance fields
However, in 2024, due to business diversification
Due to investment in new businesses and increased sales and management costs
Operating profit fell into the red
Still, with the establishment of the Japanese corporation Niconico Entertainment in 2024
Entry into the Japanese market and expansion of global business is expected
SAMG Animation Teenieping has another record
For the first time, a Korean animation was
Aired as a Japanese terrestrial TV series
Japanese people's limited evaluation of Korean animation is that
We cannot keep up with Japanese animation
So it is difficult to produce feature-length theatrical films
Or TV series in Japan
Teenieping is the one who broke those worries and hopes
For Korean animation to enter at Japanese market
Which was a successful example
This may be a term you are hearing for the first time or are unfamiliar with
Korean Animation Success Case 3 It's called boutique animation
This is a new trend in Korean animation
This boutique animation studio
There's a studio named Pivote
It means small scale
Small boutique studios
By escaping from the mainstream domestic animation genre, children's animation
They are pursuing artistry and quality
Starting from this, we are making music videos
Creating videos for entertainment shows
In the commercial field, such as advertising images
Shows various moves
At the same time, they are verifying the production capabilities of their studio
12 years since its founding in 2024
Pivote is a small animation studio with 11 people
They worked on music videos for K-pop artists and Kakao's Dododo Chun-sik
With the goal of being a fresh studio with analog sensibilities
They are creating various styles of animation
Also, through the Pivote Universe Project
They plan to release our IP short animation in 2025
Hundreds of production crews
With an original investment cost of tens of billions of won
And make an hour-and-a-half feature-length movie
The limitation of large studios is that
They can create good works
But once they fail, they carry the risk of being difficult to recover from
Boutique animation uses a very small number of people
By maintaining optimal quality
To create short but popular works
That showcase the artistry of their work
That would be music videos, entertainment shows, and advertising animations
If your skills are verified through these things
And you meet a good scenario
You can advance into OTT
This can be seen as a success story of
A boutique animation studio in Korea
There is also a studio named Shelter
It was founded in 2015
The slogan is Keep Drawing
They aim to become an animation company that integrates art and commercial areas
As connected content company Ridi
Makes a strategic investment in Studio Shelter in 2021
Synergy with original webtoon content is expected
Such as its IP animation, brand advertisement, and ultra-short animation festival
They show innovative activities in various fields
These boutique studios
Create sensational works with a unique feature
And are said to contribute to the diversity and diversification of content
With praise in the form of investments and awards ceremonies
External efforts are also being made to revitalize boutique studios
This boutique animation studio serves as
Another growth engine and engine for domestic animation
Personally, I would like to make that evaluation
Korean Animation Success Case 4 Another thing is meme culture
You know meme culture, right?
By watching a very short video of people
Carrying a coffin to a funeral in an African village
Meme culture started by imitating it
Zanmang Loopy is a character from Pororo the Little Penguin
Which started as an internet meme by a netizen in 2019
As an internet meme, a netizen turned the very cute Loopy into
A very eccentric, scary, and strange Loopy
So, it was named Zanmang Loopy
The emotional expression expressed through Loopy's character IP
Has emerged as a megatrend, representing the hearts of the MZ generation
It collaborates with numerous brands
In fashion, beauty, home appliances, games, etc.
There is a mini car we are talking about, Mini
It also collaborated with a German Mini car
From a kind character who endured Pororo's pranks
By forming a new Zanmang identity
Cause catharsis, which is evaluated like this
In 2023, the character culture formed in Korea
Spread to China
After Pororo the Little Penguin's 20th anniversary
For sustainable animation and character IP
It is showing a sample as a driving force
Zanmang Loopy smokes, goes to class, drinks, and even has company dinners with friends
By surpassing the generations of the Pororo the Little Penguin character we know
And became a Loopy who can resonate with adults
Adults buying products
And collaborate on items that adults are interested in
It is possible I think
Korean Animation Success Case 5 In addition, animation based on Korea's competitive webtoon IP is becoming active
This is a webtoon IP that gained attention as the expansion of the global animation market
Created demand for original IP
Through OTT platforms
As Korean webtoons can reach a global audience
Demand for video adaptations is rapidly increasing
Studio Mir has turned profitable in 2021
After the disclosure of Lookism in 2023
It ranked 8th in the global weekly rankings
In 2021, Studio Dragon's drama Yumi's Cells
also received an award as the best OTT program at Singapore AACA
So, in 2024, a local studio produced a full 3D theatrical animation
Called Yumi's Cells The Movie
And it is expected to be a box office success as pre-sales were completed in 76 countries
Eventually, in Studio Dragon's drama Yumi's Cells
This 3D animation appears briefly in a corner
When the female and male protagonists appear in a drama
The imagination of what kind of cells move in people's minds
Those are shown by the animation
That collected all the animations is
Yumi's Cells The Movie
Korean Animation Success Case 6 An animation based on the novel IP is also being made
1993 domestic fantasy novel Toemarok
Including domestic, global, marriage, and end times
It is a long-selling novel that has accumulated over 10 million copies in cumulative sales
Spanning a vast period
Locus has released visual stills from the 2023 Toemarok
Renewed character design
And instead of the 1980s setting of original work
It is said that, the setting will be changed to modern Korea
And increase the level of immersion in the work
Targeting adult audiences based on a solid worldview
Attention is paid to the success of Korean-style occult fantasy animation
Media reports like this are increasing in number
In a situation where more occult fantasy content is expected after the Exhuma
This book of Toemarok is evaluated as another possibility
Also, the next generation of star players in the Korean animation industry is needed
There are many evaluations like this
In May 2021, film director Bong Joon-ho
Planned a feature-length animation about the relationship between
Deep-sea fish and humans as his next film
He announced that
This is very good news
It is reported that the production cost of more than 70 billion won
The highest ever for a Korean film, will be invested
The Korean animation industry needs a new star player
Who can rise to the ranks of world-renowned directors
I think like this
Isn't this an important time to expand
the domestic children's animation market
to an adult audience?
This is a time when we need to foster new animation talent more
I think so
1. Success cases of international animation strategies Japanese Animation Success Cases Popularization strategy for the other world genre Netflix’s 〈One Piece〉 Super IP Project
Return of classic IP Low-budget animation with a cartoon style Complementary product strategy for TV series and movies
American Animation Success Cases Breaking gender stereotypes Breaking racism Female character-centered storytelling
Expanding the scope to gender, multiracial, and multicultural families Disney's glocalization strategy A fantastic combination of animation and musicals
Chinese Animation Success Cases The success of 3D animation based on traditional culture Fusion of Chinese tradition and other genres IP beta testing through short-form animation De-Chineseization and global success strategy of 〈Scissor Seven〉
European Animation Success Cases Structure of TV series that increases number of productions with short episodes Children TV animation with environmental messages Activating production through collaboration with OTT platforms Animation of masterpiece
2. Success cases of domestic animation strategies Domestic animation success stories 〈The Haunted House〉 is scary but stimulates curiosity
〈Catch! Teenieping〉 features a solid worldview, gorgeous visuals, and over 90 types of Teenieping A small boutique animation studio that pursues artistry and production quality
Meme culture Webtoon IP-based animation Animation based on novel IP