WEBVTT 1 00:00:23.925 --> 00:00:30.475 Hello, this is Jaesung Park, the lecturer of the advancement and future of game technology 2 00:00:30.475 --> 00:00:33.325 Before going into the lecture 3 00:00:33.325 --> 00:00:36.975 Let's look into a quote by Sid Meier 4 00:00:36.975 --> 00:00:39.425 Sid Meier said the game is 5 00:00:39.425 --> 00:00:42.775 a series of interesting choices 6 00:00:42.775 --> 00:00:45.125 The more game technology advances 7 00:00:45.125 --> 00:00:48.925 The more this element of interest will increase 8 00:00:48.925 --> 00:00:52.225 Game technology is ultimately 9 00:00:52.225 --> 00:00:56.925 The nature of the game that can provide interest to the users 10 00:00:56.925 --> 00:01:01.175 We can see that its role is to strengthen that 11 00:01:01.175 --> 00:01:04.525 The relationship between this quote by Sid Meier and technology 12 00:01:04.525 --> 00:01:08.125 We'll keep it in mind as we begin this lecture 13 00:01:08.125 --> 00:01:12.125 First, we'll think about what you need to learn 14 00:01:12.125 --> 00:01:14.275 through this lecture 15 00:01:14.275 --> 00:01:18.575 First, we'll analyze the influence that game has on the society and culture 16 00:01:18.575 --> 00:01:21.875 And through this, the meaning of game production 17 00:01:21.875 --> 00:01:23.875 The social and cultural meanings 18 00:01:23.875 --> 00:01:25.675 are what we'll look into 19 00:01:25.675 --> 00:01:30.625 Next, we'll grasp the trend of recent new technology 20 00:01:30.625 --> 00:01:34.825 And based on this, how games will be produced from now on 21 00:01:34.825 --> 00:01:38.675 We'll take the time to think about the future 22 00:01:38.675 --> 00:01:42.375 And about the current global game companies 23 00:01:42.375 --> 00:01:46.075 What strategies they're competing with and what the trend is 24 00:01:46.075 --> 00:01:50.475 And if we understand this trend 25 00:01:50.475 --> 00:01:52.475 and produce games 26 00:01:52.475 --> 00:01:55.175 What strategies do we need to use to produce games? 27 00:01:55.175 --> 00:01:58.075 These are the things that we will think about 28 00:01:58.075 --> 00:02:02.075 The influence of games on society and culture 29 00:02:02.775 --> 00:02:05.775 First, in the advancement and future of game technology 30 00:02:05.775 --> 00:02:09.975 we'll look into the influence that game has on the society and culture 31 00:02:09.975 --> 00:02:12.625 First, the positive influence and negative influence 32 00:02:12.625 --> 00:02:15.525 We'll look into these two types in societal influence 33 00:02:15.525 --> 00:02:18.425 We'll first look into the positive influence of games 34 00:02:18.425 --> 00:02:23.725 Games provide comfort to us, psychologically and emotionally 35 00:02:23.725 --> 00:02:27.575 And it gives a chance to interact socially 36 00:02:27.575 --> 00:02:31.275 It has been proven that there's education that's much more immersive than other contents 37 00:02:31.275 --> 00:02:36.625 and there's also learning effect 38 00:02:36.625 --> 00:02:40.375 Actually, the psychological and emotional pros 39 00:02:40.375 --> 00:02:42.975 giving comfort, these kind of aspects 40 00:02:42.975 --> 00:02:46.275 can be found in how the game sets its tone, what kind of experience it makes 41 00:02:46.275 --> 00:02:48.175 and what results it brings 42 00:02:48.175 --> 00:02:52.075 Those are the things where it can be found 43 00:02:52.075 --> 00:02:58.625 Games being violent and being immersive through addiction 44 00:02:58.625 --> 00:03:00.825 it isn't all about that 45 00:03:00.825 --> 00:03:04.675 In games, there can actually be various stories inside 46 00:03:04.675 --> 00:03:07.775 In these various stories, gaining new experience 47 00:03:07.775 --> 00:03:12.875 and in there, the anxiety and depression felt in reality 48 00:03:12.875 --> 00:03:15.525 can be relieved, according to research 49 00:03:15.525 --> 00:03:17.625 And as for societal interactions 50 00:03:17.625 --> 00:03:21.575 the users in the game I made 51 00:03:21.575 --> 00:03:25.125 met within the game and even got married 52 00:03:25.125 --> 00:03:27.325 These days, they meet like this 53 00:03:27.325 --> 00:03:31.175 have similar interests, form new relationships 54 00:03:31.175 --> 00:03:34.725 and eventually, it often leads to real-life relationships 55 00:03:34.725 --> 00:03:37.025 When I participated in one of the weddings 56 00:03:37.025 --> 00:03:39.525 the encounter of two people through a game 57 00:03:39.525 --> 00:03:42.975 can actually lead to happiness in the real world as well 58 00:03:42.975 --> 00:03:44.325 After seeing that with my own eyes 59 00:03:44.325 --> 00:03:46.825 the societal role of games 60 00:03:46.825 --> 00:03:49.125 were now thought to be very meaningful 61 00:03:49.125 --> 00:03:52.775 And recently in educational aspects 62 00:03:52.775 --> 00:03:55.175 Games are used very actively 63 00:03:55.175 --> 00:04:01.075 The device elements that add to the immersiveness of games 64 00:04:01.075 --> 00:04:04.525 are effective in increasing learning effect and memory 65 00:04:04.525 --> 00:04:07.025 according to analysis 66 00:04:07.025 --> 00:04:10.775 So in order for more game contents to be utilized in education 67 00:04:10.775 --> 00:04:13.525 many more are being developed 68 00:04:13.525 --> 00:04:15.975 Next are the negative influences of games 69 00:04:15.975 --> 00:04:19.475 Actually, many negative influences 70 00:04:19.475 --> 00:04:22.875 have been a bigger issue because they were on the news 71 00:04:22.875 --> 00:04:25.275 They become addicted and over-immersed 72 00:04:25.275 --> 00:04:27.875 They show violence and aggressive behaviors 73 00:04:27.875 --> 00:04:31.025 Societal isolation occurs 74 00:04:31.025 --> 00:04:32.875 These are the negative influences of games 75 00:04:32.875 --> 00:04:35.825 As people who make games, when we make games 76 00:04:36.375 --> 00:04:39.825 we need to keep in mind that it can affect the users this way 77 00:04:39.825 --> 00:04:41.975 We need to consider it while making it 78 00:04:41.975 --> 00:04:47.075 In a way, just addiction and immersion 79 00:04:47.075 --> 00:04:48.625 shouldn't be the focus here 80 00:04:48.625 --> 00:04:53.275 During the immersive process, how can it lead to better emotions 81 00:04:53.275 --> 00:04:56.475 or as a result, for the things that this person has 82 00:04:56.475 --> 00:04:59.375 like stress, how can we solve those? 83 00:04:59.375 --> 00:05:00.724 Think about these things 84 00:05:00.724 --> 00:05:03.324 and changing the negative influence into more positive ones 85 00:05:03.324 --> 00:05:06.174 These efforts, as game producers 86 00:05:06.174 --> 00:05:07.624 need to be cared about 87 00:05:07.624 --> 00:05:11.674 This is because for most people 88 00:05:11.674 --> 00:05:14.924 this negative influence may not be big 89 00:05:15.574 --> 00:05:17.374 but people vary greatly 90 00:05:17.374 --> 00:05:20.624 The weaker they are, the more comfort they want to gain from games 91 00:05:20.624 --> 00:05:22.124 and these tendencies are strong 92 00:05:22.124 --> 00:05:25.424 The problems that weak individuals may have 93 00:05:25.424 --> 00:05:27.374 are something we need to consider while making 94 00:05:27.374 --> 00:05:29.674 That way, it won't cause social problems 95 00:05:29.674 --> 00:05:31.524 as what you should know 96 00:05:31.524 --> 00:05:34.674 We'll also learn about the influence of games on the culture 97 00:05:34.674 --> 00:05:37.624 Games become the media of culture expression 98 00:05:37.624 --> 00:05:40.374 It contributes to global cultural interaction 99 00:05:40.374 --> 00:05:43.624 It may reflect social values and issues 100 00:05:43.624 --> 00:05:45.974 It may also reinterpret cultural beliefs 101 00:05:45.974 --> 00:05:49.274 These days, because the game industry has grown 102 00:05:49.274 --> 00:05:52.624 it's also contributing to the economic aspects 103 00:05:52.624 --> 00:05:54.374 as what you should know 104 00:05:54.374 --> 00:05:57.424 Let's first look into the media of cultural expression 105 00:05:57.424 --> 00:06:00.624 These days, in open markets 106 00:06:00.624 --> 00:06:04.274 games from various countries and various cultures can be encountered 107 00:06:04.274 --> 00:06:07.324 Based on the history, mythology, and tradition of different cultures 108 00:06:07.324 --> 00:06:10.174 the created stories and characters 109 00:06:10.174 --> 00:06:11.624 can be found easily 110 00:06:11.624 --> 00:06:16.274 So the mythology, culture, and values that we didn't know 111 00:06:16.274 --> 00:06:20.074 can be found through games in many instances 112 00:06:20.374 --> 00:06:25.174 Services used to be conducted by each country and locally 113 00:06:25.174 --> 00:06:29.624 but these days, the services are often provided in one server globally 114 00:06:29.624 --> 00:06:33.374 Within that server, based on various countries and various cultures 115 00:06:33.374 --> 00:06:36.774 people meet together and interact 116 00:06:36.774 --> 00:06:39.824 So through games, many people 117 00:06:39.824 --> 00:06:43.574 often interact with those who are in new cultures 118 00:06:43.574 --> 00:06:46.074 So in a way, culturally 119 00:06:46.074 --> 00:06:48.774 The people in each area become more abundant 120 00:06:48.774 --> 00:06:50.524 as a result 121 00:06:50.524 --> 00:06:54.324 Actually, media can't deal with 122 00:06:54.324 --> 00:06:56.474 certain social values and issues 123 00:06:56.474 --> 00:07:00.224 but games can publicly debate them and allow them to experience 124 00:07:00.224 --> 00:07:01.424 and it's a good way to do this 125 00:07:01.424 --> 00:07:04.424 It can apply social values and issues, and discuss about them 126 00:07:04.424 --> 00:07:06.224 it may even deliver educational messages 127 00:07:06.224 --> 00:07:08.424 and increase social awareness 128 00:07:08.424 --> 00:07:11.474 And it can also be a reinterpretation of cultural beliefs 129 00:07:11.474 --> 00:07:14.024 Cultural beliefs, in a way 130 00:07:14.024 --> 00:07:16.324 can be seen as stereotypes 131 00:07:16.324 --> 00:07:20.224 But settings that break those stereotypes can be implemented into the games 132 00:07:20.224 --> 00:07:23.824 and players can solve conflicts that arise in the process of breaking stereotypes 133 00:07:23.824 --> 00:07:26.324 By providing them with that role 134 00:07:26.824 --> 00:07:29.674 in the center of the process of reinterpreting cultural beliefs 135 00:07:29.674 --> 00:07:31.024 by placing a player there 136 00:07:31.024 --> 00:07:34.224 those cultural beliefs can be thought about once again 137 00:07:34.224 --> 00:07:36.174 and these opportunities can be made 138 00:07:36.174 --> 00:07:39.824 Other than social and cultural effects 139 00:07:39.824 --> 00:07:42.974 games actually create new experience 140 00:07:42.974 --> 00:07:46.224 and allow users to encounter a new world 141 00:07:46.224 --> 00:07:50.274 So setting certain rules in that world 142 00:07:50.274 --> 00:07:52.474 and setting the directionality 143 00:07:52.474 --> 00:07:55.724 makes the people form consciousness about the new society 144 00:07:55.724 --> 00:08:01.924 Thus, through rules and directionality that cannot be encountered in real life 145 00:08:02.374 --> 00:08:04.174 imagining living in that society 146 00:08:04.174 --> 00:08:05.824 and thinking about the thoughts they should have 147 00:08:05.824 --> 00:08:09.574 These thoughts can be expanded more 148 00:08:09.574 --> 00:08:14.574 So in the real society, the problems of the real society 149 00:08:14.574 --> 00:08:16.374 can be thought of in a deeper way 150 00:08:16.374 --> 00:08:18.474 The role of giving new social consciousness 151 00:08:18.474 --> 00:08:20.174 is what games do 152 00:08:20.174 --> 00:08:25.474 In giving more social consciousness 153 00:08:25.474 --> 00:08:28.624 and bringing up the problems 154 00:08:28.624 --> 00:08:30.674 there are 4 main games that do these 155 00:08:30.674 --> 00:08:33.174 When you have time 156 00:08:33.174 --> 00:08:36.474 since these are games that cannot be easily encountered 157 00:08:36.474 --> 00:08:38.724 it will be good to try playing these 158 00:08:38.724 --> 00:08:41.824 This War of Mine / Papers, Please 159 00:08:41.824 --> 00:08:46.124 Life is Strange / Hellblade : Senua's Sacrifice 160 00:08:46.124 --> 00:08:49.374 These four games are the examples 161 00:08:50.024 --> 00:08:53.074 First, in the case of This War of Mine 162 00:08:53.074 --> 00:08:56.574 Actually normal people just see the news 163 00:08:56.574 --> 00:09:01.924 and feel the tragedy indirectly, time to time 164 00:09:01.924 --> 00:09:05.724 But it goes into the war deeply and within the actual war 165 00:09:05.724 --> 00:09:08.324 allows users to actually experiencing surviving in the war 166 00:09:08.324 --> 00:09:10.324 This makes them think about war again 167 00:09:10.324 --> 00:09:13.524 and through this, after understanding it completely 168 00:09:13.524 --> 00:09:15.274 they can discuss about it together 169 00:09:15.274 --> 00:09:17.324 It's a game that provides these opportunities 170 00:09:17.324 --> 00:09:19.324 Next is Papers, Please 171 00:09:19.324 --> 00:09:22.174 This is a game that experiences the worker of borderline checkpoint 172 00:09:22.174 --> 00:09:25.774 Actually, normal people can't experience 173 00:09:25.774 --> 00:09:28.574 the life of a borderline checkpoint worker 174 00:09:28.824 --> 00:09:33.524 especially in Asian countries 175 00:09:33.524 --> 00:09:35.424 But in Europe 176 00:09:35.424 --> 00:09:38.074 there's a social problem about immigration 177 00:09:38.074 --> 00:09:41.024 so by becoming the borderline checkpoint worker 178 00:09:41.024 --> 00:09:42.824 and understanding why people are immigrating 179 00:09:42.824 --> 00:09:46.324 and seeing how the real world is working out 180 00:09:46.324 --> 00:09:49.174 The immigration laws in the real world 181 00:09:49.174 --> 00:09:53.824 can be seen on how it's influcing their own life 182 00:09:53.824 --> 00:09:55.524 Papers, Please is the game that does this 183 00:09:55.524 --> 00:09:58.474 Next, there's a game called Life is Strange 184 00:09:58.474 --> 00:10:02.874 In teenage years 185 00:10:02.874 --> 00:10:05.174 teenagers experience such a variety of problems 186 00:10:05.174 --> 00:10:09.224 So one's own experience may not be experienced by others 187 00:10:09.224 --> 00:10:13.574 and one may forget their own problems of the past 188 00:10:13.574 --> 00:10:17.724 There are various views on the teenage years 189 00:10:17.724 --> 00:10:20.224 The life of a teenager happening in reality 190 00:10:20.224 --> 00:10:23.724 their identity, and the social issues are dealt with inside the game 191 00:10:23.724 --> 00:10:27.624 By publicly debating about the teenager problems that's becoming a social problem 192 00:10:27.624 --> 00:10:30.624 allowing the public to recognize this more 193 00:10:30.624 --> 00:10:34.374 is what the game Life is Strange does 194 00:10:34.374 --> 00:10:37.824 Next is a game called Hellblade : Senua's Sacrifice 195 00:10:37.824 --> 00:10:40.574 Actually, normal people 196 00:10:40.574 --> 00:10:43.424 can't really understand mentally ill people 197 00:10:43.424 --> 00:10:46.474 The circumstances or the mental conditions of a person 198 00:10:46.474 --> 00:10:48.324 and why they're doing these things 199 00:10:48.324 --> 00:10:49.974 cannot be experienced 200 00:10:49.974 --> 00:10:53.574 But in this game, the inner side of a mentally-ill person 201 00:10:53.574 --> 00:10:55.174 can be directly experienced 202 00:10:55.174 --> 00:10:57.824 Through realistic depiction of mental illness 203 00:10:57.824 --> 00:11:01.274 it brings problem awareness 204 00:11:01.274 --> 00:11:05.424 and broadens the understanding on things that couldn't be understood before 205 00:11:05.424 --> 00:11:08.574 These are what this game contributes to 206 00:11:08.574 --> 00:11:12.574 The trend of new technology and the future of games 207 00:11:13.074 --> 00:11:18.224 Next, we'll look into the trend of new technology and the future of technology 208 00:11:18.224 --> 00:11:21.474 We'll first look into the history of game technology 209 00:11:21.474 --> 00:11:25.674 In 1958, the very first computer game was released 210 00:11:25.674 --> 00:11:28.824 In 1972, arcade games were a major hit 211 00:11:28.824 --> 00:11:32.574 In 1985, household nintendo, NES 212 00:11:32.574 --> 00:11:34.824 began its business in console games 213 00:11:34.824 --> 00:11:38.774 In 1996, in Nintendo 64, the artistic advancement 214 00:11:38.774 --> 00:11:40.774 of 3D graphics were selected 215 00:11:40.774 --> 00:11:45.074 In 2004, well before in 1998 of Korea 216 00:11:45.074 --> 00:11:48.174 Lineage was already released and was successful 217 00:11:48.174 --> 00:11:50.224 but it was just within Korea 218 00:11:50.224 --> 00:11:54.574 Globally, the technology called MMORPG has been selected for games 219 00:11:54.574 --> 00:11:57.024 and the successful game was WoW 220 00:11:57.024 --> 00:11:59.824 That happened in 2004 221 00:11:59.824 --> 00:12:05.724 In 2007, the size of the game industry increased greatly 222 00:12:05.724 --> 00:12:08.574 through the emergence of mobile app stores 223 00:12:08.574 --> 00:12:13.224 And in 2016, VR devices like Oculus 224 00:12:13.224 --> 00:12:15.474 began their market emergence in earnest 225 00:12:15.474 --> 00:12:21.074 You can probably tell, but in the history of games 226 00:12:21.074 --> 00:12:24.124 the groundbreaking event that changed the size of the game industry 227 00:12:24.124 --> 00:12:26.924 was mostly because of emergence of new technology 228 00:12:26.924 --> 00:12:29.474 and their application on games 229 00:12:29.474 --> 00:12:30.674 as you can see here 230 00:12:30.674 --> 00:12:34.624 The technology itself isn't important, but as I mentioned before 231 00:12:34.624 --> 00:12:38.224 technology amplifies interesting experience 232 00:12:38.224 --> 00:12:40.474 and increases the width of experience 233 00:12:40.474 --> 00:12:44.824 as much as it expands, new fun and new value appear 234 00:12:44.824 --> 00:12:46.774 So the advancement of these technologies 235 00:12:46.774 --> 00:12:49.424 contribute to the game industry this way 236 00:12:49.424 --> 00:12:53.674 Then recently, what new technologies there are 237 00:12:53.674 --> 00:12:55.774 and I mean the technologies that are applied on games 238 00:12:55.774 --> 00:12:58.224 and what their trends are 239 00:12:58.224 --> 00:13:00.124 will be talked about today 240 00:13:00.124 --> 00:13:05.524 Mainly, the A.I., VR/AR, and cloud streaming 241 00:13:05.524 --> 00:13:06.924 These three technologies 242 00:13:06.924 --> 00:13:11.924 are what global companies are putting their focus on 243 00:13:11.924 --> 00:13:13.724 as new technologies 244 00:13:13.724 --> 00:13:17.024 In the case of A.I., in a way 245 00:13:17.024 --> 00:13:19.874 the NPC that has been decided in a cookie-cutting way 246 00:13:19.874 --> 00:13:23.924 have their own personalities and their own identities 247 00:13:23.924 --> 00:13:26.424 and approach the users within the game 248 00:13:26.424 --> 00:13:29.474 And through this approach, the experience in the game 249 00:13:29.474 --> 00:13:31.424 personalizes to each person 250 00:13:31.424 --> 00:13:34.324 So one person's experience cannot be the same as mine 251 00:13:34.324 --> 00:13:38.124 and the things I experience cannot be experienced by others 252 00:13:38.124 --> 00:13:40.974 Games like these, through A.I., 253 00:13:40.974 --> 00:13:42.424 will continuously be produced 254 00:13:42.424 --> 00:13:46.274 And these games are being developed right now as well 255 00:13:46.274 --> 00:13:49.424 Recently, for large game companies in Pangyo 256 00:13:49.424 --> 00:13:53.474 applying the A.I. of NPCs more deeply 257 00:13:53.474 --> 00:13:57.674 has been set as their big company goal 258 00:13:57.674 --> 00:14:01.824 Of course, there are cost-related burdens, but those burdens 259 00:14:01.824 --> 00:14:04.574 are judged to be solved once time passes 260 00:14:04.574 --> 00:14:09.824 To those who are producing games, trends 261 00:14:09.824 --> 00:14:12.724 are element that has to be considered more 262 00:14:12.724 --> 00:14:15.074 Especially in the A.I. area 263 00:14:15.074 --> 00:14:18.624 when you guys actually go into game production 264 00:14:18.624 --> 00:14:22.574 art, programming, system planning 265 00:14:22.574 --> 00:14:26.424 will be the segmented work that you will be completing 266 00:14:26.424 --> 00:14:29.374 Through A.I., development process 267 00:14:29.374 --> 00:14:31.524 are being automated in today's trend 268 00:14:31.524 --> 00:14:33.774 In the case of programming, in the past 269 00:14:33.774 --> 00:14:37.974 the programming that has been done by tens of people 270 00:14:37.974 --> 00:14:43.073 now a few core developers, like 3 or 4 271 00:14:43.073 --> 00:14:45.823 can complete the tasks of 30 to 40 people 272 00:14:46.373 --> 00:14:49.773 The planner, in a detailed way 273 00:14:49.773 --> 00:14:52.073 makes according to the set rules 274 00:14:52.073 --> 00:15:01.073 and the A.I. can do this too, so just 2-3 can people can perform the planning task as well 275 00:15:01.073 --> 00:15:04.373 And now for you guys, since A.I. emerged 276 00:15:04.373 --> 00:15:06.323 you may think that the jobs you can do 277 00:15:06.323 --> 00:15:08.773 may decrease 278 00:15:08.773 --> 00:15:10.173 But rather than thinking like that 279 00:15:10.173 --> 00:15:15.773 as performing a core role as a game designer yourself 280 00:15:15.773 --> 00:15:21.223 letting the detailed tasks to be done by A.I. 281 00:15:21.223 --> 00:15:23.673 will allow you to reach your goal more easily 282 00:15:23.673 --> 00:15:24.873 in this aspect 283 00:15:24.873 --> 00:15:26.873 So think about it more creatively 284 00:15:26.873 --> 00:15:28.523 When designing a game 285 00:15:28.523 --> 00:15:30.723 think more actively 286 00:15:30.723 --> 00:15:32.523 since these technologies have appeared 287 00:15:32.523 --> 00:15:35.523 That's a better way to think about it 288 00:15:35.523 --> 00:15:38.273 And in the case of VR/AR 289 00:15:38.273 --> 00:15:42.123 these were being developed in the past as well 290 00:15:42.123 --> 00:15:45.623 and it's continuing to be developed right now 291 00:15:45.623 --> 00:15:56.223 This technology amplifies the immersiveness 292 00:15:56.223 --> 00:16:01.073 For now, the level of graphics of VR 293 00:16:01.073 --> 00:16:04.123 in terms of the best games, I mean the games of PC and consoles 294 00:16:04.123 --> 00:16:07.173 they may not match up to the level of those best games 295 00:16:07.173 --> 00:16:10.473 But internally, those experiences 296 00:16:10.473 --> 00:16:12.673 are almost coming up to level 297 00:16:12.673 --> 00:16:14.623 So when you play the game 298 00:16:14.623 --> 00:16:19.823 in a way, the interaction is becoming closer to reality 299 00:16:19.823 --> 00:16:21.673 so the immersiveness is amplified 300 00:16:21.673 --> 00:16:23.823 and new experiences can be made 301 00:16:23.823 --> 00:16:25.823 And those are continuing to be developed 302 00:16:25.823 --> 00:16:28.823 Especially, something to focus on is in the VR part 303 00:16:28.823 --> 00:16:31.273 this amplifies immersiveness 304 00:16:31.273 --> 00:16:35.023 So in education, training, health care 305 00:16:35.023 --> 00:16:40.073 and other areas, through the application of VR 306 00:16:40.073 --> 00:16:42.873 the other areas tend to be gamified 307 00:16:42.873 --> 00:16:47.723 Education increases effect through games that use VR 308 00:16:47.723 --> 00:16:50.173 Even in areas such as military training 309 00:16:50.173 --> 00:16:52.173 the effect is increased through VR 310 00:16:52.623 --> 00:16:55.523 Health care as well, through VR 311 00:16:55.523 --> 00:16:59.423 rather than seeing it through videos or books 312 00:16:59.423 --> 00:17:01.123 experiencing directly 313 00:17:01.123 --> 00:17:04.173 will bring more effects 314 00:17:04.173 --> 00:17:06.773 so in these areas, gamification is increasing 315 00:17:06.773 --> 00:17:08.223 as you should know 316 00:17:08.223 --> 00:17:10.573 And especially in console games 317 00:17:10.573 --> 00:17:12.673 this technology is being applied a lot 318 00:17:12.673 --> 00:17:14.973 For console games, the more the level of the game increases 319 00:17:14.973 --> 00:17:18.573 there's the problem of the devices having to advance as well 320 00:17:18.573 --> 00:17:21.073 But now, through the advancement of cloud technology 321 00:17:21.073 --> 00:17:23.523 the game play practically occurs within the server 322 00:17:23.523 --> 00:17:27.123 and the results of streaming the game play in the server 323 00:17:27.123 --> 00:17:30.473 are being shown on the console, as an advancement 324 00:17:30.923 --> 00:17:33.323 Since this technology is continuing to advance 325 00:17:33.323 --> 00:17:37.073 the games with better qualities, in a way 326 00:17:37.073 --> 00:17:41.723 are being conditioned in ways they can be performed in various environments 327 00:17:41.723 --> 00:17:46.723 Then what is the future of games with these new technologies applied? 328 00:17:46.723 --> 00:17:48.373 Let's think about that 329 00:17:48.373 --> 00:17:51.823 As A.I. advances, actually 330 00:17:51.823 --> 00:17:54.773 the characters inside the A.I. 331 00:17:54.773 --> 00:17:56.523 will become realistic 332 00:17:56.523 --> 00:18:00.273 Think that you're creating a new world 333 00:18:00.273 --> 00:18:02.173 and considering that it's different from the real world 334 00:18:02.173 --> 00:18:05.423 the NPC in the new world that's not reality 335 00:18:05.423 --> 00:18:07.673 follows the rules of that world 336 00:18:07.673 --> 00:18:09.723 when it thinks and acts 337 00:18:09.723 --> 00:18:13.173 When the person that thinks and acts like that is met in the new world 338 00:18:13.173 --> 00:18:16.973 the experience about the new world become more vivid 339 00:18:16.973 --> 00:18:21.623 and becomes more immersive 340 00:18:21.623 --> 00:18:26.823 and there will be more immersion than the current game 341 00:18:26.823 --> 00:18:29.923 And these experience are not just 342 00:18:29.923 --> 00:18:31.873 decided on everyone 343 00:18:31.873 --> 00:18:34.023 and don't provide just one kind of experience 344 00:18:34.023 --> 00:18:36.423 A.I. are all personalized 345 00:18:36.423 --> 00:18:40.723 and communicate with each of their players 346 00:18:40.723 --> 00:18:43.373 So everyone has different experience 347 00:18:43.373 --> 00:18:45.573 and having these different experiences 348 00:18:45.573 --> 00:18:48.573 in a way, becomes so normal 349 00:18:48.573 --> 00:18:51.073 in this game environment 350 00:18:51.073 --> 00:18:54.423 One thing you need to consider more is 351 00:18:54.423 --> 00:18:57.623 game design, game development, tests 352 00:18:57.623 --> 00:19:00.223 these parts will actually become automated 353 00:19:00.223 --> 00:19:04.423 A.I. will take many parts that humans used to do 354 00:19:04.423 --> 00:19:06.323 and be able to perform them 355 00:19:06.323 --> 00:19:09.723 So for game designs in the future 356 00:19:09.723 --> 00:19:12.223 creatively have more of your color 357 00:19:12.223 --> 00:19:14.123 think about what kind of games you will make 358 00:19:14.123 --> 00:19:15.623 to give certain experience to users 359 00:19:15.623 --> 00:19:17.923 The famous quotes by game designers 360 00:19:17.923 --> 00:19:19.523 have all the answers 361 00:19:19.523 --> 00:19:21.373 Games give continuous interesting choices 362 00:19:21.373 --> 00:19:24.223 as Kojima Hideo said 363 00:19:24.223 --> 00:19:26.573 it makes people's experience more abundant 364 00:19:26.573 --> 00:19:28.873 Understanding humans accurately 365 00:19:28.873 --> 00:19:30.623 and thinking for the humans 366 00:19:30.623 --> 00:19:32.373 will allow these things to happen 367 00:19:32.373 --> 00:19:35.273 As a game designer, as the person making a game 368 00:19:35.273 --> 00:19:39.073 if the directionality is chosen with these thoughts in mind 369 00:19:39.073 --> 00:19:42.573 the generation that can acquire those worlds more conveniently 370 00:19:42.573 --> 00:19:44.473 will come soon 371 00:19:44.473 --> 00:19:47.823 Next, we'll look into the VR/AR area 372 00:19:47.823 --> 00:19:50.373 In the VR/AR, the immersion 373 00:19:50.373 --> 00:19:53.473 is directionalized to be amplified 374 00:19:53.473 --> 00:19:55.823 And in the process of amplifying the immersion 375 00:19:55.823 --> 00:19:58.573 the UX innovation occurs 376 00:19:58.573 --> 00:20:02.273 Right now, the devices, in a way 377 00:20:02.723 --> 00:20:06.473 interact with things like sensors 378 00:20:06.473 --> 00:20:09.323 but for the normal actions of a person 379 00:20:09.323 --> 00:20:11.123 to be interacted within the game as well 380 00:20:11.123 --> 00:20:14.523 I think the devices for this will be developed 381 00:20:14.523 --> 00:20:17.623 And especially, when A.I. is integrated 382 00:20:17.623 --> 00:20:20.873 the immersive new world that can experienced by VR 383 00:20:20.873 --> 00:20:24.673 will have a more abundant experience 384 00:20:24.673 --> 00:20:26.923 Then the examples of games with new technology applied 385 00:20:26.923 --> 00:20:28.723 is what we will look into 386 00:20:28.723 --> 00:20:32.373 It will be good to try playing them as well 387 00:20:32.373 --> 00:20:35.323 Half-Life Alyx, which involves VR 388 00:20:35.323 --> 00:20:38.123 Pokemon GO, which involves AR 389 00:20:38.123 --> 00:20:42.173 The Last of Us Part 2, where AI is applied on NPC 390 00:20:42.173 --> 00:20:43.623 These three are the examples 391 00:20:43.623 --> 00:20:46.773 In the case of Half-Life Alyx, it's a horror game 392 00:20:46.773 --> 00:20:48.073 As I said before 393 00:20:48.073 --> 00:20:50.673 the level of graphics of VR 394 00:20:50.673 --> 00:20:53.573 can't really match up to the level of consoles 395 00:20:53.573 --> 00:20:57.273 But because of this unique device characteristics of VR 396 00:20:57.273 --> 00:21:02.023 the immersiveness of play is very deep 397 00:21:02.023 --> 00:21:06.223 The graphic elements will continue to develop in the future 398 00:21:06.223 --> 00:21:11.473 so the immersiveness of VR will probably overcome the console 399 00:21:11.473 --> 00:21:14.873 For Pokemon GO, through continuous updates 400 00:21:14.873 --> 00:21:17.873 it's developing into a game that can be enjoyed in daily lives 401 00:21:17.873 --> 00:21:19.923 In the case of The Last of Us Part 2 402 00:21:19.923 --> 00:21:22.023 AI is applied on NPC 403 00:21:22.023 --> 00:21:24.523 to what level it's being applied on current games 404 00:21:24.523 --> 00:21:25.623 is what you can observe 405 00:21:26.023 --> 00:21:29.023 Actually, since AI is developing very quickly 406 00:21:29.023 --> 00:21:31.123 all the technologies that are being developed quickly 407 00:21:31.123 --> 00:21:33.973 cannot be implemented into the games right away, as of now 408 00:21:33.973 --> 00:21:36.573 So this technology 409 00:21:36.573 --> 00:21:39.323 may be different from the current AI that you're thinking of 410 00:21:39.323 --> 00:21:42.123 But observing how it's being applied on games 411 00:21:42.123 --> 00:21:44.573 will have no problems at all 412 00:21:44.573 --> 00:21:48.573 Competition strategies and trends of global game industries 413 00:21:48.823 --> 00:21:51.673 Lastly, the competition strategies of global game companies 414 00:21:51.673 --> 00:21:53.973 and trends will be observed 415 00:21:53.973 --> 00:21:58.523 I chose 5 main global games 416 00:21:59.123 --> 00:22:01.773 Actually, there are so many companies that make games 417 00:22:01.773 --> 00:22:05.523 There are many domestic companies and many large companies 418 00:22:05.523 --> 00:22:07.273 but the standard for choosing these 419 00:22:07.273 --> 00:22:11.123 was based on companies that lead the trend of the game industry 420 00:22:11.123 --> 00:22:12.323 as I chose this 421 00:22:12.323 --> 00:22:14.873 There are companies with high sales and size 422 00:22:14.873 --> 00:22:18.123 but these 5 companies are the ones 423 00:22:18.123 --> 00:22:19.973 that lead the trend 424 00:22:19.973 --> 00:22:25.323 Tencent, Sony, Microsoft, Nintendo, Blizzard 425 00:22:25.323 --> 00:22:27.723 These are the 5 companies 426 00:22:27.723 --> 00:22:33.823 Tencent possesses various portfolio such as mobile and PC 427 00:22:33.823 --> 00:22:36.323 and it is famous for its investment in aggressive games 428 00:22:36.673 --> 00:22:39.123 The riot games and epic games that you know well 429 00:22:39.123 --> 00:22:41.723 Supercell, Blizzard, Ubisoft 430 00:22:41.723 --> 00:22:44.773 It invested in a majority of companies 431 00:22:44.773 --> 00:22:47.723 And through active investment 432 00:22:47.723 --> 00:22:51.373 there are instances when it takes dominance 433 00:22:51.373 --> 00:22:53.773 but even in instances when it doesn't 434 00:22:53.773 --> 00:22:55.873 Blizzard is the instance for this 435 00:22:55.873 --> 00:22:57.023 Even with a small share 436 00:22:57.023 --> 00:22:59.523 they do strategical collaboration 437 00:22:59.523 --> 00:23:00.723 Next is Sony 438 00:23:00.723 --> 00:23:05.023 Sony occupies the market with powerful console games 439 00:23:05.023 --> 00:23:07.623 and high quality and monopoly 440 00:23:07.623 --> 00:23:09.423 are its strategies 441 00:23:09.423 --> 00:23:13.273 Microsoft is strengthening its investment in the game industry these days 442 00:23:13.273 --> 00:23:17.373 The Xbox series, the cloud system for consoles 443 00:23:17.373 --> 00:23:20.573 and aggressive assumption of studios are being carried out 444 00:23:20.573 --> 00:23:24.973 For Nintendo, the game console itself is original 445 00:23:24.973 --> 00:23:28.023 Consoles such as Switch and Wii 446 00:23:28.023 --> 00:23:31.623 are being made originally 447 00:23:31.623 --> 00:23:35.573 Using Nintendo's own IP 448 00:23:35.573 --> 00:23:38.073 efforts are being made into maintaining itself as a strong company 449 00:23:38.073 --> 00:23:40.173 Blizzard, as many of you know 450 00:23:40.173 --> 00:23:42.523 Call of Duty, WoW, Overwatch 451 00:23:42.523 --> 00:23:46.073 they conduct business with their own franchise 452 00:23:46.073 --> 00:23:49.973 As a North America company, they prioritize competition 453 00:23:49.973 --> 00:23:51.773 so they have a lot of interest 454 00:23:51.773 --> 00:23:53.923 on E-Sports 455 00:23:53.923 --> 00:23:56.223 The strategies and trends of these companies 456 00:23:56.223 --> 00:23:58.373 will be observed overall 457 00:23:58.373 --> 00:24:02.423 The competition strategy of Tencent is expanding its investment in global game companies 458 00:24:02.423 --> 00:24:05.473 and leading the market of mobile games 459 00:24:05.473 --> 00:24:09.623 and actively choosing new technology AI and clouds 460 00:24:09.623 --> 00:24:11.073 Those were their strategies 461 00:24:11.073 --> 00:24:14.673 For the trend, it's continuing to expand the global market even now 462 00:24:14.673 --> 00:24:17.573 and to do that, it's actively continuing to invest 463 00:24:17.573 --> 00:24:22.623 And the mobile games take up 464 00:24:22.623 --> 00:24:24.073 the biggest pie of the sales 465 00:24:24.073 --> 00:24:26.623 So in this area as well, the technological performance 466 00:24:26.623 --> 00:24:28.523 is to be increased through investments and efforts 467 00:24:28.523 --> 00:24:30.372 continuously 468 00:24:30.372 --> 00:24:33.422 For Microsoft, its current competition strategies 469 00:24:33.422 --> 00:24:36.572 are assumption of game studio and expansion 470 00:24:36.572 --> 00:24:40.022 strengthening of cloud gaming for consoles 471 00:24:40.022 --> 00:24:43.872 They're participating in active business of consoles 472 00:24:43.872 --> 00:24:46.122 So for console games to support cross platforms 473 00:24:46.122 --> 00:24:47.922 they're making these efforts 474 00:24:47.922 --> 00:24:51.572 For trends, the expansion of global market for the expansion of partnership 475 00:24:51.572 --> 00:24:54.922 and selection of new technology are being actively made 476 00:24:54.922 --> 00:24:56.472 Those are it 477 00:24:56.472 --> 00:24:59.522 For Sony, its competition strategy is strong hardware 478 00:24:59.522 --> 00:25:02.472 and monopoly 479 00:25:02.472 --> 00:25:04.072 Within the Playstation network 480 00:25:04.072 --> 00:25:07.522 it's making efforts to create many businesses 481 00:25:07.522 --> 00:25:11.372 These days, as mentioned before, immersion with more realistic feeling 482 00:25:11.372 --> 00:25:13.322 They also prioritize quality 483 00:25:13.322 --> 00:25:16.622 so they're actively investing in VR 484 00:25:16.622 --> 00:25:21.022 For trends, something mentioned often about consoles these days is 485 00:25:21.022 --> 00:25:22.872 about the environment 486 00:25:22.872 --> 00:25:26.572 With the motto of gaming that can be continued 487 00:25:26.572 --> 00:25:30.022 the trend is headed towards high interest in energy efficiency and the environment 488 00:25:30.022 --> 00:25:32.672 and it's expanding its streaming service 489 00:25:32.672 --> 00:25:36.922 So it collides with Microsoft sometimes 490 00:25:36.922 --> 00:25:41.022 Recently, there was a trend in collaborating on cloud 491 00:25:41.022 --> 00:25:43.422 but these two companies cannot move together 492 00:25:43.422 --> 00:25:46.972 so I'm expecting a collision in streaming service as well 493 00:25:46.972 --> 00:25:48.022 Next is Nintendo 494 00:25:48.022 --> 00:25:51.872 The competition strategy of Nintendo is developing an original game platform 495 00:25:51.872 --> 00:25:54.222 and having a strong franchise 496 00:25:54.222 --> 00:25:57.922 And Nintendo has an inner motto of 497 00:25:57.922 --> 00:25:59.972 creating games for family 498 00:25:59.972 --> 00:26:01.872 For trends, mobile game market 499 00:26:01.872 --> 00:26:04.172 is where they're expanding their franchise 500 00:26:04.172 --> 00:26:06.322 They're utilizing many popular franchises 501 00:26:06.322 --> 00:26:07.872 in this mobile game market expansion 502 00:26:07.872 --> 00:26:09.472 Next, we'll look at Blizzard 503 00:26:09.472 --> 00:26:11.872 Blizzard also has variou game portfolios 504 00:26:11.872 --> 00:26:14.172 as their competition strategy 505 00:26:14.172 --> 00:26:16.972 Especially for Blizzard, as a North American company 506 00:26:16.972 --> 00:26:19.022 actively invests in E-Sports 507 00:26:19.022 --> 00:26:21.972 and expands its competitive gaming community 508 00:26:21.972 --> 00:26:25.622 The current trend is strengthening its mobile game market entrance 509 00:26:25.622 --> 00:26:29.072 Microsoft assumes this Blizzard 510 00:26:29.922 --> 00:26:32.872 and in a way, is actively trying to collaborate with the console area 511 00:26:32.872 --> 00:26:34.572 as its trend 512 00:26:34.572 --> 00:26:38.022 Lastly, what I want to tell you guys is 513 00:26:38.472 --> 00:26:43.172 no matter how much the new technology advances 514 00:26:43.172 --> 00:26:45.272 and even if the required cost for game production increases 515 00:26:45.272 --> 00:26:48.472 games have to continue to be toward humans 516 00:26:48.472 --> 00:26:51.322 The quotes by famous game designers 517 00:26:51.322 --> 00:26:52.822 contain all of these 518 00:26:52.822 --> 00:26:55.122 Making people's experience more abundant 519 00:26:55.122 --> 00:26:58.072 Providing continuous, interesting choices to people 520 00:26:58.072 --> 00:27:01.222 All these, only when they're targeted toward humans 521 00:27:01.222 --> 00:27:02.622 have meaning 522 00:27:02.622 --> 00:27:05.622 You will now begin making games 523 00:27:05.622 --> 00:27:08.322 When making games, these approach strategies centered around humans 524 00:27:08.322 --> 00:27:10.672 need to be maintained 525 00:27:11.022 --> 00:27:14.122 during the advancement of new technology and small game development 526 00:27:14.122 --> 00:27:16.072 in order to make meaningful games 527 00:27:16.072 --> 00:27:19.522 Ultimately, competition comes from how much you understand humans 528 00:27:19.522 --> 00:27:21.072 and how much affection you have toward humans 529 00:27:21.072 --> 00:27:23.122 as what you should know 530 00:27:23.122 --> 00:27:25.622 We'll end the lecture here 531 00:27:25.622 --> 00:27:26.622 The influence of games on the society and culture 532 00:27:26.622 --> 00:27:28.122 Positive influence Psychology, societal interaction, education 533 00:27:28.122 --> 00:27:29.622 Negative influence Addiction, violence, societal isolation 534 00:27:29.622 --> 00:27:31.122 Influence on culture Plays the role of handling societal problems and providing a place for public opinion 535 00:27:31.122 --> 00:27:32.622 Example: This War of Mine, Paper, Please, Life is Strange, Hellblade: Senua's Sacrifice 536 00:27:32.622 --> 00:27:34.072 Trend of new technology and the future of games 537 00:27:34.072 --> 00:27:35.322 New technology AI, VR/AR, and cloud/streaming contribute to making the users' experience more abundant 538 00:27:35.322 --> 00:27:36.572 AI technology Utilized for realistic NPC creation, personalized experience, automation of production process, real-time reaction to user's play 539 00:27:36.572 --> 00:27:37.872 VR/AR technology Amplifies immersion of users and is actively used for other areas such as education to increase immersiveness 540 00:27:37.872 --> 00:27:39.172 Competition strategies and trends of global game companies Competition of global game companies is increasing 541 00:27:39.172 --> 00:27:40.522 Expansion of mobile market, application of new technology, and strengthening of cloud gaming are emerged as major strategies