WEBVTT 1 00:00:24.325 --> 00:00:29.110 Various Use of Video Content 2 00:00:29.460 --> 00:00:32.680 Today we will talk about various fields 3 00:00:32.680 --> 00:00:34.925 of use of video contents 4 00:00:34.925 --> 00:00:37.625 I will first introduce the use of videos for 5 00:00:37.625 --> 00:00:40.725 marketing and branding strategy 6 00:00:41.225 --> 00:00:43.400 The importance of video content in 7 00:00:43.400 --> 00:00:47.480 modern marketing and branding strategy is ever increasing 8 00:00:47.480 --> 00:00:50.320 Video is a strong media for delivering messages effectively 9 00:00:50.320 --> 00:00:53.625 and creating emotional connection 10 00:00:53.625 --> 00:00:57.959 This part will focus on various ways to make use of video contents 11 00:00:57.959 --> 00:01:00.240 and especially its role in 12 00:01:00.240 --> 00:01:02.840 marketing and branding strategies 13 00:01:02.840 --> 00:01:05.720 Let's learn about the use of video contents 14 00:01:05.720 --> 00:01:08.175 Use of video content 1 Branding 15 00:01:08.589 --> 00:01:12.189 Delivering a brand's identity, value 16 00:01:12.189 --> 00:01:14.400 and story through videos 17 00:01:14.400 --> 00:01:18.210 the emotional connection with the target can be strengthened 18 00:01:18.925 --> 00:01:22.000 Use of video content 2 Goods and service promotion 19 00:01:22.000 --> 00:01:26.800 Videos of goods' instruction, characteristics, benefits 20 00:01:26.800 --> 00:01:29.420 support buyers' purchase 21 00:01:30.120 --> 00:01:34.559 Especially, live streams help active promotion 22 00:01:34.559 --> 00:01:37.325 with advertisement and discount events these days 23 00:01:37.325 --> 00:01:39.575 Use of video content 3 Customer engagement 24 00:01:39.990 --> 00:01:43.760 Tutorials, Q&A sessions, reviews and test videos 25 00:01:43.760 --> 00:01:47.370 can induce customer engagement and loyalty 26 00:01:48.320 --> 00:01:50.760 Use of video content 4 Social media marketing 27 00:01:50.760 --> 00:01:53.225 Sharing short videos with strong messages 28 00:01:53.225 --> 00:01:55.559 on social media channels 29 00:01:55.559 --> 00:01:58.825 Brand can strengthen its popularity and stimulate sharing 30 00:01:58.825 --> 00:02:02.825 Let's take a look at application methods of videos in marketing and branding strategies 31 00:02:02.825 --> 00:02:04.800 Using videos in marketing and branding strategies 1 Storytelling 32 00:02:04.800 --> 00:02:07.879 Storytelling videos that deliver brand story and values 33 00:02:07.879 --> 00:02:11.825 form strong emotional connection with consumers 34 00:02:11.825 --> 00:02:14.919 Using videos in marketing and branding strategies 2 Targeting specific characteristics and interests of their subjects 35 00:02:14.919 --> 00:02:19.175 They created customized video content and effectively communicate 36 00:02:19.175 --> 00:02:21.960 Using videos in marketing and branding strategies 3 Next is data analysis and optimization 37 00:02:21.960 --> 00:02:24.425 Analyzing video contents' performance in 38 00:02:24.425 --> 00:02:26.440 social media and websites 39 00:02:26.440 --> 00:02:29.089 the marketing strategy is continuously optimized 40 00:02:29.639 --> 00:02:32.689 The next thing I'd like to touch on is showreel 41 00:02:32.689 --> 00:02:35.175 the utility of showreel itself 42 00:02:35.175 --> 00:02:37.925 Use of showreel 1 Showreel is used when proposing a portfolio 43 00:02:37.925 --> 00:02:43.039 Showreel showing an individual or a firm's works or portfolio neatly 44 00:02:43.039 --> 00:02:46.475 is an effective media for delivering capability and style 45 00:02:46.475 --> 00:02:49.875 Use of showreel 2 Showreel has the characteristic of summarizing projects 46 00:02:49.875 --> 00:02:54.520 It can catch interest and enhance understanding by delivering 47 00:02:54.520 --> 00:02:57.720 The core, content and achievement of a complicated project in a short time 48 00:02:58.325 --> 00:03:02.125 Use of showreel 3 It is also playing the role of branding and promotion 49 00:03:02.125 --> 00:03:06.875 Showreel can effectively promote brands', firms', teams' 50 00:03:06.875 --> 00:03:10.530 projects or product lineups 51 00:03:11.080 --> 00:03:13.580 This is especially useful when attracting new customers 52 00:03:13.580 --> 00:03:15.925 or persuading investors 53 00:03:15.925 --> 00:03:17.975 Now we'll see some cases of application 54 00:03:17.975 --> 00:03:20.475 We need to analyze successful cases 55 00:03:20.475 --> 00:03:24.720 We analyze video contents that had good reactions in the market 56 00:03:24.720 --> 00:03:27.775 identifying the factor of success of that content 57 00:03:27.775 --> 00:03:30.925 Through this, we can gather ideas to apply 58 00:03:30.925 --> 00:03:32.720 in our video content production 59 00:03:32.720 --> 00:03:35.199 We explore various forms of showreels 60 00:03:35.199 --> 00:03:37.875 Such as virtual reality showreels 61 00:03:37.875 --> 00:03:39.800 we can explore new forms of showreel 62 00:03:39.800 --> 00:03:43.869 and leave a stronger impression on our targets 63 00:03:45.160 --> 00:03:48.910 Video contents and showreels are acting as a strong tool 64 00:03:48.910 --> 00:03:52.525 in the marketing and branding strategies 65 00:03:52.525 --> 00:03:55.625 And plays a large part in delivering brands' messages and values 66 00:03:55.625 --> 00:03:58.960 And well as forming emotional connection with the targeted viewers 67 00:04:00.360 --> 00:04:02.425 Creative use of video contents and 68 00:04:02.425 --> 00:04:05.119 strategic distribution of showreels are key elements of 69 00:04:05.119 --> 00:04:09.625 increasing brand popularity and market competitiveness 70 00:04:10.000 --> 00:04:13.575 Therefore in the production of video contents and showreels 71 00:04:13.575 --> 00:04:16.079 idea and technology must be actively used 72 00:04:16.079 --> 00:04:19.039 to effectively deliver unique stories 73 00:04:19.839 --> 00:04:23.849 Now we'll take a look at videos as education and learning tools 74 00:04:24.399 --> 00:04:27.275 Online platform based video contents 75 00:04:27.275 --> 00:04:30.720 are playing a very important role in the education and learning field as well 76 00:04:30.720 --> 00:04:33.620 The objective of me filming this video here 77 00:04:33.620 --> 00:04:35.600 is also for education 78 00:04:35.600 --> 00:04:39.025 and as you are taking your time to watch this 79 00:04:39.025 --> 00:04:41.830 online education is playing an important role 80 00:04:42.480 --> 00:04:45.475 Online education, workshop, and tutorial videos 81 00:04:45.475 --> 00:04:47.119 enhance the effectiveness of delivering knowledge 82 00:04:47.119 --> 00:04:52.425 and also is an effective method of increasing the learner's understanding and engagement 83 00:04:52.959 --> 00:04:57.475 Now I'll identify the goals and subjects of video contents 84 00:04:57.475 --> 00:05:02.040 First, a clear study objective is needed 85 00:05:02.040 --> 00:05:06.679 Before creating a video, a specific study objective such as the knowledge or skill 86 00:05:06.679 --> 00:05:11.110 that is aimed to be transferred, or what the learner must achieve must be identified 87 00:05:12.510 --> 00:05:15.679 We must also identify the target audience 88 00:05:15.679 --> 00:05:19.525 Considering the learners' age group, knowledge level, and interests 89 00:05:19.525 --> 00:05:22.960 the video content must be customized 90 00:05:24.260 --> 00:05:27.375 Now we'll learn how to build effective contents 91 00:05:27.959 --> 00:05:31.320 It has the advantage of visual explanation and storytelling 92 00:05:31.320 --> 00:05:34.525 Complex concepts or processes are explained visually 93 00:05:34.525 --> 00:05:38.880 and storytelling helps the learners' understanding 94 00:05:38.880 --> 00:05:42.040 It also has the elements of interaction and engagement 95 00:05:42.040 --> 00:05:46.675 Interactive elements like quizzes, questions, and practices 96 00:05:46.675 --> 00:05:48.860 induce learner engagement 97 00:05:49.760 --> 00:05:52.239 Production and editing technology Clear and intuitive visual is needed 98 00:05:52.239 --> 00:05:55.389 Easily understandable and clear visuals 99 00:05:55.389 --> 00:05:58.559 directly related to the study contents must be used 100 00:05:58.559 --> 00:06:01.320 Short and simple production is also needed 101 00:06:01.320 --> 00:06:05.520 Short and simple video is needed for the learner's focus to stay and 102 00:06:05.520 --> 00:06:07.975 that they can focus on the core of the content 103 00:06:07.975 --> 00:06:09.675 Distribution and feedback side 104 00:06:09.675 --> 00:06:13.640 must choose a easily accessible platform to distribute 105 00:06:13.640 --> 00:06:17.625 YouTube, Vimeo, and learning platforms that learners can easily access 106 00:06:17.625 --> 00:06:20.720 must be used to distribute the videos 107 00:06:20.720 --> 00:06:24.575 The more specialized the content is, the more they tend to use 108 00:06:24.575 --> 00:06:26.450 their own website platform 109 00:06:27.200 --> 00:06:31.640 Additionally, they must accept feedback from the learners 110 00:06:31.640 --> 00:06:34.325 They must analyze the feedback from learners 111 00:06:34.325 --> 00:06:38.139 and actively reflect them to improve their video content 112 00:06:38.839 --> 00:06:42.575 Using video content as studying tools and in education 113 00:06:42.575 --> 00:06:44.675 is a method that can provide learners with a more diverse 114 00:06:44.675 --> 00:06:48.625 learning experience 115 00:06:49.219 --> 00:06:52.825 Effective video production and utilization can enhance not only knowledge transferring 116 00:06:52.825 --> 00:06:55.775 but also the understanding and engagement of learners 117 00:06:56.169 --> 00:06:59.219 These realistic approaches 118 00:06:59.219 --> 00:07:02.575 provide an opportunity to improve the quality of education 119 00:07:02.575 --> 00:07:05.369 with the creativity and technology of educators and content creators combined 120 00:07:06.169 --> 00:07:09.959 Video based is often more convenient than text based 121 00:07:09.959 --> 00:07:12.025 It is an effective knowledge acquiring method 122 00:07:12.025 --> 00:07:17.040 From my experience, I'd like to tell you some of the best education video contents 123 00:07:17.640 --> 00:07:21.475 I think you will be able to come across these 124 00:07:21.475 --> 00:07:23.125 if you go to the realistic content field 125 00:07:23.125 --> 00:07:27.125 There is a lecture of software by Disguise 126 00:07:27.125 --> 00:07:31.840 It is an online lecture on a homepage made by them 127 00:07:32.640 --> 00:07:38.225 That lecture was the best online education platform among the one's I've experienced 128 00:07:38.225 --> 00:07:43.110 Each lecture are very short, ranging from 1 to 5 minutes 129 00:07:43.810 --> 00:07:46.260 It can be watched while focused in a short time 130 00:07:46.260 --> 00:07:49.160 You can only move on to the next lecture 131 00:07:49.160 --> 00:07:50.930 once you pass a quiz 132 00:07:51.530 --> 00:07:55.675 The lecture itself is also very well made 133 00:07:55.675 --> 00:07:59.225 Being well made like this is as previously mentioned 134 00:07:59.225 --> 00:08:01.125 Among the functions of video contents 135 00:08:01.125 --> 00:08:04.575 has a positive impact on the branding and promotion 136 00:08:04.575 --> 00:08:07.125 area as well 137 00:08:07.780 --> 00:08:09.280 Next, another aspect is 138 00:08:09.280 --> 00:08:13.225 use of video in entertainment and artworks 139 00:08:13.225 --> 00:08:18.475 Video content crosses borders of entertainment and arts 140 00:08:18.475 --> 00:08:22.640 becoming a way of creative expression 141 00:08:23.640 --> 00:08:27.325 We will focus on how to effectively use videos 142 00:08:27.325 --> 00:08:30.375 and how to realistically apply them 143 00:08:30.375 --> 00:08:34.875 and create creative products 144 00:08:35.250 --> 00:08:37.425 Though, this is such a broad field 145 00:08:37.425 --> 00:08:40.509 I will talk about only the typical aspects 146 00:08:41.559 --> 00:08:45.975 I will talk about the variety of video contents 147 00:08:45.975 --> 00:08:50.525 Video contents can be created in such various ways like 148 00:08:50.525 --> 00:08:54.280 short films, music videos, interactive art 149 00:08:54.280 --> 00:08:57.475 independent films, and short forms 150 00:08:57.825 --> 00:09:02.475 Each from has their unique objectives and target audiences 151 00:09:02.475 --> 00:09:06.050 and need different creative approaches 152 00:09:07.000 --> 00:09:10.430 Video content is also used as a source of inspiration 153 00:09:11.125 --> 00:09:13.025 Culture and history 154 00:09:13.025 --> 00:09:16.125 Getting inspiration from various cultures and history from all around the world 155 00:09:16.125 --> 00:09:20.075 Unique stories and visuals can be created 156 00:09:20.880 --> 00:09:22.730 Nature and science 157 00:09:22.730 --> 00:09:25.875 The beauty of nature or scientific discovery can become the topic 158 00:09:25.875 --> 00:09:29.025 providing the viewers a new perspective 159 00:09:29.025 --> 00:09:30.425 Use of technology 160 00:09:30.425 --> 00:09:34.225 We'll now learn about real-time rendering and virtual production 161 00:09:34.225 --> 00:09:37.525 Using real-time rendering technology like Unreal Engine 162 00:09:37.525 --> 00:09:41.110 virtual world that is hard to differentiate from the real world is created 163 00:09:41.960 --> 00:09:44.360 Now we'll learn about motion capture and animations 164 00:09:44.360 --> 00:09:46.125 Using motion capture technology 165 00:09:46.125 --> 00:09:48.725 human movements are realistically recreated 166 00:09:48.725 --> 00:09:52.520 or imaginary characters are realistically expressed 167 00:09:52.520 --> 00:09:54.120 Communicating with the public 168 00:09:54.120 --> 00:09:58.975 Using social media and online platforms like Youtube, Vimeo, and Instagram 169 00:09:58.975 --> 00:10:02.025 works are shared 170 00:10:02.025 --> 00:10:03.950 and directly communicated with the public 171 00:10:05.250 --> 00:10:08.625 Video, movie festival and exhibitions 172 00:10:08.625 --> 00:10:11.775 Video works are submitted to film festivals or art exhibitions 173 00:10:11.775 --> 00:10:15.825 being introduced and evaluated by a wider audience 174 00:10:16.280 --> 00:10:19.475 Video content provides infinite possibilities 175 00:10:19.475 --> 00:10:21.975 in the entertainment and arts fields 176 00:10:21.975 --> 00:10:27.479 Realistic technology and creative ideas combined 177 00:10:27.479 --> 00:10:29.774 can produce strong visual message 178 00:10:29.774 --> 00:10:32.274 and leave a strong impression to the audience 179 00:10:32.274 --> 00:10:35.324 For example, among works done in our company 180 00:10:35.324 --> 00:10:40.719 There is a music video produced with NFT works and unreal engine 181 00:10:40.719 --> 00:10:43.320 Let's take a look at the video 182 00:11:27.879 --> 00:11:30.425 What's in the background of this work is 183 00:11:30.425 --> 00:11:35.375 the NFT version of Youngkil Kang's work was recreated using Unreal 184 00:11:35.375 --> 00:11:38.175 This character's movement was created 185 00:11:38.175 --> 00:11:40.879 using a real singer and motion capture 186 00:11:41.479 --> 00:11:44.029 Like this, new technology and idea 187 00:11:44.029 --> 00:11:46.429 create new visual message 188 00:11:47.025 --> 00:11:51.929 What's important is to clearly identify one's creative idea and vision 189 00:11:51.929 --> 00:11:55.779 And choosing the best technology and media to express this 190 00:11:56.229 --> 00:12:00.979 Realistic Use of Video Content 191 00:12:01.729 --> 00:12:03.929 Within the use of video content 192 00:12:03.929 --> 00:12:07.375 we'll take a look at the area of realistic content use 193 00:12:07.375 --> 00:12:12.375 We'll learn about video content production using 194 00:12:12.375 --> 00:12:14.875 virtual reality and augmented reality 195 00:12:14.875 --> 00:12:18.825 Modern technology development is expanding the boundaries of video content 196 00:12:18.825 --> 00:12:23.579 using realistic technologies like virtual reality and augmented reality 197 00:12:24.279 --> 00:12:26.729 Videos made with these technology 198 00:12:26.729 --> 00:12:30.329 provide a highly immersive experience to the user 199 00:12:30.329 --> 00:12:34.975 and makes us explore innovative possibilities in many fields like 200 00:12:34.975 --> 00:12:38.025 education, entertainment, and marketing 201 00:12:38.025 --> 00:12:40.575 Let's start with the conceptual understanding 202 00:12:40.575 --> 00:12:45.075 Virtual reality is a technology that makes the user 203 00:12:45.075 --> 00:12:47.075 be immersed in a fully virtual environment 204 00:12:47.679 --> 00:12:51.479 Using a VR headset to provide visual and audio signals 205 00:12:51.479 --> 00:12:53.529 It creates an experience that feels like a real one 206 00:12:54.279 --> 00:12:59.379 Augmented reality is a technology that overlays a virtual 207 00:12:59.379 --> 00:13:02.025 image or information in the real environment 208 00:13:02.025 --> 00:13:05.825 Using smartphones, tablets, or AR glasses 209 00:13:05.825 --> 00:13:08.325 a new realistic experience can be done 210 00:13:08.325 --> 00:13:10.529 where the real world and virtual information is combined 211 00:13:11.279 --> 00:13:13.479 We'll see how to approach this 212 00:13:13.479 --> 00:13:17.225 Approach 1 To define the concept and the objective 213 00:13:17.225 --> 00:13:20.475 before creating a VR or AR video content 214 00:13:20.475 --> 00:13:23.925 the objective and the target must be made clear 215 00:13:23.925 --> 00:13:29.475 It is important to decide if it's for education or for entertainment 216 00:13:29.475 --> 00:13:32.029 Approach 2 And then choose the platform 217 00:13:32.029 --> 00:13:36.125 There are many platforms and tools for VR and AR content creating 218 00:13:36.125 --> 00:13:39.125 Game engines like Unity or Unreal Engine 219 00:13:39.125 --> 00:13:43.129 and development kits like AR kit, AR core can be used 220 00:13:43.725 --> 00:13:47.375 Approach 3 Next is designing interactive elements 221 00:13:47.375 --> 00:13:50.225 To enhance the users' immersiveness and engagement 222 00:13:50.225 --> 00:13:53.229 It is important to include interactive element 223 00:13:54.879 --> 00:13:57.525 It is providing changing content according to 224 00:13:57.525 --> 00:14:00.279 the user's choice or action 225 00:14:01.479 --> 00:14:04.625 Looking into some cases of this 226 00:14:04.625 --> 00:14:08.425 In the education field, an education platform where one can visit historical sites 227 00:14:08.425 --> 00:14:10.875 or visualize complex scientific concept 228 00:14:10.875 --> 00:14:13.675 using AR can be made 229 00:14:14.129 --> 00:14:17.229 These are also used in the entertainment field 230 00:14:17.229 --> 00:14:20.525 AR games or virtual concerts 231 00:14:20.525 --> 00:14:24.175 provide a new form of entertainment experience 232 00:14:24.175 --> 00:14:26.279 It is also used in the marketing field 233 00:14:26.279 --> 00:14:31.225 Using AR, a demonstration of products or virtual fitting rooms are created 234 00:14:31.225 --> 00:14:35.025 supporting the consumers' purchase choice 235 00:14:35.025 --> 00:14:38.225 Unlike normal 2D video content 236 00:14:38.225 --> 00:14:42.925 There are additional considerations to take in VR, MR realistic content 237 00:14:42.925 --> 00:14:45.525 Useful tips on VR, MR realistic contents 1 Focusing on user experience, UX 238 00:14:45.525 --> 00:14:47.975 The way the user and the content interacts 239 00:14:47.975 --> 00:14:50.625 must be designed with much sophistication 240 00:14:50.625 --> 00:14:54.075 Useful tips on VR, MR realistic contents 2 Content must be designed taking technological limits 241 00:14:54.075 --> 00:14:56.325 and user safety into consideration 242 00:14:56.325 --> 00:14:59.525 Especially as VR contents are very immersive 243 00:14:59.525 --> 00:15:02.175 the safety of the users must be taken care of 244 00:15:02.175 --> 00:15:05.025 Useful tips on VR, MR realistic contents 3 Using prototypes, the composition of the content 245 00:15:05.025 --> 00:15:09.075 and interaction design must be tested, and based on feedback 246 00:15:09.075 --> 00:15:12.225 it must be continuously improved 247 00:15:12.225 --> 00:15:16.625 Useful tips on VR, MR realistic contents 4 Also, the harmony of storytelling and technology is important 248 00:15:16.625 --> 00:15:18.875 Simply showing off technology 249 00:15:18.875 --> 00:15:20.825 often ends as a one time experience 250 00:15:20.825 --> 00:15:25.175 Therefore, it must become a goal to created a content that forms emotional connection 251 00:15:25.175 --> 00:15:27.779 through storytelling 252 00:15:28.429 --> 00:15:32.025 Video content creation using VR and AR technology 253 00:15:32.025 --> 00:15:35.575 provides a highly immersive and interactive experience 254 00:15:35.575 --> 00:15:40.275 that was impossible in the traditional media 255 00:15:40.679 --> 00:15:44.025 These realistic media redefine creative storytelling 256 00:15:44.025 --> 00:15:46.375 and information delivering methods 257 00:15:46.375 --> 00:15:48.725 and is expanding its use in fields like 258 00:15:48.725 --> 00:15:51.479 education, entertainment, and marketing 259 00:15:52.179 --> 00:15:56.725 Especially with new devices being released with the technological advancements 260 00:15:56.725 --> 00:16:00.425 like Vision Pro by Apple and Meta Quest 3 by Meta 261 00:16:00.425 --> 00:16:02.975 there are more stepping stones being created 262 00:16:02.975 --> 00:16:05.175 that enable us to jump over the existing limits 263 00:16:05.175 --> 00:16:08.425 It is expected that the VR and AR content industry 264 00:16:08.425 --> 00:16:10.779 will gradually expand with these influences 265 00:16:12.029 --> 00:16:13.729 Additionally 266 00:16:13.729 --> 00:16:19.779 mixed reality provides users with a mixed environment in which reality and virtual is mixed 267 00:16:19.779 --> 00:16:24.424 combining the technological characteristics of virtual reality and augmented reality 268 00:16:24.874 --> 00:16:28.424 These environments maximize the interaction of the user 269 00:16:28.424 --> 00:16:31.724 opening new possibilities in various fields 270 00:16:31.724 --> 00:16:34.779 such as education, entertainment, and industrial design 271 00:16:35.729 --> 00:16:39.174 Then what is the basis of this MR environment? 272 00:16:39.174 --> 00:16:42.724 Basis of MR environment building 1 First, technological preparation is needed 273 00:16:42.724 --> 00:16:47.424 It is needed to distinguish which technological element is needed 274 00:16:47.424 --> 00:16:49.029 to create an MR experience 275 00:16:49.029 --> 00:16:53.024 This includes devices compatible with MR, tracking system, 276 00:16:53.024 --> 00:16:55.124 and appropriate software 277 00:16:55.924 --> 00:16:58.574 Basis of MR environment building 2 When doing this kind of environment building 278 00:16:58.574 --> 00:17:01.124 we must design a virtual environment 279 00:17:01.124 --> 00:17:03.324 that the user can naturally interact with 280 00:17:03.324 --> 00:17:05.974 Here, predicting the user's action and reaction 281 00:17:05.974 --> 00:17:08.479 to design the interface is very important 282 00:17:09.079 --> 00:17:13.674 Now I'll talk about how to strengthen this interaction with the user 283 00:17:13.674 --> 00:17:16.974 Strengthening user interaction 1 First is integrating interactive elements 284 00:17:17.424 --> 00:17:20.024 It is including changing elements 285 00:17:20.024 --> 00:17:21.729 in reaction to the user's movement or decisions 286 00:17:21.729 --> 00:17:25.424 For example, it can be designed for the environment to change 287 00:17:25.424 --> 00:17:28.824 according to the user's choice a particular object or their movement 288 00:17:28.824 --> 00:17:34.174 And through visual, audio, and tactile feedback 289 00:17:34.174 --> 00:17:36.224 the reaction to the user's action 290 00:17:36.224 --> 00:17:38.829 Strengthening user interaction 2 is provided through a multimodal feedback 291 00:17:38.829 --> 00:17:41.374 This enhances the user's immersiveness 292 00:17:41.374 --> 00:17:44.179 and clearly recognizes the outcome of an action 293 00:17:44.679 --> 00:17:47.479 These MR can 294 00:17:47.479 --> 00:17:50.679 also be used in education and training 295 00:17:51.229 --> 00:17:55.274 MR can be used to teach complex machine mechanism 296 00:17:55.274 --> 00:17:57.624 or medical processes 297 00:17:57.624 --> 00:18:02.779 and makes learning in near-real conditions possible 298 00:18:03.329 --> 00:18:07.079 Another use is product design and simulation 299 00:18:07.079 --> 00:18:09.024 In the early stages of designing a product 300 00:18:09.024 --> 00:18:11.824 a design can be tested using MR 301 00:18:11.824 --> 00:18:14.479 and modifications can be applied in real time 302 00:18:15.579 --> 00:18:21.174 Now we'll talk about strategies of effective MR design 303 00:18:21.174 --> 00:18:26.474 Effective MR content production strategy 1 First strategy is focusing on user experience 304 00:18:26.474 --> 00:18:28.574 An intuitive and naturally interactable UX 305 00:18:28.574 --> 00:18:32.729 for the users must be designed 306 00:18:33.524 --> 00:18:37.224 Effective MR content production strategy 2 The second strategy is testing and feedback 307 00:18:37.224 --> 00:18:40.874 In the production process, user test must be done regularly 308 00:18:41.274 --> 00:18:43.629 and the content must be improved based on feedbacks 309 00:18:44.079 --> 00:18:47.379 This is to consider the user's demand and convenience 310 00:18:47.929 --> 00:18:50.679 Stronger interaction using mixed reality technology 311 00:18:50.679 --> 00:18:53.679 provides the users immersive experiences 312 00:18:53.679 --> 00:18:56.879 and makes interactions close to real life possible 313 00:18:57.579 --> 00:18:59.674 In the MR content production process 314 00:18:59.674 --> 00:19:02.279 putting users' natural interaction first 315 00:19:02.279 --> 00:19:06.274 and integrating various modaless feedback is very important 316 00:19:06.274 --> 00:19:09.674 Also, from the initial concept design to final production 317 00:19:09.674 --> 00:19:12.979 repetitively conducting user test and feedback 318 00:19:12.979 --> 00:19:16.224 to design the optimal user experience is the key 319 00:19:16.224 --> 00:19:18.524 With the rapid advancement of mixed reality technology 320 00:19:18.524 --> 00:19:20.324 content production using MR 321 00:19:20.324 --> 00:19:22.579 will continue to evolve 322 00:19:23.179 --> 00:19:25.129 Therefore, MR content creators 323 00:19:25.129 --> 00:19:28.179 must continuously learn recent technological trends 324 00:19:28.179 --> 00:19:30.574 and seek new ways to satisfy 325 00:19:30.574 --> 00:19:32.479 user demand and expectations 326 00:19:33.229 --> 00:19:38.479 In this process, if cooperation and sharing culture is actively used 327 00:19:38.479 --> 00:19:43.224 even more innovative and effective MR content will be produced 328 00:19:43.224 --> 00:19:47.074 Next, we will talk about 360° video and 329 00:19:47.074 --> 00:19:50.879 3D animation 330 00:19:51.629 --> 00:19:56.624 360° video and 3D animation are changing video content creations 331 00:19:56.624 --> 00:19:59.479 and viewer experience 332 00:19:59.479 --> 00:20:03.324 360° video provides a highly immersive experience where the user can see 333 00:20:03.324 --> 00:20:05.574 all the surrounding environment 334 00:20:05.574 --> 00:20:09.979 and 3D animation can create a virtual world very realistically 335 00:20:11.129 --> 00:20:14.329 We'll take a look into the use of 360° videos 336 00:20:15.074 --> 00:20:19.524 Use of 360° videos 1 The first use is doing virtual travelling and exploring 337 00:20:19.524 --> 00:20:22.174 Without the user actually visiting 338 00:20:22.174 --> 00:20:25.424 they can experience various places all around the world 339 00:20:25.424 --> 00:20:29.674 Use of 360° videos 2 The second role is realistic education content 340 00:20:29.674 --> 00:20:32.924 Delivering educational content like historical sites or 341 00:20:32.924 --> 00:20:36.624 scientific experiments realistically, it enhances the education effect 342 00:20:36.624 --> 00:20:40.874 Use of 360° videos 3 The next role is event and concert casting 343 00:20:40.874 --> 00:20:43.024 The user can experience concerts or events realistically 344 00:20:43.024 --> 00:20:46.924 as if they are in the site of it 345 00:20:47.274 --> 00:20:51.479 Next we will learn about 3D animation use 346 00:20:52.024 --> 00:20:55.674 Use of 3D animation 1 First is movie and game production 347 00:20:55.674 --> 00:20:59.174 Depth is added to the storytelling with the realistic 348 00:20:59.174 --> 00:21:01.474 production of complex scenes or characters 349 00:21:01.474 --> 00:21:05.824 Use of 3D animation 2 Second role is product simulation and visualization 350 00:21:05.824 --> 00:21:08.924 As the design and function of a product that is yet to be produced 351 00:21:08.924 --> 00:21:13.179 can be visualized and explained, the cost of modification process is cut 352 00:21:13.774 --> 00:21:16.824 Use of 3D animation 3 The next role is education purposes 353 00:21:16.824 --> 00:21:19.524 Complex scientific concepts or biological processes 354 00:21:19.524 --> 00:21:21.579 are visualized making it easier to understand 355 00:21:22.579 --> 00:21:27.029 Now we'll take a look into actual production process 356 00:21:27.029 --> 00:21:29.829 First is 360° video filming 357 00:21:30.829 --> 00:21:34.074 360° video production This is filmed using a special 360° camera 358 00:21:34.074 --> 00:21:37.374 and edited using appropriate software 359 00:21:37.779 --> 00:21:39.824 It if filmed centered around important elements 360 00:21:39.824 --> 00:21:43.629 that can catch viewers' attention 361 00:21:44.029 --> 00:21:47.024 Still there are technological limitations 362 00:21:47.424 --> 00:21:50.674 Existing manufactured camera that can film 360° clips 363 00:21:50.674 --> 00:21:53.424 only have the maximum resolution of 12K 364 00:21:53.424 --> 00:21:56.274 When I say 12K resolution 365 00:21:56.274 --> 00:21:59.924 people expect very good quality video 366 00:21:59.924 --> 00:22:04.224 But once they get the actual footage 367 00:22:04.224 --> 00:22:07.079 it shows a low resolution that doesn't reach 2K 368 00:22:07.529 --> 00:22:11.874 This is because all 360° area is 12K 369 00:22:11.874 --> 00:22:15.779 but the parts that are in the viewing angle of the viewers 370 00:22:15.779 --> 00:22:18.824 are less than 2K 371 00:22:19.329 --> 00:22:24.324 Therefore, for a actual high resolution 360° video 372 00:22:24.324 --> 00:22:27.574 more than 9 cameras with 6K resolution 373 00:22:27.574 --> 00:22:30.629 forming a total of more than 54K needs to be captured 374 00:22:30.629 --> 00:22:35.829 and excluding the overlapping parts, with at least about 32K resolution 375 00:22:35.829 --> 00:22:39.674 will make a basic video that we expect possible 376 00:22:40.129 --> 00:22:43.824 Now we'll move on to 3D animation production 377 00:22:43.824 --> 00:22:46.474 3D modeling and animation software 378 00:22:46.474 --> 00:22:49.574 for example Blender or Maya is used 379 00:22:49.574 --> 00:22:52.574 to create characters and environments 380 00:22:52.979 --> 00:22:58.179 In animation production, all processes from storyboard sketching to modeling, rigging, 381 00:22:58.179 --> 00:23:01.579 animating, and rendering 382 00:23:02.029 --> 00:23:06.174 I am thinking that the technology in these areas, as generative AI develops 383 00:23:06.174 --> 00:23:08.579 the industrial structure will rapidly change 384 00:23:09.279 --> 00:23:13.074 Workers of this field must keep up with the new technologies 385 00:23:13.074 --> 00:23:16.974 in generative AI so that they don't fall behind 386 00:23:17.679 --> 00:23:22.174 360° video and 3D animation provide new visual experience to 387 00:23:22.174 --> 00:23:25.574 users in their own different ways 388 00:23:25.574 --> 00:23:30.424 These technologies enable producers to strengthen the interaction with the audience 389 00:23:30.424 --> 00:23:33.529 and create content that are more highly immersive 390 00:23:34.029 --> 00:23:37.424 What's important in the production process is not only the technological aspect 391 00:23:37.424 --> 00:23:42.524 But also the message the content aims to convey and storytelling 392 00:23:42.879 --> 00:23:46.524 In actual application, they must consider how the audience 393 00:23:46.524 --> 00:23:49.679 interacts with the content carefully 394 00:23:49.679 --> 00:23:54.479 For example in 360° videos, it is important to design the video in which 395 00:23:54.479 --> 00:23:58.074 the audience can find interesting elements no matter which direction they are looking at 396 00:23:58.074 --> 00:24:01.924 and in 3D animations complex concepts must be simplified 397 00:24:01.924 --> 00:24:05.374 so that it can be delivered clearly 398 00:24:05.779 --> 00:24:08.229 Also, as previously mentioned 399 00:24:08.229 --> 00:24:12.229 with the development of technology the expectations of users are also rising 400 00:24:12.229 --> 00:24:14.474 Therefore, keeping an eye on recent trends 401 00:24:14.474 --> 00:24:17.124 And actively seeking for new technologies 402 00:24:17.124 --> 00:24:19.724 Then putting these into content is also important 403 00:24:19.724 --> 00:24:22.624 With continuous learning and experimenting 404 00:24:22.624 --> 00:24:25.924 creators can create their own unique style 405 00:24:25.924 --> 00:24:28.829 and seek new possibilities in various fields 406 00:24:29.224 --> 00:24:33.974 Use of video through interaction 407 00:24:34.429 --> 00:24:38.329 Now we'll take a look into the use of video through interaction 408 00:24:39.129 --> 00:24:43.424 Let's learn about interactive video design and production 409 00:24:43.424 --> 00:24:48.674 Interactive video is a modern video format where the audience 410 00:24:48.674 --> 00:24:52.674 can directly interact with the content and personalize the experience 411 00:24:52.674 --> 00:24:54.874 and control the flow of the story 412 00:24:55.329 --> 00:24:58.529 These videos are used in various fields 413 00:24:58.529 --> 00:25:02.829 and enhances audience engagement and the deliver of the message is strengthened 414 00:25:04.329 --> 00:25:07.624 We'll learn about how to plan such interactive video 415 00:25:07.624 --> 00:25:10.624 Planning interactive videos 1 First you set your objectives 416 00:25:10.624 --> 00:25:13.829 It musts be made clear what you aim to achieve through the video 417 00:25:14.774 --> 00:25:18.474 Planning interactive videos 2 The second thing is analyzing the consumer 418 00:25:18.474 --> 00:25:22.074 It is customizing the video content 419 00:25:22.074 --> 00:25:24.629 by analyzing the subject's characteristic, preference, and expectations 420 00:25:25.629 --> 00:25:30.024 Next is storyboard and scenario planning 421 00:25:30.024 --> 00:25:33.574 Storyboard and scenario planning 1 It is writing down a storyboard with the visual elements 422 00:25:33.574 --> 00:25:37.324 and interactive points of a video 423 00:25:37.324 --> 00:25:40.524 Storyboard and scenario planning 2 Next is junction planning 424 00:25:40.524 --> 00:25:44.274 According to the user's choice, the junctions of how the story 425 00:25:44.274 --> 00:25:46.374 will change must be planned 426 00:25:47.079 --> 00:25:49.924 According to the user's choice, the junctions of how the story 427 00:25:49.924 --> 00:25:51.924 will change must be planned 428 00:25:52.529 --> 00:25:56.679 It must be clear how each choice influences the story and the outcome of it 429 00:25:57.329 --> 00:25:59.524 Next we will learn about 430 00:25:59.524 --> 00:26:01.729 interactive content filming and production 431 00:26:02.829 --> 00:26:05.774 The first thing needed when doing this is 432 00:26:05.774 --> 00:26:07.779 Filming and production 1 choosing the right technology 433 00:26:07.779 --> 00:26:10.224 You must choose the right filming equipment and 434 00:26:10.224 --> 00:26:13.374 software for interactive video production 435 00:26:15.129 --> 00:26:18.329 For example, interactive video platforms like 436 00:26:18.329 --> 00:26:22.124 Wirewax or Eko can be used 437 00:26:22.124 --> 00:26:25.624 Filming and production 2 Next is integrating the interactive elements 438 00:26:25.624 --> 00:26:29.474 Options or clickable hot spot, quizzes 439 00:26:29.474 --> 00:26:33.174 and other elements that the user can interact with must be integrated into the video 440 00:26:33.174 --> 00:26:36.574 Editing and testing 1: editing the video The next stage is editing and testing 441 00:26:37.029 --> 00:26:40.824 In the case of video editing, you first edit the filmed video 442 00:26:40.824 --> 00:26:44.124 and put the interactive elements on appropriate places 443 00:26:44.124 --> 00:26:47.624 Then what you do is user test 444 00:26:47.624 --> 00:26:49.724 The early version of the interactive video 445 00:26:49.724 --> 00:26:52.174 is tested with the target audience 446 00:26:52.174 --> 00:26:54.324 and modified through feedback 447 00:26:56.129 --> 00:26:59.774 Interactive videos, compared to traditional video contents 448 00:26:59.774 --> 00:27:02.624 enhance the interaction with the audience 449 00:27:02.624 --> 00:27:04.924 and provide personalized experience 450 00:27:04.924 --> 00:27:07.574 To create a successful interactive video 451 00:27:07.574 --> 00:27:12.874 thorough planning, creative storytelling, and technological execution is needed 452 00:27:13.629 --> 00:27:17.624 Active story line based on the user's action and choice 453 00:27:17.624 --> 00:27:19.874 enhances audience engagement 454 00:27:19.874 --> 00:27:23.179 and is an effective way to strengthen message delivery 455 00:27:24.079 --> 00:27:27.324 Also, interactive video must be created taking compatibility with various 456 00:27:27.324 --> 00:27:29.724 platforms and devices into consideration 457 00:27:30.029 --> 00:27:33.124 Making it possible to experience videos in various environments like 458 00:27:33.124 --> 00:27:36.029 The user's mobile phone, tablet, and PC 459 00:27:36.029 --> 00:27:38.374 is the most important element to ensure content accessibility in 460 00:27:38.374 --> 00:27:41.374 current technological environment 461 00:27:41.829 --> 00:27:45.324 Lastly, interactive video production is 462 00:27:45.324 --> 00:27:47.674 beyond just a technological challenge 463 00:27:47.674 --> 00:27:53.124 but a process forming an emotional connection with the audience through creative storytelling and 464 00:27:53.124 --> 00:27:56.724 strong user engagement mechanism 465 00:27:57.179 --> 00:28:01.174 Through this, audience are provided a memorable experience 466 00:28:01.174 --> 00:28:03.524 and various purposes in education, marketing 467 00:28:03.524 --> 00:28:06.574 and entertainment can be effectively achieved 468 00:28:06.574 --> 00:28:11.629 Next, it has the role of enhancing interaction in social media platforms 469 00:28:12.629 --> 00:28:15.229 Social media platforms are 470 00:28:15.229 --> 00:28:20.574 an important tool for firms to communicate and form connections with the public 471 00:28:21.079 --> 00:28:25.174 Quality and variety of contents are increasing 472 00:28:25.174 --> 00:28:27.474 and by providing valuable content 473 00:28:27.474 --> 00:28:30.379 followers' interest and engagement is induced 474 00:28:30.379 --> 00:28:32.174 For better communication 475 00:28:32.174 --> 00:28:34.729 it is also possible to use various methods 476 00:28:34.729 --> 00:28:37.924 Using various content formats like videos 477 00:28:37.924 --> 00:28:42.174 infographics, and live streamings user engagement is raised 478 00:28:42.979 --> 00:28:46.974 They ask for followers' opinions by including questions in the content 479 00:28:46.974 --> 00:28:50.074 and actively communicate through comments 480 00:28:50.824 --> 00:28:54.229 Next method is community forming and managing 481 00:28:54.229 --> 00:28:56.924 This strengthens the connection with regular updates 482 00:28:56.924 --> 00:28:59.924 and active replies to followers' comments 483 00:29:00.574 --> 00:29:03.079 Next method is community event 484 00:29:03.079 --> 00:29:08.324 Holding events like challenges, prize draw, and Q&A sessions 485 00:29:08.324 --> 00:29:11.074 they raise community engagement and activeness 486 00:29:11.529 --> 00:29:14.974 Also within the social media, by analyzing data 487 00:29:14.974 --> 00:29:17.224 they monitor the content's performance 488 00:29:17.224 --> 00:29:20.879 and identify the most successful content type 489 00:29:21.279 --> 00:29:23.624 Based on the collected data and feedback 490 00:29:23.624 --> 00:29:26.974 content strategy is continuously improved and optimized 491 00:29:26.974 --> 00:29:29.974 Increasing interaction in social media platforms 492 00:29:29.974 --> 00:29:33.574 need continuous work and strategic approach 493 00:29:33.574 --> 00:29:37.829 It needs continuous optimization and modification through data analysis 494 00:29:39.524 --> 00:29:43.024 Today, we learned about video content use and 495 00:29:43.024 --> 00:29:46.729 It's application, thank you 496 00:29:48.074 --> 00:29:48.874 Various use of video content 497 00:29:48.874 --> 00:29:50.074 Marketing and branding strategy Use of video content: branding, promotion, inducing customer engagement, marketing 498 00:29:50.074 --> 00:29:51.274 Portfolio: a good media to show a project/firms key achievements 499 00:29:51.274 --> 00:29:52.474 Education and learning tools Online platform based video content playing an important role 500 00:29:52.474 --> 00:29:53.674 For content production, clear objective identification, effective content designing, and production and editing technology is needed 501 00:29:53.674 --> 00:29:54.874 Entertainment and art works Understand the diversity of video contents 502 00:29:54.874 --> 00:29:56.074 Realistic technology and creative idea combined produces a strong visual message 503 00:29:56.074 --> 00:29:57.224 Realistic use of video content 504 00:29:57.224 --> 00:29:58.674 Video content production using virtual reality and augmented reality The concept and approach of VR and MR 505 00:29:58.674 --> 00:30:00.024 Provides immersiveness and interactive experience 506 00:30:00.024 --> 00:30:01.374 Strengthening interaction through mixed reality Combining the technological characteristics of virtual reality and augmented reality, maximizes user's interaction 507 00:30:01.374 --> 00:30:02.724 Use of 360° video and 3D animation 360° video and 3D animation provide new experience in different ways 508 00:30:02.724 --> 00:30:04.074 Not only the technological aspect, but also the message and storytelling that the content aims to deliver is important 509 00:30:04.074 --> 00:30:05.374 Use of videos through interaction 510 00:30:05.374 --> 00:30:06.674 Designing and creating interactive video 511 00:30:06.674 --> 00:30:08.624 Planning junctions and choosing the right filming equipment and software is important in interactive planning 512 00:30:08.624 --> 00:30:10.074 Enhancing interaction in social media platforms 513 00:30:10.074 --> 00:30:12.124 An effective way in communicating and forming connections with the public Can raise interaction