Various Use of Video Content
Today we will talk about various fields
of use of video contents
I will first introduce the use of videos for
marketing and branding strategy
The importance of video content in
modern marketing and branding strategy is ever increasing
Video is a strong media for delivering messages effectively
and creating emotional connection
This part will focus on various ways to make use of video contents
and especially its role in
marketing and branding strategies
Let's learn about the use of video contents
Use of video content 1 Branding
Delivering a brand's identity, value
and story through videos
the emotional connection with the target can be strengthened
Use of video content 2 Goods and service promotion
Videos of goods' instruction, characteristics, benefits
support buyers' purchase
Especially, live streams help active promotion
with advertisement and discount events these days
Use of video content 3 Customer engagement
Tutorials, Q&A sessions, reviews and test videos
can induce customer engagement and loyalty
Use of video content 4 Social media marketing
Sharing short videos with strong messages
on social media channels
Brand can strengthen its popularity and stimulate sharing
Let's take a look at application methods of videos in marketing and branding strategies
Using videos in marketing and branding strategies 1 Storytelling
Storytelling videos that deliver brand story and values
form strong emotional connection with consumers
Using videos in marketing and branding strategies 2 Targeting specific characteristics and interests of their subjects
They created customized video content and effectively communicate
Using videos in marketing and branding strategies 3 Next is data analysis and optimization
Analyzing video contents' performance in
social media and websites
the marketing strategy is continuously optimized
The next thing I'd like to touch on is showreel
the utility of showreel itself
Use of showreel 1 Showreel is used when proposing a portfolio
Showreel showing an individual or a firm's works or portfolio neatly
is an effective media for delivering capability and style
Use of showreel 2 Showreel has the characteristic of summarizing projects
It can catch interest and enhance understanding by delivering
The core, content and achievement of a complicated project in a short time
Use of showreel 3 It is also playing the role of branding and promotion
Showreel can effectively promote brands', firms', teams'
projects or product lineups
This is especially useful when attracting new customers
or persuading investors
Now we'll see some cases of application
We need to analyze successful cases
We analyze video contents that had good reactions in the market
identifying the factor of success of that content
Through this, we can gather ideas to apply
in our video content production
We explore various forms of showreels
Such as virtual reality showreels
we can explore new forms of showreel
and leave a stronger impression on our targets
Video contents and showreels are acting as a strong tool
in the marketing and branding strategies
And plays a large part in delivering brands' messages and values
And well as forming emotional connection with the targeted viewers
Creative use of video contents and
strategic distribution of showreels are key elements of
increasing brand popularity and market competitiveness
Therefore in the production of video contents and showreels
idea and technology must be actively used
to effectively deliver unique stories
Now we'll take a look at videos as education and learning tools
Online platform based video contents
are playing a very important role in the education and learning field as well
The objective of me filming this video here
is also for education
and as you are taking your time to watch this
online education is playing an important role
Online education, workshop, and tutorial videos
enhance the effectiveness of delivering knowledge
and also is an effective method of increasing the learner's understanding and engagement
Now I'll identify the goals and subjects of video contents
First, a clear study objective is needed
Before creating a video, a specific study objective such as the knowledge or skill
that is aimed to be transferred, or what the learner must achieve must be identified
We must also identify the target audience
Considering the learners' age group, knowledge level, and interests
the video content must be customized
Now we'll learn how to build effective contents
It has the advantage of visual explanation and storytelling
Complex concepts or processes are explained visually
and storytelling helps the learners' understanding
It also has the elements of interaction and engagement
Interactive elements like quizzes, questions, and practices
induce learner engagement
Production and editing technology Clear and intuitive visual is needed
Easily understandable and clear visuals
directly related to the study contents must be used
Short and simple production is also needed
Short and simple video is needed for the learner's focus to stay and
that they can focus on the core of the content
Distribution and feedback side
must choose a easily accessible platform to distribute
YouTube, Vimeo, and learning platforms that learners can easily access
must be used to distribute the videos
The more specialized the content is, the more they tend to use
their own website platform
Additionally, they must accept feedback from the learners
They must analyze the feedback from learners
and actively reflect them to improve their video content
Using video content as studying tools and in education
is a method that can provide learners with a more diverse
learning experience
Effective video production and utilization can enhance not only knowledge transferring
but also the understanding and engagement of learners
These realistic approaches
provide an opportunity to improve the quality of education
with the creativity and technology of educators and content creators combined
Video based is often more convenient than text based
It is an effective knowledge acquiring method
From my experience, I'd like to tell you some of the best education video contents
I think you will be able to come across these
if you go to the realistic content field
There is a lecture of software by Disguise
It is an online lecture on a homepage made by them
That lecture was the best online education platform among the one's I've experienced
Each lecture are very short, ranging from 1 to 5 minutes
It can be watched while focused in a short time
You can only move on to the next lecture
once you pass a quiz
The lecture itself is also very well made
Being well made like this is as previously mentioned
Among the functions of video contents
has a positive impact on the branding and promotion
area as well
Next, another aspect is
use of video in entertainment and artworks
Video content crosses borders of entertainment and arts
becoming a way of creative expression
We will focus on how to effectively use videos
and how to realistically apply them
and create creative products
Though, this is such a broad field
I will talk about only the typical aspects
I will talk about the variety of video contents
Video contents can be created in such various ways like
short films, music videos, interactive art
independent films, and short forms
Each from has their unique objectives and target audiences
and need different creative approaches
Video content is also used as a source of inspiration
Culture and history
Getting inspiration from various cultures and history from all around the world
Unique stories and visuals can be created
Nature and science
The beauty of nature or scientific discovery can become the topic
providing the viewers a new perspective
Use of technology
We'll now learn about real-time rendering and virtual production
Using real-time rendering technology like Unreal Engine
virtual world that is hard to differentiate from the real world is created
Now we'll learn about motion capture and animations
Using motion capture technology
human movements are realistically recreated
or imaginary characters are realistically expressed
Communicating with the public
Using social media and online platforms like Youtube, Vimeo, and Instagram
works are shared
and directly communicated with the public
Video, movie festival and exhibitions
Video works are submitted to film festivals or art exhibitions
being introduced and evaluated by a wider audience
Video content provides infinite possibilities
in the entertainment and arts fields
Realistic technology and creative ideas combined
can produce strong visual message
and leave a strong impression to the audience
For example, among works done in our company
There is a music video produced with NFT works and unreal engine
Let's take a look at the video
What's in the background of this work is
the NFT version of Youngkil Kang's work was recreated using Unreal
This character's movement was created
using a real singer and motion capture
Like this, new technology and idea
create new visual message
What's important is to clearly identify one's creative idea and vision
And choosing the best technology and media to express this
Realistic Use of Video Content
Within the use of video content
we'll take a look at the area of realistic content use
We'll learn about video content production using
virtual reality and augmented reality
Modern technology development is expanding the boundaries of video content
using realistic technologies like virtual reality and augmented reality
Videos made with these technology
provide a highly immersive experience to the user
and makes us explore innovative possibilities in many fields like
education, entertainment, and marketing
Let's start with the conceptual understanding
Virtual reality is a technology that makes the user
be immersed in a fully virtual environment
Using a VR headset to provide visual and audio signals
It creates an experience that feels like a real one
Augmented reality is a technology that overlays a virtual
image or information in the real environment
Using smartphones, tablets, or AR glasses
a new realistic experience can be done
where the real world and virtual information is combined
We'll see how to approach this
Approach 1 To define the concept and the objective
before creating a VR or AR video content
the objective and the target must be made clear
It is important to decide if it's for education or for entertainment
Approach 2 And then choose the platform
There are many platforms and tools for VR and AR content creating
Game engines like Unity or Unreal Engine
and development kits like AR kit, AR core can be used
Approach 3 Next is designing interactive elements
To enhance the users' immersiveness and engagement
It is important to include interactive element
It is providing changing content according to
the user's choice or action
Looking into some cases of this
In the education field, an education platform where one can visit historical sites
or visualize complex scientific concept
using AR can be made
These are also used in the entertainment field
AR games or virtual concerts
provide a new form of entertainment experience
It is also used in the marketing field
Using AR, a demonstration of products or virtual fitting rooms are created
supporting the consumers' purchase choice
Unlike normal 2D video content
There are additional considerations to take in VR, MR realistic content
Useful tips on VR, MR realistic contents 1 Focusing on user experience, UX
The way the user and the content interacts
must be designed with much sophistication
Useful tips on VR, MR realistic contents 2 Content must be designed taking technological limits
and user safety into consideration
Especially as VR contents are very immersive
the safety of the users must be taken care of
Useful tips on VR, MR realistic contents 3 Using prototypes, the composition of the content
and interaction design must be tested, and based on feedback
it must be continuously improved
Useful tips on VR, MR realistic contents 4 Also, the harmony of storytelling and technology is important
Simply showing off technology
often ends as a one time experience
Therefore, it must become a goal to created a content that forms emotional connection
through storytelling
Video content creation using VR and AR technology
provides a highly immersive and interactive experience
that was impossible in the traditional media
These realistic media redefine creative storytelling
and information delivering methods
and is expanding its use in fields like
education, entertainment, and marketing
Especially with new devices being released with the technological advancements
like Vision Pro by Apple and Meta Quest 3 by Meta
there are more stepping stones being created
that enable us to jump over the existing limits
It is expected that the VR and AR content industry
will gradually expand with these influences
Additionally
mixed reality provides users with a mixed environment in which reality and virtual is mixed
combining the technological characteristics of virtual reality and augmented reality
These environments maximize the interaction of the user
opening new possibilities in various fields
such as education, entertainment, and industrial design
Then what is the basis of this MR environment?
Basis of MR environment building 1 First, technological preparation is needed
It is needed to distinguish which technological element is needed
to create an MR experience
This includes devices compatible with MR, tracking system,
and appropriate software
Basis of MR environment building 2 When doing this kind of environment building
we must design a virtual environment
that the user can naturally interact with
Here, predicting the user's action and reaction
to design the interface is very important
Now I'll talk about how to strengthen this interaction with the user
Strengthening user interaction 1 First is integrating interactive elements
It is including changing elements
in reaction to the user's movement or decisions
For example, it can be designed for the environment to change
according to the user's choice a particular object or their movement
And through visual, audio, and tactile feedback
the reaction to the user's action
Strengthening user interaction 2 is provided through a multimodal feedback
This enhances the user's immersiveness
and clearly recognizes the outcome of an action
These MR can
also be used in education and training
MR can be used to teach complex machine mechanism
or medical processes
and makes learning in near-real conditions possible
Another use is product design and simulation
In the early stages of designing a product
a design can be tested using MR
and modifications can be applied in real time
Now we'll talk about strategies of effective MR design
Effective MR content production strategy 1 First strategy is focusing on user experience
An intuitive and naturally interactable UX
for the users must be designed
Effective MR content production strategy 2 The second strategy is testing and feedback
In the production process, user test must be done regularly
and the content must be improved based on feedbacks
This is to consider the user's demand and convenience
Stronger interaction using mixed reality technology
provides the users immersive experiences
and makes interactions close to real life possible
In the MR content production process
putting users' natural interaction first
and integrating various modaless feedback is very important
Also, from the initial concept design to final production
repetitively conducting user test and feedback
to design the optimal user experience is the key
With the rapid advancement of mixed reality technology
content production using MR
will continue to evolve
Therefore, MR content creators
must continuously learn recent technological trends
and seek new ways to satisfy
user demand and expectations
In this process, if cooperation and sharing culture is actively used
even more innovative and effective MR content will be produced
Next, we will talk about 360° video and
3D animation
360° video and 3D animation are changing video content creations
and viewer experience
360° video provides a highly immersive experience where the user can see
all the surrounding environment
and 3D animation can create a virtual world very realistically
We'll take a look into the use of 360° videos
Use of 360° videos 1 The first use is doing virtual travelling and exploring
Without the user actually visiting
they can experience various places all around the world
Use of 360° videos 2 The second role is realistic education content
Delivering educational content like historical sites or
scientific experiments realistically, it enhances the education effect
Use of 360° videos 3 The next role is event and concert casting
The user can experience concerts or events realistically
as if they are in the site of it
Next we will learn about 3D animation use
Use of 3D animation 1 First is movie and game production
Depth is added to the storytelling with the realistic
production of complex scenes or characters
Use of 3D animation 2 Second role is product simulation and visualization
As the design and function of a product that is yet to be produced
can be visualized and explained, the cost of modification process is cut
Use of 3D animation 3 The next role is education purposes
Complex scientific concepts or biological processes
are visualized making it easier to understand
Now we'll take a look into actual production process
First is 360° video filming
360° video production This is filmed using a special 360° camera
and edited using appropriate software
It if filmed centered around important elements
that can catch viewers' attention
Still there are technological limitations
Existing manufactured camera that can film 360° clips
only have the maximum resolution of 12K
When I say 12K resolution
people expect very good quality video
But once they get the actual footage
it shows a low resolution that doesn't reach 2K
This is because all 360° area is 12K
but the parts that are in the viewing angle of the viewers
are less than 2K
Therefore, for a actual high resolution 360° video
more than 9 cameras with 6K resolution
forming a total of more than 54K needs to be captured
and excluding the overlapping parts, with at least about 32K resolution
will make a basic video that we expect possible
Now we'll move on to 3D animation production
3D modeling and animation software
for example Blender or Maya is used
to create characters and environments
In animation production, all processes from storyboard sketching to modeling, rigging,
animating, and rendering
I am thinking that the technology in these areas, as generative AI develops
the industrial structure will rapidly change
Workers of this field must keep up with the new technologies
in generative AI so that they don't fall behind
360° video and 3D animation provide new visual experience to
users in their own different ways
These technologies enable producers to strengthen the interaction with the audience
and create content that are more highly immersive
What's important in the production process is not only the technological aspect
But also the message the content aims to convey and storytelling
In actual application, they must consider how the audience
interacts with the content carefully
For example in 360° videos, it is important to design the video in which
the audience can find interesting elements no matter which direction they are looking at
and in 3D animations complex concepts must be simplified
so that it can be delivered clearly
Also, as previously mentioned
with the development of technology the expectations of users are also rising
Therefore, keeping an eye on recent trends
And actively seeking for new technologies
Then putting these into content is also important
With continuous learning and experimenting
creators can create their own unique style
and seek new possibilities in various fields
Use of video through interaction
Now we'll take a look into the use of video through interaction
Let's learn about interactive video design and production
Interactive video is a modern video format where the audience
can directly interact with the content and personalize the experience
and control the flow of the story
These videos are used in various fields
and enhances audience engagement and the deliver of the message is strengthened
We'll learn about how to plan such interactive video
Planning interactive videos 1 First you set your objectives
It musts be made clear what you aim to achieve through the video
Planning interactive videos 2 The second thing is analyzing the consumer
It is customizing the video content
by analyzing the subject's characteristic, preference, and expectations
Next is storyboard and scenario planning
Storyboard and scenario planning 1 It is writing down a storyboard with the visual elements
and interactive points of a video
Storyboard and scenario planning 2 Next is junction planning
According to the user's choice, the junctions of how the story
will change must be planned
According to the user's choice, the junctions of how the story
will change must be planned
It must be clear how each choice influences the story and the outcome of it
Next we will learn about
interactive content filming and production
The first thing needed when doing this is
Filming and production 1 choosing the right technology
You must choose the right filming equipment and
software for interactive video production
For example, interactive video platforms like
Wirewax or Eko can be used
Filming and production 2 Next is integrating the interactive elements
Options or clickable hot spot, quizzes
and other elements that the user can interact with must be integrated into the video
Editing and testing 1: editing the video The next stage is editing and testing
In the case of video editing, you first edit the filmed video
and put the interactive elements on appropriate places
Then what you do is user test
The early version of the interactive video
is tested with the target audience
and modified through feedback
Interactive videos, compared to traditional video contents
enhance the interaction with the audience
and provide personalized experience
To create a successful interactive video
thorough planning, creative storytelling, and technological execution is needed
Active story line based on the user's action and choice
enhances audience engagement
and is an effective way to strengthen message delivery
Also, interactive video must be created taking compatibility with various
platforms and devices into consideration
Making it possible to experience videos in various environments like
The user's mobile phone, tablet, and PC
is the most important element to ensure content accessibility in
current technological environment
Lastly, interactive video production is
beyond just a technological challenge
but a process forming an emotional connection with the audience through creative storytelling and
strong user engagement mechanism
Through this, audience are provided a memorable experience
and various purposes in education, marketing
and entertainment can be effectively achieved
Next, it has the role of enhancing interaction in social media platforms
Social media platforms are
an important tool for firms to communicate and form connections with the public
Quality and variety of contents are increasing
and by providing valuable content
followers' interest and engagement is induced
For better communication
it is also possible to use various methods
Using various content formats like videos
infographics, and live streamings user engagement is raised
They ask for followers' opinions by including questions in the content
and actively communicate through comments
Next method is community forming and managing
This strengthens the connection with regular updates
and active replies to followers' comments
Next method is community event
Holding events like challenges, prize draw, and Q&A sessions
they raise community engagement and activeness
Also within the social media, by analyzing data
they monitor the content's performance
and identify the most successful content type
Based on the collected data and feedback
content strategy is continuously improved and optimized
Increasing interaction in social media platforms
need continuous work and strategic approach
It needs continuous optimization and modification through data analysis
Today, we learned about video content use and
It's application, thank you
Various use of video content
Marketing and branding strategy Use of video content: branding, promotion, inducing customer engagement, marketing
Portfolio: a good media to show a project/firms key achievements
Education and learning tools Online platform based video content playing an important role
For content production, clear objective identification, effective content designing, and production and editing technology is needed
Entertainment and art works Understand the diversity of video contents
Realistic technology and creative idea combined produces a strong visual message
Realistic use of video content
Video content production using virtual reality and augmented reality The concept and approach of VR and MR
Provides immersiveness and interactive experience
Strengthening interaction through mixed reality Combining the technological characteristics of virtual reality and augmented reality, maximizes user's interaction
Use of 360° video and 3D animation 360° video and 3D animation provide new experience in different ways
Not only the technological aspect, but also the message and storytelling that the content aims to deliver is important
Use of videos through interaction
Designing and creating interactive video
Planning junctions and choosing the right filming equipment and software is important in interactive planning
Enhancing interaction in social media platforms
An effective way in communicating and forming connections with the public Can raise interaction