In this lecture, we'll take a look at
the overall planning of video content
Planning Stage
First, we'll take a look about
planning stage in detail
Firstly, let's try to understand about the planning stage of
video content production processing
The planning stage of video content production
Becomes the base for the project's success
A deep understanding of this stage is essential to manage the production process systematically
And create content that effectively conveys
The targeted message and value
Let's look at the planning stage's structural workflow
And conceptual aspects
We'll learn about the structural understanding of workflow
Workflow Design Detail 1 Setting project outline
You have to set the project's goal and core message clearly
This is the starting point to set the project's direction
Workflow Design Detail 2 Setting goal
You have to set the final goal clearly
For example, there could be raising brand awareness
Specific product promotion, delivering educational messages, etc.
Workflow Design Detail 3 Setting criteria for achievement
The criteria for measuring
varies by the project's goal
For example, views, shares, conversion rates, etc. as criteria
Setting goals and criteria for achievement is important
But most of the time, there are cases
where projects are progressed without setting these up
If you participate in a project planned
by a client or another team as one role, you can proceed without this process
Simply to meet deadlines and input accurately
can be the goal in many cases
Let's learn about budget planning
The first thing to consider is
Workflow Design Detail 4 Budget calculation
You have to estimate the budget needed for all phases and elements of the project
This may include labor, equipment, place rental, post-production, etc.
Details about the budget will be discussed
later in the training
Workflow Design Detail 5 Resource allocation
You have to find the best possible resource allocation within your budget
If necessary, alternative resource utilization methods should also be considered
Workflow Design Detail 6 Analyzing targets and identifying needs
If you are the promoter, analyzing targets
and identifying its needs is essential
This is where you have to think about how the project can meet this
For teams and individuals who participate in a role rather than a promotor
It is important to understand the needs of the area where work is distributed
If you proceed with your work without accurately identifying the needs
You will often have to start over again
Or, if you only look at one company or work life
It can be seen that it is consistent
with identifying your boss' needs and acting appropriately
Workflow Design Detail 7 Allocating roles and responsibilities
The roles and responsibilities of each team member must be specifically defined and allocated
to ensure efficient progress of the project
For the successful completion of a project
It is very important to clarify
each team member's roles and responsibilities
Role assignment contributes to increasing project efficiency
And strengthening teamwork to achieve goals
In this session, we will look at
effective role allocation in projects
Let's look at the importance of role allocation
Role allocation allows each member to demonstrate their expertise
and prevents confusion and duplication of work during the project
Clear roles and responsibilities align expectations among members
and promote effective communication and collaboration
Let's learn about the Work Breakdown Structure
Work Breakdown Structure 1 Clarifying project goals
Clarify the project's final goals and success criteria
This sets up all roles and tasks to support this goal
Work Breakdown Structure 2 Classifying whole work
To complete the project
The overall tasks of the project are grouped into large categories
These are usually based on the project's
various stages and major outcome
Work Breakdown Structure 3 Break down of detailed work
Break down each large category into smaller, more manageable units of work
During this process, you define the details of each task
what resources are needed, and how long it will take
Work Breakdown Structure 4 Assigning roles and responsibilities
Assign decomposed tasks to members
and make each person's role and responsibility clear
At this stage, roles are assigned to each team member
taking into account their expertise and interests
Work Breakdown Structure 5 Communication planning
After assigning roles, make a plan for communication within and outside the team
This is necessary to monitor project progress
and manage changes effectively
I would like to take a look at some general methods
The first method to look at is the RACI chart
I also use this method often
I can categorize it into four categories
First, Responsible
Roles in a RACI chart This refers to the role that carries out and completes actual projects
The Responsible handles the work
and is directly responsible for the progress and results of that work
Second, the Accountable
This refers to the role that is
ultimately responsible for the project results
Monitoring and approving the progress of projects or tasks
Usually, only one person is assigned to a project
Third, the Consulted
Its role is to provide opinions and advice while carrying out the project
They have specialized knowledge and experience in the project
Finally, the Informed
This person is only informed about the progress of the project
They have no actual involvement or involvement in decisions
These are usually used to manage projects
RACI chart use case Improve processes or assist decision-making
It is also being used to improve collaboration and change organizational structures
Now, the strengths and weaknesses of RACI
The strength is that roles can be defined clearly
For each task or activity, you can clearly define who is responsible
Who cooperates and who needs to participate
This reduces confusion and duplication of work
The next is that efficient work becomes possible
By participants understand
and focus on their respective roles
Collaboration can occur effectively
Each role's scope of work is defined
Conflicts and misunderstandings can be reduced
The next strength is efficient decision-making
The RACI chart clarifies the roles and levels of
involvement in decision-making
This ensures that the decision-making process is efficient
Also, transparent communication is possible
Clearly indicating who does what and where
Facilitates communication
Transparency of work progress or results is ensured
The weakness is that if the project is complex and large
These charts can become complex and difficult to use
Also, because it is written simply
It is difficult to consider all stakeholders in all situations
This may result in missing the opinions of some stakeholders
Additionally, if changes occur during the project
It may be challenging to modify RACI
The next method is the Agile methodology
The Agile process is a method of developing something in short cycles
Testing it and then receiving feedback
Rather than reacting passively to change
Assuming change as a fixed value
It develops and proceeds in small sprint units of 1 to 4 weeks
The waterfall methodology is the process compared to the Agile process
The waterfall method is one of the traditional methods
It is also called the waterfall model
As the name suggests, it is a step-by-step development methodology
Where each task falls from top to bottom like a waterfall
It progresses sequentially, with previous steps falling into the next
It is one of the frameworks commonly used across industries
The strength of this waterfall is that tasks are divided into stages
Responsibilities are clear
Documentation of the planning stages makes it very easy
to track the time taken for each step and the current situation and identify bottlenecks
The weakness is that it is slow and inflexible
You may have to wait for it to fall down from the top
Or you may have to build features based on the dropped requirements
But, after several months, there may be cases
Where the feature is no longer needed due to market changes or updates
Agile methodology emerged because of these limitations
Agile develops quickly at regular intervals
and requesting and modifying requirements to suit changing environment
It's a flexible method
The strengths of Agile are speed and flexibility
Since all requirements are not planned and analyzed in the first step
Subsequent processes can be completed more quickly
Without relying on planning, Agile methodology
Makes revising and responding to changes easy by reflecting requirements at regular intervals
Let's look at schedule planning and management
Creating video content is not just a process of
visualizing creative ideas
It requires a systematic
and planned project management process in which complex tasks are intertwined
We often think that what determines the quality of video is
the latest technology or excellent visual effects
However, for these elements to be effectively harmonized
Thorough planning and schedule management must be carried out
That's why scheduling is so important
Video content production involves various stages, including planning
filming, editing, and post-production
How you allocate and manage time in each stage
Can determine the success or failure of a project
Systematic scheduling allows you to allocate resources efficiently
And prepare for unexpected problems
Let's break down the steps for planning the schedule
Schedule planning phase 1 Arrange project's range
Clarify the project's target audience and message, etc.
This determines the scope of work required
And fixes the time and resources needed for each step
Schedule planning phase 2 Classify and schedule tasks
Divide the entire project into detailed tasks
And prioritize each task
Identify dependencies between tasks and take them into account when ordering
Keep track of start and completion dates for each task
Schedule planning phase 3 Resource allocation
Allocate the necessary personnel, equipment, and financial resources to each task
Personnel capabilities and equipment availability must be considered
Schedule planning phase 4 Adjusting schedule monitoring
Review project progress regularly
And adjust schedules as necessary
When unexpected problems arise
Flexibility to respond quickly is essential
Let's briefly examine the tools used to plan
and manage work schedules
These tools can vary depending on the company's nature, size, and complexity
Today, I will explain a representative tool
And also explain the tools I am using
The first tool I will introduce is Microsoft Project
It features a powerful tool for complex project management
It provides various functions, including schedule planning
Resource allocation and progress tracking
Appropriate users for this are project managers
with large projects or complex work structures
The next tool is Trello
With an easy-to-use and intuitive interface, Trello is
a web-based project management tool
Cards and boards help you organize your work
and visually track progress
Suitable users include those with small projects or teams
And those who need fast, flexible task management
The next tool I will introduce is Asana
Asana is a web-based tool that integrates task assignment, scheduling
and communication functions
It boasts a user-friendly design and powerful integration features
Suitable users include teams or projects of various sizes
And those where seamless collaboration and communication are important
The next tool I will introduce is Google Sheets & Calendar
Its feature is it's a relatively simple
Yet effective scheduling tool
It is easy to share and integrate with other Google Workspaces
Suitable users include small teams or projects
Looking for a simple and inexpensive solution
The next tool is Notion
Using the concept of a database
You can create templates that suit various tastes
And change the nature of the categories on the page
Notion has been weak in the calendar part
Calendar schedule management was a bit weak, but with the recent release of Notion Calendar
It has become a powerful tool for schedule management
Notion Calendar can also be linked to your personal Google Calendar
So with one app, you can easily view everything
Including work and personal schedules
Also, Notion has added AI functions
So you can easily receive support for data creation
It is a tool suitable for both large and small to medium-sized users
You can start with an inexpensive solution and upgrade
As needed, features become available
The next tool is Obsidian
The tools mentioned above are powerful tools for collaboration with other team members
But the Obsidian tool is offline-based
And has a strong individuality
You can easily create mind maps
And link to other pages easily
This function is very useful in the early stages of planning and creating an overall workflow
Suitable users include individuals, project managers, etc.
Let's learn about project management through real-life use cases
To achieve effective project management
I have used several tools
I used Google, Microsoft, and Trello
Afterward, Obsidian and Notion are
tools that I finally settled
I use Obsidian for project planning
To prepare for the first planning, with Obsidian
Project progress using Obsidian 1 Visually identify tasks, resources, and order of progress
Those need to be understood
In particular, before proceeding with the project
We start by understanding the nature of the team's work
And the resources, such as manpower and equipment, being understood
What I am showing as an example is a summary of
The entire work pipeline of the team I am currently in charge of
Identifying the resources that the team can handle
In advance and identifying the workflow
When planning for future projects
It can be a good reference point
Also, through this organization, unnecessary parts of
the existing workflow can be improved
Project progress using Obsidian 2 Work breakdown tasks in the project
The example I am showing is work breakdown of a project
I am currently working on
For security reasons, I have deleted all the information that was filled out
Numerous people must participate in the project
And have to communicate with external companies and personnel
That's why we create a work breakdown
and plan in advance
which person will be responsible for what, who, and how will communicate
The work will be distributed after final consultation with each team leader
This allows everyone involved
to know who is working on the project
and their roles
From the project manager's perspective
This is a great way to achieve maximum efficiency with minimal resources
As mentioned earlier, project preparation planning
Involves considering various factors
After a work breakdown
For the entire project
I build a pipeline
Let me show you an example first
This example is a project pipeline I created
While serving as the leader of the virtual production team
For the Netflix series D.P. Season 2
I am taking the time to build the pipeline
That pipeline allows you to move forward quickly, even when busy
And not skip any necessary steps
When establishing the basis for future project management
It is also created based on that pipeline
I use Obsidian to establish myself
And organize information
When sharing my thoughts with others
I also find it very useful
In addition, using Obsidian makes it easier to replace
Existing production processes rationally
The example is a workflow for 360˚ video shooting
The process located above in the image is the existing process
And the one below is the new process that was recently modified
In this way, the Obsidian tool is powerful
For visualizing what you think more easily
Planning, team management, resource management, process management, etc.
It is a tool that allows you to perform those efficiently
I manage projects using Notion
Once you have established a plan, which is the basis of the project
You need to manage the project based on the data you have created
Project management involves big tasks, small tasks, reference materials
Individual task assignments, progress management, etc.
I am carrying out this management through Notion
Let me show you the team page I am in charge of
Because these are actual projects in progress, I deleted certain parts
On this page, you can see information that team members need to understand commonly
And a list of ongoing projects
Next, I'll move on to the project management page
This is a management page
Where you can understand the overall details of the project
The team leader or project manager
Organizes the overall content on the page
Especially based on the previously created workflow
Necessary tasks are assigned to available personnel
and a detailed plan is made
This is where Notion's advantage comes into play
When individuals come to the page
It takes time to figure out what task is assigned to them
However, if you use
Notion's database and filter functions
This process can be easily organized
When people participating in a project
Go to the page under their name
They can intuitively check the tasks assigned to them, tasks that need to be done immediately
Tasks in progress, and finally, tasks scheduled to be completed
Additionally, when the project manager uploads material they want to reference
It is automatically linked to their page and can be checked
People working together do not have to
go to the management page to view complex schedules and progress
And can focus only on their assigned roles
As shown in the example image, the personal page contains tasks that must be performed immediately
Tasks that must be performed continuously, tasks in progress, and tasks to be scheduled
These are not added individually, but
When the project manager registers
According to the schedule, the task on the management page is
Automatically linked and appears on the personal page according to the schedule
By looking at the work on the individual's page
and the work I need to do as a whole
It even creates an environment where you can focus on the work
without worrying about other things
The next thing we can do is Resource Distribution
You can identify necessary resources, such as human resources, equipment, and budget
And allocate them appropriately to each project stage
The project management and task distribution mentioned earlier are
the same as resource distribution
However, I will discuss the concept again
Because it is an important part
Work for Resource Distribution 1 Identifying human resources
The success of a project largely depends on the abilities and efforts of team members
You need to accurately identify each team member's expertise, experience, and role
to ensure they match the project's requirements
You must consider the workload of your team members
To determine whether additional human resources is needed
Work for Resource Distribution 2 Identifying equipment
List the equipment you need
And allocate a budget for each resource
Look for ways to cut costs
And save some room for unexpected expenses
Work for Resource Distribution 3 Identifying budget
Estimate the project's overall cost
And allocate a budget for each resource
Assign clear roles and responsibilities to each team member
This prevents role duplication and helps with efficient work progress
Based on team members' capabilities and project requirement
Determine the optimal staffing composition
And distribute equipment
According to the project schedule, use of equipment is planned
For important tasks, the most reliable equipment is assigned
The key to equipment selection is stability
Prioritize equipment
Share equipment when necessary and plan for shift use
The next thing you need is budget management
Based on the budget allocated to each resource, you manage expense
Continuous monitoring is required to prevent cost overruns
To get the most value within your budget
You have to make efficient choices
To successfully proceed with a project
It is essential to identify accurately and allocate
human resources, equipment, and budget appropriately
This process can significantly increase
The project's efficiency and likelihood of success
Based on what I said today
I hope it will greatly help you when working on an actual project
Conceptual Understanding Step 1 Concept development
This is the process of developing the theme and storyline of the video
Through creative ideas
We seek to create an emotional connection with the audience
Conceptual Understanding Step 2 Establish a communication strategy
Consider strategies thoughtfully to deliver your message to your target audience effectively
This strategic decision includes choosing the format, style, and platform of your content
Conceptual Understanding Step 3 Collect and reflect feedback
Collect internal and external feedback on your initial ideas and plans
And use this to create improvements
The planning phase is an essential step
in successfully producing video content
Systematic workflow management from a structural aspect
and creative concept development from a conceptual aspect
Should complement each other to achieve project goals
Understanding and implementing these two aspects will
contribute to the project team collaborating efficiently
and successfully achieving the desired results
Video Concept Development
Let's look at the importance of reference searching in video concept development
In the video production process, concept development is
A key step in laying the foundation for your project
Reference searching at this step
Helps shape creative ideas and plays an essential role
In ensuring that the production team
shares a common vision
References can come from various sources
And effective searching is important to increase the creativity and completeness of the project
Let's define references and learn about their importance
Reference is any material
That can provide inspiration or reference in video production
This can be an existing movie, TV show, work of art, photo, music, etc.
Reference searching ensures that the production team
Clearly understands the concept and style
Also, it helps you visualize the ideas
Let's learn about effective reference-searching methods
Effective Reference Searching Method 1 Classification and organization
Categorize the reference by topic or style
And organize how each reference can contribute to the project
Effective Reference Searching Method 2 Use various sources
In addition to movies and TV shows
Look for inspiration from various sources
Including photography, artwork, and pictures of daily life
Effective Reference Searching Method 3 Sharing with team
Share the collected references with team members to help the team
Have a common understanding of the direction of the project
Let me briefly explain a real-life example of using references
In successful video projects, references refine concepts
Determine visual style and develop storytelling techniques
For example, you can use the colors of a specific movie as a reference
to set the mood of the video
Or take inspiration from a specific photo to determine the composition of the scene
The next thing we will look at is
Previsualizing using Unreal Engine
This is perfect for implementing very reasonable ideas
In video production, technological advancements
Make it possible to implement creative ideas
Previsualizing using real-time rendering tools like Unreal Engine
Effectively visualizes and fleshes out ideas
In the early stages of production
Previsualizing is the initial step in the video production process
To realize ideas and scenarios visually
This allows the production team to deepen
Their understanding of the story, shot composition, camera angles, lighting, etc.
Unreal Engine allows you to create high-quality
visual results in real-time
Making validating and revising your ideas easier
This saves time and money
And provides the opportunity to improve the quality of the final product
Let's learn about the features and uses of Unreal Engine
Features and uses of Unreal Engine 1 Real-time rendering
Unreal Engine provides real-time rendering capabilities
Allowing to check changes immediately
And make quick decisions
The next thing you can do is
Features and uses of Unreal Engine 2 Environment and lighting simulation
Experiment with different settings and lighting effects
To optimize the scene's mood and visual impact
Features and uses of Unreal Engine 3 Interactive Prototyping
Including user interfaces, interactive elements, and more
You can simulate and test complex interactions
Let's take a look at the previsualizing process
Previsualizing process 1 Collect initial ideas and create storyboards
Make a storyboard based on the basic idea of the project
This lays the foundation for previsualizing
Previsualizing process 2 Implement with Unreal Engine
Based on the storyboard
The scene is implemented in a 3D environment using Unreal Engine
This step tests scene composition, lighting, animation, etc.
Previsualizing process 3 Feedback and corrections
Review the visual output produced by real-time rendering
And make any necessary corrections
Previsualizing using Unreal Engine is
Important in visualizing and concretizing creative ideas
In the early stages of video production
This technology helps production teams explore the feasibility of ideas
And establish project direction and vision clearly
Real-time rendering capabilities allow you to proactively identify and resolve issues
that may arise during the production process
Thereby can improve the quality of the final product
Using Unreal Engine goes beyond a simple creative process
And makes the video production process
Innovative and efficient through technological innovation
This strengthens communication between team members
And deepens understanding of common goals
Enabling more successful project implementation
Using Unreal Engine performed early in a project
Previsualizing provides practical guidance
to the production team
It has also become an essential tool in
the planning and implementing of complex video projects
This allows production teams to explore new filmmaking possibilities
And begin the journey of
turning creative ideas into reality
That's it for today, thank you
SUMMARY Planning Stage
Structural Understanding: Workflow Design Description
Set up a project outline Goal setting Setting standards for achievement Budget estimation Resource allocation Analysis of target and identification of needs Assigning roles and responsibilities
Conceptual Understanding Concept development Establish a communication strategy Collect and reflect feedback
Assigning roles and responsibilities, Work Breakdown Structure
Clarifying project goals Full task breakdown Decomposition of detailed tasks Assigning roles and responsibilities Develop a communication plan
Common method RACI Chart
Responsible, who carries out and completes real projects Accountable, who is ultimately responsible for the results of the project
Consulted, who provides opinions and advice during project Informed, who gets notified of the progress of the project
Agile Methodology: A method of developing and testing something in short cycles and receiving feedback to improve it
Waterfall Methodology: A traditional step-by-step development approach where work falls from top to bottom like a waterfall
Schedule planning and management Project scope summary Classify and schedule tasks resource allocation Adjust schedule monitoring
Used tools
Microsoft Project: A Powerful Tool for Complex Project Management Trello: A project management tool with an easy-to-use, intuitive interface
Asana: A web-based tool that integrates task assignment, scheduling, and communication features Google Sheets & Calender: A relatively simple yet effective scheduling tool
Notion: A tool that allows you to create and use templates that suit various tastes using the database concept
Obsidian: Offline-based, highly personal tool
Video Concept Development
Effective reference searching Reference: Any material that can inspire or be a reference for video production
Method: Sort, organize, leverage multiple sources, and share with your team
Previsualizing using Unreal Engine
Concept: Previsualizing is the initial stage of visualizing ideas and scenarios in video production
Process: Gather initial ideas, create storyboards, implement them in Unreal Engine, and receive feedback and revisions