WEBVTT 1 00:00:27.600 --> 00:00:30.100 Hello, this is Jiyong Park from WESTWORLD 2 00:00:30.500 --> 00:00:34.660 Basics of video content 3 00:00:34.660 --> 00:00:37.860 Today, we're going to learn about the basics of video content 4 00:00:37.860 --> 00:00:41.740 Let's take a look at the definition of video content and the types 5 00:00:41.740 --> 00:00:47.740 I will share about the various types and characteristics of video contents 6 00:00:47.740 --> 00:00:51.350 such as movies, dramas, advertisements, brand storytelling, education contents, and short forms 7 00:00:51.350 --> 00:00:54.250 Today, we're going to learn about 8 00:00:54.250 --> 00:00:58.375 what video content is and what types there are 9 00:00:58.375 --> 00:01:02.275 Video content is something we can see easily around us 10 00:01:02.275 --> 00:01:05.580 and it's being produced in various forms and purposes 11 00:01:05.580 --> 00:01:09.630 Function of contents These contents deliver information and stimulate emotion 12 00:01:09.630 --> 00:01:12.926 and sometimes, they affect our thoughts and action 13 00:01:12.926 --> 00:01:15.776 By understanding various types of video content 14 00:01:15.776 --> 00:01:18.076 when we produce a certain content 15 00:01:18.076 --> 00:01:20.876 And when we decide our directionality 16 00:01:20.876 --> 00:01:24.426 I hope we will be able to decide towards a better direction 17 00:01:24.426 --> 00:01:29.976 Video content is media that combines visual and auditory aspects 18 00:01:29.976 --> 00:01:33.940 And they're produced to deliver information or stories 19 00:01:33.940 --> 00:01:38.790 This ranges from simple entertainment to education, advertisement, and branding 20 00:01:38.790 --> 00:01:41.126 So it's utilized for various purposes 21 00:01:41.126 --> 00:01:44.876 Let's take a quick look at the types of video contents 22 00:01:44.876 --> 00:01:48.276 Types of video content 1: Movies and dramas These traditionally 23 00:01:48.276 --> 00:01:51.176 have a storytelling format, and they stimulate emotions 24 00:01:51.176 --> 00:01:54.526 and induce thinking through their abundant content 25 00:01:54.526 --> 00:01:59.176 Types of video content 2: Advertisement It's a content produced to advertise a product or a service 26 00:01:59.176 --> 00:02:02.826 that contains short but powerful message 27 00:02:03.350 --> 00:02:07.376 It delivers the value of the brand and stimulates the consumers' purchase 28 00:02:07.376 --> 00:02:10.176 Types of video content 3: Short form It's a short form of video 29 00:02:10.176 --> 00:02:13.376 It can be produced for various purposes 30 00:02:13.376 --> 00:02:15.410 such as information delivery, entertainment, and education 31 00:02:15.860 --> 00:02:19.060 It has high accessibility and is easy to consume 32 00:02:19.060 --> 00:02:21.226 It handles various topics 33 00:02:21.226 --> 00:02:25.426 Types of video content 4: Education content It provides information about a specific topic 34 00:02:25.426 --> 00:02:28.026 or is produced to help with learning 35 00:02:28.426 --> 00:02:32.926 It provides effective learning experience through visual aspects that help with understanding 36 00:02:32.926 --> 00:02:38.126 Video content can be categorized and defined with many various standards 37 00:02:38.126 --> 00:02:42.826 Jobs in this video content field are usually similar 38 00:02:42.826 --> 00:02:46.876 For example, there are PD, director, film director, audio director 39 00:02:46.876 --> 00:02:50.026 color correction, lights, and VFX 40 00:02:50.026 --> 00:02:51.976 In every category of video content 41 00:02:51.976 --> 00:02:54.926 these jobs are shared in common 42 00:02:54.926 --> 00:03:01.276 However, even if it's the same PD job, a movie PD transferring over to advertisement, short form, or education content 43 00:03:01.276 --> 00:03:03.860 or other categories, is difficult 44 00:03:03.860 --> 00:03:07.049 This is because each category has different characteristics 45 00:03:07.699 --> 00:03:10.249 As I mentioned in a previous lecture 46 00:03:10.249 --> 00:03:13.779 This field is changing fast 47 00:03:13.779 --> 00:03:16.377 For example, even a few years ago 48 00:03:16.377 --> 00:03:19.577 The distinction between movies and dramas was very clear 49 00:03:19.577 --> 00:03:23.500 The invested budget and filming time were very different 50 00:03:23.500 --> 00:03:26.950 People working at the movie filming site transferring to drama sites 51 00:03:26.950 --> 00:03:29.977 and people working at the drama site transferring to movie sites 52 00:03:29.977 --> 00:03:31.977 were very rare situations 53 00:03:31.977 --> 00:03:35.227 However, with the growth of OTT platforms such as Netflix 54 00:03:35.227 --> 00:03:37.139 pre-produced dramas became more abundant 55 00:03:37.139 --> 00:03:40.589 And due to worsening of the movie field caused by COVID 19 era 56 00:03:40.589 --> 00:03:43.477 This distinction is vague nowadays 57 00:03:43.477 --> 00:03:47.427 Short form field also had big changes in the past few years 58 00:03:47.427 --> 00:03:50.827 Even just 5, 6 years ago, YouTube 59 00:03:50.827 --> 00:03:54.177 didn't have much content with the form of drama or script 60 00:03:54.177 --> 00:03:57.777 Short script videos were only produced as short movies 61 00:03:57.777 --> 00:04:02.100 and short movies were only consumed in the film festival field 62 00:04:02.100 --> 00:04:06.400 This area became less prominent, and short web dramas ranging from 5 to 10 minutes 63 00:04:06.400 --> 00:04:09.750 are growing through the platform of YouTube 64 00:04:09.750 --> 00:04:11.777 and are now composing a large field 65 00:04:11.777 --> 00:04:15.077 Between 2012 to 2014, for a short time 66 00:04:15.077 --> 00:04:18.677 There was an era when 3D videos and VR contents were trending 67 00:04:18.677 --> 00:04:21.127 Back then, these video contents 68 00:04:21.127 --> 00:04:23.677 were thought to have very high possibilities of development 69 00:04:23.677 --> 00:04:26.220 So many people jumped in 70 00:04:26.220 --> 00:04:28.720 However, this popularity lasted for a very short time 71 00:04:28.720 --> 00:04:31.177 and disappeared from the field quickly 72 00:04:31.177 --> 00:04:35.427 However, recently, through Apple's Vision Pro and Meta's Meta Quest 3 73 00:04:35.427 --> 00:04:40.327 And through the development of devices and continuous production of content 74 00:04:40.327 --> 00:04:42.877 It's showing to grow again 75 00:04:42.877 --> 00:04:46.177 Need to learn the changes in techniques and trend as a video content producer Understanding the overall flow and having interest 76 00:04:46.177 --> 00:04:48.527 To those who want to work in this field 77 00:04:48.527 --> 00:04:51.427 are essential aspects 78 00:04:51.427 --> 00:04:55.678 Video content production needs never-ending learning process 79 00:04:55.678 --> 00:04:58.228 Techniques and trends are continuously changing 80 00:04:58.228 --> 00:05:01.078 And it's important to have an open mind 81 00:05:01.078 --> 00:05:03.628 to follow the newest trend and learn new techniques 82 00:05:03.628 --> 00:05:07.078 Next, we are going to learn about the importance of video content 83 00:05:07.380 --> 00:05:09.680 I'll now explain about the role and importance 84 00:05:09.680 --> 00:05:11.828 of video contents in the digital generation 85 00:05:11.828 --> 00:05:15.028 In the digital generation that we live in 86 00:05:15.028 --> 00:05:20.128 Video content is a major form of delivering information 87 00:05:20.128 --> 00:05:22.178 This ranges from simple entertainment 88 00:05:22.178 --> 00:05:25.228 to education, marketing, and communication 89 00:05:25.228 --> 00:05:27.928 It touches upon various areas of our life 90 00:05:27.928 --> 00:05:29.628 Today, without video content 91 00:05:29.628 --> 00:05:32.980 It's hard to imagine how digital communication will be possible 92 00:05:32.980 --> 00:05:35.278 Therefore, a deep understanding of the role and importance 93 00:05:35.278 --> 00:05:38.228 of video content, is a very important assignment 94 00:05:38.228 --> 00:05:41.478 I will tell you about the role of video content 95 00:05:41.478 --> 00:05:43.828 Role of video content 1 Information deliverance 96 00:05:43.828 --> 00:05:47.978 Video delivers information quickly and effectively 97 00:05:47.978 --> 00:05:51.578 For example, the news visually summarizes complex incidents 98 00:05:51.578 --> 00:05:53.928 and allows the public to understand 99 00:05:53.928 --> 00:05:56.478 Role of video content 2 Education and learning 100 00:05:56.940 --> 00:05:58.978 Online lectures or tutorial videos 101 00:05:58.978 --> 00:06:01.820 are powerful tools to spread knowledge 102 00:06:01.820 --> 00:06:05.980 Complex concepts can be explained easily through visual examples 103 00:06:05.980 --> 00:06:08.878 Role of video content 3 Marketing and advertisement 104 00:06:08.878 --> 00:06:12.178 Demonstration of products or storytelling videos 105 00:06:12.178 --> 00:06:14.780 draw the consumers' attention and induce their purchase 106 00:06:15.380 --> 00:06:20.428 Video advertisements are actually predominant in strengthening the memory about a product 107 00:06:20.428 --> 00:06:23.278 Importance of video content 1 Emotional connection 108 00:06:23.278 --> 00:06:27.428 Videos connect emotionally to the audience through stories 109 00:06:27.428 --> 00:06:30.228 For example, touching advertisement campaigns 110 00:06:30.228 --> 00:06:33.528 cause positive emotions toward the brand 111 00:06:33.528 --> 00:06:35.778 Importance of video content 2 Visual effects 112 00:06:35.778 --> 00:06:41.178 Visual information are processed more quickly than texts and last longer in memory 113 00:06:41.178 --> 00:06:43.328 Infographics or animations 114 00:06:43.328 --> 00:06:46.500 allow easier understanding of complex data 115 00:06:46.500 --> 00:06:50.700 Importance of video content 3 Accessibility and diffusivity 116 00:06:50.700 --> 00:06:52.550 Sharing videos through social media 117 00:06:52.550 --> 00:06:55.129 Allows the content to spread fast 118 00:06:55.129 --> 00:06:57.129 A clip of a well-made video 119 00:06:57.129 --> 00:06:59.629 can bring in attention globally 120 00:07:00.059 --> 00:07:01.859 In the digital generation, video contents 121 00:07:01.859 --> 00:07:04.459 go beyond simple information deliverance 122 00:07:04.459 --> 00:07:07.379 and forms our thoughts and emotions 123 00:07:07.379 --> 00:07:11.479 And play an important role in deeply affecting culture and society 124 00:07:11.779 --> 00:07:14.229 Every video that you produce 125 00:07:14.229 --> 00:07:17.129 provide a new view of the world 126 00:07:17.129 --> 00:07:19.199 and can cause change 127 00:07:19.899 --> 00:07:23.459 The video content field has very wide and various functions 128 00:07:23.459 --> 00:07:28.529 The role that we can play in this field is becoming more various 129 00:07:28.529 --> 00:07:32.729 Rather than choosing a company, choose a job 130 00:07:32.729 --> 00:07:36.170 and set a goal that you can work towards 131 00:07:36.170 --> 00:07:40.289 Basics of video filming 132 00:07:40.289 --> 00:07:43.479 I'll tell you about the basics of video filming 133 00:07:43.779 --> 00:07:46.379 Even if we don't study film 134 00:07:46.379 --> 00:07:48.929 By continuously consuming many contents 135 00:07:48.929 --> 00:07:53.229 We are able to differentiate good contents and good filming 136 00:07:53.579 --> 00:07:56.079 For example, when we eat good food 137 00:07:56.079 --> 00:07:58.429 We can't explain why it tastes good 138 00:07:58.429 --> 00:08:01.459 But we can determine that it's good food 139 00:08:01.459 --> 00:08:02.959 However, as a consumer 140 00:08:02.959 --> 00:08:06.250 We can just end with trying various types of food 141 00:08:06.800 --> 00:08:10.450 But as the cook that makes good food 142 00:08:10.450 --> 00:08:14.050 When we eat good food, we analyze and think about 143 00:08:14.050 --> 00:08:17.929 How to make good food and about what made this food taste good 144 00:08:17.929 --> 00:08:22.479 Just like this, if you're a person dreaming of producing video contents 145 00:08:22.479 --> 00:08:25.479 Not only do you have to consume various types of videos 146 00:08:25.479 --> 00:08:29.379 But you of course, have to think about how they made those videos 147 00:08:29.379 --> 00:08:32.879 Videos have a long history 148 00:08:33.279 --> 00:08:35.629 If we look back to the end of 19th century 149 00:08:35.629 --> 00:08:41.379 This era was when many inventors and artists recorded moving images 150 00:08:41.379 --> 00:08:44.529 and explored ways to play them as videos 151 00:08:45.229 --> 00:08:48.979 In 1878, Eadweard Muybridge 152 00:08:48.979 --> 00:08:51.829 created a series of images of a moving horse 153 00:08:51.829 --> 00:08:54.879 12 cameras were placed with even distances apart 154 00:08:54.879 --> 00:08:58.370 and as the horse passed by, it was filmed sequentially 155 00:08:58.820 --> 00:09:04.770 In 1888, Louis Le Prince filmed the world's first short movie 156 00:09:05.120 --> 00:09:09.680 In 1891, Thomas Edison and William Kennedy Laurie Dickson 157 00:09:09.680 --> 00:09:12.099 invented the kinetoscope 158 00:09:12.099 --> 00:09:14.530 This device allows an individual 159 00:09:14.530 --> 00:09:16.480 to view the moving image through a viewer 160 00:09:16.480 --> 00:09:19.410 It was the early movie-playing device 161 00:09:20.130 --> 00:09:22.980 Year 1895 is a historical year 162 00:09:23.510 --> 00:09:28.110 The Lumiere brothers hosted the world's first public video screening 163 00:09:28.110 --> 00:09:33.910 Out of their works, the Arrival of a Train brought great shock to the audience 164 00:09:33.910 --> 00:09:36.780 and opened the start of public video screening 165 00:09:36.780 --> 00:09:38.980 Especially through the two events of World War 166 00:09:38.980 --> 00:09:40.980 videos and movies were proven to be 167 00:09:40.980 --> 00:09:45.030 very effective as advertisement tools, and developed greatly 168 00:09:45.030 --> 00:09:49.280 Afterwards, with the development of theaters, the field was generated 169 00:09:49.280 --> 00:09:51.630 and this brought many developments 170 00:09:51.630 --> 00:09:57.380 Later, movies considered way of filming, ways of arranging 171 00:09:57.380 --> 00:09:59.980 and thought about effective ways of editing 172 00:09:59.980 --> 00:10:02.330 and this formed the grammar of movies 173 00:10:02.330 --> 00:10:05.419 This is a big part of storytelling 174 00:10:05.419 --> 00:10:07.380 Following the development of techniques 175 00:10:07.380 --> 00:10:09.830 There were developments on implementation methods 176 00:10:09.830 --> 00:10:12.730 A main example of how video production changed according to technical advancements 177 00:10:12.730 --> 00:10:15.030 is Star Wars 178 00:10:15.030 --> 00:10:18.930 Since it was technically difficult to implement, the Star Wars series 179 00:10:18.930 --> 00:10:23.480 released the 4th, 5th, and 6th sequel first 180 00:10:23.480 --> 00:10:26.730 Later, as techniques advanced, filming was possible 181 00:10:26.730 --> 00:10:32.580 so Star Wars 1, 2, and 3 were released 182 00:10:32.580 --> 00:10:34.580 Once you understand the grammar of movies 183 00:10:34.580 --> 00:10:37.630 You can differentiate between a well-made video 184 00:10:37.630 --> 00:10:39.380 and a wrongly-made video 185 00:10:39.380 --> 00:10:41.730 Later, when you produce a video that you want 186 00:10:41.730 --> 00:10:45.580 you will be able to produce the video according to the projected purpose 187 00:10:45.580 --> 00:10:49.130 Movie grammar, for a very long time, many people 188 00:10:49.130 --> 00:10:53.380 thought about how they can effectively deliver their purpose 189 00:10:53.380 --> 00:10:56.420 and these piled up to produce the movie grammar 190 00:10:57.020 --> 00:10:58.681 As you think about these aspects 191 00:10:58.681 --> 00:11:01.381 studying the grammars of movies even for a little bit 192 00:11:01.381 --> 00:11:04.981 will help a lot for future video content production 193 00:11:04.981 --> 00:11:08.231 When we study grammar, there are some cautions 194 00:11:08.231 --> 00:11:11.181 Grammar changes according to the flow of time 195 00:11:11.181 --> 00:11:15.631 Even if it's the same dish, based on the change of generation and the change of environment 196 00:11:15.631 --> 00:11:18.479 the recipe changes to match the needs of that era 197 00:11:19.179 --> 00:11:22.031 Just like this, for video content production as well 198 00:11:22.031 --> 00:11:23.781 video production grammar 199 00:11:23.781 --> 00:11:27.481 also continuously changes 200 00:11:27.481 --> 00:11:31.431 It's also important to study the classic grammars of movies 201 00:11:31.431 --> 00:11:35.231 But ultimately, it's more important to understand the flow 202 00:11:35.231 --> 00:11:38.031 of how this grammar is changing in the current generation 203 00:11:38.031 --> 00:11:40.531 Especially with the advancement of short forms 204 00:11:40.531 --> 00:11:44.931 Film grammars, on the surface level, may seem to be filmed with no systematic filming 205 00:11:44.931 --> 00:11:46.631 or editing, to some people 206 00:11:46.631 --> 00:11:48.581 But as a personal thought 207 00:11:48.581 --> 00:11:52.681 Successful short forms have good film grammar behind I think successful short forms have their own corresponding grammar 208 00:11:52.681 --> 00:11:56.331 Since the history is short, there aren't much definition, 209 00:11:56.331 --> 00:11:58.710 but there are certain characteristics 210 00:11:59.281 --> 00:12:01.681 Therefore, it's good to constantly view contents 211 00:12:01.681 --> 00:12:04.281 and have the habit to analyze them 212 00:12:04.281 --> 00:12:08.781 Even when learning how to cook, you first learn the traditional, basic recipe first 213 00:12:08.781 --> 00:12:13.460 then branch off to develop and form your own recipe 214 00:12:13.460 --> 00:12:17.181 Same thing for video filming, if you first learn the traditional basics 215 00:12:17.181 --> 00:12:20.381 I think it will help greatly in the future 216 00:12:20.381 --> 00:12:22.781 Let's take a look at filming 217 00:12:22.781 --> 00:12:26.631 The filming, editing, and color correction that we will now look at 218 00:12:26.631 --> 00:12:29.431 have a huge load of information 219 00:12:29.431 --> 00:12:32.381 Therefore, today, we will only learn about 220 00:12:32.381 --> 00:12:34.931 the basic aspects today 221 00:12:34.931 --> 00:12:39.331 Let's take a quick look at parts that need to be prepared before filming 222 00:12:39.331 --> 00:12:41.859 Selection of equipments and inspection 223 00:12:42.659 --> 00:12:45.331 Video filming starts with good preparation 224 00:12:45.331 --> 00:12:47.581 And the first step of this preparation 225 00:12:47.581 --> 00:12:51.140 is the correct selection of equipments and thorough inspection 226 00:12:51.140 --> 00:12:54.640 Choosing the right equipment and thoroughly inspecting this 227 00:12:54.640 --> 00:12:58.440 becomes the basis of producing a video that can effectively deliver 228 00:12:58.440 --> 00:13:00.532 the message that we want to deliver 229 00:13:00.532 --> 00:13:04.932 Equipment selection 1 Making a decision according to the purpose 230 00:13:04.932 --> 00:13:08.232 Choose the camera and equipment that matches 231 00:13:08.232 --> 00:13:10.332 the type and style of the video 232 00:13:10.332 --> 00:13:13.432 For example, equipments for documentaries and those for movie filming 233 00:13:13.432 --> 00:13:14.932 may be different 234 00:13:14.932 --> 00:13:16.932 Equipment selection 2 Compatibility of equipment 235 00:13:16.932 --> 00:13:22.380 The chosen camera, lens, and mic has to be checked if they're compatible with each other 236 00:13:22.380 --> 00:13:26.032 The compatibility between equipments guarantees a smooth filming process 237 00:13:26.032 --> 00:13:27.982 Equipment selection 3 Preparation that matches the budget 238 00:13:27.982 --> 00:13:30.460 Filming equipments vary a lot 239 00:13:30.460 --> 00:13:34.082 Selection within the budget range is essential 240 00:13:34.082 --> 00:13:36.682 I'll tell you about equipment inspection 241 00:13:36.682 --> 00:13:39.182 Equipment inspection 1: Function test You need to test if all the functions of the equipment 242 00:13:39.182 --> 00:13:41.632 are working properly 243 00:13:41.632 --> 00:13:45.632 Equipment inspection 2: Battery and memory Next, prepare enough battery and memory cards 244 00:13:45.632 --> 00:13:48.282 and inspect the state of the spare battery as well 245 00:13:48.282 --> 00:13:50.832 The memory card, especially, has to be checked 246 00:13:50.832 --> 00:13:53.832 if the recording and data transfer are working normally 247 00:13:53.832 --> 00:13:58.380 Equipment inspection 3: Light and accessories The required light equipment and various accessories are also inspected 248 00:13:58.380 --> 00:14:02.732 The light settings that fit the filming environment are planned and prepared in advance 249 00:14:02.732 --> 00:14:06.982 Correct equipment selection and thorough inspection are the first steps of filming 250 00:14:06.982 --> 00:14:09.832 and the basics of successful video production 251 00:14:09.832 --> 00:14:12.582 In the preparation step, careful attention 252 00:14:12.582 --> 00:14:16.299 prevents unexpected problems at the filming site 253 00:14:16.299 --> 00:14:20.032 and plays an essential role in producing a better end product 254 00:14:20.032 --> 00:14:23.132 I'll tell you about researching for filming sites 255 00:14:23.132 --> 00:14:27.432 Before filming, thorough research on the filming site 256 00:14:27.432 --> 00:14:28.932 is an essential process 257 00:14:28.932 --> 00:14:32.632 Understanding the area in advance increases efficiency during the actual filming 258 00:14:32.632 --> 00:14:36.020 and allows prevention of possible problems 259 00:14:36.020 --> 00:14:40.270 We look into the importance of filming site research and detailed ways to do this 260 00:14:40.820 --> 00:14:44.733 I'll tell you about the standards for choosing a filming site 261 00:14:44.733 --> 00:14:51.233 Standards for choosing a filming site 1 Checking if the place matches the purpose of the scenario 262 00:14:51.233 --> 00:14:53.859 Standards for choosing a filming site 2 Accessbility 263 00:14:53.859 --> 00:14:58.633 Consider if the place is easy to access with the filming equipment and staff 264 00:14:58.633 --> 00:15:01.099 Standards for choosing a filming site 3 Light conditions 265 00:15:01.099 --> 00:15:05.083 Know about the amount of sunlight and the change of light caused by time in advance 266 00:15:05.083 --> 00:15:07.583 and decide the most optimal filming time 267 00:15:07.583 --> 00:15:11.333 Standards for choosing a filming site 4: Permission and restriction Fourth, check if you can receive permission needed for filming 268 00:15:11.333 --> 00:15:14.883 and if there are any restrictions at the site 269 00:15:14.883 --> 00:15:18.233 Next is the importance of prior visit 270 00:15:18.233 --> 00:15:21.983 Importance of prior visit 1 By understanding the vibe of the place, experience the actual vibes 271 00:15:21.983 --> 00:15:25.633 that cannot be felt through pictures or videos 272 00:15:25.633 --> 00:15:29.583 Importance of prior visit 2 Identifying problems and preparation 273 00:15:29.583 --> 00:15:32.183 Unrevealed problems such as noises 274 00:15:32.183 --> 00:15:36.183 and people passing by are thought of ahead of time and planned for 275 00:15:36.183 --> 00:15:41.460 Technical preparation 1 Test the lights and sounds 276 00:15:41.460 --> 00:15:45.033 Test the light conditions and sound environments of the filming site 277 00:15:45.033 --> 00:15:49.033 and decide if additional lights and mics are needed 278 00:15:49.033 --> 00:15:53.083 Technical preparation 2 Test the filming angle and frame 279 00:15:53.083 --> 00:15:55.633 Try out various filming angles and frames 280 00:15:55.633 --> 00:15:57.780 and find the most optimal filming spot 281 00:15:57.780 --> 00:15:59.533 These kinds of film site research 282 00:15:59.533 --> 00:16:02.539 is called location hunting or scouting 283 00:16:02.539 --> 00:16:05.633 Location research like these are one of the important steps 284 00:16:05.633 --> 00:16:09.833 Through researching in advance, you can minimize the possible problems of the actual filming day 285 00:16:09.833 --> 00:16:12.183 and maximize the efficiency of filming 286 00:16:12.183 --> 00:16:16.883 Through this process, your filming plan will become more perfect 287 00:16:16.883 --> 00:16:20.933 In cases of insufficient film location research If preparation was weak and the filming time extends another day 288 00:16:20.933 --> 00:16:26.283 you have to keep in mind that it will lead to increase of budget 289 00:16:26.283 --> 00:16:30.683 One day of filming, based on the size of content, ranges from a few hundred thousand won 290 00:16:30.683 --> 00:16:34.183 and for movies and dramas, cost for one day of filming 291 00:16:34.183 --> 00:16:36.260 may increase to the hundred million won range 292 00:16:36.260 --> 00:16:38.833 It greatly affects the overall budget 293 00:16:38.833 --> 00:16:40.733 so it's an important part 294 00:16:40.733 --> 00:16:43.584 I'll tell you about storyboard production 295 00:16:43.584 --> 00:16:46.334 In the video production process, storyboard formation 296 00:16:46.334 --> 00:16:49.434 visualizes and organizes the filming process 297 00:16:49.434 --> 00:16:51.834 allowing the production team to clearly understand the goal 298 00:16:51.834 --> 00:16:54.299 and work together efficiently 299 00:16:54.299 --> 00:16:58.734 With the advancement of traditional storyboard format and real-time game engines 300 00:16:58.734 --> 00:17:02.634 real-time game engines were used for simplification of pre-visualizing 301 00:17:02.634 --> 00:17:05.939 Let's take a quick look into pre-vis 302 00:17:05.939 --> 00:17:07.619 Storyboard is very important 303 00:17:07.619 --> 00:17:10.869 Storyboard is a visual representation of scenario 304 00:17:10.869 --> 00:17:16.739 It includes the composition, camera angle, movement of characters, and lines of each scene 305 00:17:16.739 --> 00:17:20.739 This helps greatly with understanding the overall story prior to filming 306 00:17:20.739 --> 00:17:23.699 I'll tell you about storyboard writing methods 307 00:17:23.699 --> 00:17:27.300 Storyboard writing method 1 Method of composing the scene 308 00:17:27.300 --> 00:17:31.034 Storyboard has to list each scene in order 309 00:17:31.034 --> 00:17:35.219 Here, important actions and transitions are clearly stated 310 00:17:35.219 --> 00:17:37.734 Storyboard writing method 2 Visual details 311 00:17:37.734 --> 00:17:42.334 Visual details such as background, lights, and props are listed in detail 312 00:17:42.334 --> 00:17:45.684 This provides the required guidelines of film preparation 313 00:17:45.684 --> 00:17:49.180 Storyboard writing method 3 Lines and correct guidelines 314 00:17:49.180 --> 00:17:51.380 As needed, the characters' lines 315 00:17:51.380 --> 00:17:54.034 and guidelines for certain actions are added 316 00:17:54.034 --> 00:17:56.984 These are used as guides for directing the acting 317 00:17:56.984 --> 00:18:02.084 Next, I'll tell you about expansion of storyboard 318 00:18:02.084 --> 00:18:04.484 and pre-visualizing, real-time pre-vis 319 00:18:04.484 --> 00:18:08.500 Storyboard created with 2D drawings is the traditional method 320 00:18:08.500 --> 00:18:11.284 It's true that they're still useful 321 00:18:11.284 --> 00:18:13.180 However, with advancement of technology 322 00:18:13.180 --> 00:18:17.099 Filling up parts that these kinds of storyboards cannot accomplish 323 00:18:17.099 --> 00:18:20.434 and ways to do this effectively, are being developed 324 00:18:20.434 --> 00:18:24.434 And the way is pre-implementation through real-time game engine 325 00:18:24.434 --> 00:18:27.380 Various methods are used through this method 326 00:18:27.380 --> 00:18:32.534 Ani-blocking, real-time pre-bis, virtual camera, and virtual scouting 327 00:18:32.534 --> 00:18:34.634 are the various methods of utilization 328 00:18:34.634 --> 00:18:36.780 One of the characteristics of real-time game engine 329 00:18:36.780 --> 00:18:41.020 is that actual data from reality, through some processes 330 00:18:41.020 --> 00:18:44.985 can be implemented as-is into the game engine 331 00:18:45.339 --> 00:18:48.739 For example, let's say that the camera I'm using 332 00:18:48.739 --> 00:18:52.819 is ARRI's ALEXA Mini LF 333 00:18:52.819 --> 00:18:56.485 Through certain processes, the camera sensor and characteristics of the engine 334 00:18:56.485 --> 00:18:58.219 can be implemented on data 335 00:18:58.219 --> 00:19:01.185 and this can be implemented into the game engine 336 00:19:01.185 --> 00:19:05.285 This means that even if I don't actually rent ARRI's ALEXA Mini LF camera 337 00:19:05.285 --> 00:19:08.339 and use it to film 338 00:19:08.339 --> 00:19:10.935 By implementing it ahead in the unreal engine 339 00:19:10.935 --> 00:19:14.335 I can know in advance, the angle and feel 340 00:19:14.335 --> 00:19:16.735 of filming with that camera 341 00:19:16.735 --> 00:19:20.735 Being able to check through the computer without actually renting the camera 342 00:19:20.735 --> 00:19:25.140 reduces the budget and implements the feel of film in advance 343 00:19:25.140 --> 00:19:27.939 so it helps with designing the filming 344 00:19:27.939 --> 00:19:31.180 Not only cameras, but also real-life objects 345 00:19:31.180 --> 00:19:33.135 such as cars 346 00:19:33.135 --> 00:19:35.900 can also be implemented into the virtual world 347 00:19:35.900 --> 00:19:38.100 so the feel of how it will show on camera 348 00:19:38.100 --> 00:19:39.985 can be determined ahead of time 349 00:19:39.985 --> 00:19:43.685 Let's also say that we're filming an action scene 350 00:19:43.685 --> 00:19:48.300 For action scenes, the action actors have to be recruited, the action has to be planned 351 00:19:48.300 --> 00:19:50.885 and we need to think about how to convey the actual takes 352 00:19:50.885 --> 00:19:53.785 during the actual filming 353 00:19:53.785 --> 00:19:56.339 The action actors have physical limitations 354 00:19:56.339 --> 00:19:59.385 So there are physical limitations to how many times we can check 355 00:19:59.385 --> 00:20:02.339 In these situations, the actor's actions are motion-captured 356 00:20:02.339 --> 00:20:06.420 and with the data of the camera I will be using, in the real-time game engine 357 00:20:06.420 --> 00:20:09.435 Set the wanted angle and proceed with the filming 358 00:20:09.435 --> 00:20:11.385 Then, can plan out the takes 359 00:20:11.739 --> 00:20:14.885 Through this process, the design of the filming itself 360 00:20:14.885 --> 00:20:17.085 can be proceeded rationally 361 00:20:17.085 --> 00:20:20.035 Virtual production that uses real-time game engine 362 00:20:20.035 --> 00:20:22.420 has a very wide range of usage range 363 00:20:22.420 --> 00:20:26.135 There are wider range of utilization than the methods I mentioned earlier 364 00:20:26.135 --> 00:20:28.735 As I told you in the previous lecture 365 00:20:28.735 --> 00:20:33.085 Understanding of new technology and R&D on areas that they can be applied 366 00:20:33.085 --> 00:20:36.235 will help greatly in video content production 367 00:20:36.235 --> 00:20:41.819 Storyboard and pre-visualizing, for filming date, location, required equipments 368 00:20:41.819 --> 00:20:44.086 schedules of actors and staff 369 00:20:44.086 --> 00:20:47.186 help with setting the overall schedule 370 00:20:47.186 --> 00:20:50.420 It allows efficient determination of filming order 371 00:20:50.420 --> 00:20:54.086 and this plays an important role in saving time and money 372 00:20:54.086 --> 00:20:56.986 I'll tell you about filming techniques 373 00:20:56.986 --> 00:21:00.380 Filming techniques are one of the important parts of video production 374 00:21:00.380 --> 00:21:03.979 Good filming isn't just about recording a good scene 375 00:21:03.979 --> 00:21:06.329 Delivering the story visually 376 00:21:06.329 --> 00:21:08.736 and stimulating emotion are essential 377 00:21:08.736 --> 00:21:13.260 In a simplified way, we're going to look into 378 00:21:13.260 --> 00:21:16.736 the three core components of filming: the angle and frame, lights 379 00:21:16.736 --> 00:21:18.886 and movements of camera 380 00:21:18.886 --> 00:21:20.936 Out of the core components of filming technique 381 00:21:20.936 --> 00:21:23.936 I'll first tell you about understanding the angle and frame 382 00:21:23.936 --> 00:21:27.540 Angle and frame, even if we're not taught on them 383 00:21:27.540 --> 00:21:31.136 They're already part of our daily lives 384 00:21:31.136 --> 00:21:35.020 When someone asks us to take pictures when traveling 385 00:21:35.020 --> 00:21:37.186 They say that Koreans care the most about 386 00:21:37.186 --> 00:21:39.636 the angle and frame 387 00:21:39.636 --> 00:21:42.686 Naturally, we know about filming frames 388 00:21:42.686 --> 00:21:45.186 and basics of angles 389 00:21:45.186 --> 00:21:47.586 To make the subject look taller 390 00:21:47.586 --> 00:21:50.300 the camera has to aim upwards from the ground 391 00:21:50.300 --> 00:21:53.300 The proportion of the subject and the background has to be a certain way 392 00:21:53.300 --> 00:21:56.736 The good-looking angle for selfies exist in certain ways 393 00:21:56.736 --> 00:22:00.536 We naturally know that the camera frame and angle 394 00:22:00.536 --> 00:22:03.236 affects the filming 395 00:22:03.236 --> 00:22:07.300 The frame is the method of arranging the components of the scene 396 00:22:07.300 --> 00:22:11.500 and plays the determining the purpose of the scene and deliverance of the message 397 00:22:11.500 --> 00:22:13.086 For example, the rule of trichotomy 398 00:22:13.086 --> 00:22:17.036 helps with composing the scene evenly and in balance 399 00:22:17.036 --> 00:22:20.500 Angle determines the perpective of the camera 400 00:22:20.500 --> 00:22:24.086 and is greatly affected by the audience's view of the subject 401 00:22:24.086 --> 00:22:28.886 For example, filming from bottom to top is called low angle 402 00:22:28.886 --> 00:22:32.336 Here, the camera is placed lower than the subject 403 00:22:32.336 --> 00:22:34.500 and by filming towards the top 404 00:22:34.500 --> 00:22:37.237 It has the effect of making the subject look more powerful 405 00:22:37.237 --> 00:22:42.500 On the other hand, filming from top to bottom is called high angle 406 00:22:42.500 --> 00:22:46.037 This makes the subject look weaker or more timid 407 00:22:46.037 --> 00:22:48.537 Let's take a look at the basics of lights 408 00:22:48.537 --> 00:22:53.237 Lights are important aspects of setting the scene's vibe and tone 409 00:22:53.237 --> 00:22:56.787 Utilizing sunlight or separate light equipments 410 00:22:56.787 --> 00:22:59.737 we can express the wanted emotion and vibe 411 00:22:59.737 --> 00:23:02.387 Let's learn about the basic part of lights 412 00:23:02.387 --> 00:23:06.687 Basic light method There's three-point lighting: key light, fill light, and back light 413 00:23:06.687 --> 00:23:10.537 Through various techniques, depth and stereoscopy can be implemented 414 00:23:10.537 --> 00:23:12.400 and the subject can be emphasized 415 00:23:13.000 --> 00:23:16.337 Depending on which direction the key light is coming from, towards the subject 416 00:23:16.337 --> 00:23:18.850 the feel of the subject itself can be different 417 00:23:19.450 --> 00:23:22.887 I'll tell you about movement and style of camera 418 00:23:22.887 --> 00:23:26.650 Camera movement plays a key role in story deliverance 419 00:23:26.650 --> 00:23:30.837 Various techniques such as panning, tilting, zooming, and tracking 420 00:23:30.837 --> 00:23:34.800 can be used to express visually appealing scenes 421 00:23:34.800 --> 00:23:38.887 Camera movements are closely related with filming styles 422 00:23:38.887 --> 00:23:42.287 Choosing the right camera movement for the purpose 423 00:23:42.287 --> 00:23:44.087 of each scene, is important 424 00:23:44.087 --> 00:23:46.787 Frame and angle, lights, and camera movements 425 00:23:46.787 --> 00:23:48.537 are essential components 426 00:23:48.537 --> 00:23:51.087 that make the video visually more rich and layered 427 00:23:51.087 --> 00:23:56.237 Through these techniques, you can create powerful visual stories 428 00:23:56.237 --> 00:23:59.137 and effectively draw out the audience's emotions 429 00:23:59.137 --> 00:24:01.437 I highly recommend looking into basic filming knowledge 430 00:24:01.437 --> 00:24:05.787 later on, even just the basic terms and concepts 431 00:24:05.787 --> 00:24:08.437 In the later lectures, we learn about the unreal engine 432 00:24:08.437 --> 00:24:12.087 and about cinematic videos using the unreal engine 433 00:24:12.087 --> 00:24:15.037 Not only the unreal engine but also in many 3D tools 434 00:24:15.037 --> 00:24:19.137 they're implemented based on the actual camera and lens 435 00:24:19.137 --> 00:24:23.087 Especially for the cinema camera actor inside the Unreal Engine 436 00:24:23.087 --> 00:24:26.737 all the concept are applied the same way as an actual camera 437 00:24:26.737 --> 00:24:29.937 Therefore, if you study the traditional filming technique concept 438 00:24:29.937 --> 00:24:32.787 and learn about the functional roles ahead of time 439 00:24:32.787 --> 00:24:36.488 I am sure that it will help you a lot 440 00:24:36.488 --> 00:24:40.288 I'll give you an overview of tips for actual filming 441 00:24:40.288 --> 00:24:44.088 Effective communication and teamwork are needed 442 00:24:44.088 --> 00:24:46.788 For filming, before the technical parts 443 00:24:46.788 --> 00:24:49.338 the preparation process and the filming process 444 00:24:49.338 --> 00:24:52.488 require communication and teamwork as essential components 445 00:24:52.488 --> 00:24:55.338 According to the purpose, one may film alone 446 00:24:55.338 --> 00:24:57.088 but most of them cannot be done alone 447 00:24:57.088 --> 00:24:59.600 so many people and teamwork are essential components 448 00:25:00.250 --> 00:25:04.288 External communication have already been emphasized many times in previous lectures 449 00:25:04.288 --> 00:25:08.288 so now I'll talk about internal filming team 450 00:25:08.288 --> 00:25:10.988 For effective communication and teamwork 451 00:25:10.988 --> 00:25:15.638 Clear directions and clear determination of roles and responsibilities are the starting point 452 00:25:15.638 --> 00:25:19.738 Composition of each team varies greatly based on the situation 453 00:25:19.738 --> 00:25:23.638 but I'll first tell you about the traditional job designation 454 00:25:23.638 --> 00:25:26.588 Work Division 1: Filming director The filming director decides the visual style and tone 455 00:25:26.588 --> 00:25:29.188 and has the responsibility of visual presentation 456 00:25:29.188 --> 00:25:34.338 They carry out the overall filming and make the final decision for scene composition 457 00:25:34.338 --> 00:25:36.738 Work Division 2 First assistant camera 458 00:25:36.738 --> 00:25:38.888 We usually call this "First" 459 00:25:38.888 --> 00:25:41.900 The "First" is usually responsible for setting the focus 460 00:25:41.900 --> 00:25:45.350 By adjusting the focus of the lens, during the filming of scene, 461 00:25:45.350 --> 00:25:48.238 they play an important role in correcting the focus 462 00:25:48.238 --> 00:25:50.050 Work Division 3 Second assistant camera 463 00:25:50.050 --> 00:25:51.738 We usually call this "Second" 464 00:25:51.738 --> 00:25:54.538 The Second assists the First 465 00:25:54.538 --> 00:25:57.438 Managing memory cards, exchanging lens, 466 00:25:57.438 --> 00:26:01.038 preparing and organizing camera accessories are their main jobs 467 00:26:01.038 --> 00:26:04.438 Work Division 4 Third assistant camera 468 00:26:04.438 --> 00:26:07.538 Some large productions have Third roles 469 00:26:07.538 --> 00:26:11.488 They assist the Second and change the lens, move the equipments 470 00:26:11.488 --> 00:26:13.488 and carry out other supportive jobs 471 00:26:13.488 --> 00:26:16.950 Work Division 5: Camera Intern Next, Camera Intern, we call them the youngest of the filming team 472 00:26:16.950 --> 00:26:19.888 The youngest don't have a certain responsibility 473 00:26:19.888 --> 00:26:22.188 but they support the overall team 474 00:26:22.188 --> 00:26:24.888 They carry the equipments, organize the site 475 00:26:24.888 --> 00:26:26.850 and proceed with simple supportive tasks 476 00:26:26.850 --> 00:26:31.239 New staff with less experience or students build experience at this level 477 00:26:31.239 --> 00:26:34.339 The roles mentioned here are job designations 478 00:26:34.339 --> 00:26:38.339 and roles that are applied in the international field as well as domestic field 479 00:26:38.339 --> 00:26:42.839 Depending on the characteristics and size of the content, it may range to Third, or Second 480 00:26:42.839 --> 00:26:46.989 or First, or even the director alone 481 00:26:46.989 --> 00:26:51.050 With less people, the jobs and tasks are combined 482 00:26:51.050 --> 00:26:55.450 Sometimes, due to tendency of the content, the camera and lens can be combined into one 483 00:26:55.450 --> 00:26:58.189 and if focusing is automated 484 00:26:58.189 --> 00:27:01.089 This role itself may disappear 485 00:27:01.089 --> 00:27:04.489 In filming, teamwork is formed through clear job designation 486 00:27:04.489 --> 00:27:07.889 and normally, it's constructed in a hierarchy 487 00:27:07.889 --> 00:27:11.150 I'll tell you about film data inspection 488 00:27:11.150 --> 00:27:13.100 Film data is very important 489 00:27:13.100 --> 00:27:15.589 If data isn't backed up properly 490 00:27:15.589 --> 00:27:18.889 or if it's damaged, re-filming is required 491 00:27:18.889 --> 00:27:21.789 As mentioned before, extending the filming time 492 00:27:21.789 --> 00:27:24.100 is directly related to budget 493 00:27:24.100 --> 00:27:27.489 Therefore, data inspection is very important 494 00:27:27.489 --> 00:27:31.539 Therefore, film data has to be managed systematically 495 00:27:31.539 --> 00:27:34.139 This prevents damage of data 496 00:27:34.139 --> 00:27:36.350 and makes the inspection process easier 497 00:27:36.850 --> 00:27:40.439 Data management includes appropriate backup procedures 498 00:27:40.439 --> 00:27:44.689 and all files have to be named in a pre-determined format 499 00:27:44.689 --> 00:27:48.339 Normally, through double backup, the security of the data is secured 500 00:27:48.339 --> 00:27:51.539 and on site, the memory card is backed up continuously 501 00:27:51.539 --> 00:27:54.839 Here, usually, there's a data manager 502 00:27:54.839 --> 00:27:58.139 who is responsible for backing up and managing data 503 00:27:58.639 --> 00:28:02.600 Preparing and applying data and components for video production 504 00:28:02.600 --> 00:28:05.539 Next, we will learn about preparing and applying 505 00:28:05.539 --> 00:28:08.639 data and components for video production 506 00:28:08.639 --> 00:28:11.339 In video production process, reference research 507 00:28:11.339 --> 00:28:15.639 is an essential step for specifying creative idea and vision 508 00:28:15.639 --> 00:28:17.889 Through references, we get inspiration 509 00:28:17.889 --> 00:28:20.439 We learn ways to convert ideas into reality 510 00:28:20.439 --> 00:28:22.689 And can prevent problems that can arise 511 00:28:22.689 --> 00:28:24.639 during the production process 512 00:28:24.639 --> 00:28:29.100 I'll tell you about the purpose the importance of reference research 513 00:28:29.100 --> 00:28:31.690 Reference research allows text-dependent communication 514 00:28:31.690 --> 00:28:34.940 to become visually-dependent data and thus have common vision 515 00:28:34.940 --> 00:28:37.140 and allows reception of creative inspiration 516 00:28:37.140 --> 00:28:40.590 I'll tell you about effective reference research method 517 00:28:40.590 --> 00:28:44.440 The most basic, core component of reference research 518 00:28:44.440 --> 00:28:48.040 is viewing large amount of content on a daily basis 519 00:28:48.040 --> 00:28:50.440 If you're in the advertisement field 520 00:28:50.440 --> 00:28:53.440 You need to watch and analyze in advance 521 00:28:53.440 --> 00:28:55.950 The ways of how other companies film 522 00:28:56.300 --> 00:28:58.190 The most used platform for this 523 00:28:58.190 --> 00:29:01.140 is Youtube, Vimeo, and LinkedIn 524 00:29:01.140 --> 00:29:04.490 Through these platforms, collect the reference videos 525 00:29:04.490 --> 00:29:07.390 in various types and organize them 526 00:29:07.390 --> 00:29:09.690 Analyze the chosen references 527 00:29:09.690 --> 00:29:12.540 and see what parts are similar to your own project 528 00:29:12.540 --> 00:29:16.390 and compare so that you can make yours different 529 00:29:16.390 --> 00:29:19.840 Especially, organizing these references efficiently 530 00:29:19.840 --> 00:29:22.840 and recording important ideas are important 531 00:29:22.840 --> 00:29:26.540 Let's learn about applying the references into the projects 532 00:29:26.540 --> 00:29:29.000 There's a saying that imitation is the mother of creation 533 00:29:29.000 --> 00:29:31.540 Rather than imitating the reference as-is 534 00:29:31.540 --> 00:29:36.390 You need to creatively interpret and apply according to your own project 535 00:29:36.390 --> 00:29:41.440 Also, rather than using your own resources to test out the wanted filming technique 536 00:29:41.440 --> 00:29:45.090 By referring to a process that someone has already done before 537 00:29:45.090 --> 00:29:48.740 Finding ways like this may be a more efficient way 538 00:29:48.740 --> 00:29:52.940 References made this way are shared and discussed with the team 539 00:29:52.940 --> 00:29:55.590 This makes the direction of the project clear 540 00:29:55.590 --> 00:29:58.540 and greatly helps with developing the idea 541 00:29:58.540 --> 00:30:03.340 Reference research plays an important role in converting ideas into reality 542 00:30:03.340 --> 00:30:06.940 and increasing the quality of the project in the video production process 543 00:30:06.940 --> 00:30:10.490 Effective reference research and application differentiates the project 544 00:30:10.490 --> 00:30:14.090 and helps with conveying the projected message and emotion into the content 545 00:30:14.090 --> 00:30:16.590 Put in the time at the initial steps 546 00:30:16.590 --> 00:30:19.790 and collect and analyze a wide range of references 547 00:30:19.790 --> 00:30:23.540 This prevents many trial-and-error that may arise during the production process 548 00:30:23.540 --> 00:30:27.141 And greatly helps with making the directionality of the project clear 549 00:30:27.141 --> 00:30:29.941 The inspiration and idea gained through reference research 550 00:30:29.941 --> 00:30:31.441 for all steps of the project 551 00:30:31.441 --> 00:30:34.841 It will become the benchmark for making creative decisions 552 00:30:34.841 --> 00:30:39.341 I'll tell you about concept photo production through productive AI 553 00:30:39.341 --> 00:30:42.241 Recently, many concept photos 554 00:30:42.241 --> 00:30:45.941 are produced through productive AI 555 00:30:45.941 --> 00:30:49.650 The initial concept photo is produced through the productive AI 556 00:30:49.650 --> 00:30:53.350 And once a general image is formed, this concept photo is used 557 00:30:53.350 --> 00:30:57.291 to create a separate production of secondary concept photo 558 00:30:57.291 --> 00:30:58.991 And this is used widely 559 00:30:58.991 --> 00:31:03.741 It can be thought of as the pre-concept photo made for the actual concept photo 560 00:31:03.741 --> 00:31:08.191 With concept photos, texts and words 561 00:31:08.191 --> 00:31:11.441 can be difficult to be imagined and implemented 562 00:31:11.441 --> 00:31:14.641 Therefore, guides produced by the productive AI 563 00:31:14.641 --> 00:31:17.391 makes this process more smooth 564 00:31:17.391 --> 00:31:21.541 Also, things that cannot be found in references need to be produced from scratch 565 00:31:21.541 --> 00:31:24.691 So AI utilization is becoming more common 566 00:31:24.691 --> 00:31:27.791 I'll tell you about actual usage methods and tools 567 00:31:27.791 --> 00:31:31.191 DALL·E, Artbreeder, and Midjourney 568 00:31:31.191 --> 00:31:35.441 are the types of AI image production tools that I'll tell you about 569 00:31:35.441 --> 00:31:38.841 First, DALL·E uses textual descriptions 570 00:31:38.841 --> 00:31:43.500 to produce high-quality images as an open-AI model 571 00:31:43.500 --> 00:31:46.950 It can even visualize complex ideas within seconds 572 00:31:46.950 --> 00:31:48.950 Next is Artbreeder 573 00:31:48.950 --> 00:31:52.091 Using AI, it combines and transforms images 574 00:31:52.091 --> 00:31:54.750 to produce new images 575 00:31:54.750 --> 00:31:59.650 It's useful for various concept tasks such as character designs, backgrounds, and sceneries 576 00:31:59.650 --> 00:32:02.200 The next is Midjourney 577 00:32:02.200 --> 00:32:04.850 Based on the user's short text prompt 578 00:32:04.850 --> 00:32:08.250 it produces creative and unusual images 579 00:32:08.250 --> 00:32:11.541 By implemented style, vibe, and arrangement 580 00:32:11.541 --> 00:32:13.991 it can visualize ideas 581 00:32:13.991 --> 00:32:16.441 Image production process based on AI 582 00:32:16.441 --> 00:32:18.091 Using image production tools based on AI 1 Writing the prompt 583 00:32:18.091 --> 00:32:21.500 Write the detailed description of the image that you want to produce 584 00:32:21.500 --> 00:32:25.492 Style, color, vibe, and composition 585 00:32:25.492 --> 00:32:27.992 have to be written as detailed as possible 586 00:32:27.992 --> 00:32:31.642 Using image production tools based on AI: Production and editing Next, after producing the image using the AI tool 587 00:32:31.642 --> 00:32:35.892 judge the product and organize the required adjustments 588 00:32:35.892 --> 00:32:39.092 In most tools, based on the result 589 00:32:39.092 --> 00:32:42.242 additional adjustments or changes can be applied 590 00:32:42.242 --> 00:32:46.492 Using the image production tools based on AI 3: Utilizing the product Next, the produced concept photo can be used 591 00:32:46.492 --> 00:32:50.542 as the visual guide of the project, reference, or presentation data 592 00:32:50.542 --> 00:32:53.592 Also, these images can be a powerful tool for communication 593 00:32:53.592 --> 00:32:55.442 inside and outside the team 594 00:32:55.442 --> 00:32:57.992 When producing concept photos, keep in mind 595 00:32:57.992 --> 00:33:03.092 that you need to check for copyright and permissions 596 00:33:03.092 --> 00:33:07.192 Before using the AI-produced images on commercial projects 597 00:33:07.192 --> 00:33:10.442 Check the copyright and permission of those images 598 00:33:10.442 --> 00:33:14.442 The next is creativity and originality 599 00:33:14.442 --> 00:33:18.250 Images provided by the AI are no more than the starting point 600 00:33:18.250 --> 00:33:23.100 For the final video production, the inspiration gained through these tools 601 00:33:23.100 --> 00:33:27.542 have to be combined with the individual's or the team's creativity and originality 602 00:33:27.542 --> 00:33:30.592 Concept image production using productive AI 603 00:33:30.592 --> 00:33:34.292 produces infinite possibilities to the video producer 604 00:33:34.292 --> 00:33:37.792 These tools visualize the ideas quickly 605 00:33:37.792 --> 00:33:39.192 and during the initial process 606 00:33:39.192 --> 00:33:42.992 are very useful in exploring various visual directionality 607 00:33:42.992 --> 00:33:46.942 With advancement of AI, we need to explore new ways 608 00:33:46.942 --> 00:33:50.442 to implement creative ideas 609 00:33:50.442 --> 00:33:52.792 Through software function development and utilization 610 00:33:52.792 --> 00:33:56.442 video effects and interactive video production is what I'll talk about next 611 00:33:56.442 --> 00:34:00.592 Video content isn't just simple image, but also requires various video effects 612 00:34:00.592 --> 00:34:03.442 and interactive effects 613 00:34:03.442 --> 00:34:05.492 To implement these functions 614 00:34:05.492 --> 00:34:08.242 the existing video editing tools are not enough 615 00:34:08.242 --> 00:34:12.542 You need certain software development or programming function 616 00:34:12.542 --> 00:34:14.292 It's a very broad content 617 00:34:14.292 --> 00:34:16.142 If you listen to other lectures later on 618 00:34:16.142 --> 00:34:18.950 you will be able to fill in the needed information 619 00:34:18.950 --> 00:34:22.493 Therefore, I'll just give a quick overview today 620 00:34:22.493 --> 00:34:25.143 There are various softwares that exist 621 00:34:25.143 --> 00:34:27.943 To tell you about the main ones being used 622 00:34:27.943 --> 00:34:31.243 Selection of software tools and programming language 1 Implementation of video effects: After Effects, Blender, etc. 623 00:34:31.243 --> 00:34:33.893 These softwares provide powerful functions 624 00:34:33.893 --> 00:34:37.743 for various video effects and animation production 625 00:34:37.743 --> 00:34:40.493 If you want to base off of interaction with the user 626 00:34:40.493 --> 00:34:42.650 and add movement elements 627 00:34:42.650 --> 00:34:45.250 Scripts that are compatible with these software 628 00:34:45.250 --> 00:34:47.743 and plug-in production is required 629 00:34:47.743 --> 00:34:50.843 I'll tell you about interactive video production 630 00:34:50.843 --> 00:34:58.150 Software tools and programming language selection 2: Interactive video production For web-based, HTML5, JAVA Script, and CSS are widely used 631 00:34:58.150 --> 00:35:02.350 Out of the various ways to produce interactive videos 632 00:35:02.350 --> 00:35:06.050 using game engines such as Unity or Unreal Engine 633 00:35:06.050 --> 00:35:09.893 allows production of content that requires more complex interaction 634 00:35:09.893 --> 00:35:12.843 In this field, a large amount of studying and tests 635 00:35:12.843 --> 00:35:15.243 are essentially needed 636 00:35:15.243 --> 00:35:17.943 I'll tell you about development and application process 637 00:35:17.943 --> 00:35:21.893 According to the project goals and user experience 638 00:35:21.893 --> 00:35:24.200 clarify the type you want to carry out 639 00:35:24.200 --> 00:35:26.700 Second is technique research 640 00:35:26.700 --> 00:35:30.300 Research the techniques and tools needed for project implementation 641 00:35:30.300 --> 00:35:33.643 and if needed, you need to consider 642 00:35:33.643 --> 00:35:36.800 learning about the development in advance or working with an external expert 643 00:35:36.800 --> 00:35:40.000 The next is prototype production 644 00:35:40.000 --> 00:35:42.893 To test the initial idea in real life 645 00:35:42.893 --> 00:35:44.600 create a simple prototype 646 00:35:44.600 --> 00:35:48.100 and it's essential to verify the concept 647 00:35:48.100 --> 00:35:51.350 The next is development and feedback 648 00:35:51.350 --> 00:35:55.143 Based on the prototype, proceed with the actual development 649 00:35:55.143 --> 00:35:59.193 and make improvements through continuous feedback 650 00:35:59.500 --> 00:36:01.750 To the video content production that we want 651 00:36:01.750 --> 00:36:03.743 These will become extremely helpful 652 00:36:03.743 --> 00:36:07.500 We'll end here for today, thank you 653 00:36:07.500 --> 00:36:08.150 Basics of video content 654 00:36:08.150 --> 00:36:08.750 Concept of video content 655 00:36:08.750 --> 00:36:09.700 Media that combines visual and auditory aspects Produced to deliver information or tell stories 656 00:36:09.700 --> 00:36:10.600 Types of video content Movies and dramas, advertisements, short forms, education content 657 00:36:10.600 --> 00:36:11.450 Role of video content Delivering information, education and learning, marketing and advertisement 658 00:36:11.450 --> 00:36:12.493 Importance of video content Emotional connection, visual effect, accessbility and diffusibility 659 00:36:12.493 --> 00:36:13.143 Basics of video filming 660 00:36:13.143 --> 00:36:13.743 Preparation before filming Equipment selection: right decision for the purpose, compatibility of equipments, preparation according to the budget 661 00:36:13.743 --> 00:36:14.393 Equipment inspection: testing the function, battery and memory, lights and accessories Standard for selecting filming sites: match with the purpose of scenario, accessibility, light criteria, permission and restrictions 662 00:36:14.393 --> 00:36:14.993 Importance of pre-visit: understanding the vibe of the place, understanding and preparing for problems Technical preparation: testing the lights and sounds, testing the filming angles and frames 663 00:36:14.993 --> 00:36:15.643 How to write storyboards: plan the scene, visual details, lines, and guidelines Real-time pre-vis: Ani blocking, real-time pre-vis, virtual camera, virtual scouting 664 00:36:15.643 --> 00:36:16.243 Filming techniques Frame: arrangement of components within a scene, essential role in purpose of the scene and deliverance of message 665 00:36:16.243 --> 00:36:16.843 Angle: determines the perspective of the camera, affects the audience's view of the subject Lights: essential component of setting the scene's vibe and tone that can express the wanted emotion and vibe 666 00:36:16.843 --> 00:36:17.443 Camera movement: important role in story deliverance, convey visually appealing scenes through various techniques 667 00:36:17.443 --> 00:36:18.093 Preparation and application of data and components for video production 668 00:36:18.093 --> 00:36:18.693 Reference research Essential step for specifying creative idea and vision 669 00:36:18.693 --> 00:36:19.343 Watch many contents and collect reference videos Analyze the chosen references and compare with own project 670 00:36:19.343 --> 00:36:19.943 Creatively interpret and apply according to the project 671 00:36:19.943 --> 00:36:20.593 Concept image production through productive AI Create the initial image through productive AI, then separately create the final concept photo 672 00:36:20.593 --> 00:36:21.193 Process of image production based on AI: writing the prompt, production and adjustments, utilizing the product Things to keep in mind: copyright and usage permission, creativity and originality 673 00:36:21.193 --> 00:36:21.843 Production of video effects and interactive video Need certain software development and programming functions for production 674 00:36:21.843 --> 00:36:22.444 Development and utilization process: goal-setting, technique research, prototype production, development and feedback