WEBVTT

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Animation
Basics
The roles of planning and producing in animation

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GCC Academy

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Hello, everyone

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This is Lee Jieun from Blue Wave Entertainment

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Today, we'll be taking some time to explore the planning of animation and the role of the producer

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Then, first of all, how does the planning process begin?

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We'll learn together how the planning process begins

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Secondly, we'll delve into the production process of animation

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We need to understand how animation is produced

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To be able to do planning, right?

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And thirdly, the role of the producer

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We'll explore exactly what a producer does

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Finally, we'll look into how a project proposal is created

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In other words, what kind of content should be included in a project proposal?

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Let's explore together

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The beginning of animation planning

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So, how does the planning process begin?

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First, we need a story, right?

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There are characters also

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There's a character drawing

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And there's also a business plan

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Then, which one should be prioritized?

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A business plan? Well, I don't think that is it

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It should in fact be a storyline or a character drawing

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These two are commonly referred to as

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A "chicken or egg" situation

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However, if there's a story,

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Designers tailor their work based on that text

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They also design characters based on inspiration

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Or perhaps you're sitting around a table,

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while sitting around a table, perhaps enjoying a meal,

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a character sketched on a napkin could become the protagonist

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So, when we talk about what comes first, it's a bit ambiguous

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But still, when storytelling and character drawing coexist,

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I believe it might be the best start for planning

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And then, there's the business plan

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Then, how is the success or failure of animation determined in the planning stage?

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The planning determines it

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What's the most important thing in this planning?

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Developing unique material that sets it apart from live-action films is important

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Why? Because in animation, we're competing with live-action films

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That's the structure we're in right now

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Why this should be made into animation?

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You need to consider that we're in a very important era

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So, if you just make it into a live-action film because you can,

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there's no real need to make it into animation

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The most important thing is to make works

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That feel like they 'have to be animation' into animations

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Then how does it start? The planning itself

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How does planning start? You need to find a subject

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All that we've seen so far can be material

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Especially comic books, graphic novels

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As I mentioned earlier, anything with a story and pictures can be material

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So, webtoons can also be excellent material

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What's always important is good characters

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And that good material helps with the creation of the animation

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Characters are a very good material for creating great animations

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Of course, storytelling is also the same

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You can broadly divide it into two categories

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You can divide it into two categories: works with original content and works without original content

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When we talk about original content, we mean novels, fairy tales, comic books, webtoons, graphic novels, folklore, and playground/rides

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There are tons of contents

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The first animation was Snow White

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It was Disney's first animation

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'Snow White' was the first feature-length animation globally

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However, Disney had a lot of difficulty when choosing Snow White

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They were struggling with what to use as the basis for their first feature-length animation

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What came to Disney's mind at that time was to create a story that everyone knows

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Because at that time, animation was a very new medium

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It's not like that now

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However, back then, animation, which was a new medium

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Was a very new/advanced technology, and became something like

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"We'll show you familiar subjects and stories" using that technique

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But while there is an original work for this, there is no owner of this original work

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But there are cases where there is an original work and there is an owner

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Novels, comic books, webtoons, graphic novels, and similar works have owners

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Things that someone has drawn, stories that someone has written, and so on should be considered proper original works

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We need to distinguish between those that are and those that are not

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Moreover, we can also consider genres

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The genre is what kind of story I want to write

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Things we often contemplate what to watch at the theater

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For instance, two people argue

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"I want to watch a romance"

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The other would be like "No, I want to watch a comedy"

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So, they fight over what to watch

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However, it seems like these days there's not much need for fighting

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Dramas and movies are blending those elements quite well

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But in the field of animation, there are cases where genres are somewhat divided

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So, people often question themselves, 'What am I going to make?'

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'Is my story interesting?'

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'Is my story horrific?'

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'Is this an adventure?'

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Adventure and comedy are actually tied together

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They're often bundled together, and there are many cases like that

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Fantasy and comedy are also bundled together

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So, you could say that comedy plays a role that often accompanies animation

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It can be said that in modern animations, as the age group increases, genres tend to merge

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So, as I mentioned earlier, original works with owners and copyrighted originals are good

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They are very well-known

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Also, famous, which means well-known

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People want them because they're famous

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Therefore

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But what else is there?

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Because the image of the original work is too strong,

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when I turn this original work image into an animation

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There's a concern about whether it can satisfy people

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So, in the case of webtoons, they often switch to live-action

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That aspect is less of a concern

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In the case of animation, especially when there is an existing image, it's a situation where you really have to consider that part

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Obviously, it has to be better than the original

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And we also can't ignore the copyright

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Copyright arises simultaneously with creation

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Even if you draw a character on a napkin, copyright is created

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As a result, you own this copyright

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It lasts for the duration of your life and continues for 70 years after death

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It used to be 50 years, but it has been extended

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In such cases, you receive money for copyright

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As one receives money, you have to pay the person who holds the copyright to buy those rights

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You need to acquire the right to create derivative works, which means you can create secondary works

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It comes with the drawback of "increased" production expenses

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But when you consider that you have to allocate that to advertising expenses, your advertising budget decreases

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If I were to make an animation with a completely unknown story that nobody has ever heard of,

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I would have to promote it

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It would be a similar concept if you think of that advertising budget as copyright fees

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While copyright fees are something that must be paid,

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It can be said to impose a significant burden on production costs

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Earlier, we talked about how various things can serve as material

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Traditional folk songs can also serve as successful content

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That's the hit work of Korea's traditional repertoire

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The song called "Baby Shark"

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Originally, it's a traditional song from the Americas

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It's a children song, and Pinkfong developed characters from it

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Baby Shark has taken on the appearance of a yellow character

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It's become a yellow Baby Shark

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When you make such a preemptive move, it tends to spread

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Here, it's a song, but it could be a nursery rhyme or a fairy tale,

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Such things can become as excellent content

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The fact that it spreads implies that many people are familiar with it

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So, it can receive a lot of synergy effects

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Next, let's talk about the types of animation

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Theatrical feature film, OVA (Original Video Animation) series, TV animation series,

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Educational animation, web animation, game animation, experimental animation,

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They're divided into various categories

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This production format is greatly influenced by who the target audience or viewers will be

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If I were to introduce each one, theatrical feature film animations

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Typically, they don't exceed 70 to 120 minutes

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They usually run between 70 and 120 minutes

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The reason is that they aim for a general audience rating

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Because it's Rated G, even young children can come and watch

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Children as young as a few years old can sit through the movie in theaters

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For movies like Pororo the Little Penguin, feature-length animations

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They usually run just under two hours, sometimes a little over one hour

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Many of them tend to be around 70 minutes

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But for Disney feature films, they tend to be a bit longer

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They are Rated G

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So, adults also enjoy them a lot

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They're often referred to as having double meanings in the storyline, rather than just targeting children

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When children hear it, it's one story

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But for adults, it's packed with humorous comedy

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As well as adult-theme jokes, which many feature-length films are being produced in this vein

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It means that such content can be incorporated into the storyline

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Even in the case of Pixar, it's the same

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Disney, Pixar, and similar studios place a strong emphasis

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On incorporating such elements into their storytelling

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OVA stands for Original Video Animation

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In today's context, this is akin to what we have with Netflix

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Because Netflix used to run a business that involved

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Delivering DVDs for customers to receive

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But in fact, when it comes to Disney, these are well-known feature films

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Such as Aladdin, there are sequels like Aladdin 2 and 3

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In this manner, instead of being released as feature films in theaters,

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We're talking about ones that went straight to DVD or video release

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So, these kinds of films are sometimes aired on TV

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Usually, they are made primarily for sales purposes

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Indeed, Japan also produces many of these types of works

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The Japanese OVA market is quite extensive

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In that realm, the fan base is very broad and deep

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So, it's not just about renting these;

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Many actually buy physical copies

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Physical copies refer to DVDs, and many people purchase them for collection

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Hence, collector's editions of OVAs are reported to still have strong sales

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TV series animation is divided into two categories

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It's categorized into preschool and school-age children

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The boundary is very clear

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For preschoolers, there's a strong emphasis on educational content

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Of course, but it still needs to be entertaining

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Animations designed for school-age kids provide greater entertainment for them

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More emphasis is placed on this aspect

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Thus, there's a considerable presence of toys for children of school age

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Therefore, many aim to target toy sales towards

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Animations geared for school-age children

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Furthermore, let's explore instances from overseas to elaborate on this point

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Like Cartoon Network or Nickelodeon,

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There are channels that exclusively air TV series animations

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In this case, they also have their own unique styles

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Cartoon Network, for instance, often features a lot of humor geared towards boys

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Nickelodeon, on the other hand, tends to include more comedy-oriented content

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You can perceive it that way

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Therefore, when creating animations for international broadcasting,

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There are often many collaborations with such channels

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In such cases, what approach should be taken when drafting a proposal?

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The proposal should be tailored to fit the preferences of the channel

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It would be helpful to be aware of such cases

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For instance, in the case of Nickelodeon's SpongeBob SquarePants,

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Which is a very well-known comedy

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The Simpsons is indeed a very famous animation

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When it comes to shows like The Simpsons, they initially targeted a niche audience of enthusiasts

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The target audience was young teenagers and older.

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However, it became so popular and entertaining that

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Even children started watching it

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Initially, it garnered attention for its sharp wit and humor

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There were a lot of edgy lines and humor in the dialogue

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With children also tuning in, and considering The Simpsons has been around for quite some time

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With children also becoming viewers,

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it's fair to say that there has been a lot of language simplification nowadays

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Thus, as animations become more famous,

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The audience base gradually broadens

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As seen in cases like this

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Also, in Japan, animations are primarily based on manga, or comic books

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Examples include Astro Boy, Jungle Emperor, and Lupin the Third

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These kinds of works often spawn series adaptations

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These series are often based on the original manga

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Priority is usually given to adaptations of manga originals

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I once met with Japanese TV channels

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I had a meeting with them presenting our internally produced content

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In a nutshell, they got straight to the point when discussing

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Such as, "In Japan, having original source material is imperative,"

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"Without a manga original, animation just doesn't happen,"

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And they would tell you to just forget about it

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So these days,

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Korean webtoons are doing exceptionally well in Japan

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Korean webtoons are even collaborating with Japanese animation studios

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They collaborate to create animations together

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In such cases, Korean originals and Japanese production

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Merge to create works

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It's a trend that's steadily increasing nowadays

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Their works include Case Closed and Pokémon

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That are very famous

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So, these productions are

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All based on original works from Japan

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In the case of Pokémon, for example,

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It originated from the game, not a manga

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Anything that's famous originated from a well-known source,

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That is the first requirement for Japanese animation

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00:15:26.539 --> 00:15:28.619
Because they invest a significant amount of money into it,

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Japanese animation productions prefer things that are well-known

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Recent works that have come out include

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Demon Slayer: Kimetsu no Yaiba

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Such animations were not available in Korea in the past

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Nowadays, a lot of Japanese animations are coming in

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Such works are now accessible on TV for us

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Through platforms like Netflix,

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Across all age groups overseas as well,

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In the past, Japanese anime used to be

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Anime that only attracted a niche audience in the West

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00:16:00.340 --> 00:16:06.780
But now, due to distribution based on platforms,

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If I have a Netflix account,

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Japanese anime is easily accessible

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00:16:12.260 --> 00:16:16.780
Korean dramas underwent a situation similar to this

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The rising popularity of Korean dramas can also be

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Attributed to the platforms

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That allowed them to break out of niche fandom

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Next, there's web animation

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Web animations are,

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Well, nowadays we should view this as OTT

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Web animations are becoming increasingly based on YouTube

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Very small-scale production companies

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Even production companies consisting of one or two people

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They can create and upload their own animations

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When such animations catch on and become popular,

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Which we commonly refer to this as algorithms

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Due to algorithms, they inevitably grow in scale,

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Making it difficult to remain small-scale since then

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Because making one animation by waiting

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Takes a substantial amount of time

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Since waiting for that becomes challenging,

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They start hiring many people, no matter how many,

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00:17:09.420 --> 00:17:13.500
To produce animations more quickly and efficiently

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To provide services to people

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The same applies to kid's song content, and we talked about Pinkfong earlier

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Pinkfong itself has a lot of animated content based on those songs

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It's somewhat ambiguous to precisely call that animation

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Pinkfong itself has created a significant category of animation content

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00:17:31.780 --> 00:17:37.739
Alongside those, there are other characters like Pororo, Kong-Suni, and Robocar Poli

290
00:17:37.739 --> 00:17:41.739
That create song content and reproduce it

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00:17:41.739 --> 00:17:44.380
The animation production method

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00:17:44.380 --> 00:17:48.180
Is being utilized in various ways

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00:17:48.180 --> 00:17:52.300
This approach leads to the creation of original animation content

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On platforms like Amazon, YouTube, Netflix, etc.

295
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To stand out from other media,

296
00:17:56.979 --> 00:18:00.979
They focus on producing original animated content

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00:18:00.979 --> 00:18:04.140
Initially, they acquired content from animation producers

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For distribution purposes

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Excluding Disney, Amazon, YouTube Netflix, and others are not animation production companies

300
00:18:09.859 --> 00:18:12.579
Hence, they seek to possess exclusive content

301
00:18:12.579 --> 00:18:15.500
Due to their substantial financial means

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00:18:15.500 --> 00:18:18.060
OTT original contents

303
00:18:18.060 --> 00:18:21.579
And animated contents are being produced

304
00:18:21.579 --> 00:18:26.380
There are also cases where well-known works are produced as spin-offs

305
00:18:26.380 --> 00:18:30.939
Netflix also produced spin-offs of content like 'Larva'

306
00:18:30.939 --> 00:18:35.579
A spin-off of a series like 'YooHoo and Friends' has been produced

307
00:18:35.579 --> 00:18:38.619
And is currently being shown on Netflix

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00:18:39.507 --> 00:18:43.349
The production process of animation

309
00:18:43.349 --> 00:18:46.939
Now, let's delve into the steps

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Involved in creating animation

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00:18:49.219 --> 00:18:53.939
The animation production process is broadly divided into 2D and 3D categories

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00:18:53.939 --> 00:18:56.699
2D animation involves hand-drawn artwork

313
00:18:56.699 --> 00:18:58.500
In simple terms, 2D animation is like our hand-drawn artwork

314
00:18:58.500 --> 00:19:01.900
Recently, most animation is done digitally

315
00:19:01.900 --> 00:19:05.420
You can also draw on your phone

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00:19:05.420 --> 00:19:07.859
Hence digitalization has progressed a lot, but

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00:19:07.859 --> 00:19:11.300
Indeed, we're talking about drawings done by hand

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00:19:11.300 --> 00:19:17.099
Additionally, our conversation pertains to computer-generated 3D animation

319
00:19:17.099 --> 00:19:19.180
3D animation refers to

320
00:19:19.180 --> 00:19:21.619
Using software programs and

321
00:19:21.619 --> 00:19:23.819
3D computer graphics

322
00:19:23.819 --> 00:19:26.699
To create three-dimensional visuals

323
00:19:26.699 --> 00:19:29.579
But back when 3D wasn't available,

324
00:19:29.579 --> 00:19:32.060
Computer animation began to emerge

325
00:19:32.060 --> 00:19:35.300
In the late 1990s and around the 2000s

326
00:19:35.300 --> 00:19:41.180
It became closely associated with the start of 3D animation

327
00:19:41.180 --> 00:19:43.020
Before the proliferation of computer animation,

328
00:19:43.020 --> 00:19:47.420
During a time when such technology wasn't actively used,

329
00:19:47.420 --> 00:19:49.780
What we referred to as 'stereoscopic animation'

330
00:19:49.780 --> 00:19:52.739
Or '3D' didn't exist in the same way we understand it today

331
00:19:52.739 --> 00:19:55.099
If asked what was considered three-dimensional,

332
00:19:55.099 --> 00:19:57.579
one might think of clay animation

333
00:19:57.579 --> 00:19:59.660
And similar techniques as being three-dimensional

334
00:19:59.660 --> 00:20:01.739
I was told about it

335
00:20:01.739 --> 00:20:04.619
By the creator of the term "claymation"

336
00:20:04.619 --> 00:20:10.020
When asked why they chose that method of work, they responded

337
00:20:10.020 --> 00:20:13.780
At that particular time, clay was the only available choice

338
00:20:13.780 --> 00:20:16.540
For creating three-dimensional animation

339
00:20:16.540 --> 00:20:21.140
Besides claymation or perfect animation,

340
00:20:21.140 --> 00:20:24.300
I will provide you with an overview of the production process

341
00:20:24.300 --> 00:20:27.979
By categorizing it into 2D and 3D

342
00:20:27.979 --> 00:20:33.540
So, what do we need to create animation?

343
00:20:33.540 --> 00:20:35.180
We will need a script

344
00:20:35.180 --> 00:20:37.579
First, we'll need a script and characters

345
00:20:37.579 --> 00:20:39.660
Let's start with the script

346
00:20:39.660 --> 00:20:41.140
There's a script

347
00:20:41.140 --> 00:20:44.900
This script is for a fairy tale or

348
00:20:44.900 --> 00:20:48.020
For example, Disney did 'Beauty and the Beast,' but

349
00:20:48.020 --> 00:20:50.339
Let's use that as an example for now

350
00:20:50.339 --> 00:20:52.500
In the case of Disney's 'Beauty and the Beast,'

351
00:20:52.500 --> 00:20:55.579
Considering it's a Disney production, they would have the characters

352
00:20:55.579 --> 00:21:01.939
Prior to that, there's a storyline where a girl is held hostage instead of her father

353
00:21:01.939 --> 00:21:03.900
And she lives with the Beast

354
00:21:03.900 --> 00:21:06.180
And they live happily ever after, and so on

355
00:21:06.180 --> 00:21:07.900
There was a story like that

356
00:21:07.900 --> 00:21:10.699
That's the script,

357
00:21:10.699 --> 00:21:13.540
Adapted and expanded from that story

358
00:21:13.540 --> 00:21:18.140
That, along with art development, becomes part of the process

359
00:21:18.140 --> 00:21:19.660
We require art direction to depict the appearance of her home,

360
00:21:19.660 --> 00:21:21.699
the castle they resided in,

361
00:21:21.739 --> 00:21:25.180
and other visual elements

362
00:21:25.180 --> 00:21:28.939
In this scene, we direct it with such and such framing, or with this kind of shot,

363
00:21:28.939 --> 00:21:31.699
And translating it into visuals is what a storyboard entails

364
00:21:31.699 --> 00:21:33.780
And with that storyboard in hand

365
00:21:33.780 --> 00:21:36.579
We create something called "story reel animatics"

366
00:21:36.579 --> 00:21:39.420
Recently, we've been producing a significant number of these animatics

367
00:21:39.420 --> 00:21:41.699
Even in the early 2000s,

368
00:21:41.699 --> 00:21:45.180
We barely used animatics in Korea

369
00:21:45.180 --> 00:21:48.579
However, this technique gradually becomes more common

370
00:21:48.579 --> 00:21:54.260
Storyboarding involves connecting comic-like images together,

371
00:21:54.260 --> 00:21:56.939
And when we play them in sequence,

372
00:21:56.939 --> 00:22:00.619
We can generally gauge the length of a scene

373
00:22:00.619 --> 00:22:03.500
Or how long it will be

374
00:22:03.500 --> 00:22:06.060
Therefore, this process is a necessary step

375
00:22:06.060 --> 00:22:09.339
So, after going through this animatics process,

376
00:22:09.339 --> 00:22:13.579
After confirming the storyboard, we determine the timing,

377
00:22:13.579 --> 00:22:19.180
And then we move forward with animation using it as a guide

378
00:22:19.180 --> 00:22:22.540
So, when it comes to the 2D production process,

379
00:22:22.540 --> 00:22:28.219
After going through the scenario, art direction, and so on...

380
00:22:28.219 --> 00:22:32.979
Next, let's talk about the posing stage

381
00:22:32.979 --> 00:22:35.739
Posing involves creating various poses

382
00:22:35.739 --> 00:22:37.900
It's like when someone says,

383
00:22:37.900 --> 00:22:40.219
"Try to strike a good pose for the photo"

384
00:22:40.260 --> 00:22:43.140
So, posing discusses which poses

385
00:22:43.140 --> 00:22:48.540
Are most effective for animating

386
00:22:48.540 --> 00:22:52.380
By combining layout and posing,

387
00:22:52.380 --> 00:22:55.699
We transition them into the animation process

388
00:22:55.699 --> 00:22:58.060
And then we proceed with coloring

389
00:22:58.060 --> 00:23:03.099
Once coloring is done, we also check to ensure everything is done correctly

390
00:23:03.099 --> 00:23:05.099
Then we composite all these elements together

391
00:23:05.099 --> 00:23:10.020
And that's the animation production process, leading up to the final editing stage

392
00:23:10.180 --> 00:23:12.180
This is a storyboard illustration

393
00:23:12.180 --> 00:23:14.819
As you can see here on the storyboard,

394
00:23:14.819 --> 00:23:19.219
Everything you wrote is visualized through illustrations

395
00:23:19.219 --> 00:23:21.099
That is the storyboard

396
00:23:21.099 --> 00:23:24.939
Which is absolutely essential for every step of the production process

397
00:23:24.939 --> 00:23:27.099
Not only 2D, but 3D also

398
00:23:27.099 --> 00:23:30.459
Storyboard production is a mandatory part of the process

399
00:23:30.459 --> 00:23:33.619
In 2D animation, storyboarding is even more critical because

400
00:23:33.619 --> 00:23:35.699
The facial expression of characters, among other things,

401
00:23:35.699 --> 00:23:39.420
The storyboard artist needs to capture everything accurately

402
00:23:39.420 --> 00:23:42.420
Otherwise, the entire animation production process

403
00:23:42.420 --> 00:23:44.619
Can be severely compromised

404
00:23:44.619 --> 00:23:50.819
Storyboarding is particularly crucial in 2D animation

405
00:23:50.819 --> 00:23:53.260
It's important in 3D as well

406
00:23:53.260 --> 00:23:56.739
It's important in 3D as well, but it doesn't necessarily have to be drawn the same way

407
00:23:56.739 --> 00:24:01.180
Since there are already character models created through modeling in 3D

408
00:24:01.180 --> 00:24:04.739
I'm particularly emphasizing the importance of storyboard in 2D

409
00:24:04.739 --> 00:24:06.660
And then to designing characters

410
00:24:06.660 --> 00:24:09.739
Character design is also necessary

411
00:24:09.739 --> 00:24:15.020
Through various stages, until the final character is completed,

412
00:24:15.020 --> 00:24:18.739
A considerable amount of design work is involved

413
00:24:18.739 --> 00:24:20.380
Especially in animation,

414
00:24:20.380 --> 00:24:24.819
'Is this character likable?'

415
00:24:24.819 --> 00:24:30.420
Or 'Is this character attractive/beautiful?' These aspects are crucial

416
00:24:30.420 --> 00:24:32.739
Therefore, characters that stand out

417
00:24:32.739 --> 00:24:35.420
And all the other things, including color schemes

418
00:24:35.420 --> 00:24:39.660
Are decisions we make during the character design process

419
00:24:39.660 --> 00:24:41.140
Next is layout

420
00:24:41.140 --> 00:24:44.339
When we talk about layout,

421
00:24:44.339 --> 00:24:47.380
It involves arranging various images

422
00:24:47.380 --> 00:24:49.260
Specific layouts are

423
00:24:49.260 --> 00:24:52.979
When a character goes to a certain place,

424
00:24:52.979 --> 00:24:56.619
For example, the place the character needs to go to

425
00:24:56.619 --> 00:24:59.619
Or the character's living quarters

426
00:24:59.619 --> 00:25:02.500
If the character is abandoned somewhere,

427
00:25:02.500 --> 00:25:05.180
Then they're abandoned in a very scary city

428
00:25:05.180 --> 00:25:07.540
Then you would imagine such abandoned city

429
00:25:07.540 --> 00:25:11.660
The layout design allows us

430
00:25:11.660 --> 00:25:13.500
To understand what kind of atmosphere it is

431
00:25:13.500 --> 00:25:15.540
It's broadly divided into two categories

432
00:25:15.540 --> 00:25:18.699
The layout design directly used in animation, and

433
00:25:18.699 --> 00:25:21.099
Layout design for setting the mood

434
00:25:21.099 --> 00:25:23.979
So, it's divided into these two categories

435
00:25:23.979 --> 00:25:27.579
And another aspect is in the layout process

436
00:25:27.579 --> 00:25:32.739
When considering how a character fires a gun, for instance

437
00:25:32.739 --> 00:25:35.540
Showing how the gun is fired

438
00:25:35.540 --> 00:25:38.540
Showing the hand movements involved

439
00:25:38.540 --> 00:25:40.459
Those are included in the layout process

440
00:25:40.459 --> 00:25:43.020
So, when these actions come together to form a sequence,

441
00:25:43.020 --> 00:25:46.660
It becomes animation

442
00:25:46.660 --> 00:25:49.300
The difference between 2D and 3D can also be explained

443
00:25:49.300 --> 00:25:51.979
Based on the software utilized

444
00:25:51.979 --> 00:25:53.699
In terms of production

445
00:25:53.699 --> 00:25:58.819
I mentioned that 2D is more flat, while 3D is three-dimensional

446
00:25:58.819 --> 00:26:03.699
Pre-production refers to the processes before actual production

447
00:26:03.699 --> 00:26:05.579
This process is quite similar

448
00:26:05.579 --> 00:26:09.939
Designing characters or creating concepts

449
00:26:09.939 --> 00:26:12.819
These aspects are similar in both 2D and 3D

450
00:26:12.819 --> 00:26:16.459
Similar, but the kind of program used afterwards

451
00:26:16.459 --> 00:26:19.300
Software program is now also available in 2D

452
00:26:19.300 --> 00:26:21.020
You don't just draw by hand anymore

453
00:26:21.020 --> 00:26:23.459
2D has been digitized

454
00:26:23.459 --> 00:26:26.500
However, 3D programs are quite different

455
00:26:26.500 --> 00:26:29.180
Hence, there's a process called modeling

456
00:26:29.180 --> 00:26:31.020
Let's assume the previous steps are the same

457
00:26:31.020 --> 00:26:33.020
Because there's a process called modeling,

458
00:26:33.020 --> 00:26:37.780
Starting from cubes or box shapes and then sculpting as if carving

459
00:26:37.780 --> 00:26:40.859
There's a process of creating characters like that

460
00:26:40.859 --> 00:26:42.260
And then rigging

461
00:26:42.260 --> 00:26:47.020
There's a process of connecting those parts of the character

462
00:26:47.020 --> 00:26:51.380
With these elements, a 3D model is created, and then placed into a background

463
00:26:51.380 --> 00:26:53.739
The process of laying out and placing the character onto a scene or background

464
00:26:53.739 --> 00:26:55.260
And then animating

465
00:26:55.260 --> 00:26:56.939
The process of animating and trying out movements

466
00:26:56.939 --> 00:26:58.540
And then adding special effects

467
00:26:58.540 --> 00:27:00.020
And then rendering

468
00:27:00.020 --> 00:27:01.180
Rendering is the process like

469
00:27:01.180 --> 00:27:06.020
The process of developing a photo

470
00:27:06.020 --> 00:27:07.780
After that process,

471
00:27:07.780 --> 00:27:11.180
It involves compositing to produce the final output

472
00:27:11.180 --> 00:27:14.780
If I were to explain with a bit of drawing,

473
00:27:14.780 --> 00:27:16.300
There's a modeling process

474
00:27:16.300 --> 00:27:18.660
There are modeling and mapping processes

475
00:27:18.660 --> 00:27:23.420
Modeling often starts from cubes in the beginning

476
00:27:23.420 --> 00:27:26.859
You divide and shape those cubes in various ways

477
00:27:26.859 --> 00:27:28.380
Positioning here and there, shaping it

478
00:27:28.380 --> 00:27:32.180
Eventually forming the shape of a human or an animal

479
00:27:32.180 --> 00:27:34.300
Creating the model through this process is what modeling is all about

480
00:27:34.300 --> 00:27:37.099
For a very concrete example,

481
00:27:37.099 --> 00:27:39.099
Think of it like sculpting

482
00:27:39.099 --> 00:27:42.739
Starting with a big rock and chiseling away at it

483
00:27:42.739 --> 00:27:45.780
Sculptors essentially carve out a person from there

484
00:27:45.780 --> 00:27:49.380
Or alternatively, molding and shaping with clay

485
00:27:49.380 --> 00:27:53.619
Creating and shaping the model, whether it's a person or anything else

486
00:27:53.619 --> 00:27:59.020
Think of it as digitizing and replicating that process

487
00:27:59.020 --> 00:28:01.420
Once the character is fully created,

488
00:28:01.420 --> 00:28:04.219
Then you need to apply coloring or texturing on top of it

489
00:28:04.219 --> 00:28:07.420
Then, you flatten all of that out

490
00:28:07.420 --> 00:28:10.780
Using tools like Photoshop to enhance it

491
00:28:10.780 --> 00:28:14.540
That's when coloring is applied to the image, which is called mapping

492
00:28:14.540 --> 00:28:17.020
In 2D, layout refers to

493
00:28:17.020 --> 00:28:20.380
Placing the character on top of a background image

494
00:28:20.380 --> 00:28:23.300
In 3D, layout involves

495
00:28:23.300 --> 00:28:26.339
Placing the created 3D modeled character on top of a 3D modeled background

496
00:28:26.339 --> 00:28:28.339
Placing the character onto the background

497
00:28:28.339 --> 00:28:32.500
Creating it just as seen in the storyboard

498
00:28:32.500 --> 00:28:34.140
So, actually, the storyboard

499
00:28:34.140 --> 00:28:36.859
Might not show every detail

500
00:28:36.859 --> 00:28:38.900
That's why storyboards are considered

501
00:28:38.900 --> 00:28:41.219
More crucial in 2D

502
00:28:41.219 --> 00:28:44.339
In 3D, you can reference and utilize anything you want

503
00:28:44.339 --> 00:28:47.219
As long as the story continuity is maintained

504
00:28:47.219 --> 00:28:50.660
Whereas in 2D, much more delicacy is required

505
00:28:50.660 --> 00:28:54.060
This is a scene for animating

506
00:28:54.099 --> 00:28:58.020
Most animation programs are set up like this

507
00:28:58.020 --> 00:29:00.260
Divided into four panels

508
00:29:00.260 --> 00:29:03.699
You view it from four angles to see how the character moves

509
00:29:03.699 --> 00:29:05.900
You need to think three-dimensionally

510
00:29:05.900 --> 00:29:07.660
And animate accordingly

511
00:29:07.660 --> 00:29:10.099
2D is flat

512
00:29:10.099 --> 00:29:13.540
You only need to animate the scene you're viewing

513
00:29:13.540 --> 00:29:15.699
Whereas 3D is three-dimensional, so

514
00:29:15.699 --> 00:29:20.219
You animate from the top view, right, left, and also from the top down

515
00:29:20.219 --> 00:29:23.859
Sometimes, you even need to view from the bottom up to the floor

516
00:29:23.859 --> 00:29:29.859
So, you work on the animation by viewing it from four perspectives

517
00:29:29.859 --> 00:29:32.180
That's the way to think about it

518
00:29:32.180 --> 00:29:33.859
Rendering process refers to

519
00:29:33.859 --> 00:29:38.020
As we discussed earlier, we flatten out everything

520
00:29:38.020 --> 00:29:40.900
Like flattening a three-dimensional box, you flatten the character

521
00:29:40.900 --> 00:29:43.099
And then you also add coloring and such

522
00:29:43.099 --> 00:29:46.099
Illustrating with a sense of reality

523
00:29:46.099 --> 00:29:48.540
You an consider rendering as that kind of process

524
00:29:48.540 --> 00:29:51.540
Therefore, after the rendering process,

525
00:29:51.540 --> 00:29:55.020
The characters that didn't look good earlier

526
00:29:55.020 --> 00:29:58.699
Now really looks like

527
00:29:58.699 --> 00:30:00.500
The feeling I had when I colored it

528
00:30:00.500 --> 00:30:03.459
Of course, here there's also lighting and such

529
00:30:03.459 --> 00:30:05.540
These kinds of things need to be included

530
00:30:05.540 --> 00:30:07.780
And there's something called compositing as well

531
00:30:07.780 --> 00:30:09.579
Compositing is when you combine two or more images to make a single picture

532
00:30:09.579 --> 00:30:15.099
Which involves creating a scene by arranging various elements

533
00:30:15.099 --> 00:30:20.300
In fact, when rendering, it's common to render the background and characters separately

534
00:30:20.300 --> 00:30:22.859
And then composite them together

535
00:30:22.859 --> 00:30:27.099
This is the process of combining the final elements together in the end

536
00:30:27.099 --> 00:30:31.020
The process of combining them into a single image

537
00:30:31.020 --> 00:30:33.161
Is what you call compositing

538
00:30:34.081 --> 00:30:37.922
The role of a producer and the creation of a proposal document

539
00:30:37.922 --> 00:30:40.260
The most important aspect of the producer's role is

540
00:30:40.260 --> 00:30:41.900
Writing a project proposal

541
00:30:41.900 --> 00:30:45.260
The contents of a project proposal include various elements

542
00:30:45.260 --> 00:30:48.380
We'll discuss them right now

543
00:30:48.380 --> 00:30:51.859
First of all, the title

544
00:30:51.859 --> 00:30:54.540
The title needs to be clear and engaging

545
00:30:54.540 --> 00:30:57.819
It should be a title that is both easy to understand and memorable

546
00:30:57.819 --> 00:31:03.619
Therefore, for these reasons, it's good to have impactful titles

547
00:31:03.619 --> 00:31:05.699
And an overview is also necessary

548
00:31:05.699 --> 00:31:11.660
The overview describes what the project is about

549
00:31:11.660 --> 00:31:14.180
I will explain it with some real situations

550
00:31:14.180 --> 00:31:16.900
This project is a work that I have produced

551
00:31:16.900 --> 00:31:19.780
It's called 'Teenie Scouts BigFive'

552
00:31:19.780 --> 00:31:21.859
There are Season 1 and 2

553
00:31:21.859 --> 00:31:26.060
And this is a TV series consisting of 11-minute episodes across 52 episodes

554
00:31:26.060 --> 00:31:28.939
The duration and number of episodes are important details to include

555
00:31:28.939 --> 00:31:30.459
The production method is important

556
00:31:30.459 --> 00:31:33.540
It is produced using stop-motion animation

557
00:31:33.540 --> 00:31:34.739
And then language

558
00:31:34.739 --> 00:31:38.099
It is available in two languages: Korean and English

559
00:31:38.099 --> 00:31:40.500
Lastly, there is a target audience

560
00:31:40.500 --> 00:31:44.739
The target audience refers to the age group that the content is intended for

561
00:31:44.739 --> 00:31:47.180
I hope you would consider that as important

562
00:31:47.180 --> 00:31:50.140
These details are essential components of the overview

563
00:31:50.140 --> 00:31:53.339
Let me explain the intent behind the 'Teenie Scouts BigFive' plan.

564
00:31:53.339 --> 00:31:56.380
I will explain why we created this project

565
00:31:56.380 --> 00:32:01.660
Here, we aim to engage children in adventures with toys,

566
00:32:01.660 --> 00:32:03.739
In a lively, exciting world

567
00:32:03.739 --> 00:32:09.060
To cultivate social skills in children through role-playing and experiential learning in a fun and vibrant world

568
00:32:09.060 --> 00:32:11.180
That was our intention with this project

569
00:32:11.180 --> 00:32:17.660
So, for a project like 'Teenie Scouts BigFive,' the target audience would primarily be preschool-aged children, so it would need to be very gentle

570
00:32:17.660 --> 00:32:22.979
It should definitely have content that is gentle and not harmful to children

571
00:32:22.979 --> 00:32:27.060
Also, before writing this proposal, we conduct market research

572
00:32:27.060 --> 00:32:30.300
To understand whether children would enjoy this type of content

573
00:32:30.300 --> 00:32:33.900
Market research also serves as the foundation for our planning

574
00:32:33.900 --> 00:32:37.660
The market research includes successful case studies as well

575
00:32:37.660 --> 00:32:40.699
 Also considers current trends to ensure alignment with what is popular nowadays

576
00:32:40.699 --> 00:32:42.780
Differentiation is also a key consideration in market research

577
00:32:42.780 --> 00:32:47.020
Why the 'BigFive'?This type of content would likely be included to explain the reasoning behind the project's name and concept

578
00:32:47.020 --> 00:32:49.660
And how the project will differentiate itself from other similar works

579
00:32:49.660 --> 00:32:53.900
From the brief glimpse you've seen of the 'BigFive,'

580
00:32:53.900 --> 00:32:56.859
You'll notice there are cars and dolls, among other things

581
00:32:56.859 --> 00:33:00.500
So, we benchmarked Toy Story for our project

582
00:33:00.500 --> 00:33:04.380
Because the theme of toys is the same

583
00:33:04.380 --> 00:33:08.260
However, Toy Story is a feature-length animated film

584
00:33:08.260 --> 00:33:10.260
Thus, the age range is a bit higher

585
00:33:10.260 --> 00:33:12.780
Since our target audience is preschool-aged children,

586
00:33:12.780 --> 00:33:15.660
The contents that should be included in it are

587
00:33:15.660 --> 00:33:23.140
That is highly beneficial and somewhat educational for children

588
00:33:23.140 --> 00:33:26.219
So, looking at the synopsis, it goes like this

589
00:33:26.219 --> 00:33:27.459
Here is our content

590
00:33:27.459 --> 00:33:32.500
The Big Five are toys living in the kids cafe Little Big Hero

591
00:33:32.500 --> 00:33:35.060
After the children finish playing and return home,

592
00:33:35.060 --> 00:33:39.939
The toys in the kids cafe come to life and begin their own day

593
00:33:39.939 --> 00:33:44.260
And the Big Five are the heroes of the toys

594
00:33:44.260 --> 00:33:46.699
Whenever fellow toys encounter adversity,

595
00:33:46.699 --> 00:33:49.780
They stand as the steadfast protectors, ready to intervene

596
00:33:49.780 --> 00:33:52.300
Alright, what adventures await them today?

597
00:33:52.300 --> 00:33:54.540
This is an example of a synopsis

598
00:33:54.540 --> 00:33:56.140
And for the universe,

599
00:33:56.140 --> 00:33:59.579
As I mentioned earlier, the universe that Big Five emerged from

600
00:33:59.579 --> 00:34:03.780
The world where only certain toys live

601
00:34:03.780 --> 00:34:05.660
Without the presence of humans

602
00:34:05.660 --> 00:34:08.419
Such universe is established

603
00:34:08.419 --> 00:34:12.620
With that particular universe in place, we create the story

604
00:34:12.620 --> 00:34:14.500
We can't really deviate from that universe

605
00:34:14.500 --> 00:34:18.459
That's how crucial the universe is

606
00:34:18.459 --> 00:34:19.620
And another important aspect is

607
00:34:19.620 --> 00:34:23.500
The part about which characters we'll use for this project

608
00:34:23.500 --> 00:34:26.260
This is a bit of a brief overview

609
00:34:26.260 --> 00:34:28.139
The character's name is Pat

610
00:34:28.139 --> 00:34:32.340
This character is a police car named Policecar

611
00:34:32.340 --> 00:34:34.540
And it can transform into a robot

612
00:34:34.540 --> 00:34:38.060
I summarized it quite succinctly

613
00:34:38.060 --> 00:34:39.979
Next comes the business plan

614
00:34:39.979 --> 00:34:42.739
In the case of 'Teenie Scouts BigFive,'

615
00:34:42.739 --> 00:34:45.540
We built the story upon a toy,

616
00:34:45.540 --> 00:34:51.419
Besides animation, there were also considerations regarding toy merchandise

617
00:34:51.419 --> 00:34:53.540
Next, we need to include the schedule

618
00:34:53.540 --> 00:34:56.100
The schedule indicates how much we've produced

619
00:34:56.100 --> 00:35:00.739
And how much more production is needed

620
00:35:00.739 --> 00:35:04.260
With that production timeline in mind

621
00:35:04.260 --> 00:35:09.899
By reverse-calculating the personnel expenses, we can determine the production cost

622
00:35:09.899 --> 00:35:12.419
And then we'll need to include the schedule table

623
00:35:12.419 --> 00:35:15.899
This is how the project proposal is comes together

624
00:35:15.899 --> 00:35:17.459
Based on this proposal,

625
00:35:17.459 --> 00:35:20.620
You can proceed with producing the animation

626
00:35:22.269 --> 00:35:24.619
Summary
The beginning of animation planning
Preparation process for planning 
Story (writing), character drawing (graphics), business plan

Types of animation 
Feature-length theatrical animation
OVA original series

627
00:35:24.619 --> 00:35:26.962
TV animation series
Educational/enlightening animations
Web animations
Game animations 
Experimental animations

628
00:35:26.962 --> 00:35:29.462
The production process of animation
The production process of 2D animation 
Script - art direction - storyboard - animatics - layout - posing - animation - coloring - checking - compositing - final editing

629
00:35:29.462 --> 00:35:31.923
The production process of 3D animation 
Script - art direction - storyboard - animatics - modeling - rigging - layout - animating - special effects - rendering - compositing

630
00:35:31.923 --> 00:35:36.903
Producer's role and project proposal creation
Contents included in the project proposal 
Title
Overview
Planning intentions
Audience
Differentiation from other works
Synopsis
Universe
Character introduction
Business plan
Schedule and costs