WEBVTT 1 00:00:04.663 --> 00:00:09.030 Realistic Basic Realistic Contents and Society 2 00:00:09.030 --> 00:00:11.812 GCC Academy 3 00:00:11.812 --> 00:00:16.862 Learning Goals Can explain various fields of realistic content and implementation technologies through trend examples. Can explain the planning process of realistic content through examples of plan drawing. 4 00:00:16.862 --> 00:00:21.960 Learning Content Various fields of realistic content Planning process of realistic content 5 00:00:22.228 --> 00:00:25.328 Jeong Jiwon Representative Career Current board member of T.OZ Former board member of WYSIWYG Studios Co. General chief of Taekwon V VR for Lotte World theme park General chief of Gyeonggi VR AR for Gyeonggi Contents Agency 6 00:00:25.328 --> 00:00:28.446 General chief of realistic videography for Jeju National Museum General chief of realistic content making for Sokcho Museum 7 00:00:28.446 --> 00:00:31.580 This is Jeong Jiwon, who's in charge of realistic content course 8 00:00:31.580 --> 00:00:37.180 We are going to learn about trend example today 9 00:00:37.180 --> 00:00:40.700 First, we'll take a look at recent trend example 10 00:00:40.700 --> 00:00:44.820 and the background of how the frame-extended formats have appeared 11 00:00:44.820 --> 00:00:48.459 And then, through plan drawing examples 12 00:00:48.459 --> 00:00:50.900 we will take a look at 13 00:00:50.900 --> 00:00:53.000 how to plan contents 14 00:00:54.040 --> 00:00:58.584 Various Fields of Realistic Content 15 00:00:58.584 --> 00:01:03.500 In 2020, there are three keywords 16 00:01:03.500 --> 00:01:05.540 It can be summarized in three keywords 17 00:01:05.540 --> 00:01:10.580 It's Covid-19, Untact, and Media Art 18 00:01:10.580 --> 00:01:16.459 Covid-19 has affected a lot to society 19 00:01:16.459 --> 00:01:20.099 Next, by 'Untact' 20 00:01:20.099 --> 00:01:23.980 The concept of VR and Metaverse 21 00:01:23.980 --> 00:01:27.860 has extended widely 22 00:01:27.860 --> 00:01:33.180 The concept of NFT and cryptocurrency 23 00:01:33.180 --> 00:01:35.500 has also been extended widely 24 00:01:35.500 --> 00:01:38.860 And the 'Media Art' has been 25 00:01:38.860 --> 00:01:42.900 introduced as an element 26 00:01:42.900 --> 00:01:45.059 that broadly expands a certain place 27 00:01:45.059 --> 00:01:48.900 So during Covid-19 28 00:01:48.900 --> 00:01:52.699 out-of-home market has been recessed a lot 29 00:01:52.699 --> 00:01:58.099 So, screen advertising has decreased by 90% 30 00:01:58.099 --> 00:02:01.419 And the subway and other advertising markets shrunk 31 00:02:01.419 --> 00:02:07.459 so the overall social content market itself was not very good 32 00:02:07.459 --> 00:02:12.179 Therefore, screen advertising could be said that there was no breakthrough 33 00:02:12.179 --> 00:02:13.740 so has fallen so much 34 00:02:13.740 --> 00:02:18.899 Next, the global digital out-of-home market's growth rate 35 00:02:18.899 --> 00:02:20.580 was also low, of course 36 00:02:20.580 --> 00:02:23.300 Since people didn't go out 37 00:02:23.300 --> 00:02:24.940 there weren't people on the street 38 00:02:24.940 --> 00:02:28.899 That's why at overall advertising market 39 00:02:28.899 --> 00:02:33.380 growth rate was low and dropped 40 00:02:33.380 --> 00:02:36.940 However, digital signage demand has increased 41 00:02:36.940 --> 00:02:40.259 Also, drive-thru store, kiosk using store 42 00:02:40.259 --> 00:02:45.220 and non-store, things like these have grown to an all-time high 43 00:02:45.220 --> 00:02:51.460 Online distribution sales have also increased 44 00:02:51.460 --> 00:02:57.860 So at that time, it could be said that live commerce's heyday had arrived 45 00:02:57.860 --> 00:03:01.899 Many live commerce platforms 46 00:03:01.899 --> 00:03:05.660 which introduce products to random people 47 00:03:05.660 --> 00:03:07.979 through online streaming have emerged 48 00:03:07.979 --> 00:03:11.339 In the case of live commerce 49 00:03:11.339 --> 00:03:16.820 using virtual humans or virtual influencers 50 00:03:16.820 --> 00:03:18.619 began to appear 51 00:03:18.619 --> 00:03:23.460 so it was an important era 52 00:03:23.460 --> 00:03:27.820 in which new types of trends emerged 53 00:03:27.820 --> 00:03:30.300 Also in the case of Naver Shopping Live 54 00:03:30.300 --> 00:03:34.580 for small and medium-sized business owners who were blocked from follow or couldn't cross the home shopping threshold 55 00:03:34.580 --> 00:03:40.339 it was an era which got great popularity 56 00:03:40.339 --> 00:03:43.139 When we look at the media art side 57 00:03:43.139 --> 00:03:51.259 At that time, the LED, which curved LED itself can be seen as a large billboard 58 00:03:51.259 --> 00:03:56.419 The media art that used this came out 59 00:03:56.419 --> 00:03:59.660 Normally, it can be said that we use anamorphic 60 00:03:59.660 --> 00:04:02.740 It is about distortion effect and image illusion 61 00:04:02.740 --> 00:04:05.139 that we can feel the sense of dimension 62 00:04:05.139 --> 00:04:10.380 The best example is a large billboard at Samseong station 63 00:04:10.380 --> 00:04:13.899 At that time, the work named 'Wave' was shown 64 00:04:13.899 --> 00:04:16.380 and the image of the wave was played 65 00:04:16.380 --> 00:04:20.660 It was played very realistically 66 00:04:20.660 --> 00:04:23.339 so people went there to watch it 67 00:04:23.339 --> 00:04:25.500 or watched it while passing by 68 00:04:25.500 --> 00:04:28.380 The effect that the image gave 69 00:04:28.380 --> 00:04:31.459 played as a big factor 70 00:04:31.459 --> 00:04:37.459 Using this anamorphic on a LED billboard 71 00:04:37.459 --> 00:04:42.059 to create more sense of dimension through image illusion is 72 00:04:42.059 --> 00:04:45.899 still being used in various LED walls to this day 73 00:04:45.899 --> 00:04:48.179 It is used at things like this 74 00:04:48.179 --> 00:04:54.459 Also, under the pretext of being works of art 75 00:04:54.459 --> 00:04:57.179 there were many extremely difficult media artworks 76 00:04:57.179 --> 00:04:59.820 There were a lot of works in the past 77 00:04:59.820 --> 00:05:03.619 The arte museum has appeared 78 00:05:03.619 --> 00:05:06.619 So, the space where media art has implemented 79 00:05:06.619 --> 00:05:12.019 Ordinary people can experience without any notice 80 00:05:12.019 --> 00:05:16.339 Especially in the past, when it's said media art 81 00:05:16.339 --> 00:05:19.940 it was played image-oriented 82 00:05:19.940 --> 00:05:21.579 However, after arte museum has appeared 83 00:05:21.579 --> 00:05:24.459 the space itself is decorated with videos 84 00:05:24.459 --> 00:05:29.140 and well-known works are played 85 00:05:29.140 --> 00:05:31.380 So it became a place 86 00:05:31.380 --> 00:05:33.299 where the audience visit 87 00:05:33.299 --> 00:05:39.899 So, in fact, even from an industrial or business perspective 88 00:05:39.899 --> 00:05:45.100 Because of the influence of the business, which made arte museum 89 00:05:45.100 --> 00:05:49.339 Chances have been created to transform 90 00:05:49.339 --> 00:05:52.980 many spaces into realistic content space 91 00:05:52.980 --> 00:05:58.260 In the past, the concept of making projection 92 00:05:58.260 --> 00:06:03.500 in some indoor spaces was really rare 93 00:06:03.500 --> 00:06:08.220 Instead, in the form of a facade, the media facade 94 00:06:08.220 --> 00:06:12.540 by the projection mapping at the building's exterior wall or external 95 00:06:12.540 --> 00:06:15.980 facade was rendered a lot 96 00:06:15.980 --> 00:06:19.019 But by making projections in the space 97 00:06:19.019 --> 00:06:21.299 and doing something wasn't existing 98 00:06:21.299 --> 00:06:24.100 It could be said that it was nonexistent 99 00:06:24.100 --> 00:06:29.260 In the foreign countries, things like these 100 00:06:29.260 --> 00:06:33.700 was staged using abandoned factories or places 101 00:06:33.700 --> 00:06:36.059 and the domestic things flowed in well 102 00:06:36.059 --> 00:06:39.380 These became an extended concept 103 00:06:39.380 --> 00:06:44.579 and in my point of view, at various museums and galleries 104 00:06:44.579 --> 00:06:47.540 made a lot of 105 00:06:47.540 --> 00:06:50.260 realistic content using indoor space 106 00:06:50.260 --> 00:06:55.859 From 2020 to 2021, 2022 107 00:06:55.859 --> 00:06:58.940 If we take a look at some trends 108 00:06:58.940 --> 00:07:01.540 AR, VR, and MR are combined 109 00:07:01.540 --> 00:07:05.260 and called, XR 110 00:07:05.260 --> 00:07:09.260 Extended Reality era has begun 111 00:07:09.260 --> 00:07:12.820 Especially things like outwork, online lectures, and online performance 112 00:07:12.820 --> 00:07:16.500 which are untact services became accelerated 113 00:07:16.500 --> 00:07:19.773 So, as 4th generation media platform 114 00:07:19.773 --> 00:07:23.260 hardware-wise, AR, VR, and MR 115 00:07:23.260 --> 00:07:26.980 and content demand has increased 116 00:07:26.980 --> 00:07:32.899 Also, in the past, PC-connected HMD was needed 117 00:07:32.899 --> 00:07:36.779 So it needed to be cabled 118 00:07:36.779 --> 00:07:38.739 and since it was connected with cable 119 00:07:38.739 --> 00:07:41.100 there were uncomfortable things like 120 00:07:41.100 --> 00:07:43.500 getting caught in the cable when turning the head 121 00:07:43.500 --> 00:07:49.299 However, Facebook Meta has released an independent VR 122 00:07:49.299 --> 00:07:51.540 so wireless connection became possible 123 00:07:51.540 --> 00:07:52.700 Thus, its convenience has been increased 124 00:07:52.700 --> 00:07:57.220 while using 125 00:07:57.220 --> 00:08:04.380 So, in fact, Covid-19 killed some market 126 00:08:04.380 --> 00:08:08.820 but in other aspects, leaps of new technology 127 00:08:08.820 --> 00:08:13.500 and content's necessity has increased 128 00:08:13.500 --> 00:08:16.420 Particularly in the case of MS Hololens 2 129 00:08:16.420 --> 00:08:20.700 It had a wide viewing angle and AI built-in depth sensor 130 00:08:20.700 --> 00:08:25.859 So when you wear this MS Hololens 131 00:08:25.859 --> 00:08:28.299 it is kind of big and heavy 132 00:08:28.299 --> 00:08:34.099 so ordinary people didn't use much 133 00:08:34.099 --> 00:08:37.140 but the factories like manufacturing factories 134 00:08:37.140 --> 00:08:39.260 and medical-related factories used this a lot 135 00:08:39.260 --> 00:08:45.099 80% of companies that adopted this mixed reality 136 00:08:45.099 --> 00:08:48.539 used Hololens 137 00:08:48.539 --> 00:08:52.020 and efficiency of cooperation between team members improved 138 00:08:52.020 --> 00:08:53.460 Also by data-sharing 139 00:08:53.460 --> 00:08:57.940 the productivity increased about 25% 140 00:08:57.940 --> 00:09:00.859 Moreover, by using Bently Systems 141 00:09:00.859 --> 00:09:04.979 In a large-scale project, by adopting MS Hololens 142 00:09:04.979 --> 00:09:09.340 architectural design was visualized as a 4D model 143 00:09:09.340 --> 00:09:13.979 to manage construction conditions and potentially dangerous sites 144 00:09:13.979 --> 00:09:17.659 So, with this MS Hololens 2 145 00:09:17.659 --> 00:09:21.299 by applying to the manufacturing and medical core industry 146 00:09:21.299 --> 00:09:23.299 Its use has been extended to 147 00:09:23.299 --> 00:09:27.299 digital treatment device development 148 00:09:27.299 --> 00:09:30.780 Lockheed Martin used Hololens 149 00:09:30.780 --> 00:09:34.260 to make a spaceship 150 00:09:34.260 --> 00:09:36.859 Also, there could be a device error at the factory 151 00:09:36.859 --> 00:09:40.500 If you are at the factory in Ulsan 152 00:09:40.500 --> 00:09:41.820 but the facility company is located in Seoul 153 00:09:41.820 --> 00:09:44.059 In this case, when it is hard to go 154 00:09:44.059 --> 00:09:47.659 Through Hololens and remote solution 155 00:09:47.659 --> 00:09:49.820 the problems can be solved 156 00:09:49.820 --> 00:09:53.580 Then, there's a medical-based XR vision 157 00:09:53.580 --> 00:09:55.619 Even in cases such as medical services 158 00:09:55.619 --> 00:10:00.700 there were parts that utilized these XR contents 159 00:10:00.700 --> 00:10:05.219 And it could also be said to be a certain period 160 00:10:05.219 --> 00:10:06.940 when digital humans emerged 161 00:10:06.940 --> 00:10:12.460 So, there was something like anchor Kim Ju-ha delivering the news 162 00:10:12.460 --> 00:10:16.460 and a kiosk equipped with a digital human 163 00:10:16.460 --> 00:10:18.820 providing guidance 164 00:10:18.820 --> 00:10:22.380 In the case of entertainment 165 00:10:22.380 --> 00:10:25.979 there are also cases where digital humans have been 166 00:10:25.979 --> 00:10:27.780 turned into girl or boy groups 167 00:10:27.780 --> 00:10:30.780 In the case of SM Entertainment 168 00:10:30.780 --> 00:10:36.539 from a girl group called aespa's real person 169 00:10:36.539 --> 00:10:40.580 and by creating avatars of digital humans 170 00:10:40.580 --> 00:10:44.140 there have been cases of creating music videos 171 00:10:44.140 --> 00:10:47.979 or mixing them 172 00:10:47.979 --> 00:10:51.979 Usually, when SK Telecom 173 00:10:51.979 --> 00:10:55.900 or other companies open stores 174 00:10:55.900 --> 00:10:58.140 many configurations 175 00:10:58.140 --> 00:11:00.659 only showed their products 176 00:11:00.659 --> 00:11:05.419 However, if you look at recent trends 177 00:11:05.419 --> 00:11:08.099 there are increasing cases of 178 00:11:08.099 --> 00:11:09.619 decorating the store itself as a complex cultural space 179 00:11:09.619 --> 00:11:16.900 So, sometimes, when we go to places like SK Telecom, LG, KT 180 00:11:16.900 --> 00:11:19.500 and Hyundai Motors 181 00:11:19.500 --> 00:11:22.419 but they don't show their products 182 00:11:22.419 --> 00:11:25.419 but rather, people come and have coffee 183 00:11:25.419 --> 00:11:29.619 read books, or create visual things 184 00:11:29.619 --> 00:11:34.099 to have new experiences there 185 00:11:34.099 --> 00:11:38.460 and posting them on social media to attract and promote customers 186 00:11:38.460 --> 00:11:42.619 There have been many cases 187 00:11:42.619 --> 00:11:45.380 where such things have been activated 188 00:11:45.380 --> 00:11:50.539 There were things like Factory Garden, a natural healing space in the city 189 00:11:50.539 --> 00:11:53.020 and things like 0 Stage 190 00:11:53.020 --> 00:11:55.619 and many different things came out 191 00:11:55.619 --> 00:11:58.500 In particular, in the case of LG U 192 00:11:58.500 --> 00:12:01.539 from the first basement level to the sixth floor above ground in Gangnam Station 193 00:12:01.539 --> 00:12:07.619 in about 1,400ft space, an exhibition hall, cafe, bookstore, content viewing room 194 00:12:07.619 --> 00:12:09.979 and video production studio were set up 195 00:12:09.979 --> 00:12:12.659 They say that regardless of mobile carrier 196 00:12:12.659 --> 00:12:17.419 they created a space that anyone can enjoy 197 00:12:17.419 --> 00:12:20.739 Also, the KT Media Shop was located in Sinsa-dong 198 00:12:20.739 --> 00:12:25.419 which was called an untact zone and allowed users to experience services without contacting others 199 00:12:25.419 --> 00:12:29.380 and it created experiences such as the mixed reality KT Real Cube 200 00:12:29.380 --> 00:12:34.340 Here, motion recognition sensors, beam projectors, and responsive technology were used 201 00:12:34.340 --> 00:12:38.539 to provide people with a realistic experience 202 00:12:38.539 --> 00:12:42.219 In addition, an untact payment solution that can be used with the palm of your hand 203 00:12:42.219 --> 00:12:45.059 Amazon One has now been released 204 00:12:45.059 --> 00:12:48.820 can be used in place of a personal signature 205 00:12:48.820 --> 00:12:50.900 And the most important thing is that 206 00:12:50.900 --> 00:12:57.539 a new communication channel using LED electronic signs 207 00:12:57.539 --> 00:13:02.419 By using LAN weddings and other things 208 00:13:02.419 --> 00:13:04.780 and showing them on an outdoor billboard 209 00:13:04.780 --> 00:13:08.619 or scanning video QR codes in campaigns to provide comfort and congratulations 210 00:13:08.619 --> 00:13:12.900 From a marketing perspective 211 00:13:12.900 --> 00:13:15.020 these can also be seen as examples of the use 212 00:13:15.020 --> 00:13:18.059 And now, in digital out-of-home 213 00:13:18.059 --> 00:13:20.979 there is a programmatic OOH 214 00:13:20.979 --> 00:13:23.260 which makes the potential enormous 215 00:13:23.260 --> 00:13:27.700 In the past, an unspecified number of large-scale advertisements were done 216 00:13:27.700 --> 00:13:29.659 However, that is not the case 217 00:13:29.659 --> 00:13:33.179 by enabling to target specific areas at low cost 218 00:13:33.179 --> 00:13:34.940 and with trigger-based advertisement 219 00:13:34.940 --> 00:13:39.700 or through a specific target, providing capabilities and flexibility 220 00:13:39.700 --> 00:13:42.979 makes a platform 221 00:13:42.979 --> 00:13:47.539 and method using these to advertise develops 222 00:13:47.539 --> 00:13:52.739 In particular, with the change to data-based programmatic 223 00:13:52.739 --> 00:13:54.500 as data-based operations 224 00:13:54.500 --> 00:13:58.500 that enable data-based billing and inventory management become more widespread 225 00:13:58.500 --> 00:14:00.739 various media emerged 226 00:14:00.739 --> 00:14:03.900 The case in point is Dable 227 00:14:03.900 --> 00:14:06.140 What Dable is 228 00:14:06.140 --> 00:14:10.460 an AI-based personalized content recommendation solution 229 00:14:10.460 --> 00:14:14.460 In this case, based on computer vision technology 230 00:14:14.460 --> 00:14:17.219 performance measurement and analysis are possible 231 00:14:17.219 --> 00:14:20.179 There are also examples of 232 00:14:20.179 --> 00:14:25.500 solution companies that provide recommended content to individuals 233 00:14:25.500 --> 00:14:30.580 In 2016, Motov appeared 234 00:14:30.580 --> 00:14:32.820 You've probably seen it a lot 235 00:14:32.820 --> 00:14:39.020 It is a small billboard on top of a taxi 236 00:14:39.020 --> 00:14:41.500 By installing advertisements there 237 00:14:41.500 --> 00:14:43.820 when passing through a certain area 238 00:14:43.820 --> 00:14:47.539 if there are a lot of people in their 20s, advertisements tailored to those in their 20s appear 239 00:14:47.539 --> 00:14:52.859 and if there are a lot of people in their 30s, advertisements tailored to those in their 30s appear 240 00:14:52.859 --> 00:14:55.419 so that advertisements targeting a specific audience 241 00:14:55.419 --> 00:14:58.020 are made possible 242 00:14:58.020 --> 00:15:01.299 So, in particular, companies like Dable, Motov 243 00:15:01.299 --> 00:15:05.500 and others collecting certain personal information 244 00:15:05.500 --> 00:15:08.260 and providing personalized services 245 00:15:08.260 --> 00:15:11.900 can be seen as a goal of not only Google or Amazon 246 00:15:11.900 --> 00:15:17.428 but all companies 247 00:15:17.428 --> 00:15:21.460 From the perspective of creating realistic content, to keep up with these trends 248 00:15:21.460 --> 00:15:27.380 how the content can be combined with new technologies 249 00:15:27.380 --> 00:15:28.900 it will be very important 250 00:15:28.900 --> 00:15:33.020 So, among the electronic signs 251 00:15:33.020 --> 00:15:39.299 L shaped, ㄴ shaped, ㄱ shaped 252 00:15:39.299 --> 00:15:42.419 and also vertical or very wide horizontal types 253 00:15:42.419 --> 00:15:44.260 Things like these come out a lot 254 00:15:44.260 --> 00:15:48.500 So, by adjusting to these various forms of LED billboards 255 00:15:48.500 --> 00:15:52.340 various ways of producing content emerged 256 00:15:52.340 --> 00:15:59.460 and accordingly, not only content using certain anamorphic techniques has been produced 257 00:15:59.460 --> 00:16:03.900 but also from the point of view of transmitting advertisements 258 00:16:03.900 --> 00:16:07.900 advertisements tailored to the target audience for the region 259 00:16:07.900 --> 00:16:09.940 have emerged too 260 00:16:09.940 --> 00:16:12.020 So, you may have seen it a lot these days 261 00:16:12.020 --> 00:16:15.059 If you go to Incheon Airport, there is something called Media Tower 262 00:16:15.059 --> 00:16:17.179 There, using anamorphic techniques 263 00:16:17.179 --> 00:16:19.179 moving waterfalls are shown 264 00:16:19.179 --> 00:16:20.739 In the case of London 265 00:16:20.739 --> 00:16:24.260 to announce the new Call of Duty series 266 00:16:24.260 --> 00:16:29.140 a large billboard was created 267 00:16:29.140 --> 00:16:32.780 Also, various unique pop-up stores 268 00:16:32.780 --> 00:16:34.780 appears now 269 00:16:34.780 --> 00:16:39.380 In the case of Millenials, Gen Z, Gen Alpha 270 00:16:39.380 --> 00:16:43.099 of course, they are familiar with digital things 271 00:16:43.099 --> 00:16:45.419 but going to analog spaces 272 00:16:45.419 --> 00:16:48.299 and taking photos are really important to them 273 00:16:48.299 --> 00:16:51.539 So, to show these things well 274 00:16:51.539 --> 00:16:54.299 brands create various pop-up stores 275 00:16:54.299 --> 00:16:57.460 allow people to experience their brand 276 00:16:57.460 --> 00:17:01.780 and culture of posting photos and sharing on social media has emerged 277 00:17:01.780 --> 00:17:05.219 The content that goes into these pop-up stores 278 00:17:05.219 --> 00:17:07.699 based on production mapping 279 00:17:07.699 --> 00:17:10.979 or motion recognition 280 00:17:10.979 --> 00:17:13.180 includes a lot of interactive content 281 00:17:13.180 --> 00:17:17.260 So, in the case of Yeouido The Hyundai Seoul 282 00:17:17.260 --> 00:17:20.260 the Avatar pop-up exhibition was created 283 00:17:20.260 --> 00:17:22.979 and in the case of the Hyundai Department Store Pangyo branch 284 00:17:22.979 --> 00:17:28.859 even media art based on Pokemon was displayed 285 00:17:28.859 --> 00:17:32.300 In the past, the content 286 00:17:32.300 --> 00:17:34.939 had to be shown only in specific places 287 00:17:34.939 --> 00:17:38.579 but now the specificity of space has disappeared 288 00:17:38.579 --> 00:17:41.739 and it can be seen that the expanded concept of allowing this content 289 00:17:41.739 --> 00:17:46.459 to be displayed in various spaces has been developed a lot 290 00:17:46.459 --> 00:17:52.339 And some new types of realistic content 291 00:17:52.339 --> 00:17:56.099 is drone 292 00:17:56.099 --> 00:18:00.339 In the visual field 293 00:18:00.339 --> 00:18:04.020 although drones do not actually use computer graphics or filming 294 00:18:04.020 --> 00:18:08.099 for delivering messages 295 00:18:08.099 --> 00:18:10.859 providing information, and impressing people in a space itself 296 00:18:10.859 --> 00:18:13.099 It seems to be a good realistic technology 297 00:18:13.099 --> 00:18:14.979 So, at my perspective 298 00:18:14.979 --> 00:18:17.140 when it was created with a drone in the night sky 299 00:18:17.140 --> 00:18:20.339 it looks like a hologram of the night sky 300 00:18:20.339 --> 00:18:24.579 In a way, with the synchronization of all drones 301 00:18:24.579 --> 00:18:30.060 numerous drones are used to create a single scene 302 00:18:30.060 --> 00:18:31.660 and as programmed 303 00:18:31.660 --> 00:18:35.099 they make various visuals 304 00:18:35.099 --> 00:18:39.420 make text, and emphasize brand identity 305 00:18:39.420 --> 00:18:44.380 You can see that they are used in various campaigns 306 00:18:44.380 --> 00:18:48.780 There have been a lot of cases using giant LEDs recently 307 00:18:48.780 --> 00:18:54.099 Especially, in stadium and other large concert halls 308 00:18:54.099 --> 00:18:57.540 giant LEDs are installed 309 00:18:57.540 --> 00:19:03.219 to give the audience the feeling of being in a new space 310 00:19:03.219 --> 00:19:05.780 At Incheon International Airport and other airports worldwide 311 00:19:05.780 --> 00:19:11.380 very wide LEDs are installed horizontally these days 312 00:19:11.380 --> 00:19:14.020 to create a dynamic space 313 00:19:14.020 --> 00:19:17.380 When people are on their way to work 314 00:19:17.380 --> 00:19:20.739 and look at tourist attractions, they feel new 315 00:19:20.739 --> 00:19:26.099 You can see that it also provides things like the transference of such emotions 316 00:19:26.099 --> 00:19:28.380 And now the most used ones are 317 00:19:28.380 --> 00:19:31.699 LEDs installed on the exterior walls of buildings 318 00:19:31.699 --> 00:19:34.819 Now, the most widely used one is in Las Vegas 319 00:19:34.819 --> 00:19:40.180 and places such as Qatar, Saudi Arabia, and Dubai 320 00:19:40.180 --> 00:19:45.060 and recently, you can see that LED facades using buildings 321 00:19:45.060 --> 00:19:50.219 have become very common and widely used 322 00:19:50.219 --> 00:19:54.060 Although it was created due to COVID-19 323 00:19:54.060 --> 00:19:56.739 due to non-face-to-face interaction 324 00:19:56.739 --> 00:20:00.219 many services linked to the metaverse have been released 325 00:20:00.219 --> 00:20:05.339 In a way, a retail experience service has emerged 326 00:20:05.339 --> 00:20:10.260 that helps determine what interior design to place in my space and how to style it 327 00:20:10.260 --> 00:20:14.939 Next, systems that allow 328 00:20:14.939 --> 00:20:18.380 anyone to connect with each other emerged 329 00:20:18.380 --> 00:20:23.739 providing various solutions that can be used in the non-face-to-face era 330 00:20:23.739 --> 00:20:27.579 Next, we will look at 331 00:20:27.579 --> 00:20:32.459 examples of how these practical technologies have been applied to the public 332 00:20:32.459 --> 00:20:36.459 The first thing to look at is a campaign called Live Interactive Playful Silhouette 333 00:20:36.459 --> 00:20:41.819 conducted by the vodka brand Absolut 334 00:20:41.819 --> 00:20:46.420 The slogan of this campaign is, a campaign that contains the message 335 00:20:46.420 --> 00:20:49.699 'There are no biases in the Absolut World' 336 00:20:49.699 --> 00:20:54.819 There was software that tracked live gestures through a camera 337 00:20:54.819 --> 00:20:57.739 and when it recognizes a person 338 00:20:57.739 --> 00:21:03.300 a silhouette of various colors is created 339 00:21:03.300 --> 00:21:06.260 and immediate transformation and expression were possible 340 00:21:06.260 --> 00:21:09.739 Installing interactive digital signage 341 00:21:09.739 --> 00:21:14.140 unbiased Absolut World was shown to audiences 342 00:21:14.140 --> 00:21:17.180 That kind of event was presented 343 00:21:17.180 --> 00:21:20.219 Also, in this case, it was held in India 344 00:21:20.219 --> 00:21:25.339 and various influencers came and performed and gave cultural performances 345 00:21:25.339 --> 00:21:29.180 so the theme of embrace was well-presented 346 00:21:29.180 --> 00:21:34.140 Recently, realistic technology has been used most often in airports 347 00:21:34.140 --> 00:21:39.459 In particular, since many people come and go at the international airport 348 00:21:39.459 --> 00:21:44.459 when they arrive at the international airport 349 00:21:44.459 --> 00:21:50.140 if you show the touristic and various parts of the country 350 00:21:50.140 --> 00:21:54.459 using some interactive technology, people will find it more interesting 351 00:21:54.459 --> 00:21:58.540 And even if the airport is just a transit point 352 00:21:58.540 --> 00:22:03.500 they might come again in the future 353 00:22:03.500 --> 00:22:06.900 Therefore, not only Incheon Airport 354 00:22:06.900 --> 00:22:10.739 but also various international airports install large LEDs 355 00:22:10.739 --> 00:22:15.260 to include interactive content 356 00:22:15.260 --> 00:22:18.219 In the case of Orlando International Airport 357 00:22:18.219 --> 00:22:23.619 digital media was installed using a single-sided coplanar display 358 00:22:23.619 --> 00:22:26.579 What's fun about this content is that 359 00:22:26.579 --> 00:22:31.459 with 6 cameras 360 00:22:31.459 --> 00:22:34.939 it can track up to 25 people moving around a space in 3D 361 00:22:34.939 --> 00:22:37.739 So, this individual's pose is recognized 362 00:22:37.739 --> 00:22:40.939 and the shape is overlapped and displayed on the video wall 363 00:22:40.939 --> 00:22:45.339 Orlando's air, water, and sky are reflected 364 00:22:45.339 --> 00:22:47.500 which shows that we are with traveler's memories 365 00:22:47.500 --> 00:22:49.780 They are showing some of these magical moments 366 00:22:49.780 --> 00:22:54.979 through a mix of interactive experiences and content 367 00:22:54.979 --> 00:22:59.219 And at Incheon International Airport, in addition to the large LED 368 00:22:59.219 --> 00:23:04.699 they made a Vivid Space, a new technology convergence content exhibition hall 369 00:23:04.699 --> 00:23:09.099 a K-content promotion center and a space room 370 00:23:09.099 --> 00:23:14.780 So here, technologies such as VFX, VRA, and holograms are used 371 00:23:14.780 --> 00:23:20.020 to realistically display content that stimulates the human senses 372 00:23:21.229 --> 00:23:25.408 Planning Process of Realistic Content 373 00:23:25.408 --> 00:23:27.420 Next, we are going to look at 374 00:23:27.420 --> 00:23:33.540 an example of a project I participated in 375 00:23:33.540 --> 00:23:39.579 and show you the process of 376 00:23:39.579 --> 00:23:42.859 how realistic content is planned and completed 377 00:23:42.859 --> 00:23:48.420 It was a project where the Jeju National Museum produced realistic content 378 00:23:48.420 --> 00:23:53.219 In my case, through national bidding projects 379 00:23:53.219 --> 00:23:54.660 I conduct business usually 380 00:23:54.660 --> 00:24:00.619 So, in the case of this project, we won the order through bidding 381 00:24:00.619 --> 00:24:06.939 and got this project through a competing PT 382 00:24:06.939 --> 00:24:11.939 When we first propose this content 383 00:24:11.939 --> 00:24:15.619 there is a request for a proposal 384 00:24:15.619 --> 00:24:21.339 which are basic proposals that the client would like us to show 385 00:24:21.339 --> 00:24:25.060 With these, we write a proposal to each company 386 00:24:25.060 --> 00:24:31.660 So, at that time, through certain relics of Jeju Island 387 00:24:31.660 --> 00:24:34.420 then the nature of Jeju Island 388 00:24:34.420 --> 00:24:38.099 the art and works of Jeju Island 389 00:24:38.099 --> 00:24:44.420 and certain historical and cultural aspects of Jeju Island 390 00:24:44.420 --> 00:24:48.579 to implement these things into realistic content 391 00:24:48.579 --> 00:24:50.500 was the goal of the request for the proposal 392 00:24:50.500 --> 00:24:56.660 So, we planned the space itself accordingly 393 00:24:56.660 --> 00:25:04.380 At the time, the space itself was about 15m wide 394 00:25:04.380 --> 00:25:06.660 and 12m tall 395 00:25:06.660 --> 00:25:09.260 It was about 12m 396 00:25:09.260 --> 00:25:14.619 By projecting the entire space onto four sides: the front, left, and right sides 397 00:25:14.619 --> 00:25:19.500 and the floor 398 00:25:19.500 --> 00:25:23.260 we proposed that kind of content 399 00:25:23.260 --> 00:25:28.380 And through the floor interaction, when you touch the floor 400 00:25:28.380 --> 00:25:32.939 an interaction occurs there 401 00:25:32.939 --> 00:25:37.900 When we proposed it, we included a lot of content 402 00:25:37.900 --> 00:25:42.020 by mixing Jeju's Grandmother Seolmundae tale 403 00:25:42.020 --> 00:25:47.219 works by Jeju-born artists 404 00:25:47.219 --> 00:25:52.780 and certain Jeju relics 405 00:25:52.780 --> 00:25:55.099 we are going to make a content 406 00:25:55.099 --> 00:25:57.979 We planned the overall production plan like this 407 00:25:57.979 --> 00:26:03.660 So, for about 10 minutes, we proposed about the content 408 00:26:03.660 --> 00:26:09.140 and made a storyboard with that 409 00:26:09.140 --> 00:26:11.780 So, if we are elected 410 00:26:11.780 --> 00:26:14.979 we are going to present the content in this way 411 00:26:14.979 --> 00:26:16.900 We proposed like this 412 00:26:16.900 --> 00:26:21.020 First, sea and wind, meets the island 413 00:26:21.020 --> 00:26:23.660 we used these keywords 414 00:26:23.660 --> 00:26:27.579 and within them, through the story of Grandmother Seolmundae 415 00:26:27.579 --> 00:26:31.780 the mythical island of Jeju has a diverse history 416 00:26:31.780 --> 00:26:34.819 and the lives of the people living there were diverse 417 00:26:34.819 --> 00:26:38.180 Also, through an old painting called Tamnasullyeokdo 418 00:26:38.180 --> 00:26:42.540 showing the appearance of Jeju 419 00:26:42.540 --> 00:26:44.660 and through other works within it 420 00:26:44.660 --> 00:26:49.780 we have proposed to and to show the splendid and beautiful Jeju 421 00:26:49.780 --> 00:26:54.339 As a result, we won a business order based on this content 422 00:26:54.339 --> 00:26:57.619 After winning the business order 423 00:26:57.619 --> 00:27:01.380 as we started the actual production 424 00:27:01.380 --> 00:27:04.579 the plan was overturned 425 00:27:04.579 --> 00:27:07.859 Because, basically 426 00:27:07.859 --> 00:27:10.819 When we won and proceeded 427 00:27:10.819 --> 00:27:15.339 by holding planning meetings with the ordering business 428 00:27:15.339 --> 00:27:17.099 we set the direction 429 00:27:17.099 --> 00:27:20.060 So, the issue at the time was 430 00:27:20.060 --> 00:27:24.859 actually, the relics themselves 431 00:27:24.859 --> 00:27:28.459 that could only be seen on Jeju Island were not clear 432 00:27:28.459 --> 00:27:33.579 So, what came out was 433 00:27:33.579 --> 00:27:37.660 the story of a scholar from the Joseon Dynasty named Jang Hancheol 434 00:27:37.660 --> 00:27:40.780 Jang Hancheol wrote a literary work 435 00:27:40.780 --> 00:27:43.859 called Pyohaerok 436 00:27:43.859 --> 00:27:48.540 This person wrote a literary work about 437 00:27:48.540 --> 00:27:52.939 an incident that occurred when he was on his way to take a civil service exam 438 00:27:52.939 --> 00:27:55.540 and got lost on the way 439 00:27:55.540 --> 00:27:58.459 The issue at the time was that 440 00:27:58.459 --> 00:28:03.780 using materials that could only be found at the Jeju National Museum 441 00:28:03.780 --> 00:28:07.140 let's create a media art 442 00:28:07.140 --> 00:28:09.699 which was a new direction 443 00:28:09.699 --> 00:28:13.540 So, the various contents 444 00:28:13.540 --> 00:28:15.780 in Jan Hancheol's Pyohaerok 445 00:28:15.780 --> 00:28:18.339 was investigated by us 446 00:28:18.339 --> 00:28:23.459 And we thought about what kind of story we would go with these 447 00:28:23.459 --> 00:28:27.140 So, the content was 448 00:28:27.140 --> 00:28:30.819 completely different from what we proposed 449 00:28:30.819 --> 00:28:33.140 was ultimately completed 450 00:28:33.140 --> 00:28:36.099 From the point of view of the progress 451 00:28:36.099 --> 00:28:40.859 it seems that the direction improved the completeness of the content 452 00:28:40.859 --> 00:28:45.020 and clearly showed what we wanted to present 453 00:28:45.020 --> 00:28:48.619 And when we first proposed 454 00:28:48.619 --> 00:28:52.579 we planned to use 455 00:28:52.579 --> 00:28:54.739 the entire space of 15m and 12m 456 00:28:54.739 --> 00:28:58.739 By planning it that way, a lot of projectors must have been used 457 00:28:58.739 --> 00:29:02.219 but looking at the final number of projectors used 458 00:29:02.219 --> 00:29:05.060 a total of 23 were used 459 00:29:05.060 --> 00:29:08.180 This was because the bottom surface must be projected 460 00:29:08.180 --> 00:29:10.060 and all three sides 461 00:29:10.060 --> 00:29:13.859 That's why a total of 23 projectors were put in 462 00:29:13.859 --> 00:29:18.380 and then the space itself was divided into a small pre-show space 463 00:29:18.380 --> 00:29:20.140 and a main show space 464 00:29:20.140 --> 00:29:25.660 It is because this, Jang Hancheol's Pyohaerok 465 00:29:25.660 --> 00:29:28.660 for the client and us who are producers 466 00:29:28.660 --> 00:29:32.459 understood its contents since we studied it 467 00:29:32.459 --> 00:29:34.739 However, since Jeju National Museum is 468 00:29:34.739 --> 00:29:40.979 where an unspecified number of people come to see 469 00:29:40.979 --> 00:29:43.780 so we thought the content we were trying to show 470 00:29:43.780 --> 00:29:47.420 needed an explanation 471 00:29:47.420 --> 00:29:52.699 So, part of the space was made into a pre-show space 472 00:29:52.699 --> 00:29:56.699 and through some animation 473 00:29:56.699 --> 00:30:01.859 the background of Jang Hancheol's writing of Pyohaerok 474 00:30:01.859 --> 00:30:04.099 and things like that could be learned in advance 475 00:30:04.099 --> 00:30:05.579 We made that kind of space 476 00:30:05.579 --> 00:30:10.699 This is because the main content media art 477 00:30:10.699 --> 00:30:13.260 does not provide narrative explanations 478 00:30:13.260 --> 00:30:16.619 Producing certain image-like things 479 00:30:16.619 --> 00:30:23.300 or showing certain themed objects more broadly 480 00:30:23.300 --> 00:30:27.219 was our goal 481 00:30:27.219 --> 00:30:30.300 So we thought that pre-show space would need a basic thing 482 00:30:30.300 --> 00:30:32.780 the basic content is necessary 483 00:30:32.780 --> 00:30:35.540 So, we divided the space 484 00:30:35.540 --> 00:30:40.219 Also, if you go to see 485 00:30:40.219 --> 00:30:42.660 a lot of realistic content 486 00:30:42.660 --> 00:30:47.339 there are parts where the entire front is used 487 00:30:47.339 --> 00:30:50.219 Recently, the bottom has been used a lot 488 00:30:50.219 --> 00:30:52.780 And now, there is also a part where the back side is used 489 00:30:52.780 --> 00:30:55.859 When we planned this space 490 00:30:55.859 --> 00:31:00.260 we set the exact area 491 00:31:00.260 --> 00:31:03.140 where people would come in and see mainly 492 00:31:03.140 --> 00:31:06.939 The rest of the part was set as an element that could be used as a background 493 00:31:06.939 --> 00:31:09.900 Because, in a way, this space 494 00:31:09.900 --> 00:31:11.819 did not use HMD 495 00:31:11.819 --> 00:31:13.739 but it can be seen as a virtual environment 496 00:31:13.739 --> 00:31:16.260 which many people are in the space 497 00:31:16.260 --> 00:31:22.739 I have also created VR content 498 00:31:22.739 --> 00:31:26.339 but when people enter a 360-degree space 499 00:31:26.339 --> 00:31:28.060 they often don't know where to look 500 00:31:28.060 --> 00:31:31.380 So, basically, to make the front visible 501 00:31:31.380 --> 00:31:33.060 we focused on one spot 502 00:31:33.060 --> 00:31:36.660 We decided not to do a projection on the back 503 00:31:36.660 --> 00:31:39.979 Instead, a black mirror was installed on the back 504 00:31:39.979 --> 00:31:43.780 By installing a black mirror, it is reflected 505 00:31:43.780 --> 00:31:47.060 so space looked more expanded 506 00:31:47.060 --> 00:31:51.859 So, more space for people to sit 507 00:31:51.859 --> 00:31:54.819 and to experience content 508 00:31:54.819 --> 00:31:57.459 could be secured 509 00:31:57.459 --> 00:32:00.339 So, in a way, having a pre-show space 510 00:32:00.339 --> 00:32:03.219 and a main show space 511 00:32:03.219 --> 00:32:07.020 can be seen as borrowing 512 00:32:07.020 --> 00:32:10.500 from the space planning structure of a theme park 513 00:32:10.500 --> 00:32:16.939 Especially after content is shown in this space 514 00:32:16.939 --> 00:32:18.219 the door opens 515 00:32:18.219 --> 00:32:19.219 The door is supposed to open 516 00:32:19.219 --> 00:32:22.300 If you look at the content of Jang Hancheol's Pyohaerok 517 00:32:22.300 --> 00:32:25.979 He drifted away and then returned to his hometown, Jeju 518 00:32:25.979 --> 00:32:30.099 When he returns to Jeju, the door opens 519 00:32:30.099 --> 00:32:34.060 leading directly to the outside of the museum 520 00:32:34.060 --> 00:32:38.699 In a way, we directed to story 521 00:32:38.699 --> 00:32:42.420 to extend to the feeling of 522 00:32:42.420 --> 00:32:46.619 Jang Hancheol setting foot on land 523 00:32:46.619 --> 00:32:49.219 d the images were also composed of that aspect 524 00:32:49.219 --> 00:32:56.219 So, using the contents of Jan Hancheol's Pyohaerok as a motif 525 00:32:56.219 --> 00:33:03.739 Jang Hancheol's mental image of being faced with a fearful and unfamiliar environment 526 00:33:03.739 --> 00:33:07.099 was shown as images 527 00:33:07.099 --> 00:33:11.459 So, some of you have been to the Jeju National Museum 528 00:33:11.459 --> 00:33:13.540 and some have not 529 00:33:13.540 --> 00:33:17.660 But first, it looks like you are going out on this boat 530 00:33:17.660 --> 00:33:23.699 So many people commented that they felt like they were on a real ship 531 00:33:23.699 --> 00:33:26.500 and we planned the production 532 00:33:26.500 --> 00:33:29.859 to give more dramatic feeling 533 00:33:29.859 --> 00:33:33.380 from the user's perspective 534 00:33:33.380 --> 00:33:34.540 We planned in that way 535 00:33:34.540 --> 00:33:39.660 So there is a part where you take a boat from Jocheon Port 536 00:33:39.660 --> 00:33:43.900 When you make a content 537 00:33:43.900 --> 00:33:48.739 the most important thing is realistic reproduction 538 00:33:48.739 --> 00:33:52.180 What the terrain was like in the past 539 00:33:52.180 --> 00:33:55.660 and when leaving Jocheon Port during the Joseon Dynasty 540 00:33:55.660 --> 00:33:59.699 what kind of thatched house and terrain layers were like 541 00:33:59.699 --> 00:34:03.300 were accurately researched and implemented into the content 542 00:34:03.300 --> 00:34:07.699 Also, the ship was also modeled after a ship at that time 543 00:34:07.699 --> 00:34:12.379 so that the experiencers feel more like they were in the situation then 544 00:34:12.379 --> 00:34:18.419 We created content to create that feeling 545 00:34:18.419 --> 00:34:21.179 If you see this content 546 00:34:21.179 --> 00:34:24.820 we put floor interaction 547 00:34:24.820 --> 00:34:26.540 We put floor interaction 548 00:34:26.540 --> 00:34:28.860 At first, we staged to watch the projection first 549 00:34:28.860 --> 00:34:32.860 and experience floor interaction in between 550 00:34:32.860 --> 00:34:38.060 By doing that, experiencers needed to 551 00:34:38.060 --> 00:34:41.939 get into the story while watching the projection 552 00:34:41.939 --> 00:34:45.139 but they got distracted by the interaction 553 00:34:45.139 --> 00:34:47.899 So, in our case 554 00:34:47.899 --> 00:34:52.540 After listening to the client and various advisory committee members 555 00:34:52.540 --> 00:34:55.260 we divided the interaction 556 00:34:55.260 --> 00:34:58.459 so that it could be experienced separately after the video ended 557 00:34:58.459 --> 00:35:02.060 So, the video media art was 558 00:35:02.060 --> 00:35:05.540 designed to end the experience by watching it as it is 559 00:35:05.540 --> 00:35:07.580 and then for the children 560 00:35:07.580 --> 00:35:13.340 to experience the beautiful scenes of nature 561 00:35:13.340 --> 00:35:16.860 through floor interaction 562 00:35:16.860 --> 00:35:20.020 Ultimately, the structure 563 00:35:20.020 --> 00:35:22.860 seems to have been presented well to the experiencers 564 00:35:22.860 --> 00:35:26.979 So, when implementing these types of realistic content in a space 565 00:35:26.979 --> 00:35:29.459 considering the various situations 566 00:35:29.459 --> 00:35:31.580 experienced by people in that space 567 00:35:31.580 --> 00:35:35.340 would be very good 568 00:35:35.340 --> 00:35:38.659 The last thing I want to talk about is 569 00:35:38.659 --> 00:35:43.459 the part about plan drawing 570 00:35:43.459 --> 00:35:49.979 Actually, this has a basic form 571 00:35:49.979 --> 00:35:54.500 Since I do a lot of bidding and support projects 572 00:35:54.500 --> 00:35:56.500 there are forms that fit each type of requirements 573 00:35:56.500 --> 00:36:00.659 As I look, the basic form seems to be right 574 00:36:00.659 --> 00:36:04.060 So, if you try to 575 00:36:04.060 --> 00:36:07.580 fill out this form 576 00:36:07.580 --> 00:36:10.860 your competency will increase significantly 577 00:36:10.860 --> 00:36:15.139 Those who are preparing for a job 578 00:36:15.139 --> 00:36:21.179 a personal portfolio is very important 579 00:36:21.179 --> 00:36:27.899 This is because 3D workers who produce, the people who design 580 00:36:27.899 --> 00:36:31.419 and developer's portfolios are important, of course 581 00:36:31.419 --> 00:36:34.060 but from the perspective of those in charge of planning 582 00:36:34.060 --> 00:36:37.219 once you have written a plan like this 583 00:36:37.219 --> 00:36:41.659 I am going to present something 584 00:36:41.659 --> 00:36:44.739 and the effect is likely to be like this 585 00:36:44.739 --> 00:36:48.620 They can have time to organize this one more time from beginning to end 586 00:36:48.620 --> 00:36:54.139 So, for those of you who are planning realistic content 587 00:36:54.139 --> 00:36:56.899 according to this form, I am showing 588 00:36:56.899 --> 00:37:00.860 it would be great to draw a plan 589 00:37:00.860 --> 00:37:03.060 What I am showing as an example is 590 00:37:03.060 --> 00:37:06.620 by the company, I currently work for 591 00:37:06.620 --> 00:37:10.899 and a consortium company 592 00:37:10.899 --> 00:37:13.500 drawn together 593 00:37:13.500 --> 00:37:18.580 At that time, we proposed changing 594 00:37:18.580 --> 00:37:25.459 certain exhibition items at the Haenyeo Museum into realistic content 595 00:37:25.459 --> 00:37:28.860 Although we were not selected for this 596 00:37:28.860 --> 00:37:34.620 by looking at the items in this plan 597 00:37:34.620 --> 00:37:38.580 and draw things like the background and intention of the plan accordingly 598 00:37:38.580 --> 00:37:41.100 it would be a good idea to take a look 599 00:37:41.100 --> 00:37:45.899 Also, you need to think about necessity and feasibility 600 00:37:45.899 --> 00:37:51.100 The most important thing these days is the business model 601 00:37:51.100 --> 00:37:52.899 This business model is about 602 00:37:52.899 --> 00:37:56.100 after producing this 603 00:37:56.100 --> 00:37:58.899 how I will make money 604 00:37:58.899 --> 00:38:02.739 So, for any company or organization 605 00:38:02.739 --> 00:38:05.780 business models and commercialization 606 00:38:05.780 --> 00:38:08.219 have become very important 607 00:38:08.219 --> 00:38:11.419 So, please think about 608 00:38:11.419 --> 00:38:15.580 these things 609 00:38:15.580 --> 00:38:19.500 The most important thing is to create content that can be sold 610 00:38:19.500 --> 00:38:23.020 So, with those things in mind 611 00:38:23.020 --> 00:38:26.340 It would be great to draw the plan 612 00:38:26.340 --> 00:38:31.300 Usually, the plan itself takes up many pages 613 00:38:31.300 --> 00:38:33.500 But, basically, summary page 614 00:38:33.500 --> 00:38:35.758 is about 3 to 4 pages 615 00:38:35.758 --> 00:38:38.540 By writing these 616 00:38:38.540 --> 00:38:43.219 if you decide to tell a certain story 617 00:38:43.219 --> 00:38:48.540 using a certain content realistic technology 618 00:38:48.540 --> 00:38:54.020 it will help make content 619 00:38:54.020 --> 00:38:56.459 in the future 620 00:38:56.459 --> 00:38:58.699 Many things we made at this time 621 00:38:58.699 --> 00:39:03.860 there were many things that we wanted to show using XR technology 622 00:39:03.860 --> 00:39:07.739 First, there was a part where the model was used 623 00:39:07.739 --> 00:39:09.939 and then, the space 624 00:39:09.939 --> 00:39:12.979 Basically, by mixing analog 625 00:39:12.979 --> 00:39:15.899 and digital element 626 00:39:15.899 --> 00:39:20.179 We will show the lives of Haeneyos more realistically 627 00:39:20.179 --> 00:39:23.139 Because, the productions at the Haenyeo Museum were 628 00:39:23.139 --> 00:39:28.100 very static 629 00:39:28.100 --> 00:39:33.340 We thought it would be good to mix them with digital ones 630 00:39:33.340 --> 00:39:35.820 This is the example we presented 631 00:39:35.820 --> 00:39:38.580 So 632 00:39:38.580 --> 00:39:41.699 through these examples 633 00:39:41.699 --> 00:39:47.580 since we suggested this 2~3 years ago 634 00:39:47.580 --> 00:39:51.540 it would be good to suggest it 635 00:39:51.540 --> 00:39:54.139 now, by incorporating more different technologies 636 00:39:54.139 --> 00:40:02.219 So far, we have looked at various fields of realistic content 637 00:40:02.219 --> 00:40:05.540 Next, we looked at changes 638 00:40:05.540 --> 00:40:09.179 in trends that could occur within it 639 00:40:09.179 --> 00:40:12.780 And through my example 640 00:40:12.780 --> 00:40:15.060 I told you how it would be good 641 00:40:15.060 --> 00:40:18.100 to plan and produce 642 00:40:18.100 --> 00:40:21.899 After listening to my lecture 643 00:40:21.899 --> 00:40:28.260 try to make various projects in advance 644 00:40:28.260 --> 00:40:31.340 or through various YouTube channels 645 00:40:31.340 --> 00:40:35.459 learn programs and create a porfolio 646 00:40:35.459 --> 00:40:40.620 I think we could meet in the field and make good things 647 00:40:40.620 --> 00:40:42.340 Thank you for listening 648 00:40:43.768 --> 00:40:44.978 Summary Various Fields of Realistic Content Live Commerce Use virtual humans or virtual influencers 649 00:40:44.978 --> 00:40:46.187 Naver Shopping Live Received great reviews from small and medium-sized business owners who are blocked in sales channels or cannot overcome the threshold of TV home shopping 650 00:40:46.187 --> 00:40:47.235 Curved LED Large Billboard Anamorphic Technique: Create a three-dimensional effect by using the optical illusion of distorted images 651 00:40:47.235 --> 00:40:48.168 Arte Museum By decorating the space with videos and producing familiar works, it becomes a space for audiences to visit MS Hololens 2 Applying AR, VR, and MR to core industries such as manufacturing and medical care 652 00:40:48.168 --> 00:40:49.655 Digital Human Anchor, kiosk, idol, etc. The stores, designed as a complex cultural space Factory Garden, 0 Stage, Teum by LG Uplus, KT Media Shop 653 00:40:49.655 --> 00:40:51.141 A new communication channel using LED billboard Can be implemented cheaply and targeting specific areas Data-driven programmatic Dable, Motov 654 00:40:51.141 --> 00:40:52.600 Unique pop-up store Yeouido The Hyundai Seoul, Hyundai Department Store Pangyo branch 655 00:40:52.600 --> 00:40:54.450 Drone Spotify X LOL, Avatar: The Way of Water Giant LED Media Shanghai Stadium, Shanghai Metro Corridor, Resorts World Las Vegas, Qatar View Hospital 656 00:40:54.450 --> 00:40:55.400 Launch of various services in each field linked to Metaverse Live Interactive Playful Silhouette: Absolut Campaign 657 00:40:55.400 --> 00:40:56.300 Airport: Orlando International Airport 'The moment vault', Incheon International Airport 'Vivid Space' 658 00:40:56.300 --> 00:40:57.817 Planning process of Realistic Content National Jeju Museum Planning Case A plan is prepared according to the client's proposal Won national bidding project through competitive PT 659 00:40:57.817 --> 00:40:59.372 Planning direction through meetings with client Content is made to create the feeling of being in the situation at the time 660 00:40:59.372 --> 00:41:00.686 Drawing a Plan Write according to the basic form Need time to organize the effects of what you want to show By referring to cases, new suggestions can be made that incorporate current advanced technologies