1 00:00:04.030 --> 00:00:09.931 WEBTOON Basics Planning for Plot and Treatment 2 00:00:09.931 --> 00:00:12.584 GCC Academy 3 00:00:12.584 --> 00:00:15.734 Learning Goals To explain why readers want more stimulant and fun To learn how to make a dramatic plot for the target readership group 4 00:00:15.734 --> 00:00:18.871 Learning Contents Why people want more stimulant and fun How-to: Dramatic plot 5 00:00:19.267 --> 00:00:23.812 HAGA Webtoon Artist Debut 2014 Webtoon For the Sake of Sita Career Mentor at Seoul Webtoon Academy (SWA) Works King's Maker Nessun Dorma: None Shall Sleep 6 00:00:24.446 --> 00:00:28.218 Hello, I'm Lee Sang Mi, or HAGA 7 00:00:28.218 --> 00:00:31.719 And I am currently working on King's Maker at Kakao Page 8 00:00:31.719 --> 00:00:36.720 Today's topic is to make a strategic plot for the upload schedule 9 00:00:36.720 --> 00:00:40.400 And we will be talking about a special way in this content Webtoon 10 00:00:40.400 --> 00:00:43.439 To continue with the dramatic plot 11 00:00:43.439 --> 00:00:47.880 First, why people want more cathartic moments 12 00:00:47.880 --> 00:00:51.240 Second, how to strategically plan for the story 13 00:00:51.240 --> 00:00:54.000 For either female or male readership 14 00:00:54.000 --> 00:00:58.400 Third, not the usual development: how to write a plot that induces people to pay 15 00:00:58.400 --> 00:01:00.840 These are the three sub-categories 16 00:01:00.840 --> 00:01:03.439 Of today's lecture 17 00:01:04.178 --> 00:01:08.485 Why People Want More Stimulant and Fun 18 00:01:08.485 --> 00:01:11.839 It is now the era of online contents 19 00:01:11.839 --> 00:01:13.839 A research shows that in 2023 20 00:01:13.839 --> 00:01:19.599 97% of South Korean population owns a smartphone 21 00:01:19.599 --> 00:01:21.559 Have you ever had this experience 22 00:01:21.559 --> 00:01:24.559 Where you've finished your work on your laptop 23 00:01:24.559 --> 00:01:27.000 And you now want some rest, reading Webtoon 24 00:01:27.000 --> 00:01:30.480 So you relax on your bed, reading on your phone 25 00:01:30.480 --> 00:01:34.279 In our generation, it is a natural thing to read on our phone 26 00:01:34.279 --> 00:01:37.040 Despite available bigger screens 27 00:01:37.040 --> 00:01:39.239 Comic market that started with actual pages 28 00:01:39.239 --> 00:01:42.239 Chose mobile instead of bigger screens 29 00:01:42.239 --> 00:01:44.440 It is very mobile 30 00:01:44.440 --> 00:01:47.199 And this compact and lightweight device can 31 00:01:47.199 --> 00:01:51.199 Control everything: sound, vibration and even the brightness 32 00:01:51.199 --> 00:01:54.279 And when do we read Webtoon? 33 00:01:54.279 --> 00:01:57.160 For me, it's when I am in a subway 34 00:01:57.160 --> 00:02:00.400 Or before going to bed, around 11PM to 12AM 35 00:02:00.400 --> 00:02:02.919 That's my usual hours 36 00:02:02.919 --> 00:02:04.519 When we have to transfer between trains 37 00:02:04.519 --> 00:02:07.959 We have no choice but to get off our phone 38 00:02:07.959 --> 00:02:10.080 And when reading Webtoon before bed 39 00:02:10.080 --> 00:02:12.839 We stop reading when we get tired 40 00:02:12.839 --> 00:02:14.559 Other than these 41 00:02:14.559 --> 00:02:17.199 When someone messages me on my phone 42 00:02:17.199 --> 00:02:19.960 Or calls me, I have to pause 43 00:02:19.960 --> 00:02:22.839 Reading the work I've been reading 44 00:02:22.839 --> 00:02:26.279 In the past, because Manhwa (comics) was made in books 45 00:02:26.279 --> 00:02:27.960 People could at least sit on a spot 46 00:02:27.960 --> 00:02:30.320 With some degree of focus 47 00:02:30.320 --> 00:02:32.080 To read the work 48 00:02:32.080 --> 00:02:34.160 But nowadays we have a flood of works 49 00:02:34.160 --> 00:02:36.800 That can be accessed with a single touch 50 00:02:36.800 --> 00:02:39.520 So now we do not need to risk extra work 51 00:02:39.520 --> 00:02:41.639 Of buying physical books 52 00:02:41.639 --> 00:02:44.440 Colors pop out more than monotoned black and white 53 00:02:44.440 --> 00:02:46.679 And here, it updates faster 54 00:02:46.679 --> 00:02:49.999 You only need to wait for a week for another episode 55 00:02:50.000 --> 00:02:51.679 With these characteristics 56 00:02:51.679 --> 00:02:54.160 We now prefer types of work that 57 00:02:54.160 --> 00:02:58.320 We can stop reading any time, not requiring much focus 58 00:02:58.320 --> 00:03:00.000 This isn't just for Webtoon 59 00:03:00.000 --> 00:03:03.440 This is what we can see in web novels as well 60 00:03:03.440 --> 00:03:06.240 This is Naver Web Novel 61 00:03:06.240 --> 00:03:08.440 I'm the Queen in This Life 62 00:03:08.440 --> 00:03:10.559 Let's go to this work 63 00:03:10.559 --> 00:03:12.639 Can you notice the big difference 64 00:03:12.639 --> 00:03:15.000 From traditional novels? 65 00:03:15.000 --> 00:03:18.679 See how next to a character's speech 66 00:03:18.679 --> 00:03:20.960 We have a physical icon 67 00:03:20.960 --> 00:03:23.880 To indicate who is speaking what 68 00:03:23.880 --> 00:03:27.160 Much more easily 69 00:03:27.160 --> 00:03:28.960 When we read actual novels 70 00:03:28.960 --> 00:03:31.360 We do not get these icons 71 00:03:31.360 --> 00:03:32.800 And this change happened because 72 00:03:32.800 --> 00:03:36.039 As people read comics divided in episodes 73 00:03:36.039 --> 00:03:40.199 And each episode requires a pause of a week 74 00:03:40.199 --> 00:03:42.559 So when there is only the speech 75 00:03:42.559 --> 00:03:44.800 Readers don't know who 76 00:03:44.800 --> 00:03:46.800 And they now require this to be 77 00:03:46.800 --> 00:03:48.960 More easily distinguishable 78 00:03:48.960 --> 00:03:51.559 That's why we see this change 79 00:03:51.559 --> 00:03:53.360 But this change does not mean 80 00:03:53.360 --> 00:03:57.639 That the readers aren't too serious about the works 81 00:03:57.639 --> 00:04:01.720 Or that the readership is getting too young 82 00:04:01.720 --> 00:04:03.600 There is no need to mourn 83 00:04:03.600 --> 00:04:07.679 Because the ability to choose the desired information from moving pictures medium 84 00:04:07.679 --> 00:04:09.839 And the ability to enjoy such a medium 85 00:04:09.839 --> 00:04:12.604 Has been increased in this generation 86 00:04:12.604 --> 00:04:15.520 So it's better to understand this change 87 00:04:15.520 --> 00:04:17.839 As a change in preference 88 00:04:17.839 --> 00:04:20.720 So, Webtoons focus more on 89 00:04:20.720 --> 00:04:23.720 More visible, more striking works 90 00:04:23.720 --> 00:04:27.320 Or works that appeal to the popular trends 91 00:04:27.320 --> 00:04:29.399 Those are what sell more nowadays 92 00:04:29.399 --> 00:04:31.679 For this, we need to talk about Saida(soda in Korean) or catharsis 93 00:04:31.679 --> 00:04:33.799 Before we talk about Saida, or catharsis 94 00:04:33.799 --> 00:04:36.679 Let's start from somewhere further down the line 95 00:04:36.679 --> 00:04:41.000 It is the question of what is a fun Webtoon? 96 00:04:41.000 --> 00:04:43.839 We are animals of self-identification 97 00:04:43.839 --> 00:04:47.559 We only experience the world through our own selves 98 00:04:47.559 --> 00:04:50.279 So any input is digested 99 00:04:50.279 --> 00:04:53.640 In one's own way of filtering 100 00:04:53.640 --> 00:04:56.554 Let's draw a very simple human face 101 00:04:59.039 --> 00:05:00.671 We have some hair 102 00:05:03.760 --> 00:05:06.480 Eyes, nose 103 00:05:06.480 --> 00:05:08.399 And mouth 104 00:05:08.399 --> 00:05:11.440 What part of the face can I remove 105 00:05:11.440 --> 00:05:14.920 So that this still looks like a person? 106 00:05:14.920 --> 00:05:19.239 First, even without hair 107 00:05:19.239 --> 00:05:25.519 We still see a human 108 00:05:25.519 --> 00:05:28.559 Now, without the nose 109 00:05:28.559 --> 00:05:30.679 Since the eyes and the mouth are smiling 110 00:05:30.679 --> 00:05:33.314 We still see a human 111 00:05:36.720 --> 00:05:40.320 What about the ears? 112 00:05:40.320 --> 00:05:45.000 Even without the ears, this looks human 113 00:05:45.000 --> 00:05:50.239 And now, what can we remove? 114 00:05:50.239 --> 00:05:52.119 It's the mouth 115 00:05:52.119 --> 00:05:55.200 Now we only have the face and the eyes 116 00:05:55.200 --> 00:05:59.559 Yet we still see a human face here 117 00:05:59.559 --> 00:06:02.320 That's how strong the self-identification is 118 00:06:02.320 --> 00:06:05.534 For example, I will draw something definitely not a human 119 00:06:09.920 --> 00:06:12.480 Something like this 120 00:06:12.480 --> 00:06:15.359 We see this a lot in our daily lives 121 00:06:15.359 --> 00:06:16.880 What do you see here? 122 00:06:16.880 --> 00:06:20.200 This is a power socket on the wall 123 00:06:20.200 --> 00:06:21.880 Whenever you see this socket 124 00:06:21.880 --> 00:06:25.480 Have you ever thought about how this 125 00:06:25.480 --> 00:06:28.359 Looks like a human face? 126 00:06:28.359 --> 00:06:30.480 There is no way this is human 127 00:06:30.480 --> 00:06:34.959 It's just a circle with two dots 128 00:06:34.959 --> 00:06:37.600 But we have a common tendency 129 00:06:37.600 --> 00:06:41.079 To see a human face out of this 130 00:06:41.079 --> 00:06:44.720 That's how self-centered humans are 131 00:06:44.720 --> 00:06:47.519 And how strong our self-identification is 132 00:06:47.519 --> 00:06:50.079 Therefore, when characters in a book or Webtoon 133 00:06:50.079 --> 00:06:52.480 Strive to achieve something 134 00:06:52.480 --> 00:06:55.959 We identify ourselves with them in the journey 135 00:06:55.959 --> 00:06:59.640 And share the moment of catharsis when it is achieved 136 00:06:59.640 --> 00:07:01.320 That's where the fun comes from 137 00:07:01.320 --> 00:07:03.559 We call this a secondhand or vicarious satisfaction 138 00:07:03.559 --> 00:07:08.000 Our brains are satisfied as if we have experienced it ourselves 139 00:07:08.000 --> 00:07:12.640 This work has been loved by so many 140 00:07:12.640 --> 00:07:15.679 And it still is; it's Naruto from Naruto 141 00:07:15.679 --> 00:07:18.679 And Luffy from One Piece 142 00:07:18.679 --> 00:07:20.880 Let's take these two main characters 143 00:07:20.880 --> 00:07:23.079 Both are very passionate 144 00:07:23.079 --> 00:07:28.079 They act with themes such as friendship and dream 145 00:07:28.079 --> 00:07:30.519 These works are clearly very fun 146 00:07:30.519 --> 00:07:34.040 But remember how I told you that self-identification is the source of that fun 147 00:07:34.040 --> 00:07:37.839 So the readers in the past identified with the main character 148 00:07:37.839 --> 00:07:40.160 And they fell in love with the process of the main character 149 00:07:40.160 --> 00:07:43.320 In their life and the journey they experience 150 00:07:43.320 --> 00:07:45.839 The problem here is the contemporary readership 151 00:07:45.839 --> 00:07:48.880 Nowadays, the expected requirement has increased for the grades 152 00:07:48.880 --> 00:07:52.640 Or achieving things such as getting a job 153 00:07:52.640 --> 00:07:56.200 And because people feel the despair out of this situation 154 00:07:56.200 --> 00:07:59.920 People nowadays have more trouble trying to sympathize 155 00:07:59.920 --> 00:08:03.200 With the passion of the main characters in fictions 156 00:08:03.200 --> 00:08:06.079 The suffocating hours in the society 157 00:08:06.079 --> 00:08:08.399 Inside commuting buses or subways 158 00:08:08.399 --> 00:08:12.559 Or right before going to bed; people consume Webtoon in these short moments 159 00:08:12.559 --> 00:08:14.920 Meaning, they cannot fully immerse themselves 160 00:08:14.920 --> 00:08:17.200 And focus with their full effort 161 00:08:17.200 --> 00:08:19.640 To the work as they could before 162 00:08:19.640 --> 00:08:23.079 So authors usually use these two ways to make a work 163 00:08:23.079 --> 00:08:25.200 The first method is simple and fast 164 00:08:25.200 --> 00:08:27.880 Which is to make a Saida or cathartic narrative 165 00:08:27.880 --> 00:08:31.040 They've suffered enough in the society 166 00:08:31.040 --> 00:08:33.719 All they want to feel is joy when reading Webtoon 167 00:08:33.719 --> 00:08:36.640 Or, they may have read too many other works 168 00:08:36.640 --> 00:08:39.080 They know that hardships will be overcome 169 00:08:39.080 --> 00:08:41.520 So why not just show them the scene of that victory? 170 00:08:41.520 --> 00:08:44.239 That's the expectation that this type satisfies 171 00:08:44.239 --> 00:08:48.760 The representative genres are transmigration, posession and reincarnation 172 00:08:48.760 --> 00:08:50.520 All these three genres 173 00:08:50.520 --> 00:08:54.000 Contain knowledge of the protagonist's future 174 00:08:54.000 --> 00:08:57.440 Which puts the character to this advantageous spot 175 00:08:57.440 --> 00:08:59.919 And here, the fun comes from 176 00:08:59.919 --> 00:09:03.559 The protagonist who can make choices 177 00:09:03.559 --> 00:09:08.559 And while this can let the readers know why the villains are bad 178 00:09:08.559 --> 00:09:12.400 And by allowing the character to prevent the villain's actions 179 00:09:12.400 --> 00:09:17.119 This adds more of that omnipotence 180 00:09:17.119 --> 00:09:21.679 YouTube Shorts instead of full length video, Cut-Toon instead of Webtoon 181 00:09:21.679 --> 00:09:24.039 Summary video instead of the actual movie 182 00:09:24.039 --> 00:09:27.960 There's the need for the climax to happen quickly 183 00:09:27.960 --> 00:09:31.880 And Saida narrative satisfies this need 184 00:09:31.880 --> 00:09:35.159 For example, Killer Peter 185 00:09:35.159 --> 00:09:39.919 The main character used to be a legendary killer 186 00:09:39.919 --> 00:09:45.719 But there is threat posed upon his old self 187 00:09:45.719 --> 00:09:50.080 And when the group he used to be part of betrays him 188 00:09:50.080 --> 00:09:53.080 He is not able to stop this from happening 189 00:09:53.080 --> 00:09:57.479 Yet by a mysterious event he goes back to his younger self 190 00:09:57.479 --> 00:10:03.679 And the fact that killer corporation that Peter was part of 191 00:10:03.679 --> 00:10:08.880 Is trying to betray him is only known to Peter and the readers 192 00:10:08.880 --> 00:10:11.280 And not to any other people in the work 193 00:10:11.280 --> 00:10:14.760 This shares a similar vein to the transmigration narrative 194 00:10:14.760 --> 00:10:18.080 That contains the Saida formula 195 00:10:18.080 --> 00:10:22.679 Because Peter has the strong skills and experiences 196 00:10:22.679 --> 00:10:27.359 As a killer that he picked up growing old 197 00:10:27.359 --> 00:10:31.359 While also having the healthy young body 198 00:10:31.359 --> 00:10:33.880 This is Solo Leveling 199 00:10:33.880 --> 00:10:37.080 This is set in a dungeon where 200 00:10:37.080 --> 00:10:39.960 The protagonist, unlike other extras 201 00:10:39.960 --> 00:10:43.520 Is able to only get stronger as his level increases 202 00:10:43.520 --> 00:10:46.039 And by becoming this special being 203 00:10:46.039 --> 00:10:49.320 This satisfies the need from the readers 204 00:10:49.320 --> 00:10:53.559 Who want to be this special protagonist of their own life 205 00:10:53.559 --> 00:10:56.640 And this also shares that Saida narrative 206 00:10:56.640 --> 00:10:59.640 This is called AI Doctor 207 00:10:59.640 --> 00:11:04.760 And here, some machine that the country has invested in 208 00:11:04.760 --> 00:11:09.520 Which can digest a lot of AI big data 209 00:11:09.520 --> 00:11:12.759 Gets plugged into his brain by some accident 210 00:11:12.760 --> 00:11:16.520 So as he remains human, he gets help from the AI 211 00:11:16.520 --> 00:11:19.520 And becomes a very capable doctor 212 00:11:19.520 --> 00:11:23.440 So while he still has the human goals 213 00:11:23.440 --> 00:11:26.280 Or a warm heart 214 00:11:26.280 --> 00:11:29.960 He also has the great memory as the AI Doctor 215 00:11:29.960 --> 00:11:33.960 As well as an ability to act 216 00:11:33.960 --> 00:11:38.880 Appropriately as a docor for every possible 217 00:11:38.880 --> 00:11:40.599 Situation around him 218 00:11:40.599 --> 00:11:44.280 Which allows him to save people from 219 00:11:44.280 --> 00:11:48.679 Some seemingly impossible situations 220 00:11:48.679 --> 00:11:50.239 Which also provides a Saida narrative 221 00:11:50.239 --> 00:11:54.960 All three works were very popular online 222 00:11:54.960 --> 00:11:59.200 However, this second method requires more effort 223 00:11:59.200 --> 00:12:04.239 You first need a cynical and independent character 224 00:12:04.239 --> 00:12:06.679 As your protagonist 225 00:12:06.679 --> 00:12:09.799 Who doesn't seem to have a big ambition 226 00:12:09.799 --> 00:12:12.960 Or you can even start with them being antisocial 227 00:12:12.960 --> 00:12:17.840 And then this protagonist meets with new people 228 00:12:17.840 --> 00:12:20.280 And encounters some absurd situations 229 00:12:20.280 --> 00:12:24.280 Which should never be some big hardships 230 00:12:24.280 --> 00:12:27.640 They should be some serendipitous events 231 00:12:27.640 --> 00:12:32.640 Which seem very short-termed, from which they can leave whenever they want to 232 00:12:32.640 --> 00:12:36.799 And this makes the character settle down 233 00:12:36.799 --> 00:12:40.359 And find some new precious thing there 234 00:12:40.359 --> 00:12:44.039 And until the protagonist has something they want to protect 235 00:12:44.039 --> 00:12:47.559 The narrative shows every step of the process 236 00:12:47.559 --> 00:12:49.960 And after the character gets to have 237 00:12:49.960 --> 00:12:53.200 Something precious that they want to protect 238 00:12:53.200 --> 00:12:55.200 Only after that comes the real hardship 239 00:12:55.200 --> 00:12:57.080 Then, not only the protagonist 240 00:12:57.080 --> 00:13:01.479 But also the readers who now have precious things in this world 241 00:13:01.479 --> 00:13:04.760 Now realize that they want to fight against this big situation 242 00:13:04.760 --> 00:13:08.880 And that they want to win, out of this deep love 243 00:13:08.880 --> 00:13:13.119 This is RE:ZERO Starting Life in Another World 244 00:13:13.119 --> 00:13:18.679 And here, the protagonist is like a Hikikomori 245 00:13:18.679 --> 00:13:22.559 Who has no particular will in life and does not leave the house 246 00:13:22.559 --> 00:13:25.400 And this outsider-typed character 247 00:13:25.400 --> 00:13:30.239 Learns to have something precious as he moves into this another world 248 00:13:30.239 --> 00:13:33.599 At first, because he is such a Hikikomori 249 00:13:33.599 --> 00:13:35.919 And an antisocial character 250 00:13:35.919 --> 00:13:40.719 He experiences a lot of embarrassing moments, making mistakes 251 00:13:40.719 --> 00:13:42.479 And even dies for some events 252 00:13:42.479 --> 00:13:46.119 And as he repeats that life in the world 253 00:13:46.119 --> 00:13:48.960 He makes things right by not repeating his mistakes 254 00:13:48.960 --> 00:13:51.640 And by going for better choices 255 00:13:51.640 --> 00:13:56.039 The role of this character in the world becomes more important 256 00:13:56.039 --> 00:14:00.119 And the readers gain their affection for this world 257 00:14:00.119 --> 00:14:02.359 And by evoking the desire to 258 00:14:02.359 --> 00:14:05.359 Lead the characters in this another world 259 00:14:05.359 --> 00:14:07.960 Into a better direction 260 00:14:07.960 --> 00:14:10.359 This also evokes love for this work 261 00:14:10.359 --> 00:14:13.159 And despite any big threats or hardships 262 00:14:13.159 --> 00:14:17.359 The readers can still endure with the storyline 263 00:14:17.359 --> 00:14:20.760 This one is called Suhee0 264 00:14:20.760 --> 00:14:24.359 And here, her parents got divorced 265 00:14:24.359 --> 00:14:28.359 And her father is an alcoholic, and her younger siblings are too young 266 00:14:28.359 --> 00:14:31.159 Which makes her, who is also still young 267 00:14:31.159 --> 00:14:33.159 The breadwinner of the family 268 00:14:33.159 --> 00:14:38.159 She is very cynical towards the society, she is overwhelmed 269 00:14:38.159 --> 00:14:42.159 Which also affects the readers as well 270 00:14:42.159 --> 00:14:46.960 By allowing them to identify with the hardships that Suhee goes through 271 00:14:46.960 --> 00:14:52.159 But in this work, as Suhee begins to work as a YouTuber 272 00:14:52.159 --> 00:14:55.159 She gains some social success 273 00:14:55.159 --> 00:15:00.760 Which allows for an experience of realizing the readers' dreams 274 00:15:00.760 --> 00:15:06.176 Where they have thought about becoming a content creator or a YouTuber 275 00:15:06.176 --> 00:15:09.651 And this self-identification allows for some catharsis 276 00:15:09.651 --> 00:15:15.017 But in this work, Suhee does not only experience the Saida narrative 277 00:15:15.017 --> 00:15:19.047 As she goes through very realistic and painful events 278 00:15:19.047 --> 00:15:24.275 The readers who support her wish for her happiness 279 00:15:24.275 --> 00:15:28.918 At first, the immoral reality in the work 280 00:15:28.918 --> 00:15:34.275 Or Suhee's struggles allow for identification and sympathy 281 00:15:34.275 --> 00:15:36.760 And as it progresses, though it is a fiction 282 00:15:36.760 --> 00:15:39.918 The readers gain affection for Suhee and her world 283 00:15:39.918 --> 00:15:44.760 That finally evokes the wish for her to be happy 284 00:15:44.760 --> 00:15:48.760 The advanced version of this second method starts with 285 00:15:48.760 --> 00:15:53.958 Not an antisocial, but a pathetic or even straight-up evil protagonists 286 00:15:53.958 --> 00:15:56.265 Because humans are social animals 287 00:15:56.265 --> 00:16:00.087 We always want to prove our social position 288 00:16:00.087 --> 00:16:03.324 And be comforted by the fact that we're not at the bottom 289 00:16:03.324 --> 00:16:05.899 Of course, if this could be manifested 290 00:16:05.899 --> 00:16:10.611 Into something healthy, like volunteer works or donations, this would be perfect 291 00:16:10.611 --> 00:16:16.067 Anyhow, the point is that self-identification is not the only source of satisfaction 292 00:16:16.067 --> 00:16:19.245 We also feel satisfaction from comparison 293 00:16:19.245 --> 00:16:23.760 This is Ordinary Hamster and Unemployed Gye Baek Soon 294 00:16:23.760 --> 00:16:27.909 And both works deal with very pathetic protagonists 295 00:16:27.909 --> 00:16:31.067 Who are much more antisocial than 296 00:16:31.067 --> 00:16:35.265 Others who have stable jobs and social positions 297 00:16:35.265 --> 00:16:38.493 And this allows for the readers to compare themselves 298 00:16:38.493 --> 00:16:43.354 With these characters, that they are better than these characters 299 00:16:43.354 --> 00:16:47.037 Or an evil protagonist in a work could 300 00:16:47.037 --> 00:16:52.116 Also work with the comparison of how we're better than this character 301 00:16:52.116 --> 00:16:55.869 Or, although we do not intend to do anything criminal 302 00:16:55.869 --> 00:17:00.760 All the unhinged crimes and actions done by the character 303 00:17:00.760 --> 00:17:03.968 Can also provide catharsis 304 00:17:03.968 --> 00:17:09.760 Also, have you seen the predicted drawings for a future human? 305 00:17:09.760 --> 00:17:12.760 Or any expected image of an alien 306 00:17:12.760 --> 00:17:16.760 That we assume to have a more developed civilization 307 00:17:16.760 --> 00:17:21.077 And aliens usually look like this in our imagination 308 00:17:21.077 --> 00:17:25.760 The reason that this ET-like aliens or future humans 309 00:17:25.760 --> 00:17:28.067 Look very unique is because 310 00:17:28.067 --> 00:17:32.928 As we continue our sedentary lifestyle, it strains our back and our eyes 311 00:17:32.928 --> 00:17:37.374 So with this fast development of civilization 312 00:17:37.374 --> 00:17:42.592 We assume that the future humans or aliens have text necks 313 00:17:42.592 --> 00:17:47.305 And by looking into the monitor for a long time, have big eyes 314 00:17:47.305 --> 00:17:52.899 And with a lot of typing, have long fingers like ET 315 00:17:52.899 --> 00:17:56.889 And that's how we imagine these figures 316 00:17:56.889 --> 00:18:00.017 The reason why Mongolians have great eye powers 317 00:18:00.017 --> 00:18:02.760 Is because we are only trained to look at something close 318 00:18:02.760 --> 00:18:07.404 And to focus on a close focal point, like a monitor 319 00:18:07.404 --> 00:18:13.166 Which degenerates our ability to look at something far away 320 00:18:13.166 --> 00:18:17.760 In comparison, Mongolia has less usage of digital devices 321 00:18:17.760 --> 00:18:21.988 And people there comparatively look more at 322 00:18:21.988 --> 00:18:25.552 The meadow or the sky in a distance, or an eagle in that sky 323 00:18:25.552 --> 00:18:30.859 And as they are trained to look far away, this helps with their eye power 324 00:18:30.859 --> 00:18:35.186 This is why we usually associate Mongolians with great eye power 325 00:18:35.186 --> 00:18:39.087 This also means that humans are still not too different 326 00:18:39.087 --> 00:18:43.186 From our survival mode in the nature 327 00:18:43.186 --> 00:18:45.938 We also talk a lot about the issue of obesity 328 00:18:45.938 --> 00:18:51.027 In developed countries, where high-calorie food is a big problem 329 00:18:51.027 --> 00:18:54.988 We can still gain a lot of energy from a very small amount of food 330 00:18:54.988 --> 00:18:58.958 This also proves how humans haven't developed a lot 331 00:18:58.958 --> 00:19:02.760 From our survival mode in the nature 332 00:19:02.760 --> 00:19:06.176 Because humans are naturally hunters 333 00:19:06.176 --> 00:19:09.364 Adernaline from the hunt 334 00:19:09.364 --> 00:19:13.582 Is still what we desire for 335 00:19:13.582 --> 00:19:17.651 However it is hard to find such stimulants in our civilized society 336 00:19:17.651 --> 00:19:21.621 That is why we watch thriller movies, go to an amusement park 337 00:19:21.621 --> 00:19:27.146 Or enjoy the catharsis of blaming the super villain in a fictional work 338 00:19:27.146 --> 00:19:30.800 In this type of work, the protagonist do not get closer to the ultimate success 339 00:19:30.800 --> 00:19:35.651 Even as they are approaching the social success, they are still worried 340 00:19:35.651 --> 00:19:39.948 About their secret crime, worried for avenge, and eventually falls 341 00:19:39.948 --> 00:19:42.730 This is Hide and Seek 342 00:19:42.730 --> 00:19:48.116 Where a psychotic criminal tries to steal my own house 343 00:19:48.116 --> 00:19:52.938 And the anticipation that drives this movie is the ultimate condemnation 344 00:19:52.938 --> 00:19:54.404 The Terror Live 345 00:19:54.404 --> 00:20:00.602 A terrorist is calling me, threatening me to get what they want 346 00:20:00.602 --> 00:20:03.097 When will this terrorist be caught? 347 00:20:03.097 --> 00:20:06.037 That is the anticipation throughout the movie 348 00:20:06.037 --> 00:20:10.176 These works called Dog Dream and Momfluencer 349 00:20:10.176 --> 00:20:18.107 Feature pathetic protagonists that become successful with their immoral actions 350 00:20:18.107 --> 00:20:25.176 And the readers anticipate for their fall as they read these 351 00:20:25.176 --> 00:20:30.255 Also for Mangdol's Sasaeng and Fatal for Those Without Real Estate 352 00:20:30.255 --> 00:20:35.651 Feature Sasaeng or obsessive fans that violate rights of idol members 353 00:20:35.651 --> 00:20:40.156 And a protagonist who commits murder out of greed for someone else's real estate 354 00:20:40.156 --> 00:20:45.503 And the readers are driven by this anticipation of this crime being revealed 355 00:20:45.503 --> 00:20:49.255 This is how the authors provide various stimulating and entertaining Webtoons 356 00:20:49.255 --> 00:20:52.819 In a serial that uploads once in a week 357 00:20:52.819 --> 00:20:56.621 Fit into a mobile screen, in a way that 358 00:20:56.621 --> 00:21:00.760 The readers can fall in love with the story 359 00:21:00.760 --> 00:21:05.305 So by strategically formulating the plot as a Webtoon 360 00:21:05.305 --> 00:21:08.305 And by designing the protagonist 361 00:21:08.305 --> 00:21:13.116 We will be able to keep the readers interested in reading on 362 00:21:13.612 --> 00:21:17.869 Strategic Story Planning for Target Readers 363 00:21:17.869 --> 00:21:22.468 Now, let's talk more about strategic story planning 364 00:21:22.468 --> 00:21:27.453 Specifically for the female and male readership 365 00:21:27.453 --> 00:21:32.998 This means the particular readership with more female or male readership 366 00:21:32.998 --> 00:21:36.760 Though this could be broken down more, let's start with this simple example 367 00:21:36.760 --> 00:21:39.176 Let's preface by putting romance as with female 368 00:21:39.176 --> 00:21:42.928 And action as with male readership 369 00:21:42.928 --> 00:21:46.843 For works with female readership, the protagonists 370 00:21:46.843 --> 00:21:51.760 Often transmigrate into a completely new world after their death 371 00:21:51.760 --> 00:21:56.691 Or experiences posession or moves to another era 372 00:21:56.691 --> 00:22:01.305 Like Rococo, modern or the Middle Ages with social classes 373 00:22:01.305 --> 00:22:04.493 They would often be reborn in a new world 374 00:22:04.493 --> 00:22:08.364 So this protagonist moves out of the reality 375 00:22:08.364 --> 00:22:13.064 This comes from the glass ceiling in the reality 376 00:22:13.064 --> 00:22:17.661 Or any other discriminatory aspects that have been suppressing 377 00:22:17.661 --> 00:22:19.874 Women to stay quiet 378 00:22:19.874 --> 00:22:25.334 And the reflected desire in reaction to move away from this 379 00:22:25.334 --> 00:22:33.404 In contrast, for male readership, a dungeon break occurs in the reality 380 00:22:33.404 --> 00:22:39.780 Or people wake up from the reality to become the hunters themselves 381 00:22:39.780 --> 00:22:43.844 So there is a collapse of societal rules 382 00:22:43.844 --> 00:22:47.710 And an ordinary-looking protagonist reveals their big potentials 383 00:22:47.710 --> 00:22:52.413 So this is an event happening to the world that the character lives in 384 00:22:52.413 --> 00:22:54.638 And this comes from 385 00:22:54.638 --> 00:23:00.849 Ths historical pattern of men getting prizes for victories through competition 386 00:23:00.849 --> 00:23:05.126 And in the same manner getting stigmatized as useless for losses 387 00:23:05.126 --> 00:23:09.156 So this embodies the desire for proving oneself 388 00:23:09.156 --> 00:23:13.055 Because consumers contain desires connected to the reality 389 00:23:13.055 --> 00:23:16.958 This helps us arrange our stories more strategically 390 00:23:16.958 --> 00:23:19.992 This is The Perks of Being an S-Class Heroine 391 00:23:19.992 --> 00:23:24.285 Where the protagonist is poseessed into a young character 392 00:23:24.285 --> 00:23:30.107 Who overcomes her own disadvantages that she has experienced 393 00:23:30.107 --> 00:23:34.155 And gains this more stable life, with things such as 394 00:23:34.155 --> 00:23:37.899 The family's love that she herself could not experience before 395 00:23:37.899 --> 00:23:42.760 So this has the typical Saida narrative format 396 00:23:42.760 --> 00:23:50.067 In contrast, for the male readership, the contemporary world experiences a big event 397 00:23:50.067 --> 00:23:55.283 That reveals the potentials within myself that people did not realize before 398 00:23:55.283 --> 00:23:58.611 And this continues in an explosive Saida format of the narrative 399 00:23:58.611 --> 00:24:02.666 And notice how the same Saida narrative is fit differently 400 00:24:02.666 --> 00:24:05.760 For either male or female readership 401 00:24:05.760 --> 00:24:09.854 For example, the male character in a romance for female readership 402 00:24:09.854 --> 00:24:13.255 Is often, despite being a bad boy or a tyrant 403 00:24:13.255 --> 00:24:19.334 Very sweet to me, or at least to children and animals 404 00:24:19.334 --> 00:24:24.760 This distances them from actual crimes in the reality 405 00:24:24.760 --> 00:24:28.572 And keeps them within the moral boundary 406 00:24:28.572 --> 00:24:35.691 So in Guardians of the Lamb, Moogil is a mercenary who kills 407 00:24:35.691 --> 00:24:38.280 But he never harms innnocent women 408 00:24:38.280 --> 00:24:43.512 Or children and animals in the entire work 409 00:24:43.512 --> 00:24:49.136 And in Suddenlly I Became a Princess, the father is a tyrant 410 00:24:49.136 --> 00:24:53.611 Who often acts roughly and bullies on aristocrats 411 00:24:53.611 --> 00:24:55.770 But he never does the same 412 00:24:55.770 --> 00:25:01.988 To his own people or his daughter, which builds the story 413 00:25:01.988 --> 00:25:07.760 But for the same female readership, the BL genre raises this bar 414 00:25:07.760 --> 00:25:13.364 Because the protagonist is male, this distances him from the readers 415 00:25:13.364 --> 00:25:19.245 Notice how the top characters who acts violently out of love 416 00:25:19.245 --> 00:25:22.988 Or even commits illegal actions still retain their popularity 417 00:25:22.988 --> 00:25:25.610 The top character being a gang member 418 00:25:25.610 --> 00:25:30.948 Or smoking in public, or even committing crimes 419 00:25:30.948 --> 00:25:34.348 Or even abusing the bottom character 420 00:25:34.348 --> 00:25:37.849 The scene where he violently forces someone 421 00:25:37.849 --> 00:25:41.255 Can still remain a popular scene 422 00:25:41.255 --> 00:25:47.859 In contrast, for male readership, even if the main character starts as illegal 423 00:25:47.859 --> 00:25:53.819 The character can still keep his bar high only if his personal conviction is just 424 00:25:53.819 --> 00:25:57.760 Here, the catharsis comes from this chaos 425 00:25:57.760 --> 00:26:04.314 Or even with the character rearranging the corrupt rules 426 00:26:04.314 --> 00:26:08.760 Of course, I'm categorizing readership out of convenience here 427 00:26:08.760 --> 00:26:12.760 Female readers enjoy genres of fantasy-world hunters and dungeons 428 00:26:12.760 --> 00:26:17.760 While male readers also enjoy romance fantasy with themes of posession and true love 429 00:26:17.760 --> 00:26:24.760 Nowadays the society is developing with less aspects such as manboxing or female discrimination compared to the ancient times 430 00:26:24.760 --> 00:26:29.433 So works like Omniscient Reader's Viewpoint or Return of the Blossoming Blade 431 00:26:29.433 --> 00:26:33.879 Are representative works that are popular for all 432 00:26:33.879 --> 00:26:42.146 For Yoo Joonghyuk in Omniscient, he has both the beautiful look for female readership 433 00:26:42.146 --> 00:26:49.116 And the powerful abilities for the male readership 434 00:26:49.116 --> 00:26:55.423 As well as the character setting of a special ability within an ordinary-looking character 435 00:26:55.423 --> 00:27:00.641 As well as Dokja's ability to foresee the future 436 00:27:00.641 --> 00:27:06.760 And the relationship between these two male characters 437 00:27:06.760 --> 00:27:11.146 Is also something for the female readership 438 00:27:11.146 --> 00:27:14.441 There has been a lot of debate of 439 00:27:14.441 --> 00:27:19.067 The gender of Sing Shong, the author of Omniscient 440 00:27:19.067 --> 00:27:23.522 And later it was revealed that Sing Shong was a married couple 441 00:27:23.522 --> 00:27:28.245 So many readers were surprised to know that this work was 442 00:27:28.245 --> 00:27:31.156 Created by both male and female authors 443 00:27:31.156 --> 00:27:37.017 Return of the Blossoming Blade also comes from the narrative for male readership 444 00:27:37.017 --> 00:27:45.057 Of a powerful character who rebuilds his own world out of a broken one 445 00:27:45.057 --> 00:27:48.760 But the beautiful looks by Cheongmyeong 446 00:27:48.760 --> 00:27:54.057 And his loneliness about how he cannot meet the people of his time again 447 00:27:54.057 --> 00:28:01.522 Or also the atmosphere of a family from him rebuilding his Sector 448 00:28:01.522 --> 00:28:04.978 Which reminds the readers of building a family 449 00:28:04.978 --> 00:28:08.255 This is also satisfied as the story unfolds 450 00:28:08.255 --> 00:28:10.946 So whether the readership that you're going for is 451 00:28:10.946 --> 00:28:15.899 A male one, a female one, or both 452 00:28:15.899 --> 00:28:19.428 And whether the age group is that of students or adults 453 00:28:19.428 --> 00:28:22.978 This should be clear before you plan for your story 454 00:28:23.562 --> 00:28:28.067 How to: Plots that Induce Payment 455 00:28:28.067 --> 00:28:31.174 Here, let's talk about something different 456 00:28:31.174 --> 00:28:36.344 A secret recipe behind making plots that induce payment 457 00:28:36.344 --> 00:28:46.285 For a weekly serial, we do not follow this usual graph 458 00:28:46.285 --> 00:28:50.215 Of a story development to create a story 459 00:28:50.215 --> 00:28:54.948 In fact, it is advised to start with the ending 460 00:28:54.948 --> 00:28:56.552 And for this formula 461 00:28:59.443 --> 00:29:04.384 Ending first 462 00:29:04.384 --> 00:29:08.760 The graph looks like this 463 00:29:08.760 --> 00:29:13.215 A usual progression is introduction 464 00:29:13.215 --> 00:29:15.463 And then unfolding the main events 465 00:29:15.463 --> 00:29:20.661 And then the climax that closes in the ending 466 00:29:20.661 --> 00:29:26.889 However, for a serial, when an episode ends with the ending, that satisfies the readers 467 00:29:26.889 --> 00:29:31.116 Which you do not want, so start with the ending 468 00:29:31.116 --> 00:29:33.354 Of the last episode 469 00:29:33.354 --> 00:29:37.116 And then progress until the climax 470 00:29:37.116 --> 00:29:41.760 This holds the readers in the market of weekly serials 471 00:29:41.760 --> 00:29:46.522 And makes the readers endure with a week's worth of waiting 472 00:29:46.522 --> 00:29:49.384 When you check the comments 473 00:29:49.384 --> 00:29:51.906 Saying things like you cannot end here 474 00:29:51.906 --> 00:29:55.017 Or please give us some preview 475 00:29:55.017 --> 00:29:59.295 That means that this work has followed this formula 476 00:29:59.295 --> 00:30:02.317 Let's look at actual ending scenes 477 00:30:02.317 --> 00:30:08.017 And see how this formula has been applied 478 00:30:08.017 --> 00:30:13.760 This is episode one of Being a Maid is Better than Being a Princess at Kakaopage 479 00:30:13.760 --> 00:30:16.829 And here 480 00:30:16.829 --> 00:30:23.918 A female character looking like a maid is looking happy 481 00:30:23.918 --> 00:30:27.244 While at the back we see some complaints 482 00:30:27.244 --> 00:30:29.849 About the laundry work 483 00:30:29.849 --> 00:30:33.671 And this character, let's move on 484 00:30:37.760 --> 00:30:41.047 So, for this beautiful lady 485 00:30:41.047 --> 00:30:45.027 Who can wear and eat all she wants 486 00:30:45.027 --> 00:30:49.503 We see how the maids are jealous of this heavenly life 487 00:30:49.503 --> 00:30:52.027 But the main character is replying with a no 488 00:30:52.027 --> 00:30:56.146 Saying how the dress is so heavy, like 20 kilograms 489 00:30:56.146 --> 00:31:01.948 And how the corset inside is so painful, wringing her own body 490 00:31:01.948 --> 00:31:06.978 And how the most painful thing is having to keep the smile 491 00:31:06.978 --> 00:31:11.404 And this sounds like she knows a lot about this lady 492 00:31:11.404 --> 00:31:15.899 The truth is, she used to be a princess 493 00:31:15.899 --> 00:31:18.909 Who had been abused by her family 494 00:31:18.909 --> 00:31:25.354 We see some tears, saying I have warned you so much and you're still a bad girl 495 00:31:25.354 --> 00:31:28.128 You're so inadequate, are you actually a princess? 496 00:31:28.128 --> 00:31:31.849 That's what this character had gone through 497 00:31:31.849 --> 00:31:35.988 So when her own kingdom had been conquered 498 00:31:35.988 --> 00:31:40.017 Are you going to surrender, and she thinks this is it 499 00:31:40.017 --> 00:31:44.978 And says you can make me your maid, please let me live 500 00:31:44.978 --> 00:31:50.443 So this episode one really fits into the title, Being a Maid is Better than Being a Princess 501 00:31:50.443 --> 00:31:53.305 I am far from being a glamorous beauty 502 00:31:53.305 --> 00:31:56.562 Nor do I have any sweet language 503 00:31:56.562 --> 00:31:59.083 I am absolutely not the peerless beauty 504 00:31:59.083 --> 00:32:04.522 I look so uncharismatic that everyone I meet says I look sleepy 505 00:32:04.522 --> 00:32:07.879 I'm sure you won't find me adequate, Your Highness 506 00:32:07.879 --> 00:32:11.443 But I am actually very healthy 507 00:32:11.443 --> 00:32:14.988 I can embroider, I can make great tea 508 00:32:14.988 --> 00:32:24.126 So I am a perfect fit for a plain maid, and that ends episode one 509 00:32:24.126 --> 00:32:28.869 So this ends at this climax where there is 510 00:32:28.869 --> 00:32:32.483 This beautiful looking male character 511 00:32:32.483 --> 00:32:38.998 And a female character who says I don't mind being put down, as long as I survive 512 00:32:38.998 --> 00:32:44.057 And we now know that she has this royal blood 513 00:32:44.057 --> 00:32:49.215 So how would this story unfold? And at this climax the story ends 514 00:32:49.215 --> 00:32:55.503 This is a great example of having to build each episode 515 00:32:55.503 --> 00:33:00.760 Starting with an ending and ending with a climax 516 00:33:00.760 --> 00:33:03.077 But one important thing is 517 00:33:03.077 --> 00:33:07.760 To avoid bad ending for the entire storyline 518 00:33:07.760 --> 00:33:10.909 Do you know about the ending of the original story of The Little Mermaid? 519 00:33:10.909 --> 00:33:16.532 The mermaid falls in love with the prince as she saves him having fallen from the deck 520 00:33:16.532 --> 00:33:21.760 But her mermaid body hinders her love 521 00:33:21.760 --> 00:33:24.988 So she visits the witch, sacrifices her voice 522 00:33:24.988 --> 00:33:28.314 And gains human legs to walk out of the water 523 00:33:28.314 --> 00:33:32.602 If the romance with the prince comes true, the legs will become hers 524 00:33:32.602 --> 00:33:36.087 And if not, she will become sea foam, according to the contract 525 00:33:36.087 --> 00:33:39.829 But since she has lost her voice, she cannot tell him 526 00:33:39.829 --> 00:33:42.819 That she's the one who had saved him 527 00:33:42.819 --> 00:33:47.305 So the prince does not recognize her, and the mermaid falls into the witch's plot 528 00:33:47.305 --> 00:33:51.027 And the romance is threatened 529 00:33:51.027 --> 00:33:57.176 So the mermaid's sisters sell their hair to buy a magical dagger 530 00:33:57.176 --> 00:34:03.760 That can undo the curse and save the mermaid once they stab the prince with it 531 00:34:03.760 --> 00:34:07.512 Despite all this, because the mermaid has fallen into the prince 532 00:34:07.512 --> 00:34:12.661 She could not stab the prince, turning into some sea foam 533 00:34:12.661 --> 00:34:14.869 This is the bad ending of the story 534 00:34:14.869 --> 00:34:17.988 As sea foam disappears under sunlight 535 00:34:17.988 --> 00:34:21.829 This tragic yet beautiful story is the original for The Little Mermaid 536 00:34:21.829 --> 00:34:26.136 Isn't this very different from what we know from the Disney version? 537 00:34:26.136 --> 00:34:30.998 The Disney mermaid, also falling in love with the prince whom she had saved 538 00:34:30.998 --> 00:34:33.661 Almost realizes her romance with the prince 539 00:34:33.661 --> 00:34:39.928 But the witch, Ursula, gets in the way and manipulates the rules of the game 540 00:34:39.928 --> 00:34:43.631 But thanks to the mermaid's endearing sisters and sea animals 541 00:34:43.631 --> 00:34:47.037 The true love wins over the plotting witch 542 00:34:47.037 --> 00:34:50.909 The princess gains both her human legs and her voice 543 00:34:50.909 --> 00:34:54.077 And the happy ending closes under Poseidon's blessings 544 00:34:54.077 --> 00:34:58.324 Not only is the ending happier, but the villain is more clearly evil 545 00:34:58.324 --> 00:35:02.433 In the original, the witch only played a fair game of 546 00:35:02.433 --> 00:35:06.542 Trading the voice and the legs and did not do anything else 547 00:35:06.542 --> 00:35:09.760 In fact, when the mermaid almost failed realizing her romance 548 00:35:09.760 --> 00:35:13.245 The witch allowed for a second chance by trading with the sisters 549 00:35:13.245 --> 00:35:17.641 Which also ended up as a sad ending for the mermaid 550 00:35:17.641 --> 00:35:20.047 This resembles our own society 551 00:35:20.047 --> 00:35:25.116 Humans are multi-dimensional, they are good but also bad 552 00:35:25.116 --> 00:35:30.087 But in the contemporary society with developed laws, the good and the evil became clearer 553 00:35:30.087 --> 00:35:34.275 And the desire of prizing or punishing each, respectively, is reflected in stories 554 00:35:34.275 --> 00:35:38.512 Which makes the witch as a clear evil who cheats 555 00:35:38.512 --> 00:35:42.602 In addition, because humans wish for a happy life 556 00:35:42.602 --> 00:35:47.542 The Disney version of The Little Mermaid ends differently, in a happy ending 557 00:35:47.542 --> 00:35:50.582 So the supply changed for the demand 558 00:35:50.582 --> 00:35:52.968 Likewise, Webtoon, as a commercial art 559 00:35:52.968 --> 00:35:57.611 The author needs to tell a story that people want to read 560 00:35:57.611 --> 00:36:00.572 Of course tragedies have their own worth 561 00:36:00.572 --> 00:36:05.453 For example, classic works like Romeo and Juliet 562 00:36:05.453 --> 00:36:09.047 Often have tragic endings 563 00:36:09.047 --> 00:36:12.572 With the message of the two families having to reconcile 564 00:36:12.572 --> 00:36:15.928 In order to avoid any unnecessary sacrifices 565 00:36:15.928 --> 00:36:20.265 And tragedy can also provide sympathy 566 00:36:20.265 --> 00:36:23.144 And consolation for those who relate to 567 00:36:23.144 --> 00:36:25.958 Such sad experiences 568 00:36:25.958 --> 00:36:31.423 But how come so many tragedies are remade into contemporary happy endings? 569 00:36:31.423 --> 00:36:34.295 The supplies have followed the demands 570 00:36:34.295 --> 00:36:38.800 And more people want the sympathy of happy, satisfactory things 571 00:36:38.800 --> 00:36:42.305 Rather than that of sad things 572 00:36:42.305 --> 00:36:48.899 A genre always has an expected progression and ending 573 00:36:48.899 --> 00:36:53.146 For example, an orphan who has lost their parents as a child 574 00:36:53.146 --> 00:36:57.275 Strives to live on through part time jobs, and suddenly gets hit by a truck 575 00:36:57.275 --> 00:37:01.196 So this innocent yet diligent character 576 00:37:01.196 --> 00:37:04.602 We expect them to have a second chance through reincarnation 577 00:37:04.602 --> 00:37:06.760 This was an easy example 578 00:37:06.760 --> 00:37:10.928 For a romance, the two main characters start off as enemies 579 00:37:10.928 --> 00:37:16.760 And the genre expectation is that they will change and fall in love eventually 580 00:37:16.760 --> 00:37:21.166 Or in a mystery genre, of the people locked into a lodge under snow 581 00:37:21.166 --> 00:37:25.314 If a detective is also locked up, it means that the culprit is there as well 582 00:37:25.314 --> 00:37:29.592 And we anticipate the detective to reveal who it is 583 00:37:29.592 --> 00:37:32.760 If there is a dungeon break in the real world 584 00:37:32.760 --> 00:37:37.225 And if many people gain abilities to fight the monsters 585 00:37:37.225 --> 00:37:40.176 While the main chracter does not fight and only focuses on the romance 586 00:37:40.176 --> 00:37:41.760 This will make the readers angry 587 00:37:41.760 --> 00:37:47.631 Or if a female character of a romance, right before realizing her love of her life 588 00:37:47.631 --> 00:37:50.760 Suddenly becomes a fighter to save the world 589 00:37:50.760 --> 00:37:53.760 This will infuriate many readers 590 00:37:53.760 --> 00:37:58.275 Or if the detective dies with the killer's plots 591 00:37:58.275 --> 00:38:01.344 This as an ending will infuriate the readers 592 00:38:01.344 --> 00:38:05.592 Like so, a story requires basic rules 593 00:38:05.592 --> 00:38:11.354 And having a happy ending is a very big premise and a rule 594 00:38:11.354 --> 00:38:17.067 Because people read a story with the premise of a happy ending 595 00:38:17.067 --> 00:38:22.760 If you want to make a sad and beautiful tragedy by creatively betraying this anticipation 596 00:38:22.760 --> 00:38:28.522 You really need to build a flawless ending 597 00:38:28.522 --> 00:38:33.384 A black comedy that reports some injustice in the real world, or a toned down ending 598 00:38:33.384 --> 00:38:37.245 That is sad yet achieving a goal, called a merry bad ending 599 00:38:37.245 --> 00:38:42.760 Some undeniably charming character in a very clear ending 600 00:38:42.760 --> 00:38:46.889 We need the details of progressing into that ending 601 00:38:46.889 --> 00:38:50.339 A great example of betraying the genre is 602 00:38:50.339 --> 00:38:53.988 Puella Magi Madoka Magica 603 00:38:53.988 --> 00:38:59.552 This does follow the genre of magical girl 604 00:38:59.552 --> 00:39:13.928 Featuring dream, hope, mascot characters 605 00:39:13.928 --> 00:39:21.760 But this adds to these girls simply keeping the world peaceful 606 00:39:21.760 --> 00:39:26.839 Where when the girls accumulate enough sadness or doubt 607 00:39:26.839 --> 00:39:30.136 They become the witches themselves 608 00:39:30.136 --> 00:39:36.710 Whom they, as the magical girls, fight against 609 00:39:36.710 --> 00:39:41.973 And this mascot character, Kyube 610 00:39:41.973 --> 00:39:45.938 Actually hides this fact from the girls 611 00:39:45.938 --> 00:39:52.305 In fact, as the magical girl becomes a witch 612 00:39:52.305 --> 00:39:58.839 Through this huge emotional process, this imbues a big energy in the universe 613 00:39:58.839 --> 00:40:03.626 And Kyube actually intends for this in this plan 614 00:40:03.626 --> 00:40:08.235 This is a shocking twist of the genre formula 615 00:40:08.235 --> 00:40:12.522 The reason that this work is still being talked about is 616 00:40:12.522 --> 00:40:18.265 Despite all the tragic processes of distorting or betraying the genre 617 00:40:18.265 --> 00:40:22.760 The main character refuses to make a contract with Kyube 618 00:40:22.760 --> 00:40:26.369 This pink-haired character, she keeps thinking 619 00:40:26.369 --> 00:40:32.126 And saying things like this can't happen, yet refuses to become the magical girl herself 620 00:40:32.126 --> 00:40:38.542 Which induces annoyance from the audience, and at the final scene 621 00:40:38.542 --> 00:40:42.760 I won't be spoiling you with this but 622 00:40:42.760 --> 00:40:48.176 By making a choice that she had been thinking about for a while 623 00:40:48.176 --> 00:40:55.433 She saves all the other sad magical girls 624 00:40:55.433 --> 00:41:00.186 As well as saving the world from the absurdity 625 00:41:00.186 --> 00:41:03.540 And as she achieves this 626 00:41:03.540 --> 00:41:08.156 She has to be forgotten from the world 627 00:41:08.156 --> 00:41:11.760 But by saving all other characters 628 00:41:11.760 --> 00:41:16.349 And also saving this character called Homura 629 00:41:16.349 --> 00:41:18.760 Who had been supporting this main character 630 00:41:18.760 --> 00:41:22.918 So this is a story with a merry bad ending 631 00:41:22.918 --> 00:41:27.823 Like so, a great bad ending could make a great story 632 00:41:27.823 --> 00:41:29.760 But it is a very difficult task 633 00:41:29.760 --> 00:41:36.681 Of course, if you are convicted to make a tragic ending 634 00:41:36.681 --> 00:41:39.146 The challenge is worth the work 635 00:41:39.146 --> 00:41:43.037 But if you do not mind happy or bad ending 636 00:41:43.037 --> 00:41:46.392 If you are working on your debut Webtoon 637 00:41:46.392 --> 00:41:50.760 I advise that you go with the happy ending 638 00:41:50.760 --> 00:41:54.359 Because, even if you complete the task well 639 00:41:54.359 --> 00:41:57.592 A debut work ending with a sad, tragic ending 640 00:41:57.592 --> 00:42:01.819 Often loses its readers, because they won't check out the next work by the author 641 00:42:01.819 --> 00:42:05.225 However, if the first work ends happily 642 00:42:05.225 --> 00:42:08.909 And then the next ones not so happily 643 00:42:08.909 --> 00:42:11.691 People will still read on until around the third work 644 00:42:11.691 --> 00:42:13.869 So this continues the readership 645 00:42:13.869 --> 00:42:18.760 So always remember that the readers start with the anticipation of 646 00:42:18.760 --> 00:42:23.107 Believing in a happy ending 647 00:42:23.107 --> 00:42:26.265 How to: Storytelling for a Target Readership 648 00:42:26.265 --> 00:42:28.522 Progression of ending first, climax last 649 00:42:28.522 --> 00:42:30.611 As well as the strategic happy ending 650 00:42:30.611 --> 00:42:33.512 I hope these three aspects help you prepare for your work 651 00:42:33.512 --> 00:42:34.433 Thank you 652 00:42:36.035 --> 00:42:37.901 Summary Why people want more stimulating content Reading on a mobile device as well as being a video-friendly reader As people lose hope in the reality 653 00:42:37.901 --> 00:42:39.497 People find it harder to identify with the fictional character's ambition Preferred Webtoon You can stop anywhere, it does not require focus Very visible, very stimulating Strategic planning for Webtoon 654 00:42:39.497 --> 00:42:40.966 Has only fun and happy bits or overcoming hardships Cynical and independent character, or very pathetic And evil character's Bildungsroman that induces immersion into or affection towards them 655 00:42:40.966 --> 00:42:43.466 Strategic Planning for Stories for Target Readership Female readership Often characters die and incarnate into a new world Distanced from real-world crimes 656 00:42:43.466 --> 00:42:45.966 Male readership Reflecting desire for proving oneself The world collapses and the character reveals their potentials Catharsis from rearranging corrupt rules 657 00:42:45.966 --> 00:42:47.625 How-to: Plots that Induce Payment Dramatic plots Ending first, climax last: more anticipation for the next episode Keeps the readers through a week's worth of waiting 658 00:42:47.625 --> 00:42:49.370 Happy ending provides the happy consolation of catharsis How-to: Dramatic Plot Expected plot: A diligent character gets their chance 659 00:42:49.370 --> 00:42:50.936 Enemies become lovers Protagonist makes achievements