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Can you please provide a self-introduction, please?

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Yes, my name is Majken Kalhave 

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and I'm the Executive Director of Creative Denmark

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What do you do in your company or NGO?

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Creative Denmark is a not-for-profit public-private setup in Denmark

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and we work to promote and create awareness about the creative potential

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So that means that we represent all of the creative industries in Denmark

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and look into how they can actually promote quality of life and sustainability

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Creative Denmark plays a crucial role in uncovering and promoting creative and innovative solutions

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developed from Denmark to a global audience

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Could you please elaborate on the primary activities undertaken in both these industries?

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We work very much to create platforms where we can foster relations

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between international stakeholders

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for example, here in South Korea

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and the Danish stakeholders representing the creative industries

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So now today you are in the Living Fair in Korea

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Could you please share what motivated you to participate in this Seoul Living Fair?

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Yes, I mean there are so many similarities between Denmark and South Korea

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and I think a lot of Danish brands look towards South Korea 

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because it's such an interesting market

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Great, so would you kindly introduce the Danish brand participating in the Seoul Living Design Fair today?

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You have a beautiful group

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Thank you so much, thank you so much

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Yes, we have nine brands represented here today

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We have Carl Hansen and Fritz Hansen

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which is two of the most iconic design companies and brands in Denmark for over 150 years

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We have Quilts of Denmark and Georg Jensen Damask

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which represent luxurious bedding and textiles

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We have Umeå NATURES Collection and DANISH LEGACY

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which is contemporary Danish design brands

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We have VOLA, which is iconic and beautiful bathroom fixtures

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And then we have Fog & Venø, which is decorative acoustic panels used in interior design

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Sounds really great

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House of Danish design features booth where like

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Korean aesthetics and blends harmoniously with Danish designs

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Are there any distinctive design features unique to Danish brands?

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Yes, I think there is

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I think one of them might be simplicity and minimalism

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Clean lines, functionality, focusing on form and uncluttered elegance, that being one

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A second one would be the human-centric approach,

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where we always cater for human needs

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and want to create that sense of belonging, the sense of being catered for

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And maybe the third one would be craftsmanship, 

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which I think is something that you know a lot about here in Korea as well

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So, Creative Denmark is actively involved in various projects 

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aimed at sustainability and improving quality of life, as our research

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What drives your organization's focus on sustainability?

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I mean, sustainability and the green agenda, the green transition is a burning platform

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We cannot not work with it

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And here I believe that the creative industries play a massive role

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in promoting and driving forward the green transition

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Because we need to make it the obvious choice

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We need to focus on making it irresistible for all to do that sustainable choice

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So that's what we want

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So you play a role in promoting the activities of Danish brands striving for a sustainable future

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Could you explain the initiatives of Danish brands leading sustainability?

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Yes, I think that they work in many different ways with both sustainability but also responsibility

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One of the things could be design for disassembly

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One of the things could be searching for

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sustainable materials, smart sustainable choices, circular business models

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It could be responsible manufacturing, but also long lasting design

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Last but not least, what are your insights and what are your organization's insights

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 into the lifestyle trend anticipated for 2024?

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Yes, I think again minimalism within design is going to be a major one in 2024

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Sustainability both in terms of responsible choices and sustainable choices

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And then the last one, enhancing user experience

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We need to have that human-centric approach into design again as an overall theme

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We appreciate for your time, and I hope you enjoy time in fair

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Thank you so much