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Hello my Bindoongs(subscriber nickname), Cho Subin here

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Thanks to you guys my channel has grown

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and I get to have some special experiences

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and this time I've had the chance to sleep
on the best bed of all time

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Thank you

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So this is my house

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and I've had the chance to install bed 2000t

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A trademark model of 

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[Hästens global steadyseller, 2000t]
Swedish bed brand Hästens, right in my bedroom

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and I've slept on it for a week now

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The premium line of this brand goes way over $100,000

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so it's not an approachable brand

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You can try it out at the store, but to actually sleep on it?

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I've never had the chance

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But thanks to your love and support

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I'm being pampered like a princess

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Love you all, Bindoongs~

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I wondered what it would be like to sleep on Hästens


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So I slept on this bed for a few days now 

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And long story short,

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the sleep quality is very different, unique from the typical bed

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that I've slept on in the past

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We normally think of a hotel bed as a nice bed

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which is described as being soft like you're on a cloud

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That was the highest tier of sleep experience for me

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But this bed,

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it fits your body like a glove

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not like memory foam which feels bouncy

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but it's so crisp

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because it fits your figure but still allows for air to flow

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Mornings feeling fresh and crisp

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Before I tried the bed, it felt more luxurious

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like a bed for kinds and queens

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But instead after sleeping in this bed for about 8 hours

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I felt like a kid, running through the woods,
stretching out on the grass, a little sweaty

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and when I got up, I could feel the fresh breeze

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So it felt more like going back to the good old days of innocent childhood

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It's commonly known as an expensive bed

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but there's so much more to this bed than its price

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I understand why people don't even think twice

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after trying this bed once

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you just fall in love with it, no questions asked

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JoSubin TV
Education · Economy · Culture · People

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Scandinavian furniture is quite popular in Korea for its unique taste

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and one of the reasons why

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is that it's made in small workshops by craftsmen

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As nights are long and cold nights in northern Europe

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I mentioned in my last video that if you want to experience the essence of Scandinavian furniture

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that a bed is a good choice

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Hästens, with over 170 years of history

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[Business Originating in the Small Village of Köping, Sweden] 
The business originated in the small village of Köping in Sweden

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allowing it to fully preserve its heritage

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170 years! That is that long time

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It was during the Joseon Dynasty in Korea

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It was a time even before light bulbs and automobiles

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[Continued Hästens Legacy Over 6 Generations] 
Over these long years, Hästens has been crafting beds through six generations

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During my research, I found a fascinating commonality

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among deeply rooted luxury brands

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Is that many prestigious brands derived from the equestrian industry

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such as Gucci and Hermès, have been passed down through generations

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specializing in high-end saddles and equine-related items

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In Europe, equestrian was considered only for the VVIPs

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The royalty and nobility would have showcased their accessories while riding horses

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The craftsmen who created these items

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could held a monopoly on immense wealth

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What happened next?

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With the advent of the industrial revolution,

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[Emergence of Automobiles - Decline of the Equestrian Industry] 
the equestrian industry was replaced by automobiles

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leading to a significant decline in the population of people who enjoyed horseback riding

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Many horse-related brands faced a decline, but among them,

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those that adapted and succeeded

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continue to be beloved brands till now

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Some brands shifted their focus to making bags,

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while others turned to clothing

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Hästens, in particular, redirected its focus to beds

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Originally, Hästens was a family that supplied the Swedish royal family

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with premium horse saddles

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Horse saddles need to be soft and plush

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otherwise, it can be uncomfortable for the rider

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The material used to fill them was horsehair

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Horsehair is a fascinating material

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like braiding hair

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It is woven, steamed at high pressure and temperature, and sterilized

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Similar to perming hair, the horsehair becomes curly

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Because of its thickness, it gains elasticity

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Hästens utilizes this elasticity in horsehair, incorporating it into luxury beds instead of traditional springs

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When I slept here, I mentioned I felt a rustling sensation,

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like sleeping on a grassy field

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That's because it's filled with horsehair

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When you touch it, compared to a typical mattress topper that feels a bit firmer,

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this folds just like a blanket

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To give you a metaphor based on common experiences, like cotton blankets,

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you know how we can fold however we want with cotton blankets

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Yes, this is different compare to cotton blankets but

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it rustles with a more flexible fold

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and when I press it down there's a subtle elasticity

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The horsehair serves as micro-springs,

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adjusting perfectly to any sleeping position I take

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What I found interesting is that even when sleeping with a partner, like a spouse, it seems like it would work well

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I slept with my kids, and usually when they tossed and turned next to you

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it's hard to fall asleep

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But no matter how much the person next to me tosses and turns, I couldn't feel a thing

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A mattress that prevents any disturbance

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It has elasticity but it feels soft and cozy

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Like floating on a cloud and it doesn't feel like it's supporting me with hard surfaces

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but rather in a soft surface

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Like a straw, with an inner hollow part, horsehair has good breathability

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Since air circulation occurs inside, sweat doesn't accumulate

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and the probability of microbial growth is low

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making it the best among natural materials

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On top of that, it is enveloped in wool

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The reason for liking wool is that it is warm yet cool

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They say during sleep, a person can sweat 0.5 to 1.5 liters

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So if we use a bed for a long time, it can feel damp

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However, with the breathability of the mattress from the horsehair

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[Maintaining a comfortable environment and improving the quality of sleep!]
The wool can whisk away the sweat once more

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JoSubin TV
Education · Economy · Culture · People

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I believe that the conditions for a beloved brand include a long history

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is also an unwavering dedication to its field

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Hästens, in particular, demonstrates an endless obsession with sleep

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As I mentioned before, every time I slept in this bed

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it felt like I woke up in nature 

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And Hästens beds are actually composed of natural materials

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Even a small amount of chemical components

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can slightly elevate body temperature during sleep

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They eliminate anything that disturbs sleep even the slightest bit

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What I felt while sleeping in this bed is that

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I experienced a quieter sensation

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And really inside of the mattress is

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Flax = linen
Linen wraps around the inside of the mattress

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Eliminating static electricity and reducing noise

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By the way, this is a side note

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When my husband and I were dating

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he said that I resembled linen

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Linen Subin~♥

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Linen is soft

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but tough! 

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What does that mean?

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Various natural materials such as linen, wool, horsehair, and cotton

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provide a warm, plush, ice cream-like texture to the sleep quality

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Although it may not be very visible on the surface and is only slightly noticeable on the legs,

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the frame is crafted from Swedish pine

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that has been growing for over 120 years

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In Korea, when we think of pine trees, they are often crooked and relatively small

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However, in the Nordic region, there are many long and sturdy pine trees

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The frame is exclusively made from this type of pine

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This is why, when we use a bed for a long time, we might hear creaking sounds

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or experience a sensation of instability,

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such as sinking feeling

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However, due to the insistence on using Swedish pine that has grown for over 120 years,

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Sinking in isn’t a rare symptom of Hästens beds

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it’s just nonexistent!

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It comes with a 25-year warranty! 

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Wow! It's hard to imagine using the same bed for 25 years 

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Let me try jumping on it

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Bounce Bounce

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You can jump as much as you want 

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The frame is sturdy and the mattress is comfy

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The oldest Hästens bed in existence 

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which was made in 1907

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is being used to this day

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Usually, you could pass down furniture

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but never think about passing down beds

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But as I mentioned the materials like horsehair are germ-resistant

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so you can pass them down for generations 

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So it makes you question if Hästens are that expensive 

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It’s considered as luxurious in Korea

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something reserved for a select few

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but in Sweden, it is common for middle-class people to use  

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Hästens beds over generations 

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I’ve struggled with insomnia for a long time 

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and I have back issues as well

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But I’ve realized that my back doesn’t hurt and I don’t feel hot

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I’m a little bit of a clean freak as well 

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so I'm always worried that my bed is full of germs 

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but Hästens solved all my problems 

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Anything troubling your sleep?

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Leave it to me!

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JoSubin TV
Education · Economics · Culture · People

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I could sleep forever~♥

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If there’s a downside to Hästens beds

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it’s that I want to fall asleep on them nonstop

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One of the reasons that is quite noticeable about this brand

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is the blue checkered pattern

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Do you know what the Swedish flag looks like?

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Even if some don’t know the flag

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there's a saying that they all know this blue pattern

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The blue checkered pattern is an iconic part of Hästens beds

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So why blue?

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Back in the day in Europe, the color trend was pretty dark and gloomy 

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like murky oranges or deep greens

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those were in fashion

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but Hästens wanted a bit of hope in the bedroom 

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In addition to blue check, there are 16 other colors

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95% of the consumers chose the blue checkered pattern

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It’s not cheap you know

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I saw an interview

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and one of the biggest regrets of Hästens owners

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1. Not buying the blue checkered pattern

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2. And not buying it earlier

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And this really touched my heart

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This blue checkered pattern isn't just for the looks

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This design was born in respect to the craftsmen

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The blue checkered pattern first appeared in 1987

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At Hästens, the craftsmen use a large needle, as long as 30cm

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with a single thread penetrating the entire mattress

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It used to be just sewing before, but with this pattern

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The vertex of each square became the stithcing point

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Which drastically reduced the time the craftsmen took for sewing

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And now it also allowed this perfect precision

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So this owner figure

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The CEO doesn't just nag at the craftsmen for the production

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They actually considered how to facilitate the production process for them

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And thought about how better the customer experience could be

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And this blue checkered pattern was born from that

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It really reminds me how a luxury isn't born out of nowhere

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Sometimes we see such persistence, almost a stubbornness

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For example, do we really need things hand-sewn nowadays?

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They say we do

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Because, especially for a bed, there are these corners

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On which even the best machine in the market would make mistakes

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So the most precise way is for the craftsmen to sew it on one by one

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So the brand philosophy they go by is that 'no machine is more precise than a person'

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JoSubin TV
Education · Economy · Culture · People

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Preparing for this video, it was less of researching about a brand

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But more of thinking about the secrets behind being the world's best

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We say, those who can do master small things can also master big things

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Meaning, however small the matter may look like

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we always hear that we need to do our best

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And this is something I've learned along the way as well

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This persistence to make the ordinary un-ordinary

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is the secret to creating the best 

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Before one gets to try Hästens, when they hear the price

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It's that expensive? That's crazy!

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I'm sure many people think this way

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However, we think about Apple when we say smartphones

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And we associate the perfectionism of Steve Jobs with Apple

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Likewise, Hästens is also those who obsess over the perfect sleep

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Obsess with the quality 
'Obsession with good sleep'

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With that, this brand became the irreplaceable beauty for all

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In fact, nowadays many brands focus on the cutting-edge materials and techniques

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And I agree that they are great for your sleeping experience

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However, how do you get rid of every single thing that interrupts with the sleep?

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This obsession over the materials

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The respect towards the craftsmen

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The pride in their heritage

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The moment I lie down on a Hästens bedding

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I just want to fall asleep!

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I thought about my experience of sleeping on this

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It really fills my soul

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It's such a sentimental brand

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Even for me, having worked in one field for more than 20 years

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I feel a lot of thing nowadays

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Without love, nothing can last long

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When I started working in this field

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It was very important for me to stand out and to be successful

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But having worked in a field for a long time

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Those who watch my videos like my Bindoongs

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Without the love from them

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I wonder if I could have made it this far

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If what I do make people I like

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feel loved

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(If my stories convey love!)
And how great would it be if I could make something more meaningful

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is something I think about

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As I watched the interviews of Jan Ryde, the 5th generation owner of Hästens many times

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I got to learn something

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What make Hästens special

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is that it contains love in it

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Love for sleep, love for employees

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And love for consumers

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And if we expand it globally

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I think it's love for people who slept well in their bed


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and are off to their workplaces which is basically like a war zone 


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to find meaningfulness in that environment

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Maybe that is the love they wish for 

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Rather than remaining the most expensive bed

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I want Hästens to remain the most respected and loved brand

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Even though it was just for a few days, sleeping in Hästens 2000T

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made me felt recharged

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And I think that is the love they are talking about

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I think the feeling that many people felt

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sleeping on Hästens for 170 years was also love

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Dear Bindoongs, I sincerely thank you for giving me such a great experience

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I love you, Bindoongs♥

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