Nice to see you all
I’m Kim Dongsu, and I operate an outdoor all-in-one camping platform, called “Camfit”.
After the pandemic, camping is now beyond just sleeping outdoor
it's now changing into one of leisure by creating
new personal spaces out in nature and by spending time and
playing activities with companions.
Everyone here may have thought
that you’d want to try camping too.
If you plan to have your first camping experience this week
You are probably looking forward to a great camping experience
However, you may find yourself stressing over
on which areas you need to go,
which tents to choose,
and if it gets cold what you should do to keep yourself
These are some of the things you'll ask yourself when getting prepared
As camping is an outdoor activity
the first problem occurs from information gathering
So while searching for camping information,
clients experience significant inconvenience in their journey
due to the asymmetry of fragmented information across various channels.
In the era of 7 million domestic campers,
there is still a lack of vertical services associated with camping
Here at Camfit, we aim to provide an all-in-one camping service app
that allows you to enjoy camping easily and conveniently
by creating an easy and quick access to
all camping-related services in one place
We have targeted the camping accommodation and commerce market of 5.1 million
who are the highest engagement in this industry.
As our core strategy
First, we entered the camping reservation market,
where users experience the most inconvenience and are underdeveloped,
and quickly secure users and select a market trough a real-time reservation service.
The we established an expansion strategy to various camping life services
such as used trading and rental
by connecting user content-based services to secured users and activating the community.
These are the results of entering the market
First, in the field of camping reservation services
You’ve probably heard at least once that it’s really hard to make a reservation for a campsite.
This reservation market is a provider-led market
with a small number of campsites compared to the number of campers nationwide.
Accordingly, our team established that the main factor in this market is camping site operators,
and the hypothesis that by securing fragmented camping site operators across the country as a platform,
we could quickly gather users and dominate this market.
As a differentiation strategy for securing camping site operators,
we provided them with online camping site information management, reservation changes, and open schedule management
To effectively manage the entire camping journey for the clients,
we developed and provided a camping-specific PMS
that includes all the necessary features for operating
And by prioritizing and securing popular camping sites nationwide through sales and acquisition,
we increased awareness of our service
and built a strong network with the local camping sites
As a result, in just two years since the launch, out of camping booking platforms in Korea
We secured the most 600 camp site operators
And occupied 20% of the market.
In addition, through the competitiveness of the PMS
Over the 80% of the campground operators exclusively use our solution
We are taking the hegemony of this market
Creating an outcome of exclusively "locking in" the users
To the campers, over 600 of live campground reservations and facilities informations
Over 50,000 user reviews of contents from the real users
Through the convenient feature delivery like notifications for empty spot reservation
We secured 1 million MAUs, the most active users of any camping service in Korea today
With a track record of trading over 50 billion bookings a year
We are making an impact in this market as an unequalled number one
Recently, targeting the secured users,
we are conducting experiments by connecting camping gear commerce services
Especially, what the customers consider the most important, when it comes to purchasing camping gears
we have established our own criteria for usability evaluation
And by providing brand-specific and category-specific product data
as well as providing about 15,000 product review contents
We are connecting 180 million transactions per month with over 250,000 content consumptions per month
We have verified that user-generated content positively affects customer purchasing experience
Through this, in the official commerce service that was released in the second half of the year
With customer experienced data that our company has
And competitiveness of the user content data as a base
Recommend a personalized item to each customer
To make it possible to explore the desired camping gear conveniently
We plan to gradually provide products that improve the purchasing experience
Here is the revenue model
In the camping reservation service area, we are targeting the campground operators
For reservation cases, we charge sales agency fees and additional fees for PMS services
In the e-commerce service, we receive sales intermediary fees from sellers
and by 2025, we plan to achieve revenues of approximately 26 billion won
Furthermore, after completing the leading camping app in the domestic market by 2026
Our goal is to grow as a synthesized outdoor platform in Korea by expanding our community-based services
in leisure categories such as hiking, skiing, and snowboarding
Though many companies have given a shot in this market
but they have failed to lead the market and bring innovation
Our team, including 18 members, including co-founders
myself and Yoon Woojin, with extensive camping experience,
is on-site to identify customer pain points
and is transforming this industry with strong execution capabilities.
Now, Camfit will take responsibility for your happy camping lifestyle
Thank you