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Nice to see you all

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I’m Kim Dongsu, and I operate an outdoor all-in-one camping platform, called “Camfit”. 

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After the pandemic, camping is now beyond just sleeping outdoor  

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it's now changing into one of leisure by creating 

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new personal spaces out in nature and by spending time and 

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playing activities with companions.

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Everyone here may have thought

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that you’d want to try camping too.

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If you plan to have your first camping experience this week

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You are probably looking forward to a great camping experience

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However, you may find yourself stressing over

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on which areas you need to go,


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which tents to choose,

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and if it gets cold what you should do to keep yourself

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These are some of the things you'll ask yourself when getting prepared 

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As camping is an outdoor activity 


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the first problem occurs from information gathering 

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So while searching for camping information, 

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clients experience significant inconvenience in their journey


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due to the asymmetry of fragmented information across various channels.

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In the era of 7 million domestic campers,

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there is still a lack of vertical services associated with camping

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Here at Camfit, we aim to provide an all-in-one camping service app


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that allows you to enjoy camping easily and conveniently


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by creating an easy and quick access to

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all camping-related services in one place

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We have targeted the camping accommodation and commerce market of 5.1 million

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who are the highest engagement in this industry.

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As our core strategy

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First, we entered the camping reservation market, 

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where users experience the most inconvenience and are underdeveloped,

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and quickly secure users and select a market trough a real-time reservation service.

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The we established an expansion strategy to various camping life services

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such as used trading and rental 

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by connecting user content-based services to secured users and activating the community.

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These are the results of entering the market

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First, in the field of camping reservation services

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You’ve probably heard at least once that it’s really hard to make a reservation for a campsite.

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This reservation market is a provider-led market

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 with a small number of campsites compared to the number of campers nationwide.

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Accordingly, our team established that the main factor in this market is camping site operators,

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and the hypothesis that by securing fragmented camping site operators across the country as a platform,

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we could quickly gather users and dominate this market.

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As a differentiation strategy for securing camping site operators,

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we provided them with online camping site information management, reservation changes, and open schedule management

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To effectively manage the entire camping journey for the clients,

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we developed and provided a camping-specific PMS 

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that includes all the necessary features for operating 

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And by prioritizing and securing popular camping sites nationwide through sales and acquisition,

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we increased awareness of our service

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and built a strong network with the local camping sites

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As a result, in just two years since the launch, out of camping booking platforms in Korea

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We secured the most 600 camp site operators

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And occupied 20% of the market. 

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In addition, through the competitiveness of the PMS

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Over the 80% of the campground operators exclusively use our solution 

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We are taking the hegemony of this market 

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Creating an outcome of  exclusively "locking in" the users 

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To the campers, over 600 of live campground reservations and facilities informations

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Over 50,000 user reviews of contents from the real users 

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Through the convenient feature delivery like notifications for empty spot reservation

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We secured 1 million MAUs, the most active users of any camping service in Korea today 

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With a track record of trading over 50 billion bookings a year

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We are making an impact in this market as an  unequalled number one

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Recently, targeting the secured users,

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we are conducting experiments by connecting camping gear commerce services

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Especially, what the customers consider the most important, when it comes to purchasing camping gears 

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we have established our own criteria for usability evaluation

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And by providing brand-specific and category-specific product data

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as well as providing about 15,000 product review contents 

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We are connecting 180 million transactions per month with over 250,000 content consumptions per month

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We have verified that user-generated content positively affects customer purchasing experience

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Through this, in the  official commerce service that was released in the second half of the year

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With customer experienced data that our company has 

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And competitiveness of the user content data as a base 

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Recommend a personalized item to each customer 

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To make it possible to explore the desired camping gear conveniently

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We plan to gradually provide products that improve the purchasing experience

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Here is the revenue model 

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In the camping reservation service area, we are targeting the campground operators 

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For reservation cases, we charge sales agency fees and additional fees for PMS services

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In the e-commerce service, we receive sales intermediary fees from sellers

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and by 2025, we plan to achieve revenues of approximately 26 billion won

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Furthermore, after completing the leading camping app in the domestic market by 2026

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Our goal is to grow as a synthesized outdoor platform in Korea by expanding our community-based services 

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in leisure categories such as hiking, skiing, and snowboarding

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Though many companies have given a shot in this market 

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but they have failed to lead the market and bring innovation

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Our team, including 18 members, including co-founders 

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myself and Yoon Woojin, with extensive camping experience, 

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is on-site to identify customer pain points

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and is transforming this industry with strong execution capabilities.

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Now, Camfit will take responsibility for your happy camping lifestyle

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Thank you