What's the first thing you do before traveling aboard?
We search
Medical tourism is the same thing
We search in advance to find out whether the hospital
I'm visiting is reliable and as well as how much it will cost
If you are interested in attracting foreign patients,
you need to know how your hospital
can be searched on the internet
Hello, this is Hyunjung Choi, the branding manager of the Cloud Hospital
Today, we will talk about how to attract foreign patients
through our SaaS service
Developed with our own proprietary technology
SaaS is a web production service exclusively designed for attracting foreign patients
SaaS is based on Search Engine Optimization
that people from overseas
can easily search information on domestic hospitals
So today with our service
I will also explain a little bit about online marketing for your hospitals
First, in order to advertise your hospital
you need to know how foreign patients search for hospitals
Foreigners use Google instead of Naver to do their searching
The main language that is used is English
So, if you like to advertise your hospital to foreigners,
the websites which is based on Naver's search optimization,
needs to be changed into
Goolgle based search engine
What is the process for searching hospitals?
If the patient knows the hospital already
beacuse of its fame,
people will search for the name of the hospital or the clinic
but most of the patients
usually search by medical keywords
to find out about the hospital
As an example of plastic surgery,
Epicanthoplasty
Foxy eyes
are some of the keywords
that foreign patients search for
So you need to know those keywords so when it's searched for
your official website
needs to pop-up on the first page of Google
There are two ways to
make your website
to be on the first page on Google
First is
(1. Paid Advertisement) one of the easiest way, the paid advertisement
but to advertise on the first page of Google with most searched keyword,
you will have to pay tens of thousands of dollars every month
The second method is the same search optimization technique
(2. Search Optimization) used in Cloud Hospital SaaS service
As Google's main goal is to provide
the best information to the people
So the more trustworthy the website is
It's exposed to the top headers on Google
And in order to get a high score of trust
We have to use a specific method provided by Google’s guidelines
and create the content
Also for the required information
we have to display it in way that its easy for the AI to detect
and at the same time maintain a high score on securities
and be able to go through different devices, and different countries without any delays
So there has to be technology supporting the webpage to operate
If the websites are
maintained and updated for a prolonged period in high quality
Then Google will determine that this webpage is trustable
and allow it to be exposed on Google’s search engine
Many hospitals
are competing to be on Google’s first page with the same keywords
so without a proper technology supporting
it’s hard for anyone to search for local hospitals from overseas
Therefore here at Cloud Hospital we know all the information above
and provides the best service for creating websites
Through this method, Cloud Hospital
has seen a record of an increment of 700% users compared to the previous year
Cloud Hospital retain foreign patients
and provides SaaS service at a cheaper 1/50 of the market price
to the hospitals