0 00:00:06.925 --> 00:00:09.025 What's the first thing you do before traveling aboard? 1 00:00:09.825 --> 00:00:11.726 We search 2 00:00:11.726 --> 00:00:13.826 Medical tourism is the same thing 3 00:00:14.126 --> 00:00:17.676 We search in advance to find out whether the hospital 4 00:00:17.676 --> 00:00:21.976 I'm visiting is reliable and as well as how much it will cost 5 00:00:22.426 --> 00:00:26.276 If you are interested in attracting foreign patients, 6 00:00:26.276 --> 00:00:30.126 you need to know how your hospital 7 00:00:30.126 --> 00:00:31.776 can be searched on the internet 8 00:00:32.076 --> 00:00:35.527 Hello, this is Hyunjung Choi, the branding manager of the Cloud Hospital 9 00:00:35.927 --> 00:00:39.677 Today, we will talk about how to attract foreign patients 10 00:00:39.677 --> 00:00:42.427 through our SaaS service 11 00:00:42.427 --> 00:00:44.977 Developed with our own proprietary technology 12 00:00:44.977 --> 00:00:48.977 SaaS is a web production service exclusively designed for attracting foreign patients 13 00:00:49.627 --> 00:00:53.627 SaaS is based on Search Engine Optimization 14 00:00:53.627 --> 00:00:55.278 that people from overseas 15 00:00:55.278 --> 00:00:58.728 can easily search information on domestic hospitals 16 00:00:59.328 --> 00:01:00.978 So today with our service 17 00:01:00.978 --> 00:01:04.378 I will also explain a little bit about online marketing for your hospitals 18 00:01:04.828 --> 00:01:07.878 First, in order to advertise your hospital 19 00:01:07.878 --> 00:01:13.178 you need to know how foreign patients search for hospitals 20 00:01:13.528 --> 00:01:18.329 Foreigners use Google instead of Naver to do their searching 21 00:01:18.329 --> 00:01:21.579 The main language that is used is English 22 00:01:21.579 --> 00:01:25.729 So, if you like to advertise your hospital to foreigners, 23 00:01:25.729 --> 00:01:29.929 the websites which is based on Naver's search optimization, 24 00:01:29.929 --> 00:01:33.429 needs to be changed into 25 00:01:33.429 --> 00:01:36.179 Goolgle based search engine 26 00:01:36.379 --> 00:01:38.780 What is the process for searching hospitals? 27 00:01:38.980 --> 00:01:40.680 If the patient knows the hospital already 28 00:01:40.680 --> 00:01:43.830 beacuse of its fame, 29 00:01:43.830 --> 00:01:46.030 people will search for the name of the hospital or the clinic 30 00:01:46.630 --> 00:01:48.980 but most of the patients 31 00:01:48.980 --> 00:01:51.230 usually search by medical keywords 32 00:01:51.230 --> 00:01:53.380 to find out about the hospital 33 00:01:53.880 --> 00:01:56.080 As an example of plastic surgery, 34 00:01:56.080 --> 00:01:57.730 Epicanthoplasty 35 00:01:57.730 --> 00:01:58.830 Foxy eyes 36 00:01:58.830 --> 00:02:01.281 are some of the keywords 37 00:02:01.281 --> 00:02:03.431 that foreign patients search for 38 00:02:03.431 --> 00:02:05.781 So you need to know those keywords so when it's searched for 39 00:02:05.781 --> 00:02:07.181 your official website 40 00:02:07.181 --> 00:02:10.331 needs to pop-up on the first page of Google 41 00:02:10.331 --> 00:02:12.331 There are two ways to 42 00:02:12.331 --> 00:02:14.381 make your website 43 00:02:14.381 --> 00:02:15.641 to be on the first page on Google 44 00:02:15.641 --> 00:02:16.144 First is 45 00:02:16.144 --> 00:02:19.381 (1. Paid Advertisement) one of the easiest way, the paid advertisement 46 00:02:19.381 --> 00:02:23.832 but to advertise on the first page of Google with most searched keyword, 47 00:02:23.832 --> 00:02:27.082 you will have to pay tens of thousands of dollars every month 48 00:02:27.832 --> 00:02:30.032 The second method is the same search optimization technique 49 00:02:30.032 --> 00:02:33.032 (2. Search Optimization) used in Cloud Hospital SaaS service 50 00:02:33.532 --> 00:02:35.782 As Google's main goal is to provide 51 00:02:35.782 --> 00:02:39.032 the best information to the people 52 00:02:39.032 --> 00:02:42.432 So the more trustworthy the website is 53 00:02:42.432 --> 00:02:45.433 It's exposed to the top headers on Google 54 00:02:45.433 --> 00:02:47.783 And in order to get a high score of trust 55 00:02:47.783 --> 00:02:51.783 We have to use a specific method provided by Google’s guidelines 56 00:02:51.783 --> 00:02:54.433 and create the content 57 00:02:54.433 --> 00:02:55.983 Also for the required information 58 00:02:55.983 --> 00:03:00.083 we have to display it in way that its easy for the AI to detect 59 00:03:00.083 --> 00:03:02.633 and at the same time maintain a high score on securities 60 00:03:02.633 --> 00:03:06.184 and be able to go through different devices, and different countries without any delays 61 00:03:06.184 --> 00:03:10.134 So there has to be technology supporting the webpage to operate 62 00:03:10.684 --> 00:03:11.784 If the websites are 63 00:03:11.784 --> 00:03:15.234 maintained and updated for a prolonged period in high quality 64 00:03:15.234 --> 00:03:18.984 Then Google will determine that this webpage is trustable 65 00:03:18.984 --> 00:03:22.784 and allow it to be exposed on Google’s search engine 66 00:03:22.784 --> 00:03:23.884 Many hospitals 67 00:03:23.884 --> 00:03:27.635 are competing to be on Google’s first page with the same keywords 68 00:03:27.635 --> 00:03:31.085 so without a proper technology supporting 69 00:03:31.085 --> 00:03:35.385 it’s hard for anyone to search for local hospitals from overseas 70 00:03:35.935 --> 00:03:38.685 Therefore here at Cloud Hospital we know all the information above 71 00:03:38.685 --> 00:03:43.135 and provides the best service for creating websites 72 00:03:43.135 --> 00:03:45.935 Through this method, Cloud Hospital 73 00:03:45.935 --> 00:03:51.136 has seen a record of an increment of 700% users compared to the previous year 74 00:03:51.486 --> 00:03:54.986 Cloud Hospital retain foreign patients 75 00:03:54.986 --> 00:04:00.136 and provides SaaS service at a cheaper 1/50 of the market price 76 00:04:00.136 --> 00:04:01.886 to the hospitals