0
y : 7
1) SWOT

1
y : 87
Equipped with state-of-the-art features developed with our own technology, achieved the lowest power consumption, sophisticated design, various colors, and no defects. Strong determination for overseas market expansion.

2
y : 119
Strength

3
y : 185
Compared to Chinese products, there is a disadvantage in terms of price competitiveness and brand recognition compared to globally famous brands. There is a lack of expertise in overseas marketing.

4
y : 202
Weakness

5
y : 255
Upon reaching an FTA agreement, there will be tariff benefits, considering the strengthening of the Japanese yen, and an increase in national recognition due to the Hallyu phenomenon.

6
y : 270
Opportunity

7
y : 330
Consumption contraction due to global economic downturn, fare increase due to rising oil prices, price competition from low-cost Chinese products, and aggressive marketing by world-renowned brands.

8
y : 349
Threat

9
y : 486
2) STP

10
y : 544
Analyze market information for household electronic products in major countries by segmenting the global market by region and country.

11
y : 562
Segmentation

12
y : 633
Targeting: We have decided to prioritize entry into the world's largest market, the United States, and the rapidly growing Chinese market for household electronic products. We will conduct research on the demand and consumer behavior for household electronic products in both countries, as well as competitive products and popular models in the market.

13
y : 710
Developing specialized models that can succeed in both the US and Chinese markets. In the US market, we focus on developing low-cost models to facilitate easy entry and avoid competition with globally renowned brands. In the Chinese market, we focus on high-end models to target the affluent demographic and avoid price competition with local products. We emphasize excellent quality and design relative to the price range and highlight the fact that our products are free from defects as an advantage. We aim to leverage the Hallyu phenomenon that is gaining momentum in China to enhance our brand image as much as possible

14
y : 772
Positioning

15
y : 1005
4P

16
y : 1078
Specialized model development for each target market, focusing on developing products without defects considering consumer concerns about after-sales service due to the characteristics of overseas markets, and developing designs that suit the preferences of local residents.

17
y : 1106
Product

18
y : 1178
In the US market, we have established a low-price strategy to avoid competition with well-known companies and run various discount programs for local consumers. In the Chinese market, we have implemented a high-price strategy targeting the high-income demographic. During negotiations with Chinese buyers, we leave room for discounts and apply tiered pricing based on order quantities.

19
y : 1236
Price

20
y : 1340
In the US market, we have established a local sales subsidiary, allowing the subsidiary to import products and sell them through distributors. Additionally, we have set up an online sales network to sell directly to consumers. During the initial expansion phase, we have chosen key markets such as Los Angeles and New York, where there is a significant Korean population, for concentrated marketing efforts. In the Chinese market, we are entering indirectly through reputable local import distributors. When selecting local import distributors, we verify that there are no issues with the distribution network and methods in the local market.

21
y : 1417
Place

22
y : 1559
Various promotions aimed at consumers in the US market are implemented (such as offering promotional items, special discounts, and interest-free installment programs, as well as resale of used products.) Media advertising through newspapers and magazines is conducted, and promotion is carried out through the use of social media.  Implementing a low-key marketing approach targeting local import distributors in China. Setting annual sales volume obligations as part of our exclusive supply contract conditions and create product brochures and manuals in Chinese, which we provide free of charge to local import distributors.

23
y : 1633
Promotion

24
y : 1868
4) ETC

25
y : 1956
One way to establish a marketing strategy tailored to each target market is to reflect the characteristics of the local market as much as possible. In the US market, the strategy should be based on practicality, developing high-performance products in relation to price, developing brand names that are easy to pronounce in English, and developing products that are compatible with the US electrical system. IOne way to establish a marketing strategy tailored to each target market is to incorporate the characteristics of the local market as much as possible. In the US market, the strategy should prioritize practicality by developing high-performance products relative to their price, creating brand names that are easy to pronounce in English, and ensuring compatibility with the US electrical system. In the Chinese market, taking into account income disparities and varying consumer behaviors across regions such as East China, North China, and South China, it is essential to devise region-specific marketing strategies. To appeal to Chinese consumers who have an affinity for gold, consider applying gold plating to products. When representing the brand in Chinese characters, ensure there are no pronunciation or semantic issues. Additionally, produce product manuals in Chinese.

26
y : 2068
Localization strategy

27
y : 2228
To leverage the Hallyu phenomenon in China, we will incorporate popular Korean stars as models for our products, featuring their photos on the packaging boxes. Also indirectly advertising through Korean dramas, collaborated with Chinese import distributors to create promotional materials featuring Korean stars as models, engaged in media advertising, and sponsored Korean concerts to enhance our brand image.

28
y : 2266
Hallyu marketing

29
y : 2360
Targeting the US market, we will design products using the colors of the American flag, blue and red. For the Chinese market, we will develop products in the popular golden colors.

30
y : 2382
Color marketing

31
y : 2463
Considering the aversion of Americans towards the number 13, we will exclude the number 13 from the product names and model numbers of products released in the US. While, we will explore options to include the number 8, which is preferred by Chinese people, in the product names and model numbers of products released in the Chinese market.

32
y : 2497
Number marketing

33
y : 2586
Explore ways to enhance the brand image by sponsoring popular cultural events in China through consultation with Chinese importers and distributors.

34
y : 2599
Cultural marketing

35
y : 2668
Exploring the possibility of installing advertising boards at popular baseball or football stadiums in the United States.

36
y : 2672
Sports marketing